# Best Digital Adoption Platforms *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Digital adoption platform (DAP) software is an overlay that sits on top of other applications or websites to guide users through tasks and workflows with in-app prompts and tutorials. [Digital adoption platform (DAP) software](https://www.g2.com/categories/digital-adoption-platform) helps organizations onboard employees and customers more efficiently by delivering real-time guidance, reducing training time, and highlighting new or complex features within software tools. ### Core Capabilities of Digital Adoption Platform Software To qualify for inclusion in the Digital Adoption Platform category, a product must: - Integrate on top of a web-based software, website, or software application - Offer cued prompts, messages, tooltips, smart tips, spotlights, notifications, pulses, modals, and tutorials to assist and guide users - Collect and analyze user behavior data to improve the user experience ### How Digital Adoption Platform Software Differs from Other Tools DAPs differ from tools like [product analytics software](https://www.g2.com/categories/product-analytics) or [customer self-service tools](https://www.g2.com/categories/customer-self-service) by delivering actionable, in-app guidance rather than primarily analyzing behavior or housing content libraries. They function as a live instructional layer that proactively supports users during real-time interactions with software, and often integrate with [product analytics software](https://www.g2.com/categories/product-analytics), [survey software](https://www.g2.com/categories/survey), and [knowledge base solutions](https://www.g2.com/categories/knowledge-base-software). ### Insights from G2 on Digital Adoption Platform Software Based on category trends on G2, DAPs' ability to streamline onboarding, surface bottlenecks in user journeys, and improve overall adoption of both internal and customer-facing tools, often noting time savings, reduced reliance on manual training, and improved clarity when navigating complex workflows. ## Top Digital Adoption Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5.0 (1,773 reviews) | Product analytics with in-app guidance | "[Effective Onboarding, Needs Better Metrics](https://www.g2.com/survey_responses/pendo-review-11700777)" | | 2 | [WalkMe](https://www.g2.com/products/walkme/reviews) | 4.5/5.0 (556 reviews) | Enterprise in-app guidance and change support | "[Three years into our DAP Journey](https://www.g2.com/survey_responses/walkme-review-8411410)" | | 3 | [Whatfix](https://www.g2.com/products/whatfix/reviews) | 4.6/5.0 (533 reviews) | Contextual help for enterprise software adoption | "[Enhancing User Experience with Interactive Guidance and Insights via Whatfix](https://www.g2.com/survey_responses/whatfix-review-11684085)" | | 4 | [Userpilot](https://www.g2.com/products/userpilot/reviews) | 4.6/5.0 (990 reviews) | No-code onboarding and product usage insights | "[Real-Time Visual Customer Feedback with Seamless Notifications](https://www.g2.com/survey_responses/userpilot-review-12964133)" | | 5 | [UserGuiding](https://www.g2.com/products/userguiding/reviews) | 4.7/5.0 (763 reviews) | Product tours and update communication | "[Makes Product Updates Much Easier to Communicate](https://www.g2.com/survey_responses/userguiding-review-12628183)" | | 6 | [Tango](https://www.g2.com/products/tango-tango/reviews) | 4.7/5.0 (503 reviews) | Process documentation and interactive walkthroughs | "[Must-Have: Simple Guides That Save Teams Time](https://www.g2.com/survey_responses/tango-review-12618681)" | | 7 | [ChurnZero](https://www.g2.com/products/churnzero/reviews) | 4.7/5.0 (1,586 reviews) | Customer success journeys and adoption tracking | "[Great tool to support our growing CS team](https://www.g2.com/survey_responses/churnzero-review-12781849)" | | 8 | [Product Fruits](https://www.g2.com/products/product-fruits/reviews) | 4.7/5.0 (233 reviews) | In-app onboarding and self-service support | "[Effortless User Onboarding and Feature Adoption with Product Fruits](https://www.g2.com/survey_responses/product-fruits-review-12857285)" | | 9 | [Spekit](https://www.g2.com/products/spekit/reviews) | 4.6/5.0 (297 reviews) | In-workflow training and enablement guidance | "[Spekit Deal Rooms are a Huge Improvement in my Sales Process](https://www.g2.com/survey_responses/spekit-review-12848777)" | | 10 | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5.0 (1,031 reviews) | Session replay for adoption friction | "[Robust, Easy-to-Use Insights with Outstanding FullStory Support](https://www.g2.com/survey_responses/fullstory-review-12937876)" | --- ## What Are the Most Common Questions About Digital Adoption Platforms? *AI-generated · Last updated: May 26, 2026* ### What highly recommended digital adoption platforms for cloud services? Based on G2 reviews, buyers evaluating digital adoption platforms for cloud services often focus on in-app guidance, fast deployment, and the ability to support onboarding and feature communication without heavy engineering work. According to verified users, WalkMe is frequently mentioned for guiding users through complex enterprise systems and reducing confusion during onboarding. G2 reviewers mention Pendo for combining in-app guides with product analytics and feedback collection, which helps teams understand adoption patterns in cloud products. Reviews for Whatfix also highlight contextual walkthroughs, self-help resources, and change management support. Across recent feedback, buyers should expect tradeoffs around setup effort, tagging, or customization depending on the product and environment. **Here are some of the top-rated products on G2:** - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-12866033) – often used for onboarding, customer feedback, analytics, and guiding users through workflows in cloud applications - [WalkMe](https://www.g2.com/products/walkme/reviews/walkme-review-12842276) – commonly used to reduce user confusion with in-app guidance and walkthroughs across enterprise software - [Whatfix](https://www.g2.com/products/whatfix/reviews/whatfix-review-12802586) – frequently used for feature adoption, enablement content, and contextual support inside business applications ### What’s the best digital adoption platform for reducing tech friction? Based on G2 reviews, WalkMe stands out for reducing tech friction because verified users repeatedly describe it as helpful for lowering confusion, cutting support tickets, and guiding people through tasks without changing the underlying software. According to verified users, its in-app walkthroughs, visual editor, and contextual guidance are especially useful for complex systems and first-time users. G2 reviewers mention that WalkMe helps teams digitize knowledge, onboard faster, and support change management at scale. Reviews also note that setup and workflow mapping can take time, and some teams mention performance concerns in heavier environments, but the strongest recurring theme is smoother task completion and less reliance on traditional training or support channels. ### What top digital adoption tools for boosting software engagement? Based on G2 reviews, software engagement improves when teams can combine in-app messaging, walkthroughs, and user behavior insights in one workflow. According to verified users, Pendo is often used to guide users to new features, track adoption, and measure engagement with analytics and feedback. G2 reviewers mention WalkMe for targeted communication, onboarding, and in-the-flow guidance that helps users complete tasks more confidently. Whatfix reviews also highlight feature awareness, pop-ups, flows, and self-help capabilities that support product engagement. Across these products, users consistently value the ability to launch guidance quickly, reduce engineering dependency, and reinforce product changes directly inside the application, though some reviews mention setup effort or maintenance as tradeoffs. **Here are some of the top-rated products on G2:** - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-12554055) – used to combine analytics and in-app guidance to drive feature adoption and measure engagement - [WalkMe](https://www.g2.com/products/walkme/reviews/walkme-review-12647033) – used for real-time guidance, feature announcements, and improving engagement in complex workflows - [Whatfix](https://www.g2.com/products/whatfix/reviews/whatfix-review-12802586) – used to promote feature awareness, create flows, and support engagement with contextual in-app help ### What most user-friendly digital adoption tools for SaaS? Based on G2 reviews, user-friendliness in digital adoption tools usually comes down to how quickly non-technical teams can launch guides, surveys, and onboarding flows. According to verified users, Userpilot is often described as intuitive for building onboarding flows, banners, reports, and surveys without much developer help. G2 reviewers mention Product Fruits for its easy setup, no-code tours, hints, and announcements that help teams launch in-app onboarding quickly. Reviews for UserGuiding also emphasize straightforward setup, fast guide creation, and support for onboarding, surveys, and resource centers. While some users note learning curves