Link copied to clipboard # Insightly CRM vs Keap Comparison - What are their main differences? Share [ Export ](/compare/insightly-crm/thryv-keap/export.csv) Insightly CRMKeap[+ Add Product](#) Pricing **Insightly CRM** Free Trial **$29** / user, per month (billed annually) · Plus **$49** / user, per month (billed annually) · Professional **$99** / user, per month (billed annually) · Enterprise **Keap** Free Trial **$299.00** Usage Based Per Month · Basic **Pricing Insights** from reviews Perceived Cost **Insightly CRM** $$$$$ **Keap** Not enough reviews yet Average Discount **Insightly CRM** 9% **Keap** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Insightly CRM** 6 months Based on 100 responses **Keap** 6 months Based on 100 responses Return on Investment **Insightly CRM** 6 months Based on 100 responses **Keap** 6 months Based on 100 responses ![Insightly CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1544545315/insightly-crm.jpg "Insightly CRM") ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Insightly CRM** Ease of Use (28) Easy Customization (11) Learning Curve (9) Limited Customization (7) **Keap** Automation (8) Automation Features (8) Complexity (3) Expensive (3) Integrations **Insightly CRM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03f4c2e785b8fc7c8fb27969776e8cfc/engage-by-cloudresearch.png "Product Avatar Image") Engage by CloudResearch ](https://www.g2.com/products/engage-by-cloudresearch/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff23ee4a65ad0830fdb8183706325213/harvest.png "Product Avatar Image") Harvest ](https://www.g2.com/products/harvest/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69054bc7d40597b06fc3905720ccc914/microsoft-outlook.png "Product Avatar Image") Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ View all ](https://www.g2.com/products/insightly-crm/integrations) **Keap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0842b3d44f7faa7a89436f2be6ff1fa4/40nuggets.png "Product Avatar Image") 40Nuggets ](https://www.g2.com/products/40nuggets/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7ddcaf3646ff8eeaafd0f1f84d42ffb1/adespresso-by-hootsuite.png "Product Avatar Image") AdEspresso by Hootsuite ](https://www.g2.com/products/adespresso-by-hootsuite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9cc2a74a5ac39a3c820409ca416ea77/appointmentcore.jpeg "Product Avatar Image") AppointmentCore ](https://www.g2.com/products/appointmentcore/reviews)[ View all ](https://www.g2.com/products/thryv-keap/integrations) Screenshots **Insightly CRM** ![Insightly CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/100041/Insightly-dashboard-2020.png) **Keap** ![Keap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1214865/CRM-Data-in-one-place.png) **Ratings** from reviews Meets Requirements **Insightly CRM** **8.2** /10 Based on 808 responses **Keap** **8.1** /10 Based on 18 responses Ease of Use **Insightly CRM** **8.4** /10 Based on 813 responses **Keap** **8.2** /10 Based on 20 responses Ease of Setup **Insightly CRM** **8.3** /10 Based on 369 responses **Keap** **7.8** /10 Based on 20 responses Ease of Admin **Insightly CRM** **8.5** /10 Based on 340 responses **Keap** Not enough data Quality of Support **Insightly CRM** **8.0** /10 Based on 691 responses **Keap** **8.1** /10 Based on 16 responses Has the product been a good partner in doing business? **Insightly CRM** **8.5** /10 Based on 324 responses **Keap** Not enough data Product Direction (% positive) **Insightly CRM** **8.0** /10 Based on 779 responses **Keap** **5.5** /10 Based on 18 responses **Features** ratings from reviews CRM **7.8** /10 Based on 742 responses **8.8** /10 Based on 21 responses Sales Analytics **8.3** /10 Based on 47 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 73.2% Mid-Market(51-1000 emp.) 20.3% Enterprise(\> 1000 emp.) 6.5% Small-Business(50 or fewer emp.) 73.2% Mid-Market(51-1000 emp.) 20.3% Enterprise(\> 1000 emp.) 6.5% Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% **Reviewers' Industry** [![Insightly CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1544545315/insightly-crm.jpg "Insightly CRM")](https://www.g2.com/products/insightly-crm/reviews) Insightly CRM Marketing and Advertising 10.1% Information Technology and Services 6.3% Construction 4.7% Computer Software 4.0% Financial Services 3.9% Other 71.0% [![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap")](https://www.g2.com/products/thryv-keap/reviews) Keap Marketing and Advertising 20.0% Consulting 15.0% Information Technology and Services 10.0% Health, Wellness and Fitness 10.0% Manufacturing 5.0% Other 40.0% Alternatives **Insightly CRM Alternatives** ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") [ Pipedrive ](/products/pipedrive/reviews) ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews) **Keap Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews) ## Insightly CRM vs Keap FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Keap vs Insightly CRM? Insightly CRM stands out for higher reviewer satisfaction, broader adoption, and ease of use, while Keap is noted for its automation capabilities. | | [Keap](https://www.g2.com/products/thryv-keap/reviews) | [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 3.8/5 (30 reviews) | 4.2/5 (945 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 7.6 | 8.3 | | Quality of Support score | 8.1 | 8.0 | | Top Reviewer-Cited Strength | Automation (8 all-time mentions) | Ease of Use (28 all-time mentions) | ### How do the pricing models of Keap and Insightly CRM compare? Insightly CRM is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **Keap:** In recent reviews, several reviewers cite Keap as expensive, with costs increasing as contact lists grow and advanced features requiring higher tiers. - **Insightly CRM:** Reviewers describe Insightly CRM as cost-effective and note its value for small businesses, with positive sentiment around its pricing model. - **Switching-reason:** Multiple reviewers mention switching from Keap to alternatives due to high costs and better value found elsewhere. ### What are the best alternatives to Keap and Insightly CRM? The top 3 alternatives to Keap and Insightly CRM are Agentforce Sales, ActiveCampaign, and Zoho. