2026 Best Software Awards are here!See the list
Compare Insider One and OneSignal 
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Insider One
Star Rating
(1,311)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOneSignal
Star Rating
(1,148)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in its user-friendly administrative panel, allowing non-technical users to easily create, manage, and send campaigns without needing developer assistance. This ease of use is a significant advantage for small businesses looking to streamline their marketing efforts.
- Users say that Insider One stands out for its robust personalization capabilities, integrating powerful AI features that enable quick transformation of ideas into measurable experiences. This versatility across multiple marketing channels makes it a strong choice for mid-market companies aiming for comprehensive engagement.
- Reviewers mention that OneSignal provides a direct line to customer support, which is highly praised for its responsiveness. Users appreciate having ongoing threads with support representatives, ensuring that their specific questions and issues are addressed promptly.
- According to verified reviews, Insider One is recognized for its innovative approach and willingness to adapt based on client feedback. This partnership mentality fosters a collaborative environment that many users find beneficial for their unique marketing needs.
- G2 reviewers highlight that while OneSignal is effective for sending notifications and engaging users, it may not fully meet the complex requirements of larger organizations, as some users report challenges in matching specific workflows.
- Users express that Insider One's comprehensive support for various marketing channels, including mobile apps and web, positions it as a versatile solution. However, some users may find the learning curve steeper compared to OneSignal's more straightforward setup process.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Insider One
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.4
1,182
9.0
644
Ease of Use
9.4
1,196
9.3
969
Ease of Setup
9.0
646
8.9
549
Ease of Admin
9.1
336
9.0
376
Quality of Support
9.6
1,181
9.0
595
Has the product been a good partner in doing business?
9.5
338
9.1
352
Product Direction (% positive)
9.8
1,135
9.0
624
Features by Category
Email Marketing
9.6
516
8.6
98
9.6
492
8.9
96
9.6
495
8.8
95
9.6
437
8.5
90
Online Marketing
Feature Not Available
Feature Not Available
9.6
535
8.7
95
9.6
552
8.6
98
9.5
538
9.1
95
Feature Not Available
Feature Not Available
Lead Management
9.5
508
Feature Not Available
9.5
506
8.5
90
9.6
555
9.2
96
Feature Not Available
Feature Not Available
9.5
484
8.7
91
9.5
451
8.5
92
9.5
488
8.7
95
9.5
472
8.4
85
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
442
8.3
88
9.4
453
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
9.4
534
8.6
101
9.4
530
8.5
88
9.4
522
8.0
87
9.4
519
8.1
85
9.1
422
Feature Not Available
Platform
9.5
531
8.6
97
9.5
278
8.5
91
9.6
510
8.3
100
9.5
445
8.1
61
9.4
450
8.2
63
9.5
493
8.9
100
9.4
431
8.0
85
Agentic AI - Marketing Automation
8.9
25
7.3
5
8.9
25
8.0
5
8.9
25
8.3
5
8.8
25
8.0
5
8.8
25
7.3
5
8.8
24
8.0
5
Integration
9.4
502
8.2
91
9.4
501
8.6
99
9.4
462
8.1
89
Visitor Behavior
9.5
584
Not enough data
9.6
604
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
606
Not enough data
9.6
599
Not enough data
Personalization
9.6
592
Not enough data
9.5
577
Not enough data
9.6
589
Not enough data
9.4
521
Not enough data
9.5
572
Not enough data
9.6
577
Not enough data
9.6
604
Not enough data
9.6
588
Not enough data
Multichannel
9.6
593
Not enough data
9.5
528
Not enough data
9.6
588
Not enough data
Administration
9.6
583
Not enough data
9.4
602
Not enough data
9.5
577
Not enough data
9.4
580
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.9
464
Not enough data
9.1
454
Not enough data
8.6
410
Not enough data
8.8
460
Not enough data
8.8
448
Analytics
Not enough data
8.5
444
Not enough data
8.3
438
Optimization
Not enough data
8.4
386
Not enough data
8.6
423
Not enough data
8.8
431
Not enough data
8.7
424
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Segmentation
9.7
604
Not enough data
9.6
583
Not enough data
Targeting
9.6
596
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
504
Not enough data
9.5
501
Not enough data
9.7
555
Not enough data
Personalized Content
9.6
541
Not enough data
9.6
518
Not enough data
9.6
579
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
9.1
34
9.4
80
Feature Not Available
9.5
81
9.1
34
9.4
82
Feature Not Available
9.4
86
8.1
32
9.4
84
8.5
33
9.5
87
9.0
35
9.4
82
9.0
31
SMS Platform
9.4
85
8.8
33
9.5
86
8.7
33
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
8.5
30
9.3
85
9.1
34
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
658
|
Verified
Not enough data
9.5
656
|
Verified
Not enough data
Platform Data
9.4
640
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
123
Not enough data
8.9
118
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.3
625
8.6
96
9.4
701
8.7
169
|
Verified
9.3
559
|
Verified
8.2
141
9.4
606
|
Verified
8.3
150
Campaigns
9.4
582
|
Verified
8.7
146
|
Verified
9.7
705
|
Verified
9.4
193
|
Verified
9.4
493
8.1
79
9.2
488
Feature Not Available
9.6
583
|
Verified
8.4
137
9.6
669
|
Verified
8.8
180
Engagement
9.6
630
8.2
134
Platform
9.6
678
8.9
147
9.4
631
|
Verified
9.0
155
|
Verified
9.5
548
8.7
140
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and OneSignal are categorized as SMS Marketing, Mobile Marketing, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.8%
Apparel & Fashion
10.0%
Cosmetics
4.0%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.8%
Computer Software
13.3%
Information Technology and Services
10.5%
Financial Services
6.1%
Health, Wellness and Fitness
4.6%
Computer Games
4.1%
Other
61.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