around analytics, targeting, or advanced customization, these products are repeatedly praised for approachable interfaces and fast time to value in SaaS environments. ### What leading digital adoption platforms for enhancing software ROI? Based on G2 reviews, teams looking to enhance software ROI often prioritize faster onboarding, lower support burden, and stronger adoption of underused features. According to verified users, WalkMe is associated with operational efficiency, change management, and guidance that helps users complete workflows faster. G2 reviewers mention Pendo for giving teams visibility into behavior, feature adoption, and in-app engagement so they can make product and enablement decisions with more confidence. Whatfix is also described as helping reduce training dependency and improving user productivity through walkthroughs, self-help, and analytics. Across these reviews, ROI is most often tied to saving internal time, improving process consistency, and helping users reach value without depending on repeated live support. **Here are some of the top-rated products on G2:** - [WalkMe](https://www.g2.com/products/walkme/reviews/walkme-review-12676208) – helps teams use in-app guidance and automation to reduce friction and improve productivity in enterprise systems - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-12549804) – helps teams use analytics, guides, and session insights to inform product decisions and improve adoption - [Whatfix](https://www.g2.com/products/whatfix/reviews/whatfix-review-12272145) – helps reduce training effort and support needs while improving productivity and process compliance ### What best digital adoption solutions for improving employee training? Based on G2 reviews, the strongest solutions for improving employee training emphasize in-app learning, reduced reliance on long training sessions, and quick content updates. According to verified users, WalkMe is often used for onboarding employees, internal IT training, compliance, and process completion with step-by-step guidance. G2 reviewers mention Whatfix for training at scale through flows, smart tips, self-help, and support content that helps users learn directly in the application. Reviews for Pendo also describe employee education use cases through guides, walkthroughs, and analytics that help teams understand where users struggle. Common buyer considerations include setup complexity, analytics depth, and ongoing maintenance as workflows or interfaces evolve over time. **Here are some of the top-rated products on G2:** - [WalkMe](https://www.g2.com/products/walkme/reviews/walkme-review-12794115) – used for internal IT training, onboarding, and process guidance for employees in business systems - [Whatfix](https://www.g2.com/products/whatfix/reviews/whatfix-review-12810316) – used to improve training capabilities and guide employees through application workflows - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-6634903) – used for in-app messaging and training support while building guides and reports for teams ### What best software for digital adoption in the enterprise sector? Based on G2 reviews, enterprise buyers typically need broad deployment support, process consistency, strong analytics, and scalable in-app guidance. According to verified users, WalkMe is frequently used across complex enterprise environments for onboarding, change management, automation, and guidance inside systems like SAP, CRM, and other business applications. G2 reviewers mention Pendo for enterprise visibility into product usage, feature adoption, and in-app guidance, especially when teams want analytics and messaging in one platform. Whatfix reviews also point to enterprise use in large transformations, feature communication, and workflow support. Across recent reviews, the main tradeoffs involve setup time, maintenance, and reporting flexibility rather than a lack of core adoption functionality. **Here are some of the top-rated products on G2:** - [WalkMe](https://www.g2.com/products/walkme/reviews/walkme-review-12647033) – used in enterprise environments to standardize processes, reduce errors, and guide users through complex systems - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-12550569) – used for enterprise change management and digital adoption across business applications - [Whatfix](https://www.g2.com/products/whatfix/reviews/whatfix-review-12608647) – used to support enterprise onboarding, self-help, and workflow guidance in complex software ### What top-rated digital adoption platforms for tech companies? Based on G2 reviews, tech companies often value digital adoption platforms that let product, marketing, and customer teams launch in-app guidance without waiting on engineering. According to verified users, Pendo is widely used for analytics, guides, feedback, and feature adoption, making it useful for product-led teams. G2 reviewers mention Userpilot for onboarding flows, surveys, banners, and behavior visibility that support faster iteration in SaaS products. Product Fruits reviews also highlight easy onboarding tours, hints, and announcements that help teams test ideas and improve adoption without heavy development work. Reviews across these products consistently emphasize faster experimentation, better feature communication, and more direct insight into user behavior as core benefits. **Here are some of the top-rated products on G2:** - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-12591965) – helps tech teams connect behavior data, feedback, and in-app guides to improve adoption - [Userpilot](https://www.g2.com/products/userpilot/reviews/userpilot-review-12334175) – helps product teams build in-app experiences quickly and understand engagement without heavy engineering - [Product Fruits](https://www.g2.com/products/product-fruits/reviews/product-fruits-review-12357472) – helps teams launch tours, hints, and announcements to guide users toward feature discovery ### Which digital adoption software is best for customer onboarding? Based on G2 reviews, WalkMe is the strongest fit for customer onboarding because verified users repeatedly mention faster onboarding, just-in-time guidance, and the ability to teach users directly inside the software. According to verified users, it helps new users find the right place in the interface, reduces confusion, and lowers the need for lengthy training or manual support. G2 reviewers mention onboarding use cases across CRM, SAP, and other complex systems, along with in-app tutorials, launchers, and walkthroughs that support different user roles. While some users note a learning curve or setup effort, the recurring theme in recent reviews is smoother onboarding and faster proficiency for both employees and customers. ### What best digital adoption platform software for small businesses? Based on G2 reviews, small businesses often favor products that are easy to launch, reduce dependence on developers, and support onboarding without adding a lot of overhead. According to verified users, Userpilot is praised for no-code onboarding flows, segmentation, and in-app messaging that help smaller teams move quickly. G2 reviewers mention Product Fruits as a practical option for simple tours, hints, and announcements that improve onboarding and feature adoption without heavy development. Reviews for UserGuiding also highlight quick setup, easy guide creation, and a user-friendly experience that works well for lean teams. Common considerations for smaller buyers include analytics depth, customization limits, and pricing flexibility as usage expands. **Here are some of the top-rated products on G2:** - [Userpilot](https://www.g2.com/products/userpilot/reviews/userpilot-review-12651132) – helps smaller teams build onboarding flows and guidance quickly without constant developer support - [Product Fruits](https://www.g2.com/products/product-fruits/reviews/product-fruits-review-12501126) – helps small teams simplify onboarding and reduce manual support with in-app guidance - [UserGuiding](https://www.g2.com/products/userguiding/reviews/userguiding-review-12121179) – helps startups automate onboarding and explain features with easy setup and reliable targeting ## How Many Digital Adoption Platforms Products Does G2 Track? **Total Products under this Category:** 96 ### Category Stats (Jun 2026) - **Average Rating**: 4.61/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Lemon Learning (+0.38%) - Among all products in this category, Lemon Learning recorded the largest rating increase compared to last month *Last updated: June 18, 2026* ## How Does G2 Rank Digital Adoption Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,400+ Authentic Reviews - 96+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Digital Adoption Platforms Is Best for Your Use Case? - **Leader:** [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - **Highest Performer:** [Product Fruits](https://www.g2.com/products/product-fruits/reviews) - **Easiest to Use:** [Tango](https://www.g2.com/products/tango-tango/reviews) - **Top Trending:** [Amplitude Guides and Surveys](https://www.g2.com/products/amplitude-guides-and-surveys/reviews) - **Best Free Software:** [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) --- **Sponsored** ### Tabs Tabs is the AI-native revenue automation platform built for modern finance teams.Tabs pulls data directly from the signed PDF to automate workflows including billing, collections, payments, revenue recognition, and reporting all in one place. Tabs integrates with your tech stack - including CRMs like Salesforce and HubSpot, ERPs like NetSuite, Quickbooks, and Rillet, and more - to automatically sync all data across your systems, ensuring consistency with your contract as the source of truth. Hundreds of businesses - including Statsig, Cursor, and Anrok - have been able to scale and supercharge their finance teams, closing books 5x faster, reducing DSO by 50% and scaling revenue without scaling headcount. