# InMobi Choice, TrustArc vs CookieYes Comparison

| | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 40 | 314 | 293 | 
| **Largest Market Segment** | Small-Business (62.9% of reviews) | Enterprise (48.1% of reviews) | Small-Business (86.7% of reviews) | 
| **Entry Level Price** | Free  $0 | Contact Us | $0.00 | 

---
## Top Pros & Cons

### InMobi Choice

**Not enough data**

### TrustArc

Pros:
- Ease of Use (52 reviews)
- Customer Support (49 reviews)

Cons:
- Poor Customer Support (15 reviews)
- Learning Curve (13 reviews)

### CookieYes

Pros:
- Customer Support (51 reviews)
- Ease of Use (27 reviews)

Cons:
- Cookie Management (8 reviews)
- Expensive (6 reviews)

---
## Ratings Comparison
| Rating | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
  | **Meets Requirements** | 9.4 (27 reviews) | 8.7 (271 reviews) | 9.3 (208 reviews) | 
  | **Ease of Use** | 9.0 (29 reviews) | 8.2 (277 reviews) | 9.2 (220 reviews) | 
  | **Ease of Setup** | 8.3 (22 reviews) | 8.1 (175 reviews) | 9.1 (197 reviews) | 
  | **Ease of Admin** | 9.5 (23 reviews) | 8.3 (129 reviews) | 9.3 (148 reviews) | 
  | **Quality of Support** | 8.8 (23 reviews) | 8.7 (268 reviews) | 9.7 (209 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (23 reviews) | 9.0 (133 reviews) | 9.4 (139 reviews) | 
  | **Product Direction (% positive)** | 7.7 (30 reviews) | 8.8 (272 reviews) | 9.0 (197 reviews) | 

---
## Pricing

### InMobi Choice

#### Entry-Level Pricing

Plan: Entry Level 

Price: Free  $0


[Learn more about InMobi Choice](https://www.g2.com/products/inmobi-choice/reviews)

#### Free Trial

Yes

### TrustArc

#### Entry-Level Pricing

Plan: Privacy Studio

Price: Contact Us

Description: Build and manage compliant, user-facing privacy experiences

Key Features:
- Cookie consent management for GDPR, CCPA, CPRA, and other privacy laws
- Automated website scanning to identify cookies and trackers
- Configurable cookie banners and consent experiences

[Browse all 3 editions](https://www.g2.com/products/trustarc/pricing)

#### Free Trial

Yes

### CookieYes

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Key Features:
- 5,000 pageviews per month
- 100 pages per scan
- Custom banner content and colours

[Browse all 4 editions](https://www.g2.com/products/cookieyes/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | 7.8/10 | 172 |
| **CookieYes** | N/A | N/A |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Data Subject Access Requests** | Not enough data | 8.1 (125 reviews) | Not enough data | 
| **Identity Verification** | Not enough data | 8.0 (123 reviews) | Not enough data | 
| **Privacy Impact Assessments** | Not enough data | 8.4 (136 reviews) | Not enough data | 
| **Data Mapping - survey-based** | Not enough data | 7.6 (119 reviews) | Not enough data | 
| **Data Mapping - automated** | Not enough data | 7.4 (111 reviews) | Not enough data | 
| **Data Discovery** | Not enough data | 7.4 (109 reviews) | Not enough data | 
| **Data Classification** | Not enough data | 7.7 (110 reviews) | Not enough data | 
| **De-identification/pseudonymization** | Not enough data | 7.3 (103 reviews) | Not enough data | 
| **Breach notification** | Not enough data | 7.5 (103 reviews) | Not enough data | 
| **Consent management** | Not enough data | 8.1 (114 reviews) | Not enough data | 
| **Website tracking scanning** | Not enough data | 8.0 (110 reviews) | Not enough data | 
| **Data access governance** | Not enough data | 8.0 (109 reviews) | Not enough data | 

