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# Innova Market Insights vs Mintel Comparison - What are their main differences?

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Innova Market InsightsMintel[+ Add Product](#)

Reviews

**Innova Market Insights** [

0/5(0)

](https://www.g2.com/products/innova-market-insights/reviews#reviews)

**Mintel** [

4.5/5(35)

](https://www.g2.com/products/mintel/reviews#reviews)

Pricing

**Innova Market Insights**
No pricing available

**Mintel**
No pricing available

**Pricing Insights**
from reviews

Pros & Cons

**Innova Market Insights**
Not enough data

**Mintel**
Not enough data

Screenshots

**Innova Market Insights**
No screenshot available

**Mintel**
 ![Mintel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1466521/Mintel-website-2025-digital-450x450-Solutions-On-Demand.jpg)

Ratings

Quality of Work

**Innova Market Insights**
Not enough data

**Mintel**

8.8

8.810

Responsiveness

**Innova Market Insights**
Not enough data

**Mintel**

8.4

8.416

Expertise of Team

**Innova Market Insights**
Not enough data

**Mintel**

8.6

8.616

Execution Ability

**Innova Market Insights**
Not enough data

**Mintel**

8.5

8.516

Communication Skills

**Innova Market Insights**
Not enough data

**Mintel**

8.9

8.917

Professionalism

**Innova Market Insights**
Not enough data

**Mintel**

9.4

9.416

Has the product been a good partner in doing business?

**Innova Market Insights**
Not enough data

**Mintel**

9.2

9.224

Features

Show 2 feature categories with incomplete data

Marketing Services[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

B2B Services[Hide 4 FeaturesShow 4 Features](javascript:void(0);)

Not enough data

Not enough data

Team Quality

Change Management Skills

Not enough data

Not enough data

Executive Presence

Not enough data

Not enough data

Vertical Expertise

Not enough data

Not enough data

Technology Partnerships

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Innova Market Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b5dc907463dbd4cddf2793af4c48c09/innova-market-insights.jpg "Innova Market Insights")](https://www.g2.com/products/innova-market-insights/reviews)

Innova Market Insights

Small-Business(50 or fewer emp.)

0%

Mid-Market(51-1000 emp.)

0%

Enterprise(\> 1000 emp.)

0%

[![Mintel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a4df1b6ca1feafc2f92ebd9491de44f/mintel.png "Mintel")](https://www.g2.com/products/mintel/reviews)

Mintel

Small-Business(50 or fewer emp.)

31.4%

Mid-Market(51-1000 emp.)

40.0%

Enterprise(\> 1000 emp.)

28.6%

Small-Business

(50 or fewer emp.)

0%

31.4%

Mid-Market

(51-1000 emp.)

0%

40.0%

Enterprise

(\> 1000 emp.)

0%

28.6%

Reviewers' Industry

[![Innova Market Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b5dc907463dbd4cddf2793af4c48c09/innova-market-insights.jpg "Innova Market Insights")](https://www.g2.com/products/innova-market-insights/reviews)
Innova Market Insights

‐

‐

‐

‐

‐

Other

0%

[![Mintel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a4df1b6ca1feafc2f92ebd9491de44f/mintel.png "Mintel")](https://www.g2.com/products/mintel/reviews)
Mintel

Marketing and Advertising

42.9%

Food & Beverages

14.3%

Consumer Goods

8.6%

Entertainment

5.7%

Sports

2.9%

Other

25.7%

Alternatives

**Innova Market Insights Alternatives**

 ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites")

[
SmartSites
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 ![CIENCE](https://images.g2crowd.com/uploads/product/hd_favicon/5a1e5a6a380c5017215742c99e34bfc6/cience.svg "CIENCE")

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CIENCE
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 ![Euromonitor International Passport](https://images.g2crowd.com/uploads/product/hd_favicon/124e70f9fdceb5024cd551dfb3cb4532/euromonitor-international-passport.svg "Euromonitor International Passport")

[
Euromonitor International...
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 ![CrawlNow](https://images.g2crowd.com/uploads/product/hd_favicon/e80ce30632fcb0a1babfa7e36cc85bd4/crawlnow.svg "CrawlNow")

[
CrawlNow
](/products/crawlnow/reviews)

**Mintel Alternatives**

 ![Kantar Media](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_64959d4f95039dd634fd49df1b2c5212/kantar-media.jpg "Kantar Media")

[
Kantar Media
](/products/kantar-media/reviews)

 ![Euromonitor International Passport](https://images.g2crowd.com/uploads/product/hd_favicon/124e70f9fdceb5024cd551dfb3cb4532/euromonitor-international-passport.svg "Euromonitor International Passport")

[
Euromonitor International...
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 ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites")

[
SmartSites
](/products/smartsites/reviews)

 ![CIENCE](https://images.g2crowd.com/uploads/product/hd_favicon/5a1e5a6a380c5017215742c99e34bfc6/cience.svg "CIENCE")

[
CIENCE
](/products/cience/reviews)