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1561&secure%5Bdisplayable_resource_id%5D=90&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1404547&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1404547&secure%5Bresource_id%5D=1561&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-adoption-platform&secure%5Btoken%5D=35b3c2da4b1432e4ae1fd978cbb6ab272b7297240f3d8ec25e509b5bd809f502&secure%5Burl%5D=https%3A%2F%2Fwww.tabs.com%2Fdemo-pm-nb-billing%3Futm_source%3DG2%26utm_medium%3DDirectories%26utm_campaign%3DG2_Directories&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Digital Adoption Platforms Products in 2026? ### 1. [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employees interacting with? Which are they ignoring? What parts of the product are driving delight or frustration? From these same insights, you can easily set up in-app guides without any coding to drive software adoption, provide support, and generate better leads, right inside the application. With Pendo, you can help your users get the most value from your software so that you can drive growth, efficiently. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,773 **How Do G2 Users Rate Pendo?** - **User Segmentation:** 8.5/10 (Category avg: 8.8/10) - **Ease of Use:** 8.2/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.7/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.1/10 (Category avg: 8.9/10) **Who Is the Company Behind Pendo?** - **Seller:** [Pendo.io](https://www.g2.com/sellers/pendo-io) - **Company Website:** https://www.pendo.io/ - **Year Founded:** 2013 - **HQ Location:** Raleigh, North Carolina - **Twitter:** @pendoio (20,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5071271/ (1,051 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Mid-Market, 21% Enterprise #### What Are Pendo's Pros and Cons? **Pros:** - Ease of Use (202 reviews) - Insights (165 reviews) - Analytics (122 reviews) - Features (116 reviews) - Positive Experience (99 reviews) **Cons:** - Missing Features (67 reviews) - Limitations (63 reviews) - Learning Curve (59 reviews) - Steep Learning Curve (47 reviews) - Data Inaccuracy (44 reviews) ### 2. [WalkMe](https://www.g2.com/products/walkme/reviews) WalkMe, an SAP company, is the critical layer that makes enterprise AI work. Copilots and AI agents are powerful, but incomplete. They can't see what's on an employee's screen, move across applications, or act where work actually happens. WalkMe can. Built on over a decade of experience in enterprise deployments, WalkMe gives AI the real-time context, cross-application reach, and workflow execution it needs to deliver results. WalkMe helps organizations adapt faster, make better decisions, and build a workforce that learns continuously. Trusted by global leaders including IBM, Nestlé, ThermoFisher Scientific, and the U.S. federal government, WalkMe turns AI investments into business outcomes. Visit www.walkme.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 556 **How Do G2 Users Rate WalkMe?** - **User Segmentation:** 8.6/10 (Category avg: 8.8/10) - **Ease of Use:** 8.4/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.0/10 (Category avg: 8.9/10) **Who Is the Company Behind WalkMe?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Instructional Designer, Digital Adoption Specialist - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Enterprise, 28% Mid-Market #### What Are WalkMe's Pros and Cons? **Pros:** - Ease of Use (91 reviews) - Helpful (63 reviews) - Customer Support (56 reviews) - Features (52 reviews) - Training (50 reviews) **Cons:** - Learning Curve (39 reviews) - Complexity (28 reviews) - Steep Learning Curve (21 reviews) - Limited Customization (17 reviews) - Time-Consuming (17 reviews) ### 3. [Whatfix](https://www.g2.com/products/whatfix/reviews) Whatfix is the AI-native Digital Adoption Platform built for the modern enterprise. It’s the only platform to unify pre-production simulation training, in-workflow guidance and support, and adoption analytics for continuous optimization, driving business outcomes from enterprise software. **Average Rating:** 4.6/5.0 **Total Reviews:** 533 **How Do G2 Users Rate Whatfix?** - **User Segmentation:** 8.2/10 (Category avg: 8.8/10) - **Ease of Use:** 8.6/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.5/10 (Category avg: 8.9/10) **Who Is the Company Behind Whatfix?** - **Seller:** [Whatfix](https://www.g2.com/sellers/whatfix) - **Company Website:** https://whatfix.com/ - **Year Founded:** 2013 - **HQ Location:** San Jose, CA - **Twitter:** @whatfix (3,096 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2058906/ (1,115 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Project Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Enterprise, 36% Mid-Market #### What Are Whatfix's Pros and Cons? **Pros:** - Ease of Use (75 reviews) - Customer Support (58 reviews) - Helpful (50 reviews) - Features (48 reviews) - Positive Experience (48 reviews) **Cons:** - Learning Curve (26 reviews) - Time-Consuming (18 reviews) - Limitations (17 reviews) - Complexity (16 reviews) - Lack of Guidance (15 reviews) ### 4. [Userpilot](https://www.g2.com/products/userpilot/reviews) Userpilot is an all-in-one platform for Product, UX, and Marketing teams. It combines Product Analytics, Session Replay, In-app Engagement and In-app Surveys to help you increase product adoption. Userpilot allows teams to build user onboarding flows, launch product announcements, improve your UX & product adoption, provide self-serve support, collect feedback in-app , all code-free. It also provides you with powerful product analytics tools (funnels, trends, paths, cohorts) so you can make informed, data-driven product decisions. NEW: Session Replay: Learn how users navigate your product, find bugs, and spot friction points by watching their sessions. Integrations: Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, Salesforce. **Average Rating:** 4.6/5.0 **Total Reviews:** 990 **How Do G2 Users Rate Userpilot?** - **User Segmentation:** 8.7/10 (Category avg: 8.8/10) - **Ease of Use:** 8.6/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.9/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.2/10 (Category avg: 8.9/10) **Who Is the Company Behind Userpilot?** - **Seller:** [Userpilot](https://www.g2.com/sellers/userpilot) - **Company Website:** https://userpilot.com/ - **Year Founded:** 2019 - **HQ Location:** Austin, US - **Twitter:** @teamuserpilot (808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27027108/ (79 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 38% Small-Business #### What Are Userpilot's Pros and Cons? **Pros:** - Ease of Use (293 reviews) - Intuitive (182 reviews) - Easy Setup (165 reviews) - Customer Support (158 reviews) - Helpful (156 reviews) **Cons:** - Learning Curve (108 reviews) - Steep Learning Curve (93 reviews) - Limited Customization (62 reviews) - Limitations (42 reviews) - Expensive (38 reviews) ### 5. [UserGuiding](https://www.g2.com/products/userguiding/reviews) UserGuiding empowers product teams to boost user activation and drive revenue growth through its all-in-one, no-code platform. Quickly implement superior self-service experiences that enhance user adoption and minimize support needs without breaking the bank. With UserGuiding, you can: • Activate users with interactive in-app guides and walkthroughs • Boost feature adoption with personalized onboarding flows • Offer AI-powered self-serve help to reduce support tickets • Announce product updates effectively within your app • Collect user feedback seamlessly to improve your product Join 1,000+ teams who trust UserGuiding for the fastest implementation and exceptional value. Drive revenue growth effortlessly and achieve lasting user engagement with UserGuiding—the smartest choice for product teams seeking superior self-service solutions. **Average Rating:** 4.7/5.0 **Total Reviews:** 763 **How Do G2 Users Rate UserGuiding?** - **User Segmentation:** 8.7/10 (Category avg: 8.8/10) - **Ease of Use:** 9.1/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.1/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.6/10 (Category avg: 8.9/10) **Who Is the Company Behind UserGuiding?