### Privacy Impact Assessment (PIA)

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | 8.2/10 | 83 |
| **CookieYes** | N/A | N/A |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Centralized platform** | Not enough data | 8.2 (71 reviews) | Not enough data | 
| **Tracking** | Not enough data | 8.2 (69 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.5 (71 reviews) | Not enough data | 
| **Workflow** | Not enough data | 8.1 (72 reviews) | Not enough data | 
| **Reporting and analytics** | Not enough data | 8.3 (68 reviews) | Not enough data | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | 8.0/10 | 113 |
| **CookieYes** | 8.8/10 | 105 |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Dashboard** | Not enough data | 8.1 (99 reviews) | 9.3 (101 reviews) | 
| **Reporting** | Not enough data | 8.0 (100 reviews) | 8.9 (98 reviews) | 
| **Integrations** | Not enough data | 7.7 (91 reviews) | 8.9 (93 reviews) | 
| **End-user management** | Not enough data | 8.2 (95 reviews) | 9.2 (93 reviews) | 
| **Audit trails** | Not enough data | 8.2 (84 reviews) | 8.7 (81 reviews) | 
| **APIs** | Not enough data | 7.5 (79 reviews) | Feature Not Available | 
| **Mobile SDK** | Not enough data | 7.5 (71 reviews) | 8.4 (69 reviews) | 
| **Customizable design** | Not enough data | 8.2 (88 reviews) | 8.7 (89 reviews) | 
| **Server-side storage** | Not enough data | 8.1 (75 reviews) | 8.5 (70 reviews) | 

### Cookie Tracking

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | 8.2/10 | 111 |
| **CookieYes** | 9.1/10 | 119 |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Auto scans** | Not enough data | 8.4 (96 reviews) | 9.1 (97 reviews) | 
| **Auto privacy policy update** | Not enough data | 8.0 (89 reviews) | 8.8 (79 reviews) | 
| **Cookie notice report** | Not enough data | 8.3 (102 reviews) | 9.3 (89 reviews) | 
| **Easy installation** | Not enough data | 8.0 (105 reviews) | 9.6 (109 reviews) | 
| **Reporting** | Not enough data | 8.1 (102 reviews) | 8.8 (82 reviews) | 

### Privacy Policy Generator

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | N/A | N/A |
| **CookieYes** | 8.8/10 | 28 |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Generates privacy policies** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Downloadable format** | Not enough data | Not enough data | 8.6 (23 reviews) | 
| **Embeddable format** | Not enough data | Not enough data | 8.3 (23 reviews) | 
| **Updates Automatically** | Not enough data | Not enough data | 8.9 (23 reviews) | 
| **Manually override updates** | Not enough data | Not enough data | 8.7 (23 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 9.4 (24 reviews) | 

### Website Privacy Auditing Tools

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | N/A | N/A |
| **CookieYes** | N/A | N/A |

#### Detection and Scanning - Website Privacy Auditing Tools

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Execution Order Analysis** | Not enough data | Not enough data | Not enough data | 
| **Global Multi‑Framework Support** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Monitoring and Alerting** | Not enough data | Not enough data | Not enough data | 
| **Automated Tracker** | Not enough data | Not enough data | Not enough data | 

#### Reporting and Evidence - Website Privacy Auditing Tools

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Detailed Evidence and Traceability** | Not enough data | Not enough data | Not enough data | 
| **Report Generation and Export** | Not enough data | Not enough data | Not enough data | 

#### Configuration and Remediation - Website Privacy Auditing Tools

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Custom Rule and Policy Definition** | Not enough data | Not enough data | Not enough data | 
| **Third‑Party and Vendor Risk Assessment Support** | Not enough data | Not enough data | Not enough data | 

#### Integrations and Usability - Website Privacy Auditing Tools

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **AI Integrations** | Not enough data | Not enough data | Not enough data | 
| **Ease of Use** | Not enough data | Not enough data | Not enough data | 
| **Integration with Consent Management Platforms** | Not enough data | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | 8.4/10 | 149 |
| **CookieYes** | N/A | N/A |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Identity Verification** | Not enough data | 8.0 (123 reviews) | Not enough data | 
| **Workflow** | Not enough data | 8.3 (34 reviews) | Not enough data | 
| **DSAR Portal** | Not enough data | 8.4 (36 reviews) | Not enough data | 
| **Reporting and logs** | Not enough data | 8.4 (35 reviews) | Not enough data | 

### Data Breach Notification

| Product | Score | Reviews |
|---|---|---|
| **InMobi Choice** | N/A | N/A |
| **TrustArc** | 9.1/10 | 36 |
| **CookieYes** | N/A | N/A |

#### Functionality

| Feature | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Centralized platform** | Not enough data | 8.7 (28 reviews) | Not enough data | 
| **Automated response** | Not enough data | 9.3 (29 reviews) | Not enough data | 
| **Breach notification law compliance** | Not enough data | 9.0 (28 reviews) | Not enough data | 
| **Workflow** | Not enough data | 9.1 (28 reviews) | Not enough data | 
| **Reporting** | Not enough data | 9.5 (29 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp)


