Compare Insider One and Keap 
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Small-Business (85.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $249.00 1500 Contacts Per Month
Insider One
Star Rating
(1,350)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneKeap
Star Rating
(23)3.9 out of 5
Market Segments
Small-Business (85.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall rating compared to Keap. Users appreciate its advanced segmentation capabilities, which allow for targeted marketing based on actual consumer behavior, making campaigns more relevant and effective.
- Users say that Keap provides a solid solution for small businesses, particularly in managing leads and automating follow-ups. Reviewers highlight its integrated CRM and email marketing features, which help streamline processes and keep track of client interactions effectively.
- According to verified reviews, Insider One's ease of use is a standout feature, with many users praising its intuitive interface and quick setup process. This allows teams to execute campaigns rapidly, which is crucial for larger organizations needing to adapt quickly to market changes.
- Reviewers mention that while Keap offers a comprehensive platform for small businesses, some users face challenges with configuration and customization to fit their specific workflows. This can lead to a steeper learning curve for new users compared to Insider One's more straightforward approach.
- G2 reviewers highlight the quality of support provided by Insider One, noting that its customer service is responsive and knowledgeable. This level of support is particularly beneficial for mid-market companies that may require more assistance as they scale their marketing efforts.
- Users report that Keap's features, such as the drag-and-drop email editor and centralized dashboard, are beneficial for managing campaigns. However, they also express a desire for more robust analytics and reporting tools, which Insider One seems to offer, allowing for deeper insights into campaign performance.
Pricing
Entry-Level Pricing
Insider One
No pricing availableKeap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
Insider One
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
9.4
1,217
8.3
12
Ease of Use
9.4
1,233
8.3
14
Ease of Setup
9.0
681
8.3
14
Ease of Admin
9.1
345
Not enough data
Quality of Support
9.6
1,215
8.2
11
Has the product been a good partner in doing business?
9.4
347
Not enough data
Product Direction (% positive)
9.8
1,170
5.1
12
Features by Category
Sales Force Automation
Not enough data
9.3
7
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
9.4
8
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
9.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
|
Verified
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.6
520
Not enough data
9.6
496
Not enough data
9.6
497
Not enough data
9.6
437
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
538
Not enough data
9.6
556
Not enough data
9.5
540
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
506
Not enough data
9.5
506
Not enough data
9.6
562
Not enough data
Feature Not Available
Not enough data
9.5
484
Not enough data
9.5
454
Not enough data
9.5
488
Not enough data
9.5
476
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
441
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
538
Not enough data
9.4
533
Not enough data
9.4
523
Not enough data
9.4
521
Not enough data
9.1
421
Not enough data
Platform
9.5
534
Not enough data
9.5
283
Not enough data
9.6
510
Not enough data
9.5
440
Not enough data
9.4
449
Not enough data
9.5
496
Not enough data
9.4
428
Not enough data
Agentic AI - Marketing Automation
8.9
24
Not enough data
8.8
24
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
Integration
9.4
505
Not enough data
9.4
502
Not enough data
9.4
457
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
583
Not enough data
9.6
603
Not enough data
9.5
545
Not enough data
Templates
9.5
560
Not enough data
9.5
607
Not enough data
9.6
599
Not enough data
Personalization
9.6
592
Not enough data
9.5
577
Not enough data
9.6
590
Not enough data
9.4
519
Not enough data
9.5
570
Not enough data
9.6
577
Not enough data
9.6
608
Not enough data
9.6
589
Not enough data
Multichannel
9.6
594
Not enough data
9.5
528
Not enough data
9.6
589
Not enough data
Administration
9.6
584
Not enough data
9.4
604
Not enough data
9.5
576
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
603
Not enough data
9.6
581
Not enough data
Targeting
9.6
594
Not enough data
9.6
563
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
501
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
516
Not enough data
9.6
576
Not enough data
Agentic AI - Personalization Engines
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Not enough data
Agentic AI - SMS Marketing
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
578
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
659
|
Verified
Not enough data
9.5
657
|
Verified
Not enough data
Platform Data
9.4
638
|
Verified
Not enough data
9.4
614
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Not enough data
Platform Additional Functionality
9.5
619
|
Verified
Not enough data
9.4
619
|
Verified
Not enough data
9.4
604
Not enough data
Agentic AI - Customer Journey Analytics
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Not enough data
Search Setup
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
52
Not enough data
9.7
56
Not enough data
Integration
9.6
61
Not enough data
9.7
54
Not enough data
9.6
57
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Not enough data
Conversational AI - Conversational Commerce Platforms
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
623
Not enough data
9.4
708
Not enough data
9.3
555
|
Verified
Not enough data
9.4
605
|
Verified
Not enough data
Campaigns
9.4
578
|
Verified
Not enough data
9.7
710
|
Verified
Not enough data
9.4
496
Not enough data
9.2
487
Not enough data
9.6
586
|
Verified
Not enough data
9.6
681
|
Verified
Not enough data
Engagement
9.6
630
Not enough data
Platform
9.6
677
Not enough data
9.4
635
|
Verified
Not enough data
9.5
543
Not enough data
Agentic AI - Mobile Marketing
8.9
32
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Not enough data
Categories
Categories
Shared Categories
Insider One and Keap are categorized as SMS Marketing and Marketing Automation
Unique Categories
Keap is categorized as Quote-to-Cash, Email Template Builder, Invoice Management, Landing Page Builders, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, and Insurance CRM
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.0%
Financial Services
3.8%
Cosmetics
3.8%
Food & Beverages
3.8%
Other
52.9%
Marketing and Advertising
21.4%
Consulting
14.3%
Professional Training & Coaching
7.1%
Market Research
7.1%
Leisure, Travel & Tourism
7.1%
Other
42.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
Keap has no discussions with answers
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