** - **Seller:** [UserGuiding](https://www.g2.com/sellers/userguiding) - **Company Website:** https://userguiding.com - **Year Founded:** 2017 - **HQ Location:** Istanbul, TR - **Twitter:** @UserGuiding (1,755 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18411333/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Product Designer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Small-Business, 36% Mid-Market #### What Are UserGuiding's Pros and Cons? **Pros:** - Ease of Use (177 reviews) - Customer Support (95 reviews) - Intuitive (81 reviews) - Easy Setup (79 reviews) - Features (72 reviews) **Cons:** - Limited Customization (41 reviews) - Learning Curve (21 reviews) - Missing Features (20 reviews) - Mobile App Limitations (19 reviews) - Limited Options (17 reviews) ### 6. [Tango](https://www.g2.com/products/tango-tango/reviews) Tango is a platform for workflow documentation and digital adoption that makes knowledge sharing simple and reliable. By clicking through a process once, anyone can generate a polished, step-by-step guide in seconds, complete with screenshots and instructions. Each guide can also be turned into an interactive, on-screen walkthrough. Since its founding, Tango has powered the creation of over 3 million process guides, helping organizations reduce errors, accelerate onboarding, and standardize SOPs across teams. Today, Tango is trusted by global enterprises including Salesforce, Gusto, and Rockwell Automation. Our intuitive platform empowers IT, Operations, and Enablement teams to document workflows in seconds and ensures every teammate can follow them with in-app guidance. The outcome: processes that are consistently followed, instantly accessible, and always up to date. **Average Rating:** 4.7/5.0 **Total Reviews:** 503 **How Do G2 Users Rate Tango?** - **User Segmentation:** 7.9/10 (Category avg: 8.8/10) - **Ease of Use:** 9.5/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.5/10 (Category avg: 8.9/10) **Who Is the Company Behind Tango?** - **Seller:** [Tango](https://www.g2.com/sellers/tango-10f84662-d611-43f9-b2a7-e475aaea559c) - **Company Website:** https://www.tango.ai/ - **Year Founded:** 2020 - **HQ Location:** Los Angeles, CA - **LinkedIn® Page:** https://www.linkedin.com/company/trytango/ (70 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Success Manager, Consultant - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 32% Mid-Market #### What Are Tango's Pros and Cons? **Pros:** - Ease of Use (243 reviews) - Time-saving (115 reviews) - Easy Creation (107 reviews) - Setup Ease (85 reviews) - Guides (81 reviews) **Cons:** - Limitations (39 reviews) - Limited Options (30 reviews) - Limited Features (29 reviews) - Limited Customization (27 reviews) - Editing Difficulties (26 reviews) ### 7. [ChurnZero](https://www.g2.com/products/churnzero/reviews) ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience. The platform unifies your customer data, team expertise, and AI into a single system engineered to elevate customer success. It provides clear insight into what customers need and helps you deliver it, making it easy to scale onboarding, adoption, renewal, and expansion programs as your customer base grows. ChurnZero’s AI agents are purpose-built for the specific needs of customer teams. They interpret customer data, embed seamlessly into your existing workflows, and are flexible by design. You decide how much you want AI to do, and where and when it does it, so you’re always in control. ChurnZero is more than software. Our CS, implementation, and support teams are true partners who ensure your team succeeds at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,586 **How Do G2 Users Rate ChurnZero?** - **User Segmentation:** 9.2/10 (Category avg: 8.8/10) - **Ease of Use:** 8.5/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.3/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.1/10 (Category avg: 8.9/10) **Who Is the Company Behind ChurnZero?** - **Seller:** [ChurnZero](https://www.g2.com/sellers/churnzero) - **Company Website:** https://churnzero.com - **Year Founded:** 2015 - **HQ Location:** Washington, District of Columbia - **Twitter:** @churnzero (1,792 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9475578/ (146 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Success Manager, Director of Customer Success - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Mid-Market, 27% Small-Business #### What Are ChurnZero's Pros and Cons? **Pros:** - Ease of Use (139 reviews) - Helpful (95 reviews) - Automation (86 reviews) - Customer Support (78 reviews) - Efficiency (76 reviews) **Cons:** - Learning Curve (54 reviews) - Complexity (41 reviews) - Not Intuitive (39 reviews) - Missing Features (34 reviews) - Steep Learning Curve (33 reviews) ### 8. [Product Fruits](https://www.g2.com/products/product-fruits/reviews) No-code user onboarding, feature adoption and in-app support #What it is Product Fruits is a product adoption platform that helps product and customer success teams guide users to value, drive feature adoption and deliver in-app support. Without writing code. Build product tours, checklists, hints, tooltips,and announcements to onboard new users and roll out new features. Layer in an in-app help center, embedded knowledge base,and NPS surveys to scale support and catch friction before it turns into a ticket. Elvin, the built-in AI agent, is the efficiency layer. It generates onboarding flows, copy and adaptive logic in minutes so teams ship and iterate without burning sprint cycles or pulling in design and engineering. #Who it's for Built for product teams who own activation and adoption and CS teams who own retention and support. Industries include financial services, education, healthcare, e-commerce, computer software and other verticals. #What you can do with Product Fruits - Shorten time to value with personalized onboarding journeys - Increase feature adoption by guiding users to new capabilities - Reduce churn by addressing struggles before users disengage - Scale onboarding across thousands of users without manual effort - Lower support tickets with contextual answers where users need them #How it works Setup takes two steps. First, install the Product Fruits Chrome extension to build tours and guidance flows visually. Then add a JavaScript snippet to your application to publish experiences live. Most teams complete setup in under an hour. #What's included - AI-powered personalization: Automated flow design, structure, and copy that adapts to each user - Onboarding and guidance: Interactive tours, tooltips, beacons, and progress checklists for complex workflows - Communication: AI-generated announcements, banners, pop-ups, and newsfeeds that keep users informed about updates and features - Feedback and insights: Elvin creates contextual surveys and NPS surveys based on user behavior, capturing sentiment and identifying friction points - Knowledge and support: Centralized help center and Elvin Copilot answering questions from approved sources, reducing support tickets by 66% #Why teams choose Product Fruits AI powers every feature in Product Fruits. From creating tours to answering support questions, the platform personalizes each step of the user journey. The result: faster adoption, higher user satisfaction and fewer support escalations. **Average Rating:** 4.7/5.0 **Total Reviews:** 233 **How Do G2 Users Rate Product Fruits?** - **User Segmentation:** 8.5/10 (Category avg: 8.8/10) - **Ease of Use:** 8.8/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.6/10 (Category avg: 8.9/10) **Who Is the Company Behind Product Fruits?** - **Seller:** [Product Fruits](https://www.g2.com/sellers/product-fruits) - **Company Website:** https://productfruits.com - **Year Founded:** 2019 - **HQ Location:** Prague, CZ - **Twitter:** @productfruits (21 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/product-fruits/ (27 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, CTO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small-Business, 26% Mid-Market #### What Are Product Fruits's Pros and Cons? **Pros:** - Ease of Use (71 reviews) - Customer Support (58 reviews) - Easy Setup (51 reviews) - Intuitive (41 reviews) - Features (30 reviews) **Cons:** - Limited Customization (24 reviews) - Learning Curve (21 reviews) - Difficult Customization (9 reviews) - Poor Reporting (9 reviews) - Expensive (8 reviews) ### 9. [Spekit](https://www.g2.com/products/spekit/reviews) Spekit is the Rep Acceleration Platform that turns GTM knowledge and unified deal intelligence into in-workflow insights, coaching, actions and buyer-ready experiences, so revenue teams can ramp fast, stay fast, and win more. **Average Rating:** 4.6/5.0 **Total Reviews:** 297 **How Do G2 Users Rate Spekit?** - **User Segmentation:** 8.5/10 (Category avg: 8.8/10) - **Ease of Use:** 9.1/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.6/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Spekit?** - **Seller:** [Spekit Inc.](https://www.g2.com/sellers/spekit-inc) - **Company Website:** https://spekit.com/ - **Year Founded:** 2018 - **HQ Location:** Denver, Colorado - **Twitter:** @spekitapp (1,169 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18421890/ (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 68% Mid-Market, 21% Enterprise #### What Are Spekit's Pros and Cons? **Pros:** - Ease of Use (70 reviews) - Helpful (40 reviews) - Integrations (33 reviews) - Time-saving (30 reviews) - Navigation Ease (29 reviews) **Cons:** - Navigation Difficulties (12 reviews) - Inefficient Search Functionality (11 reviews) - Missing Features (11 reviews) - Learning Curve (9 reviews) - Inadequate Search Functionality (8 reviews) ### 10. [Fullstory](https://www.g2.com/products/fullstory/reviews) Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,031 **How Do G2 Users Rate Fullstory?