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Compare Insider One and Ortto 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
Insider One
Star Rating
(1,265)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Ortto. This reflects a more favorable perception of its features and performance among users.
- Users say that Insider One's implementation process is notably swift and efficient, with many praising the platform's technical capabilities and the proactive support from account managers. In contrast, some Ortto users have mentioned challenges with configuration, indicating a less seamless onboarding experience.
- Reviewers mention that Insider One provides superior support quality, with a focus on ongoing guidance and recommendations. Users appreciate the responsiveness of the technical support team, while Ortto users have highlighted its ease of use but noted that support could be more robust.
- According to verified reviews, Insider One offers advanced personalization features that allow businesses to tailor experiences for different customer segments effectively. Users have highlighted its ability to create targeted marketing campaigns, whereas Ortto, while powerful, is seen as less flexible in this area.
- Users report that Ortto shines in its all-in-one capabilities, combining customer data, marketing automation, and analytics seamlessly. This integration is praised for making marketing smarter and more human, although some users feel it lacks the depth of features found in Insider One.
- Reviewers highlight that Insider One's tools for designing high-performing customer journeys, such as WhatsApp integrations, are particularly impressive. Ortto, while effective for small businesses, may not offer the same level of sophistication in multi-channel engagement strategies.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Insider One
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
9.4
1,143
8.5
559
Ease of Use
9.4
1,155
8.7
564
Ease of Setup
9.0
613
8.6
312
Ease of Admin
9.1
313
8.8
295
Quality of Support
9.6
1,140
8.9
527
Has the product been a good partner in doing business?
9.5
314
8.9
286
Product Direction (% positive)
9.8
1,097
8.9
556
Features by Category
Email Marketing
9.6
513
8.4
397
|
Verified
9.6
492
8.9
383
|
Verified
9.6
495
8.3
377
|
Verified
9.6
436
9.1
344
|
Verified
Online Marketing
Feature Not Available
7.0
197
|
Verified
9.6
532
7.9
202
|
Verified
9.6
547
8.2
209
|
Verified
9.5
536
8.3
266
|
Verified
Feature Not Available
7.6
166
|
Verified
Lead Management
9.5
506
8.2
297
|
Verified
9.5
504
7.8
270
|
Verified
9.6
551
8.5
324
|
Verified
Feature Not Available
7.8
238
|
Verified
9.5
483
8.8
321
|
Verified
9.5
448
8.5
288
|
Verified
9.5
487
8.7
277
|
Verified
9.5
471
8.3
260
|
Verified
Campaign Management
Feature Not Available
7.9
217
|
Verified
Feature Not Available
7.6
142
Feature Not Available
7.5
62
|
Verified
Feature Not Available
7.1
51
Social
Feature Not Available
6.6
115
9.4
442
7.3
96
|
Verified
9.4
453
7.7
62
Feature Not Available
7.5
55
Feature Not Available
7.8
102
|
Verified
Reporting & Analytics
9.4
533
8.2
346
|
Verified
9.4
528
7.5
246
|
Verified
9.4
522
7.1
188
|
Verified
9.4
519
6.8
159
|
Verified
9.1
422
6.1
122
Platform
9.5
530
8.1
200
|
Verified
9.5
278
8.6
149
|
Verified
9.6
508
8.3
209
|
Verified
9.5
445
7.6
42
9.4
450
6.8
112
|
Verified
9.5
491
8.6
220
|
Verified
9.4
431
7.4
93
|
Verified
Agentic AI - Marketing Automation
8.9
25
8.1
14
8.9
25
8.0
14
8.9
25
7.9
14
8.8
25
7.7
14
8.8
25
8.0
14
8.8
24
8.2
14
Integration
9.4
500
8.5
214
|
Verified
9.4
500
8.4
210
|
Verified
9.4
461
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
7.7
27
9.5
572
|
Verified
8.1
31
9.6
379
8.6
36
9.5
601
|
Verified
8.3
28
Intelligence
9.4
607
|
Verified
8.2
36
9.4
577
|
Verified
6.6
20
9.6
568
|
Verified
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.4
18
|
Verified
9.4
697
9.3
22
|
Verified
9.3
558
|
Verified
8.3
17
|
Verified
9.4
603
|
Verified
7.9
21
|
Verified
Campaigns
9.4
581
|
Verified
7.5
21
9.7
700
|
Verified
8.9
17
9.4
487
8.2
19
9.2
487
8.8
16
|
Verified
9.6
574
|
Verified
9.3
25
|
Verified
9.6
660
|
Verified
8.9
23
|
Verified
Engagement
9.6
628
8.4
18
|
Verified
Platform
9.6
676
8.7
23
|
Verified
9.4
627
|
Verified
8.3
22
|
Verified
9.5
548
8.1
20
|
Verified
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Ortto are categorized as Personalization, Customer Data Platform (CDP), Mobile Marketing, and Marketing Automation
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Email Template Builder, Online Form Builder, E-Commerce Data Integration, Marketing Analytics, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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