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Compare Insider One and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,265)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneKlaviyo
Star Rating
(1,170)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Klaviyo. Users appreciate the platform's advanced features and technical capabilities, which enhance their marketing strategies.
- Users say that Klaviyo offers a user-friendly experience with its easy-to-use templates and rich segmentation options. Many find the platform's workflow structure compelling, making it effective for team collaboration and campaign management.
- Reviewers mention that Insider One's implementation process is notably quick and efficient, with users highlighting the reactivity of technical support and the ongoing guidance provided by account managers, which fosters a strong partnership.
- According to verified reviews, Klaviyo's integration capabilities with various marketplaces are praised, allowing for seamless campaign scheduling and A/B testing, which users find particularly beneficial for optimizing their marketing efforts.
- G2 reviewers highlight that Insider One's personalization features allow businesses to tailor experiences for different customer segments effectively. Users appreciate the ability to create targeted content for first-time visitors and loyal customers alike.
- Users report that while Klaviyo is evolving and improving, it sometimes faces challenges in meeting specific workflow needs, with some reviewers noting configuration difficulties that could hinder user experience.
Pricing
Entry-Level Pricing
Insider One
No pricing availableKlaviyo
No pricing availableFree Trial
Insider One
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.4
1,143
9.0
886
Ease of Use
9.4
1,155
8.7
891
Ease of Setup
9.0
613
8.5
543
Ease of Admin
9.1
313
8.9
488
Quality of Support
9.6
1,140
8.4
845
Has the product been a good partner in doing business?
9.5
314
9.0
491
Product Direction (% positive)
9.8
1,097
9.0
835
Features by Category
Email Marketing
9.6
513
9.0
522
|
Verified
9.6
492
9.2
515
|
Verified
9.6
495
8.9
494
|
Verified
9.6
436
8.9
460
|
Verified
Online Marketing
Feature Not Available
7.8
373
|
Verified
9.6
532
8.3
399
|
Verified
9.6
547
8.7
428
|
Verified
9.5
536
8.6
445
Feature Not Available
8.2
251
Lead Management
9.5
506
8.5
346
9.5
504
8.4
273
9.6
551
9.0
471
|
Verified
Feature Not Available
7.8
219
9.5
483
8.5
354
|
Verified
9.5
448
8.5
395
|
Verified
9.5
487
8.4
333
|
Verified
9.5
471
8.2
283
|
Verified
Campaign Management
Feature Not Available
8.7
348
|
Verified
Feature Not Available
8.0
200
Feature Not Available
8.1
290
|
Verified
Feature Not Available
7.6
200
Social
Feature Not Available
Feature Not Available
9.4
442
7.8
197
9.4
453
7.7
190
Feature Not Available
7.4
185
Feature Not Available
7.8
260
|
Verified
Reporting & Analytics
9.4
533
8.5
467
|
Verified
9.4
528
8.3
416
|
Verified
9.4
522
8.3
425
|
Verified
9.4
519
8.4
438
|
Verified
9.1
422
7.5
202
Platform
9.5
530
8.5
323
|
Verified
9.5
278
8.7
307
|
Verified
9.6
508
8.9
313
|
Verified
9.5
445
8.3
207
|
Verified
9.4
450
7.8
193
|
Verified
9.5
491
8.8
314
|
Verified
9.4
431
8.0
159
Agentic AI - Marketing Automation
8.9
25
7.0
27
8.9
25
7.0
26
8.9
25
7.1
25
8.8
25
7.1
25
8.8
25
6.9
26
8.8
24
7.3
27
Integration
9.4
500
8.4
316
|
Verified
9.4
500
8.5
311
|
Verified
9.4
461
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Visitor Behavior
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
9.6
86
8.6
141
9.4
80
8.0
100
9.5
81
8.8
133
|
Verified
9.4
82
8.3
116
|
Verified
9.4
86
8.7
125
|
Verified
9.4
84
8.5
107
9.5
87
8.8
130
|
Verified
9.4
82
8.6
53
SMS Platform
9.4
85
8.6
135
|
Verified
9.5
86
8.9
133
|
Verified
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
8.2
62
9.3
85
8.8
112
|
Verified
Agentic AI - SMS Marketing
8.9
21
6.8
11
8.8
21
6.7
10
8.7
21
6.8
10
8.8
21
6.7
10
8.8
22
6.8
10
8.6
22
7.0
10
Data Sourcing
9.5
584
|
Verified
8.4
76
9.5
572
|
Verified
8.3
68
9.6
379
8.5
96
9.5
601
|
Verified
8.5
91
Intelligence
9.4
607
|
Verified
8.6
105
9.4
577
|
Verified
8.1
73
9.6
568
|
Verified
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
9.5
656
|
Verified
9.0
16
9.5
655
|
Verified
8.8
14
Platform Data
9.4
639
|
Verified
8.4
15
9.4
617
|
Verified
8.2
14
9.3
652
|
Verified
8.7
14
9.3
619
8.1
14
Platform Additional Functionality
9.5
623
|
Verified
8.3
15
9.5
618
|
Verified
9.1
13
9.4
606
8.3
14
Agentic AI - Customer Journey Analytics
8.7
36
6.0
5
8.6
35
7.0
5
8.6
34
6.3
5
8.7
33
6.9
6
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
6.9
14
8.8
32
7.0
14
8.7
32
6.9
15
8.6
31
6.8
14
8.8
32
6.3
14
8.7
33
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Insider One and Klaviyo are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, and Conversational Commerce Platforms
Klaviyo is categorized as Pop-Up Builder, Email Template Builder, Email Deliverability, Conversational Marketing, Marketing Analytics, Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.5%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.1%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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