** - **User Segmentation:** 8.4/10 (Category avg: 8.8/10) - **Ease of Use:** 8.3/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.1/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Fullstory?** - **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory) - **Company Website:** https://www.fullstory.com - **Year Founded:** 2014 - **HQ Location:** Atlanta, GA - **Twitter:** @fullstory (4,890 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3654338/ (575 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Mid-Market, 37% Small-Business #### What Are Fullstory's Pros and Cons? **Pros:** - Ease of Use (63 reviews) - Insights (58 reviews) - Customer Support (52 reviews) - Helpful (46 reviews) - Data Analytics (39 reviews) **Cons:** - Learning Curve (32 reviews) - Limitations (27 reviews) - Difficulty (17 reviews) - Missing Features (17 reviews) - Limited Features (16 reviews) ### 11. [Chameleon](https://www.g2.com/products/chameleon/reviews) Chameleon is the AI-first product adoption platform for modern SaaS teams. Build tours, checklists, embeddables, and surveys instantly with Copilot—our AI that creates campaigns, audiences, and analyzes data in seconds. Record interactive demos and auto-generate product launch content. Ranger, our governance agent, automatically maintains account health. Deeply native experiences with real-time personalization, smart triggers, and enterprise governance controls. Product teams trust Chameleon to drive activation and expansion while maintaining exceptional UX. Start free at chameleon.io/signup Need help deciding? Check out our Buyers' Guide with tips on running a successful evaluation chameleon.io/buyers-guide **Average Rating:** 4.4/5.0 **Total Reviews:** 353 **How Do G2 Users Rate Chameleon?** - **User Segmentation:** 7.9/10 (Category avg: 8.8/10) - **Ease of Use:** 8.2/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.6/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Chameleon?** - **Seller:** [Chameleon Intelligent Tech Inc.](https://www.g2.com/sellers/chameleon-intelligent-tech-inc) - **Company Website:** https://www.chameleon.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **Twitter:** @trychameleon (623 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/trychameleon-com/ (116 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Mid-Market, 31% Small-Business #### What Are Chameleon's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Customization (37 reviews) - Features (36 reviews) - Intuitive (34 reviews) - Customer Support (31 reviews) **Cons:** - Learning Curve (24 reviews) - Software Bugs (15 reviews) - Complex Features (12 reviews) - Limited Features (10 reviews) - Learning Difficulty (9 reviews) ### 12. [Nexthink](https://www.g2.com/products/nexthink/reviews) Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. Through agentic AI and cutting-edge solutions, Nexthink enables thousands of customers to provide better digital experiences and enhanced employee productivity to millions of employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide. **Average Rating:** 4.6/5.0 **Total Reviews:** 345 **How Do G2 Users Rate Nexthink?** - **User Segmentation:** 8.8/10 (Category avg: 8.8/10) - **Ease of Use:** 8.4/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.4/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Nexthink?** - **Seller:** [Nexthink](https://www.g2.com/sellers/nexthink) - **Company Website:** https://www.nexthink.com - **Year Founded:** 2004 - **HQ Location:** Prilly, CH - **Twitter:** @NexthinkNews (3,279 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/92771/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Project Manager - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 83% Enterprise, 12% Mid-Market #### What Are Nexthink's Pros and Cons? **Pros:** - Ease of Use (40 reviews) - Positive Experience (40 reviews) - Insights (35 reviews) - Issue Detection (32 reviews) - Automation (26 reviews) **Cons:** - Difficult Learning (26 reviews) - Learning Curve (26 reviews) - Complexity (22 reviews) - Expensive (17 reviews) - Steep Learning Curve (12 reviews) ### 13. [Fin](https://www.g2.com/products/fin/reviews) Fin is a single Customer Agent that can take on different roles, depending on what the conversation needs. Fin can handle sales, service, and more - all as part of one continuous experience for the customer. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Salesforce, HubSpot, and Freshdesk – no migration required. - Affordable at scale with pricing starting at just $0.99 per outcome. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. - Engages buyers as they explore your site, providing instant, relevant answers when intent is highest. - Moves prospects closer to a decision, answering questions about pricing and features, addressing objections, and matching solutions to their needs. - Closes opportunities by guiding qualified buyers to the right next step – booking meetings, starting trials, or handing off to sales with full context. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability – reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by Fin APEX 1.0, the highest-performing, fastest model for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. Ranked #1 AI Agent on G2, with the highest number of reviews. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,702 **How Do G2 Users Rate Fin?** - **User Segmentation:** 9.1/10 (Category avg: 8.8/10) - **Ease of Use:** 8.9/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Fin?** - **Seller:** [Intercom, Inc.](https://www.g2.com/sellers/intercom-inc) - **Company Website:** https://www.intercom.com/ - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @fin_ai (45,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/fin/ (953 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Success Manager, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small-Business, 37% Mid-Market #### What Are Fin's Pros and Cons? **Pros:** - Helpful (435 reviews) - Ease of Use (433 reviews) - Features (333 reviews) - Efficiency (268 reviews) - Automation (257 reviews) **Cons:** - Missing Features (152 reviews) - AI Limitations (130 reviews) - Limited Features (123 reviews) - Learning Curve (115 reviews) - Expensive (92 reviews) ### 14. [iorad](https://www.g2.com/products/iorad/reviews) Capture once. Reach everyone. Train anything. iorad is a tutorial builder that automatically captures any workflow on any desktop or web application and transforms it into interactive, step-by-step training content. No screenshots, no manual editing, no production work necessary. While other documentation tools produce one static output, iorad generates six learning modes: ✅ Try — fully interactive, guided walkthrough ✅ Watch — auto-generated video ✅ Slide — slideshow format ✅ Scroll — scannable step-by-step list ✅ Quiz — graded learning experience ✅ Do + Live — in-app guided experience Every learner is different. iorad covers all of them. Built for scale with unlimited learners. iorad doesn't charge per viewer. Whether you're training 10 employees or 10,000 customers, your costs don't grow with your audience, making it the most cost-efficient tutorial platform for organizations that need broad reach. One platform for employee training, digital adoption, and customer education. Teams use iorad for employee onboarding, education, SOP documentation, knowledge base implementation, sales enablement, customer training, and self-service support. Every tutorial is instantly ready to share via link, embed, or integration within your existing tech stack. Global-ready from day one, deliver guidance in any language, embedded within the tools your learners use every day. ✨ Trusted by 45K+ organizations ✨ 1M+ tutorials created ✨ 30M+ learners reached **Average Rating:** 4.8/5.0 **Total Reviews:** 48 **How Do G2 Users Rate iorad?** - **User Segmentation:** 5.0/10 (Category avg: 8.8/10) - **Ease of Use:** 9.3/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.8/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 9.8/10 (Category avg: 8.9/10) **Who Is the Company Behind iorad?