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Compare Insider One and OneSignal 
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOneSignal
Star Rating
(1,115)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, reflected in its higher G2 Score of 88.16 compared to OneSignal's 57.42. Users appreciate the platform's robust features and the effectiveness of its tools for creating personalized marketing journeys.
- Users say that OneSignal offers a straightforward setup process, making it easy for newcomers to get started. Reviewers highlight the intuitive dashboard and the speed of notification delivery, which enhances user experience, especially for smaller businesses.
- Reviewers mention that Insider One provides exceptional support, with many praising the responsiveness of their technical team and the ongoing guidance from account managers. This level of support is particularly beneficial for mid-market companies looking for tailored solutions.
- According to verified reviews, OneSignal's documentation is highly regarded, with users noting its clarity and comprehensiveness. This resource helps users navigate the platform effectively, although some users feel that more advanced features could be better integrated.
- Users highlight Insider One's advanced capabilities in audience segmentation and personalized marketing, which allow businesses to tailor their messaging effectively. This feature is particularly valuable for companies looking to engage different customer segments with targeted campaigns.
- G2 reviewers indicate that while OneSignal is a strong choice for small businesses due to its free entry-level pricing, Insider One's comprehensive feature set and higher satisfaction ratings make it a more suitable option for mid-market companies seeking robust marketing automation solutions.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Insider One
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.4
1,141
9.1
639
Ease of Use
9.4
1,153
9.3
937
Ease of Setup
9.0
611
8.9
544
Ease of Admin
9.1
311
9.0
376
Quality of Support
9.6
1,138
9.0
591
Has the product been a good partner in doing business?
9.5
312
9.1
352
Product Direction (% positive)
9.8
1,095
9.0
620
Features by Category
Email Marketing
9.6
512
8.6
98
9.6
491
8.9
96
9.6
494
8.8
95
9.6
435
8.5
90
Online Marketing
Feature Not Available
Feature Not Available
9.6
531
8.7
95
9.6
546
8.6
98
9.5
535
9.1
95
Feature Not Available
Feature Not Available
Lead Management
9.5
505
Feature Not Available
9.5
503
8.5
90
9.6
550
9.2
96
Feature Not Available
Feature Not Available
9.5
482
8.7
91
9.5
447
8.5
92
9.5
486
8.7
95
9.6
470
8.4
85
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
441
8.3
88
9.4
452
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
9.4
532
8.6
101
9.4
527
8.5
88
9.4
521
8.0
87
9.4
518
8.1
85
9.2
421
Feature Not Available
Platform
9.5
528
8.6
97
9.5
278
8.5
91
9.6
507
8.3
100
9.5
444
8.1
61
9.4
449
8.2
63
9.5
490
8.9
100
9.4
430
8.0
85
Agentic AI - Marketing Automation
8.9
25
7.3
5
8.9
25
8.0
5
8.9
25
8.3
5
8.8
25
8.0
5
8.8
25
7.3
5
8.8
24
8.0
5
Integration
9.4
499
8.2
91
9.4
498
8.6
99
9.4
460
8.1
89
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.9
464
Not enough data
9.1
454
Not enough data
8.6
410
Not enough data
8.7
458
Not enough data
8.8
447
Analytics
Not enough data
8.5
442
Not enough data
8.3
438
Optimization
Not enough data
8.4
386
Not enough data
8.6
423
Not enough data
8.8
431
Not enough data
8.7
422
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
9.1
34
9.4
80
Feature Not Available
9.5
81
9.1
34
9.4
82
Feature Not Available
9.4
86
8.1
32
9.4
84
8.5
33
9.5
87
9.0
35
9.4
82
9.0
31
SMS Platform
9.4
85
8.8
33
9.5
86
8.7
33
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
8.5
30
9.3
85
9.1
34
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.3
625
8.6
96
9.4
697
8.7
169
|
Verified
9.3
558
|
Verified
8.2
141
9.4
603
|
Verified
8.3
150
Campaigns
9.4
581
|
Verified
8.7
146
|
Verified
9.7
700
|
Verified
9.4
192
|
Verified
9.4
487
8.1
79
9.2
487
Feature Not Available
9.6
574
|
Verified
8.4
137
9.6
660
|
Verified
8.8
180
Engagement
9.6
628
8.2
134
Platform
9.6
676
8.9
147
9.4
627
|
Verified
9.0
155
|
Verified
9.5
548
8.7
140
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and OneSignal are categorized as Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Computer Software
13.3%
Information Technology and Services
10.3%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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