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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneTwilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user support, with many users praising the reactivity of technical support and the ongoing guidance provided by account managers. This level of support seems to significantly enhance the user experience compared to Twilio Segment, which has received mixed feedback regarding its support quality.
- Users say that Insider One offers a more comprehensive feature set, particularly in personalization capabilities. Reviewers highlight its ability to tailor experiences for different customer segments, such as first-time visitors and loyal customers, which is a step beyond what Twilio Segment provides.
- According to verified reviews, Twilio Segment is noted for its straightforward setup process, with users finding it easy to connect various platforms without needing extensive engineering resources. This contrasts with Insider One, where some users have expressed a desire for even more streamlined implementation.
- Reviewers mention that Insider One's advanced features, such as AI-driven tools for lead tracking and transaction-ready conversations, significantly enhance its value proposition. In comparison, while Twilio Segment is effective for data analytics tracking, it lacks the same level of innovative features that users find in Insider One.
- G2 reviewers highlight that Insider One consistently receives higher ratings for overall satisfaction and usability, with users appreciating its intuitive interface and ease of use. Twilio Segment, while still rated positively, does not match the same level of user satisfaction, particularly in areas like ease of administration.
- Users report that both platforms serve the mid-market well, but Insider One's higher G2 Score reflects a stronger overall performance and user satisfaction. This is supported by a significantly larger number of recent reviews, indicating that Insider One is currently resonating more positively with its user base.
Pricing
Entry-Level Pricing
Insider One
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Insider One
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.4
1,139
8.9
427
Ease of Use
9.4
1,151
8.7
429
Ease of Setup
9.0
608
8.5
245
Ease of Admin
9.1
312
8.9
237
Quality of Support
9.6
1,136
8.6
367
Has the product been a good partner in doing business?
9.5
313
8.8
225
Product Direction (% positive)
9.8
1,093
8.3
387
Features by Category
Email Marketing
9.6
511
Not enough data
9.6
490
Not enough data
9.6
493
Not enough data
9.6
434
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
530
Not enough data
9.6
545
Not enough data
9.5
534
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
504
Not enough data
9.5
502
Not enough data
9.6
549
Not enough data
Feature Not Available
Not enough data
9.5
481
Not enough data
9.5
446
Not enough data
9.5
485
Not enough data
9.5
469
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
531
Not enough data
9.4
526
Not enough data
9.4
520
Not enough data
9.4
517
Not enough data
9.1
420
Not enough data
Platform
9.5
529
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
500
Not enough data
9.4
499
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
84
Not enough data
9.4
78
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
85
Not enough data
9.4
80
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
584
|
Verified
8.5
142
|
Verified
9.5
572
|
Verified
8.7
147
|
Verified
9.6
379
Feature Not Available
9.5
601
|
Verified
8.6
138
|
Verified
Intelligence
9.4
607
|
Verified
8.0
123
|
Verified
9.4
577
|
Verified
6.9
85
|
Verified
9.6
568
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
53
Not enough data
9.5
49
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
32
Not enough data
Analysis
9.3
623
Not enough data
9.4
694
Not enough data
9.3
556
|
Verified
Not enough data
9.4
601
|
Verified
Not enough data
Campaigns
9.4
579
|
Verified
Not enough data
9.7
698
|
Verified
Not enough data
9.4
485
Not enough data
9.2
485
Not enough data
9.6
571
|
Verified
Not enough data
9.6
658
|
Verified
Not enough data
Engagement
9.6
626
Not enough data
Platform
9.6
674
Not enough data
9.4
624
|
Verified
Not enough data
9.5
546
Not enough data
Agentic AI - Mobile Marketing
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Insider One and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Financial Services
3.7%
Other
51.9%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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