** - **Seller:** [iorad](https://www.g2.com/sellers/iorad) - **Year Founded:** 2007 - **HQ Location:** Boston, US - **Twitter:** @iorad (1,176 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/iorad/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Education Management - **Company Size:** 61% Mid-Market, 24% Enterprise ### 15. [BrainStorm](https://www.g2.com/products/brainstorm-inc-brainstorm/reviews) Equip your team with the only learning platform that’s purpose-built for software adoption. Accelerate onboarding, reduce support, deepen engagement, and grow usage. Whether you’re a Solution Provider onboarding new clients, an IT team needing a more scalable way to manage end-user training, or an L&D team focused on onboarding employees to the company tech stack, BrainStorm will make your job easier, and your results better. Activate dark users – BrainStorm is the only learning platform that proactively targets licensed users who haven’t logged in yet. When you convert dark users, your usage impact moves from incremental to exponential. Accelerate adoption – Don’t just teach users how, teach them when and why to use features and applications. BrainStorm is built to automate training that gets people to change the way they work. Expand feature use – Drive deeper and broader feature adoption. Help more users move beyond the basics and integrate their tools into their daily work processes. BrainStorm Features: Targeted communications: Attract and activate unengaged learners through timely communications that inspires user action. Role-based learning: Custom-content flows organized by groups ensure the right content is teed up for the right audience. Course authoring: Upload and assemble your learning assets into BrainStorm Flows™, adaptive workflows that deliver relevant, timely learning to every learner. Branching: Add branching to any flow to create personalized learning experiences that aligns to what the user wants to learn next Content packs: BrainStorm has hundreds of pre-built learning experiences for you to use, or modify, so you can hit the ground running. Reporting: See what’s driving behavior change with dynamic reporting. **Average Rating:** 4.5/5.0 **Total Reviews:** 31 **How Do G2 Users Rate BrainStorm?** - **User Segmentation:** 9.2/10 (Category avg: 8.8/10) - **Ease of Use:** 8.7/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 7.9/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 9.3/10 (Category avg: 8.9/10) **Who Is the Company Behind BrainStorm?** - **Seller:** [BrainStorm, Inc.](https://www.g2.com/sellers/brainstorm-inc) - **Company Website:** https://www.brainstorminc.com - **Year Founded:** 1995 - **HQ Location:** American Fork, UT - **Twitter:** @brainstorminc (645 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brainstorm-inc (153 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 46% Enterprise, 41% Mid-Market #### What Are BrainStorm's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Course Creation (10 reviews) - Customer Support (10 reviews) - Features (9 reviews) - Training (9 reviews) **Cons:** - Learning Curve (6 reviews) - Missing Features (3 reviews) - Navigation Difficulties (3 reviews) - Poor Reporting (3 reviews) - Expensive (2 reviews) ### 16. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/ **Average Rating:** 4.5/5.0 **Total Reviews:** 564 **How Do G2 Users Rate Netcore Customer Engagement Platform?** - **User Segmentation:** 8.9/10 (Category avg: 8.8/10) - **Ease of Use:** 8.9/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.2/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Netcore Customer Engagement Platform?** - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** https://netcorecloud.com/ - **Year Founded:** 1998 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @netcore_cloud (1,828 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Mid-Market, 33% Enterprise #### What Are Netcore Customer Engagement Platform's Pros and Cons? **Pros:** - Ease of Use (166 reviews) - Customer Support (103 reviews) - Features (100 reviews) - Helpful (99 reviews) - Customer Engagement (93 reviews) **Cons:** - Missing Features (49 reviews) - Learning Curve (38 reviews) - Slow Performance (38 reviews) - Slow Loading (34 reviews) - Limited Features (27 reviews) ### 17. [Supered](https://www.g2.com/products/supered/reviews) Supered is a sales enablement software platform based in the United States that helps sales teams improve sales playbook adoption and sales process execution directly inside their CRM. Designed primarily for sales enablement leaders, Supered also supports sales leaders, RevOps, and sales operations teams responsible for driving consistent execution across the sales organization. Supered works natively with HubSpot and Salesforce and addresses a common sales enablement challenge: playbooks and training materials that exist outside the CRM and are not consistently applied during live selling. As a CRM-native sales enablement platform, Supered embeds just-in-time, in-app guidance directly into HubSpot and Salesforce workflows so reps can learn while they sell. Rather than relying on static documentation or external training portals, Supered delivers contextual guidance during real deal execution based on CRM context such as deal stage, role, or activity. Core sales enablement functionality includes: - Executable sales playbooks that live inside the CRM - Contextual, in-app sales guidance delivered at the moment of need - Manager visibility into sales process adherence - Role-aware guidance aligned to CRM permissions Supered supports ongoing sales enablement instead of one-time onboarding. Because it operates entirely inside the CRM, reps do not log into a separate tool or change how they work. Sales enablement teams can update playbooks and guidance centrally and see changes reflected immediately in execution, without redistributing documents or retraining teams. Sales leaders and managers use Supered to inspect and coach deal execution based on observable behavior rather than self-reported updates. Managers can see whether key steps are followed, where processes break down, and where coaching is needed while deals are still active. Manager and leadership use cases include: - Coaching reps based on real execution, not anecdotes - Inspecting deal execution without manual audits or spreadsheets - Identifying process breakdowns before deals are lost Supered is commonly used to enforce sales playbooks, onboard new reps, and manage ongoing sales process changes. Sales enablement teams use it to reinforce best practices and reduce reliance on static content. RevOps and sales ops teams use Supered to standardize workflows, support CRM data integrity, and ensure sales processes are followed as designed across teams and regions. Operational value for enablement, RevOps, and sales ops teams includes: - Improved consistency across deals and teams - Reduced process drift over time - Cleaner CRM data through enforced execution - Less time maintaining documentation that goes unused The primary value of Supered is helping organizations shift sales enablement from content distribution to behavior change. By making sales processes observable and enforceable inside the CRM, Supered helps teams improve consistency, strengthen execution, and get more value from their sales enablement strategy and sales technology stack. Supered supports secure, enterprise-ready deployment, including SOC 2 compliance, GDPR alignment, and respect for existing CRM permissions. It is not a learning management system, content library, or offline training tool. Supered is built for teams that want sales enablement to happen where selling actually occurs and to drive consistent execution through real-time guidance and visibility. **Average Rating:** 4.9/5.0 **Total Reviews:** 77 **How Do G2 Users Rate Supered?** - **User Segmentation:** 10.0/10 (Category avg: 8.8/10) - **Ease of Use:** 9.2/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 10.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Supered?** - **Seller:** [Supered](https://www.g2.com/sellers/supered) - **Company Website:** https://supered.io - **Year Founded:** 2023 - **HQ Location:** Atlanta, US - **LinkedIn® Page:** https://www.linkedin.com/company/getsupered/about/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consulting - **Company Size:** 54% Small-Business, 23% Mid-Market #### What Are Supered's Pros and Cons? **Pros:** - Ease of Use (28 reviews) - Easy Setup (15 reviews) - CRM Efficiency (9 reviews) - Data Centralization (9 reviews) - Simple (8 reviews) **Cons:** - Steep Learning Curve (4 reviews) - Update Issues (4 reviews) - Learning Curve (3 reviews) - Not Intuitive (3 reviews) - Poor User Experience (3 reviews) ### 18. [Lemon Learning](https://www.g2.com/products/lemon-learning/reviews) Lemon Learning is a Digital Adoption Platform (DAP) that empowers millions users worldwide in their use of digital tools. Lemon Learning is like GPS navigation for any web-based software, whether market-leading solutions or unique tools developed in-house. Interactive, in-app walkthroughs guide users step by step through any business process or functionality. From small businesses to major global enterprises, Lemon Learning helps teams across the globe to boost adoption of digital tools. The international organizations and stock market leaders we work with include KPMG, Martin Bower, Chanel, Randstad, Aéroports de Paris, among many others. **Average Rating:** 4.8/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Lemon Learning?** - **User Segmentation:** 9.6/10 (Category avg: 8.8/10) - **Ease of Use:** 9.6/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.2/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 9.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Lemon Learning?