Compare Insider One and Zendesk for Customer Service 
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
No pricing available
$19.00 1 user per month billed annually
Insider One
Star Rating
(1,348)4.8 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneZendesk for Customer Service
Star Rating
(6,793)4.3 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
$19.00 1 user per month billed annually
Free Trial is available
Browse all 7 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zendesk for Customer Service excels in providing a streamlined interface, making it easier for teams to manage customer queries efficiently. Users appreciate its minimalist design and the ability to consolidate all tickets and emails in one place, enhancing overall customer experience.
- Users say that Insider One stands out with its advanced behavioral segmentation features, allowing businesses to engage consumers based on their actual interests and purchase patterns. This capability is particularly beneficial for companies looking to tailor their marketing strategies to specific user groups.
- Reviewers mention that while Zendesk for Customer Service is a solid tool for customer support, it sometimes faces challenges in matching specific workflow needs, with some users noting configuration difficulties. However, its generative AI service is highlighted as a favorite for creating multi-level responses.
- According to verified reviews, Insider One shines in its ability to cater to diverse user groups, such as students and teachers, allowing for targeted communication that resonates with each audience. This flexibility is a significant advantage for organizations with varied customer bases.
- G2 reviewers highlight that Zendesk for Customer Service has a robust support system, but Insider One takes the lead with higher ratings for quality of support. Users appreciate the responsiveness and effectiveness of Insider One's support team, which enhances the overall user experience.
- Users report that both platforms are user-friendly, but Insider One edges out with higher ratings for ease of setup and administration. Reviewers note that its intuitive design allows for quick campaign execution, making it a preferred choice for larger corporations looking to implement effective marketing strategies swiftly.
Pricing
Entry-Level Pricing
Insider One
No pricing availableZendesk for Customer Service
Support Only (Team)
$19.00
1 user per month billed annually
Integrated customer support
- Email & social media
- Web widget & mobile SDK
- Pre-defined business rules
Free Trial
Insider One
Free Trial is available
Zendesk for Customer Service
Free Trial is available
Ratings
Meets Requirements
9.4
1,216
8.6
5,175
Ease of Use
9.4
1,232
8.6
5,282
Ease of Setup
9.0
680
8.0
3,244
Ease of Admin
9.1
347
8.2
3,110
Quality of Support
9.6
1,214
8.4
4,910
Has the product been a good partner in doing business?
9.4
349
8.4
3,033
Product Direction (% positive)
9.8
1,170
8.0
4,831
Features by Category
Email Marketing
9.6
520
Not enough data
9.6
496
Not enough data
9.6
498
Not enough data
9.6
438
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
538
Not enough data
9.6
557
Not enough data
9.5
541
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
507
Not enough data
9.5
507
Not enough data
9.6
562
Not enough data
Feature Not Available
Not enough data
9.5
485
Not enough data
9.5
455
Not enough data
9.5
488
Not enough data
9.6
475
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
441
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
538
Not enough data
9.4
534
Not enough data
9.4
524
Not enough data
9.4
522
Not enough data
9.1
421
Not enough data
Platform
9.5
535
Not enough data
9.5
282
Not enough data
9.6
511
Not enough data
9.5
442
Not enough data
9.4
450
Not enough data
9.5
497
Not enough data
9.4
429
Not enough data
Agentic AI - Marketing Automation
8.9
24
Not enough data
8.8
24
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
Integration
9.4
506
Not enough data
9.4
503
Not enough data
9.4
459
Not enough data
Ticket and Case Management
Not enough data
8.8
2579
|
Verified
Not enough data
8.7
2606
|
Verified
Not enough data
8.5
2535
|
Verified
Not enough data
8.4
2368
|
Verified
Not enough data
8.2
1931
|
Verified
Not enough data
8.4
2407
|
Verified
Not enough data
8.6
2408
|
Verified
Not enough data
8.3
1863
|
Verified
Generative AI
