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Compare Insider One and Sonar 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Enterprise (64.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSonar
Star Rating
(111)4.2 out of 5
Market Segments
Enterprise (64.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Sonar. Users appreciate the platform's ability to create tailored marketing journeys, such as high-performing WhatsApp interactions, which enhance customer engagement.
- According to verified reviews, Insider One's implementation process is praised for its speed and efficiency. Users highlight the intuitive onboarding wizard and the ongoing support from account managers, making it easier for businesses to get started and optimize their marketing strategies.
- Reviewers mention that while Sonar is user-friendly, it lacks the advanced features that Insider One offers. For instance, Insider One's capabilities in audience segmentation and campaign analysis allow businesses to target specific customer groups effectively, which is a significant advantage over Sonar's more basic functionalities.
- Users say that Insider One provides exceptional support quality, with a score that reflects its responsiveness and helpfulness. In contrast, Sonar's support, while noted as responsive, does not match the high standards set by Insider One, which users feel is crucial for ongoing success.
- G2 reviewers highlight that Insider One's extensive feature set, including automation and reporting tools, significantly enhances day-to-day usability. Users have noted the platform's ability to streamline marketing efforts, whereas Sonar's offerings are seen as more limited in this regard.
- According to recent feedback, Insider One's focus on continuous improvement and product direction is well-received, with users feeling confident in the platform's future. In contrast, Sonar's lower scores in this area suggest that users may have concerns about its long-term viability and feature development.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSonar
Marchex Sonar Core
Contact Us
Per Month
Our standard package for sales, marketers, operations and support.
- Mass message campaigns
- CRM integrations
- Canned responses
Free Trial
Insider One
Free Trial is available
Sonar
No trial information availableRatings
Meets Requirements
9.4
1,141
8.7
101
Ease of Use
9.4
1,153
8.9
101
Ease of Setup
9.0
611
9.1
35
Ease of Admin
9.1
311
9.2
35
Quality of Support
9.6
1,138
8.8
87
Has the product been a good partner in doing business?
9.5
312
9.2
38
Product Direction (% positive)
9.8
1,095
8.6
100
Features by Category
Email Marketing
9.6
512
Not enough data
9.6
491
Not enough data
9.6
494
Not enough data
9.6
435
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
546
Not enough data
9.5
535
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
505
Not enough data
9.5
503
Not enough data
9.6
550
Not enough data
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
Not enough data
9.5
486
Not enough data
9.6
470
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
Not enough data
Platform
9.5
528
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
Not enough data
9.4
498
Not enough data
9.4
460
Not enough data
Messenger
Not enough data
8.3
26
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.1
26
|
Verified
Channels
Not enough data
8.0
21
|
Verified
Not enough data
8.0
24
|
Verified
Not enough data
9.0
32
|
Verified
Not enough data
Not enough data
Not enough data
8.3
19
|
Verified
Customers
Not enough data
8.8
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.2
21
|
Verified
Not enough data
8.9
28
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
9.1
27
|
Verified
9.4
80
9.3
32
|
Verified
9.5
81
9.2
24
|
Verified
9.4
82
9.1
23
|
Verified
9.4
86
8.8
22
|
Verified
9.4
84
9.1
20
|
Verified
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
8.5
24
|
Verified
9.5
86
9.3
20
|
Verified
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.2
17
9.4
697
8.4
17
|
Verified
9.3
558
|
Verified
9.0
13
9.4
603
|
Verified
7.6
15
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
8.4
20
|
Verified
9.4
487
8.6
16
|
Verified
9.2
487
8.7
21
9.6
574
|
Verified
Feature Not Available
9.6
660
|
Verified
7.9
18
Engagement
9.6
628
8.2
17
Platform
9.6
676
9.0
19
9.4
627
|
Verified
8.1
16
|
Verified
9.5
548
8.8
16
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Sonar are categorized as Mobile Marketing and SMS Marketing
Unique Categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sonar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Real Estate
47.7%
Transportation/Trucking/Railroad
13.5%
Marketing and Advertising
7.2%
Internet
7.2%
Retail
3.6%
Other
20.7%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
how can I setup the auto response txt .
1 Comment
NB
Hello Tajmah - We offer a wide range of abilities to create and schedule automated texts. Happy to help learn more about your specific use and help provide a...Read more
How do I create Sonar pop up notifications?
1 Comment
NB
Hello Michael!
To enable desktop notifications once you log in to Sonar click the Main Menu > Settings > My Account option. From there you will see a...Read more
How do i stop seeing other co-workers texts? What is the maximum number of texts can be added?
1 Comment
NB
Hello Tiffany!
Your team's set up so that you should only see the 'Mine' column. If you are not seeing just that inbox you might want to do a hard...Read more
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