** - **Seller:** [Lemonlearning](https://www.g2.com/sellers/lemonlearning) - **Year Founded:** 2014 - **HQ Location:** Ottawa, Ontario - **LinkedIn® Page:** https://www.linkedin.com/company/lemon-learning/ (54 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Manufacturing - **Company Size:** 44% Mid-Market, 38% Enterprise ### 19. [Userflow](https://www.g2.com/products/userflow/reviews) Userflow is a Product Adoption Engine built for customer-obsessed SaaS teams running self-serve products. Many teams rely on engineering to ship in-app onboarding, announcements, and user education, slowing iteration and limiting visibility into what drives activation. Userflow removes those bottlenecks with a flexible, AI-powered platform for in-app onboarding and in-app guidance that helps turn users into champions. Build product tours, onboarding checklists, surveys, feature announcements, and a customizable resource center without code. Personalize experiences by behavior or segment to drive product adoption and feature adoption across the entire lifecycle. Userflow goes beyond surface-level guidance. Real-time product signals power segmentation, targeting, and continuous optimization. With built-in analytics and product analytics integrations— including Amplitude, Mixpanel, and cohort sync via Segment— teams can stream events, sync cohorts, and measure impact without stitching together multiple tools. The AI Assistant integrates with help center search (including Intercom and knowledge bases) to provide contextual, in-app answers while reducing support volume. Userflow installs as a lightweight layer on top of your app and supports modern data workflows with event streaming, two-way integrations, and CRM sync, helping teams close the loop between insight and action. Whether you’re improving trial-to-paid conversion, scaling onboarding across personas, or optimizing feature adoption in a complex product, Userflow helps teams move from guesswork to guided, measurable growth. Learn more at userflow.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 115 **How Do G2 Users Rate Userflow?** - **User Segmentation:** 8.6/10 (Category avg: 8.8/10) - **Ease of Use:** 9.3/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.8/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 9.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Userflow?** - **Seller:** [Joincube, Inc. (DBA Beamer)](https://www.g2.com/sellers/joincube-inc-dba-beamer) - **Company Website:** https://www.joincube.com - **Year Founded:** 2011 - **HQ Location:** Austin, Texas - **Twitter:** @joincube (488 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3477380/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Small-Business, 34% Mid-Market #### What Are Userflow's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Easy Creation (4 reviews) - Functionality (4 reviews) - Customer Support (3 reviews) - Easy Implementation (3 reviews) **Cons:** - Content Management (4 reviews) - Lack of Integration (3 reviews) - Export Issues (2 reviews) - Missing Features (2 reviews) - Missing Functionality (2 reviews) ### 20. [Apty](https://www.g2.com/products/apty/reviews) Apty is an enterprise-grade Digital Adoption Platform (DAP) built to work across your entire software stack—including custom apps. While other DAPs stop at tooltips and walkthroughs, Apty drives execution: faster onboarding, fewer errors, and measurable ROI in weeks. No guesswork. No bloat. No hand-holding required. Just software that works the way your business does—without retraining or IT overload. **Average Rating:** 4.7/5.0 **Total Reviews:** 138 **How Do G2 Users Rate Apty?** - **User Segmentation:** 8.9/10 (Category avg: 8.8/10) - **Ease of Use:** 9.1/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.2/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.8/10 (Category avg: 8.9/10) **Who Is the Company Behind Apty?** - **Seller:** [Apty](https://www.g2.com/sellers/apty) - **Year Founded:** 2018 - **HQ Location:** Austin, Texas - **LinkedIn® Page:** https://www.linkedin.com/company/13459888/ (70 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 42% Mid-Market, 36% Enterprise #### What Are Apty's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Easy Implementation (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **Cons:** - Compatibility Issues (1 reviews) - Software Glitches (1 reviews) ### 21. [VisualSP](https://www.g2.com/products/visualsp/reviews) VisualSP is a fully customizable digital adoption platform that provides in context learning as an overlay on top of your enterprise web applications like Microsoft 365, Dynamics 365, Salesforce, ServiceNow, Workday, SuccessFactors, NetSuite, Nintex, HubSpot and other custom web applications. VisualSP supports corporate employees at the moment of their need and when they are in the flow of their work by providing in-app contextual guidance and training. It delivers hundreds of regularly updated, and completely customizable, guided walkthroughs, tips, videos, and articles in their own web environment. Employees are empowered with readily available contextual training and guidance which in turn speeds up onboarding, and improves efficiency from within the digital workplace. Empowering employees with contextual microlearning increases user adoption of web applications while decreasing frustration and support tickets as a result. Learning by doing is at the core of how VisualSP provides the support to your employees for better utilization of enterprise web applications. VisualSP is available across the following countries: USA, Canada, Germany, France, UK, Bermuda, Switzerland, Netherlands, Belgium, Australia, and more. **Average Rating:** 4.9/5.0 **Total Reviews:** 34 **How Do G2 Users Rate VisualSP?** - **User Segmentation:** 9.1/10 (Category avg: 8.8/10) - **Ease of Use:** 9.2/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.8/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 9.3/10 (Category avg: 8.9/10) **Who Is the Company Behind VisualSP?** - **Seller:** [VisualSP](https://www.g2.com/sellers/visualsp) - **Year Founded:** 2005 - **HQ Location:** Plainfield, IL - **Twitter:** @sharepointvideo (2,195 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/visualsp/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 38% Enterprise, 35% Small-Business #### What Are VisualSP's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Efficiency (3 reviews) - Customer Support (2 reviews) - Guidance (2 reviews) - Integrations (2 reviews) **Cons:** - Compatibility Issues (2 reviews) - Feature Issues (1 reviews) - Lack of Integration (1 reviews) - Mobile App Limitations (1 reviews) - Poor User Experience (1 reviews) ### 22. [MeltingSpot](https://www.g2.com/products/meltingspot/reviews) MeltingSpot is the first Digital Adoption & User Training Platform built to help every user master software and AI faster, with less friction, and with guidance and training that actually drives long-term adoption. While traditional Digital Adoption Platforms focus mainly on walkthroughs and tooltips, MeltingSpot goes further by combining guidance + real in-app learning. The platform delivers contextual, proactive, and personalized guidance and training experiences directly inside the software, where learning actually happens. Designed for both SaaS vendors and large enterprises, MeltingSpot adapts to two major adoption challenges: - Helping customers adopt and activate features inside SaaS products - Helping employees master internal tools like ERP, CRM and more… And leverage AI wherever it can be. MeltingSpot also includes an AI-powered content engine, enabling teams to instantly turn PDFs, videos, or documents into ready-to-use in-app learning modules. I - Key Use cases 🔵 For SaaS Vendors: Customer Software Adoption MeltingSpot helps Customer Success and Product Marketing teams scale digital customer success by delivering in-app guidance and training that make users autonomous. Use cases: - Customer Onboarding: Make onboarding effortless for every new customer with guided, in-product journeys. - Digital Customer Success: Scale your CS impact with in-app guidance and training, without adding headcount. - Customer Education: Keep your customers learning, engaged, and loyal with a continuous in-app education layer. - Product Marketing: Turn every feature launch into real product adoption with targeted in-app announcements and training. Typical outcomes: faster onboarding, higher feature adoption, and reduced support load. 🟣 For Large Enterprises: Employee Software Adoption MeltingSpot improves the way employees adopt mission-critical tools by delivering continuous, in-workflow training, far beyond one-off classroom sessions or lengthy documentation. Use cases: - Change Management: Support large-scale software rollouts with in-app training assistants that reduce friction. - AI Transformation: Accelerate AI features adoption where work gets done, inside the tools employees already use. - Sales Enablement: Train your sales teams where they sell, directly in their CRM. Typical outcomes: better tool mastery, improved productivity, and fewer errors or support escalations. II - What makes MeltingSpot unique - A next-gen DAP that combines guidance + training, not just step-by-step walkthroughs - AI-powered content creation (from PDFs, videos, articles…) - Personalized delivery based on user activity, behavior, and skills - Lightweight, no-code deployment with minimal setup - A cost-efficient adoption model: as user autonomy increases, reliance on live training, support tickets, and manual enablement decreases, helping teams control and reduce adoption and training costs over time - Designed for both customer and employee software adoption III - Results observed by customers - Accelerated software and feature adoption - Higher user satisfaction and autonomy - Significant reduction in support and training overhead - Improved data quality and process compliance for enterprises IV - Trusted by SaaS vendors and global enterprises MeltingSpot is trusted by software companies looking to reduce customer adoption friction, and by large enterprises seeking to improve employee mastery of business-critical tools. **Average Rating:** 4.6/5.0 **Total Reviews:** 61 **How Do G2 Users Rate MeltingSpot?