Not enough data
7.6
386
Not enough data
7.6
384
Agentic AI - Help Desk
Not enough data
7.8
245
Not enough data
7.9
243
Not enough data
8.0
245
Communication Channels
Not enough data
8.5
2066
|
Verified
Not enough data
8.8
2329
|
Verified
Not enough data
8.4
1744
|
Verified
Not enough data
8.0
1434
|
Verified
Not enough data
8.0
1322
|
Verified
Platform
Not enough data
7.8
1389
|
Verified
Not enough data
8.0
1780
|
Verified
Not enough data
8.3
1955
|
Verified
Not enough data
8.2
1764
|
Verified
Not enough data
7.9
2366
|
Verified
Not enough data
8.0
2417
|
Verified
Visitor Behavior
9.5
585
Not enough data
9.6
605
Not enough data
9.5
545
Not enough data
Templates
9.5
562
Not enough data
9.5
609
Not enough data
9.6
601
Not enough data
Personalization
9.6
594
Not enough data
9.5
579
Not enough data
9.6
592
Not enough data
9.4
521
Not enough data
9.5
572
Not enough data
9.6
579
Not enough data
9.6
610
Not enough data
9.6
591
Not enough data
Multichannel
9.6
595
Not enough data
9.5
530
Not enough data
9.6
591
Not enough data
Administration
9.6
585
Not enough data
9.4
605
Not enough data
9.5
578
Not enough data
9.4
581
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
605
Not enough data
9.6
583
Not enough data
Targeting
9.6
596
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
503
Not enough data
9.7
555
Not enough data
Personalized Content
9.6
542
Not enough data
9.6
517
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Not enough data
Agentic AI - SMS Marketing
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
Usability
Not enough data
8.3
665
Not enough data
8.3
661
Not enough data
8.4
634
Reporting
Not enough data
8.3
587
Not enough data
7.9
562
Not enough data
8.2
643
Generative AI
Not enough data
7.3
177
Not enough data
7.2
176
Data Sourcing
9.5
585
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
608
|
Verified
Not enough data
9.4
579
|
Verified
Not enough data
9.6
569
|
Verified
Not enough data
Platform Basics
9.5
661
|
Verified
Not enough data
9.5
659
|
Verified
Not enough data
Platform Data
9.4
640
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
653
|
Verified
Not enough data
9.3
618
Not enough data
Platform Additional Functionality
9.5
621
|
Verified
Not enough data
9.4
621
|
Verified
Not enough data
9.4
605
Not enough data
Agentic AI - Customer Journey Analytics
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
62
Not enough data
9.6
60
Not enough data
9.5
60
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
62
Not enough data
9.7
55
Not enough data
9.6
58
Not enough data
Responses
Not enough data
8.2
62
Not enough data
8.6
69
Not enough data
8.2
68
Automation - AI Agents
Not enough data
7.4
25
Not enough data
7.7
25
Not enough data
7.5
25
Not enough data
7.5
25
Not enough data
7.8
25
Platform
Not enough data
8.2
67
Not enough data
8.2
65
Not enough data
8.4
62
Autonomy - AI Agents
Not enough data
7.8
24
Not enough data
7.4
25
Not enough data
7.4
26
Not enough data
7.5
26
Generative AI
Not enough data
7.6
31
Not enough data
8.1
30
Responses
Not enough data
8.1
466
Not enough data
8.1
464
Not enough data
8.3
447
Not enough data
8.1
446
Not enough data
8.1
355
Platform
Not enough data
8.6
470
Not enough data
8.3
469
Not enough data
8.3
463
Not enough data
8.2
465
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
454
Generative AI
Not enough data
8.1
112
Not enough data
8.2
111
Conversational Platform
Not enough data
8.1
860
Not enough data
8.3
716
Not enough data
8.2
683
Not enough data
8.2
748
Support Automation
Not enough data
8.1
713
Not enough data
8.3
757
Not enough data
8.4
714
Not enough data
8.1
788
Generative AI
Not enough data
7.8
204
Not enough data
7.8
203
Messaging Channels
Not enough data
7.6
78
Not enough data
9.1
171
Not enough data
8.3
94
Not enough data
8.5
102
Administration
Not enough data
8.2
108
Not enough data
8.9
156
Not enough data
8.3
111
Not enough data
8.4
144
Customer Support
Not enough data
8.1
83
Not enough data
7.6
77
Not enough data
8.1
85
Automation
Not enough data
8.1
85
Not enough data
8.2
83
Not enough data
8.1
83
Artificial Intelligence
Not enough data
7.8
82
Not enough data
7.7
81
Not enough data
7.7
84
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
7.9
206
Not enough data
Feature Not Available
Communication
Not enough data
8.6
948
|
Verified
Not enough data
8.4
963
|
Verified
Not enough data
8.1
719
Not enough data