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Keap](https://www.g2.com/products/thryv-keap/reviews) | 3.8/5 (30 reviews) | Small-Business | Reviewers cite high cost and scaling expenses | Automation (8 all-time mentions) | | [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) | 4.2/5 (945 reviews) | Small-Business | Reviewers describe as cost-effective | Ease of Use (28 all-time mentions) | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,876 reviews) | Mid-Market | — | Customizability and scalability | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Email marketing automation | | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5 (2,948 reviews) | Small-Business | — | Feature-rich for small businesses | ### Which CRM features should I prioritize when comparing Keap and Insightly CRM? Buyers comparing Keap and Insightly CRM should prioritize automation, ease of use, integrations, customization, and reporting features. - **Automation:** Keap (8 all-time mentions), Insightly CRM (automation cited as a differentiator in recent reviews) - **Ease of Use:** Keap (Ease of Use score: 8.1; 7 all-time mentions), Insightly CRM (Ease of Use score: 8.4; 28 all-time mentions) - **Integrations:** Keap (Zapier, Calendly integrations cited), Insightly CRM (Integrations cited in 9 all-time mentions, including QuickBooks, Slack, Mailchimp, Microsoft Teams) - **Customization:** Keap (limited customization cited as a trade-off), Insightly CRM (Customization cited in 9 all-time mentions, Easy Customization in 11 all-time mentions) - **Reporting:** Keap (basic reporting cited as a limitation), Insightly CRM (Reporting cited in 6 all-time mentions, with some reviewers noting advanced reporting limitations) ### What are the pros and cons of Keap vs Insightly CRM? Keap's headline strength is automation, while Insightly CRM excels in ease of use and customization. - **Keap strengths:** Automation (8 all-time mentions), automation features (8), ease of use (7), client relationship management (5), email marketing (5), lead management (4), campaign management (3), CRM integration (3), easy setup (3) - **Keap trade-offs:** Complexity (3), expensive (3), lack of flexibility (3), learning curve (3), limitations (3) - **Insightly CRM strengths:** Ease of use (28 all-time mentions), easy customization (11), customizability (10), feature richness (9), integrations (9), customer support (8), easy tracking (8), user interface (7), easy implementation (5), easy setup (5) - **Insightly CRM trade-offs:** Learning curve (9), limited customization (7), limited features (7), incomplete information (6), time-consuming (6), contact management (5) ### Is Keap or Insightly CRM better for small businesses? Insightly CRM is the stronger fit for small businesses, with higher reviewer satisfaction and a dominant small-business user base. - **Keap:** Small-Business segment; reviewers note automation benefits but cite high costs and complexity as challenges for small teams. - **Insightly CRM:** Small-Business segment; reviewers consistently highlight ease of use, cost-effectiveness, and suitability for small business workflows. ### Which CRM platform has better integrations? Insightly CRM is favored for integrations, with more reviewer-cited integration options and higher mention counts. - **Keap:** Reviewers mention integrations with Calendly and Zapier in recent reviews. - **Insightly CRM:** Integrations cited in 9 all-time mentions, including QuickBooks, Slack, Mailchimp, and Microsoft Teams, with reviewers highlighting broad integration capabilities and API support. ### How do Keap and Insightly CRM compare on customer support? Keap and Insightly CRM are rated at parity for Quality of Support, with scores of 8.1 and 8.0 respectively. - **Keap:** Reviewers describe support as generally helpful, with some citing inconsistent experiences and others praising the support team's responsiveness. - **Insightly CRM:** Reviewers highlight dedicated customer success managers, responsive support, and positive experiences, with some noting delays or challenges in resolving complex issues. ### Which is easier to implement, Keap or Insightly CRM? Insightly CRM is rated higher for Ease of Setup, with a score of 8.3 versus Keap's 7.6. - **Keap:** Reviewers describe setup as moderately challenging, with a learning curve for automation and onboarding, but some note easy setup experiences with support assistance. - **Insightly CRM:** Reviewers consistently highlight easy and quick implementation, straightforward onboarding, and minimal training required for everyday use. ### Which product has better Features? Insightly CRM is rated higher on Features, with more reviewer-cited strengths and higher mention counts. - **Keap:** Features cited in 3 all-time mentions; offers campaign management as a unique feature; automation features and CRM integration are frequently praised. - **Insightly CRM:** Features cited in 6 all-time mentions; offers territory and quota management as a unique feature; reviewers highlight feature richness, easy customization, and integrations.