**Unique to TrustArc (6):** [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Privacy Impact Assessment (PIA) Software](https://www.g2.com/categories/privacy-impact-assessment-pia), [Website Privacy Auditing Tools Software](https://www.g2.com/categories/website-privacy-auditing-tools), [Cookie Tracking Software](https://www.g2.com/categories/cookie-tracking), [Data Breach Notification Software](https://www.g2.com/categories/data-breach-notification)

**Unique to CookieYes (2):** [Cookie Tracking Software](https://www.g2.com/categories/cookie-tracking), [Privacy Policy Generator Software](https://www.g2.com/categories/privacy-policy-generator)


---
## Reviewer Demographics

### By Company Size

| Segment | InMobi Choice | TrustArc | CookieYes | 
|---|---|---|---|
| **Small-Business** | 62.9% | 13.5% | 86.7% | 
| **Mid-Market** | 34.3% | 38.4% | 12.3% | 
| **Enterprise** | 2.9% | 48.1% | 1.1% | 

### By Industry

#### InMobi Choice

- **Online Media:** 22.9%
- **Marketing and Advertising:** 17.1%
- **Internet:** 8.6%
- **Broadcast Media:** 5.7%
- **Primary/Secondary Education:** 5.7%
- **Publishing:** 5.7%
- **Sports:** 5.7%
- **Mental Health Care:** 2.9%
- **Media Production:** 2.9%
- **Retail:** 2.9%
- **Other:** 20.0%

#### TrustArc

- **Information Technology and Services:** 15.3%
- **Computer Software:** 11.0%
- **Hospital & Health Care:** 7.8%
- **Marketing and Advertising:** 4.5%
- **Financial Services:** 4.2%
- **Manufacturing:** 3.9%
- **Insurance:** 3.6%
- **Retail:** 3.6%
- **Consumer Goods:** 2.9%
- **Computer & Network Security:** 2.6%
- **Other:** 40.6%

#### CookieYes

- **Marketing and Advertising:** 14.0%
- **Computer Software:** 7.7%
- **Information Technology and Services:** 6.3%
- **Internet:** 4.2%
- **Graphic Design:** 3.9%
- **Design:** 3.9%
- **Non-Profit Organization Management:** 3.5%
- **Online Media:** 3.2%
- **Leisure, Travel & Tourism:** 2.5%
- **Retail:** 2.5%
- **Other:** 48.4%

---
## Alternatives

### Alternatives to InMobi Choice

- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [Usercentrics](https://www.g2.com/products/usercentrics/reviews) — 4.4/5 stars (220 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [CookieScript](https://www.g2.com/products/cookiescript/reviews) — 4.6/5 stars (499 reviews)
- [AdOpt](https://www.g2.com/products/adopt-adopt/reviews) — 4.9/5 stars (395 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4001 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [DataGrail](https://www.g2.com/products/datagrail/reviews) — 4.7/5 stars (206 reviews)
- [Secure Privacy](https://www.g2.com/products/secure-privacy/reviews) — 4.9/5 stars (115 reviews)
- [Silktide](https://www.g2.com/products/silktide/reviews) — 4.8/5 stars (281 reviews)

### Alternatives to TrustArc

- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [Securiti](https://www.g2.com/products/securiti/reviews) — 4.7/5 stars (91 reviews)
- [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) — 4.3/5 stars (154 reviews)
- [DataGrail](https://www.g2.com/products/datagrail/reviews) — 4.7/5 stars (206 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [Secure Privacy](https://www.g2.com/products/secure-privacy/reviews) — 4.9/5 stars (115 reviews)
- [Ketch](https://www.g2.com/products/ketch/reviews) — 4.6/5 stars (145 reviews)
- [Usercentrics](https://www.g2.com/products/usercentrics/reviews) — 4.4/5 stars (220 reviews)
- [CookieScript](https://www.g2.com/products/cookiescript/reviews) — 4.6/5 stars (499 reviews)