8.5
735
|
Verified
Not enough data
8.0
520
Internal Use
Not enough data
8.0
1780
|
Verified
Not enough data
8.5
847
|
Verified
Not enough data
8.1
649
Not enough data
8.5
897
Not enough data
8.6
826
|
Verified
Not enough data
8.3
846
|
Verified
Generative AI
Not enough data
Feature Not Available
Self-Service Experience
Not enough data
8.5
1510
Not enough data
8.5
1441
Not enough data
8.0
1024
Not enough data
7.7
647
Not enough data
8.0
779
Self-Service Platform
Not enough data
8.2
829
Not enough data
8.2
845
Not enough data
7.7
664
Not enough data
8.2
811
Agentic AI - Customer Self-Service
Not enough data
8.3
63
Not enough data
8.3
63
Not enough data
8.2
65
Not enough data
8.7
63
Not enough data
8.6
61
Not enough data
8.2
63
Not enough data
8.1
63
Generative AI
Not enough data
7.5(won by default)
78
Not enough data
7.5(won by default)
79
Process
Not enough data
8.4(won by default)
564
Not enough data
9.1(won by default)
744
Not enough data
8.8(won by default)
693
Channels
Not enough data
9.0(won by default)
743
Not enough data
8.4(won by default)
587
Not enough data
8.7(won by default)
566
Not enough data
8.2(won by default)
487
Not enough data
8.3(won by default)
422
Insight
Not enough data
8.1(won by default)
540
Not enough data
8.3(won by default)
648
Not enough data
8.5(won by default)
563
Not enough data
8.7(won by default)
667
Generative AI
Not enough data
7.8
67
Not enough data
7.7
66
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Not enough data
Conversational AI - Conversational Commerce Platforms
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Not enough data
Analysis
9.3
624
Not enough data
9.4
710
Not enough data
9.3
557
|
Verified
Not enough data
9.4
607
|
Verified
Not enough data
Campaigns
9.4
579
|
Verified
Not enough data
9.7
712
|
Verified
Not enough data
9.4
495
Not enough data
9.2
487
Not enough data
9.6
587
|
Verified
Not enough data
9.6
681
|
Verified
Not enough data
Engagement
9.6
631
Not enough data
Platform
9.6
679
Not enough data
9.4
636
|
Verified
Not enough data
9.5
545
Not enough data
Agentic AI - Mobile Marketing
8.9
32
Not enough data
9.0
30
Not enough data
9.0
32
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.4
72
Not enough data
8.1
71
Not enough data
8.2
70
Not enough data
8.3
70
Not enough data
8.3
69
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.2
70
Not enough data
8.4
71
Not enough data
8.3
71
Not enough data
8.5
70
Automation
Not enough data
8.7
73
Not enough data
8.6
71
Not enough data
7.9
69
Autonomy
Not enough data
8.1
69
Not enough data
8.4
68
Not enough data
8.4
70
Not enough data
8.3
71
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.4
11
Not enough data
9.0
12
Not enough data
9.6
8
Not enough data
9.5
10
Not enough data
8.7
9
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
8.7
10
Workforce Management Platform Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Zendesk for Customer Service are categorized as Conversational Commerce Platforms
Unique Categories
Zendesk for Customer Service is categorized as AI Customer Support Agents, AI Agents For Business Operations, Help Desk, Customer Service Automation, Conversational Support, Workforce Management, Live Chat, Chatbots, Complaint Management, Customer Self-Service, Digital Customer Service Platforms, Social Customer Service, Proactive Notification, and Shared Inbox
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zendesk for Customer Service
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.8%
Financial Services
3.8%
Food & Beverages
3.8%
Other
52.8%
Computer Software
14.2%
Information Technology and Services
12.7%
Financial Services
5.8%
Retail
5.0%
Consumer Services
4.4%
Other
57.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Is zendesk any good?
8 Comments
AM
For support teams, Zendesk Support is fantastic and will do everything you want it to do. Zendesk Support can not be easily adapted for use with other...Read more
Is there a free version of Zendesk?
7 Comments
AG
Zendesk Support Suite offers a free 14 - day trial.Read more
How is Zendesk Support Suite transforming the customer service experience in various industries?
6 Comments
OE
I am thrilled by how Zendesk Support Suite is transforming customer service across industries with its seamless omnichannel integration and AI-driven...Read more
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