Compare Insider One and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Insider One
Star Rating
(1,348)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOneSignal
Star Rating
(1,175)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in its behavioral segmentation capabilities, allowing businesses to engage consumers based on their actual interests and purchase patterns. This feature is particularly praised for its effectiveness in personalizing communication, which is a significant advantage over OneSignal.
- Users say that OneSignal's free plan is a standout feature, providing an impressive level of functionality for small businesses. Many users appreciate how user-friendly and intuitive the platform is, making it easy to get started without a financial commitment.
- Reviewers mention that Insider One's diverse and effective tools enable large corporations to execute campaigns quickly and efficiently. This capability is highlighted as a key strength, particularly for mid-market companies looking for robust marketing automation solutions.
- According to verified reviews, OneSignal is noted for its ease of use, with many users finding it intuitive and straightforward to set up. This is particularly beneficial for small businesses that may not have extensive technical resources.
- G2 reviewers highlight that Insider One offers superior quality of support, with users reporting high satisfaction levels. This support is crucial for businesses that require assistance in navigating complex marketing strategies and tools.
- Users report that while OneSignal is effective for basic push notifications, it may struggle with more advanced features like automated email responses and dynamic content, where Insider One consistently outperforms, providing a more comprehensive suite of marketing tools.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Insider One
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.4
1,215
9.0
645
Ease of Use
9.4
1,231
9.3
998
Ease of Setup
9.0
679
8.9
550
Ease of Admin
9.1
345
9.0
377
Quality of Support
9.6
1,213
9.0
596
Has the product been a good partner in doing business?
9.4
347
9.1
353
Product Direction (% positive)
9.8
1,168
9.0
625
Features by Category
Email Marketing
9.6
519
8.6
98
9.6
495
8.9
96
9.6
497
8.8
95
9.6
437
8.5
90
Online Marketing
Feature Not Available
Feature Not Available
9.5
537
8.7
95
9.6
556
8.6
98
9.5
540
9.1
95
Feature Not Available
Feature Not Available
Lead Management
9.5
506
Feature Not Available
9.5
506
8.5
90
9.6
561
9.2
96
Feature Not Available
Feature Not Available
9.5
484
8.7
91
9.5
454
8.5
92
9.5
488
8.7
95
9.6
475
8.4
85
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.3
441
8.3
88
9.4
451
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
9.4
537
8.6
101
9.4
533
8.5
88
9.4
523
8.1
87
9.4
521
8.1
85
9.1
421
Feature Not Available
Platform
9.5
533
8.6
97
9.5
282
8.5
91
9.6
509
8.3
100
9.5
440
8.2
61
9.4
449
8.2
63
9.5
495
8.9
100
9.4
428
8.0
85
Agentic AI - Marketing Automation
8.9
24
Not enough data
8.8
24
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
Integration
9.4
504
8.2
91
9.4
501
8.6
99
9.4
457
8.1
89
Visitor Behavior
9.5
583
Not enough data
9.6
603
Not enough data
9.5
545
Not enough data
Templates
9.5
560
Not enough data
9.5
607
Not enough data
9.6
599
Not enough data
Personalization
9.6
592
Not enough data
9.5
577
Not enough data
9.6
590
Not enough data
9.4
519
Not enough data
9.5
570
Not enough data
9.6
577
Not enough data
9.6
608
Not enough data
9.6
589
Not enough data
Multichannel
9.6
594
Not enough data
9.5
528
Not enough data
9.6
589
Not enough data
Administration
9.6
584
Not enough data
9.4
604
Not enough data
9.5
576
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.9
464
Not enough data
9.1
455
Not enough data
8.6
410
Not enough data
8.8
460
Not enough data
8.8
448
Analytics
Not enough data
8.5
444
Not enough data
8.3
438
Optimization
Not enough data
8.4
386
Not enough data
8.6
424
Not enough data
8.8
432
Not enough data
8.7
424
Agentic AI - Push Notification
Not enough data
6.8
13
Not enough data
7.1
13
Not enough data
6.8
13
Segmentation
9.7
603
Not enough data
9.6
581
Not enough data
Targeting
9.6
594
Not enough data
9.6
563
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
501
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
516
Not enough data
9.6
576
Not enough data
Agentic AI - Personalization Engines
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
Text Messaging
9.6
86
9.1
35
9.4
79
Feature Not Available
9.5
80
9.1
35
9.4
81
Feature Not Available
9.4
87
8.2
33
9.4
84
8.5
34
9.5
87
8.9
36
9.4
81
9.1
32
SMS Platform
9.4
85
8.9
34
9.5
86
8.8
34
9.3
78
Feature Not Available
Feature Not Available
Feature Not Available
9.3
85
8.5
31
9.3
86
9.1
35
Agentic AI - SMS Marketing
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
578
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
659
|
Verified
Not enough data
9.5
657
|
Verified
Not enough data
Platform Data
9.4
638
|
Verified
Not enough data
9.4
614
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Not enough data
Platform Additional Functionality
9.5
619
|
Verified
Not enough data
9.4
619
|
Verified
Not enough data
9.4
604
Not enough data
Agentic AI - Customer Journey Analytics
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Not enough data
Search Setup
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
52
Not enough data
9.7
56
Not enough data
Integration
9.6
61
Not enough data
9.7
54
Not enough data
9.6
57
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Not enough data
Conversational AI - Conversational Commerce Platforms
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.3
623
8.7
97
9.4
707
8.7
170
|
Verified
9.3
555
|
Verified
8.2
142
9.4
605
|
Verified
8.3
151
Campaigns
9.4
578
|
Verified
8.7
147
|
Verified
9.7
710
|
Verified
9.5
194
|
Verified
9.4
496
8.1
80
9.2
487
Feature Not Available
9.6
585
|
Verified
8.4
138
9.6
680
|
Verified
8.8
181
Engagement
9.6
629
8.2
135
Platform
9.6
677
8.9
148
9.4
634
|
Verified
9.0
156
|
Verified
9.5
543
8.7
141
Agentic AI - Mobile Marketing
8.9
32
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Not enough data
Categories
Categories
Shared Categories
Insider One and OneSignal are categorized as SMS Marketing, Mobile Marketing, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.8%
Apparel & Fashion
10.0%
Financial Services
3.9%
Cosmetics
3.8%
Food & Beverages
3.8%
Other
52.9%
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.4%
Computer Games
4.0%
Other
62.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
What is OneSignal used for?
3 Comments
KA
OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging.
Read more
When will you add monitization options?
2 Comments
AS
in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read...Read more
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