### Alternatives to CookieYes

- [Usercentrics](https://www.g2.com/products/usercentrics/reviews) — 4.4/5 stars (220 reviews)
- [Cookiebot by Usercentrics](https://www.g2.com/products/cookiebot-by-usercentrics/reviews) — 4.2/5 stars (178 reviews)
- [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) — 4.3/5 stars (154 reviews)
- [Termly](https://www.g2.com/products/termly/reviews) — 4.3/5 stars (45 reviews)
- [CookieScript](https://www.g2.com/products/cookiescript/reviews) — 4.6/5 stars (499 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [Secure Privacy](https://www.g2.com/products/secure-privacy/reviews) — 4.9/5 stars (115 reviews)
- [AdOpt](https://www.g2.com/products/adopt-adopt/reviews) — 4.9/5 stars (395 reviews)
- [iubenda](https://www.g2.com/products/iubenda/reviews) — 4.5/5 stars (40 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)

---
## Top Discussions

### InMobi Choice

- Title: [How can the size of the Quantcast Choice banner or pop-up be adjusted for mobile screens?](https://www.g2.com/discussions/33740-como-se-puede-regular-el-tamano-del-banner-o-pop-up-de-quantcast-choice-para-ajustarlo-en-pantallas-moviles) — 1 comment, 1 upvote
  > **Top comment:** "Hello Vir,  
At the moment, the CMP of Choice occupies the entire mobile screen and cannot be adjusted. However, our team is working on this issue and will..."
- Title: [What is the best way for set up?](https://www.g2.com/discussions/33393-what-is-the-best-way-for-set-up) — 1 comment, 1 upvote
  > **Top comment:** "Hi David, 
You can find information about the setup process in our Implementation Guide. If you are using Google Tag Manager in your website, you can find..."

### TrustArc

- Title: [How does TrustArc compare to other privacy management platforms for cookie consent and consent preference management at scale?](https://www.g2.com/discussions/how-does-trustarc-compare-to-other-privacy-management-platforms-for-cookie-consent-and-consent-preference-management-at-scale) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc stands out as a comprehensive, enterprise-grade privacy management platform offering advanced cookie consent and preference management at scale. It..."
- Title: [How does TrustArc support AI governance and privacy risk management for organizations using generative AI or processing AI-derived data?](https://www.g2.com/discussions/how-does-trustarc-support-ai-governance-and-privacy-risk-management-for-organizations-using-generative-ai-or-processing-ai-derived-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc supports AI governance and privacy risk management through a single, holistic platform that unifies regulatory research, AI risk identification and..."
- Title: [What does the implementation process look like, and how long does it typically take to get TrustArc fully deployed across multiple domains?](https://www.g2.com/discussions/what-does-the-implementation-process-look-like-and-how-long-does-it-typically-take-to-get-trustarc-fully-deployed-across-multiple-domains) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc Cookie Consent Manager typically takes a few hours (sometimes minutes) to deploy on a single domain, while enterprise rollouts across multiple..."
- Title: [How does TrustArc help organizations manage compliance across multiple privacy regulations like GDPR, CCPA, and new U.S. state laws simultaneously?](https://www.g2.com/discussions/how-does-trustarc-help-organizations-manage-compliance-across-multiple-privacy-regulations-like-gdpr-ccpa-and-new-u-s-state-laws-simultaneously) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc simplifies multi-regulation compliance by treating GDPR, CCPA, and U.S. state privacy laws as a single unified program rather than separate..."
- Title: [How does TrustArc automate Data Subject Requests (DSRs), and what does the workflow look like for a mid-to-large enterprise?](https://www.g2.com/discussions/how-does-trustarc-automate-data-subject-requests-dsrs-and-what-does-the-workflow-look-like-for-a-mid-to-large-enterprise) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc Individual Rights Manager (IRM) automates the full Data Subject Request lifecycle, from intake to fulfillment, so organizations can meet GDPR, CCPA,..."

### CookieYes

- Title: [Is CookieYes good?](https://www.g2.com/discussions/is-cookieyes-good) — 2 comments
  > **Top comment:** "Absolutely, it's easy to install, configure and in less than 10 minutes you will have it integrated in your site"
- Title: [Is CookieYes free?](https://www.g2.com/discussions/is-cookieyes-free) — 1 comment
  > **Top comment:** "Yes, there is a free plan. You can use it for up to 25000 page views. The free plan automatically detects 100 subpages. You cant edit CSS in this plan"
- Title: [What is CookieYes?](https://www.g2.com/discussions/what-is-cookieyes) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [How does CookieYes work?](https://www.g2.com/discussions/how-does-cookieyes-work) — 1 comment *(includes official response)*
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/inmobi-choice-vs-trustarc-vs-cookieyes)