** - **User Segmentation:** 9.3/10 (Category avg: 8.8/10) - **Ease of Use:** 9.2/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.1/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 9.1/10 (Category avg: 8.9/10) **Who Is the Company Behind MeltingSpot?** - **Seller:** [MeltingSpot](https://www.g2.com/sellers/meltingspot) - **Year Founded:** 2021 - **HQ Location:** Paris , FR - **Twitter:** @MeltingSpot_EU (41 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meltingspot/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 52% Small-Business, 36% Mid-Market #### What Are MeltingSpot's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - User-Friendly (10 reviews) - Intuitive Experience (8 reviews) - Feature Diversity (7 reviews) - Responsive Support (7 reviews) **Cons:** - Limited Customization (8 reviews) - Limited Features (7 reviews) - Lack of Intuitiveness (3 reviews) - Integration Issues (2 reviews) - Notification Issues (2 reviews) ### 23. [Amplitude Guides and Surveys](https://www.g2.com/products/amplitude-guides-and-surveys/reviews) Part of the Amplitude AI Analytics Platform, Amplitude Guides and Surveys uses actual user behavior to power smarter in-app engagement. Deliver help, collect feedback, and understand the issues your users are having, without making them rage quit. Guides and Surveys makes it easy for product teams, growth teams, marketing teams, or any team to engage with users: • Launch on-brand guides and messaging that direct your users to important features in your app, triggered by their behavior • Survey users when they’re most likely to give you qualitative feedback that’s actually quality • Provide better help with resource centers and an AI Assistant that understand your product docs as well as the user’s in-product behavior • Set guardrails to make sure users aren’t overwhelmed with back-to-back popups • Measure engagement to understand how users interact with your guides and surveys, as well as your product And with Guides and Surveys integrated in the rest of the Amplitude platform, engagement connects seamlessly with your analytics and experimentation. See the metrics and session replays behind every interaction, base engagement on your behavioral cohorts, and customize via A/B testing. Plus, you can consolidate your tech stack. Amplitude Guides and Surveys helps users feel like they’re interacting with bespoke assistance, not spammy popups. Use it to drive better engagement and fuel faster growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 183 **How Do G2 Users Rate Amplitude Guides and Surveys?** - **User Segmentation:** 8.6/10 (Category avg: 8.8/10) - **Ease of Use:** 9.1/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 9.1/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Amplitude Guides and Surveys?** - **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude) - **Company Website:** https://amplitude.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @Amplitude_HQ (22,465 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3626155/ (998 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, CTO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small-Business, 34% Mid-Market #### What Are Amplitude Guides and Surveys's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Surveys (15 reviews) - Features (11 reviews) - Easy Setup (9 reviews) - Functionality (9 reviews) **Cons:** - Limited Customization (10 reviews) - Missing Features (6 reviews) - Difficult Customization (5 reviews) - Limitations (5 reviews) - Limited Features (5 reviews) ### 24. [Appcues](https://www.g2.com/products/appcues/reviews) Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale. **Average Rating:** 4.6/5.0 **Total Reviews:** 343 **How Do G2 Users Rate Appcues?** - **User Segmentation:** 8.5/10 (Category avg: 8.8/10) - **Ease of Use:** 8.6/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 8.9/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 8.1/10 (Category avg: 8.9/10) **Who Is the Company Behind Appcues?** - **Seller:** [Appcues](https://www.g2.com/sellers/appcues) - **Company Website:** https://www.appcues.com - **Year Founded:** 2013 - **HQ Location:** Boston, MA - **Twitter:** @appcues (5,121 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3351565/ (74 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 33% Small-Business #### What Are Appcues's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Easy Setup (16 reviews) - Customer Support (15 reviews) - Easy Creation (15 reviews) - Intuitive (12 reviews) **Cons:** - Limitations (6 reviews) - Missing Features (6 reviews) - Need for Improvement (6 reviews) - Poor Customer Support (5 reviews) - Poor UX (5 reviews) ### 25. [Tidio](https://www.g2.com/products/tidio/reviews) Tidio is an all-in-one customer support software suite comprising (1) help desk, (2) live chat, (3) chatbot automation, and (4) AI agent features. Over 300,000 businesses across ecommerce, services, and tech use Tidio to streamline communication, resolve issues faster, and drive more sales. With Tidio, support teams can engage customers in real time via live chat, automate responses to FAQs with Flows (rules-based chatbots), and manage conversations from multiple channels like email, Messenger, Instagram, WhatsApp, and email in one unified dashboard. At the heart of the platform is Lyro, Tidio’s conversational AI agent and chatbot, capable of resolving up to 67% of common customer inquiries without human involvement. With a single click, Lyro starts using your company’s existing help content to provide accurate and brand-consistent responses without making up answers. When in doubt, the AI agent will hand over the ticket to your team, enhancing trust between users and your brand. Tidio empowers businesses to scale their support without overwhelming their teams. It reduces missed chats, shortens response times, and frees up agents to focus on complex issues. Start free and get 50 AI-powered conversations with Lyro. No credit card required. 💬 Live Chat • Real-Time Support – Engage with visitors instantly through a lightweight chat widget. • Live Typing Preview – See what users are typing before they hit send. • Canned Responses – Use pre-written replies for quick, consistent answers. • AI Reply Assistant – Enhance responses with GPT-4 suggestions. • User Management – Ban users by IP, view live visitor lists. • Chat Transcripts – Save or email conversation history. • Attachments – Support for sending files (images, docs, videos). ⚙️ Flows (Chatbot Automation) • Visual Automation Builder – No-code drag & drop builder for custom flows. • Pre-designed Templates – 40+ templates designed for eCommerce. • Data Collection – Auto-capture contact info and feedback. • Abandoned Cart Recovery – Send timed offers/discounts. • Third-Party Integrations – Sync data with external tools and platforms. 🤖 Lyro (AI Agent) • Conversational AI – Automatically resolve up to 70% of questions. • Product Recommendations – Suggest items based on Shopify product data. • Multichannel Support – Works across live chat, WhatsApp, Instagram, Messenger. • Multilingual Capabilities – Respond in English, Spanish, French, Portuguese, German. • Analytics – Review AI performance and conversation stats. 🛒 Order Management (for Shopify) • Cart Preview – See what's in the customer's cart in real time. • Order History Access – View past orders for personalized help. • Direct Product Recommendations – Suggest products inside the chat. • Order Management – Cancel, update, or refund orders via chat. • Discount Offering – Share coupon codes live in conversation. 🎫 Ticketing System • Unified Ticket Creation – Convert emails/chats into support tickets. • Tagging and Prioritization – Organize and prioritize tasks. • Operator Tracking – Know who’s assigned to what. • Advanced Filtering – Quickly sort through tickets. • Spam Management – Auto-detect and filter irrelevant messages. 📡 Communication Channels Manage all in one dashboard: • Live Chat – Real-time website conversations. • Email – Integrate multiple inboxes. • Instagram – Reply to DMs and reactions. • Messenger – Chat with Facebook users. 🎨 Customization • Branding – Match chat widget to your site's look & feel. • Visibility Settings – Customize widget display by time/device. • Offline Messaging – Capture leads when you're offline. 📊 Analytics • Performance Monitoring – Track response times, satisfaction, missed chats. • Team Insights – Evaluate individual/team productivity. • Flow Analysis – Optimize automations based on performance data. 🔒 Privacy & Compliance • SOC 2 Type 2 • GDPR • CCPA • EU-US DPF • CPRA • AI Pact **Average Rating:** 4.6/5.0 **Total Reviews:** 1,842 **How Do G2 Users Rate Tidio?** - **User Segmentation:** 10.0/10 (Category avg: 8.8/10) - **Ease of Use:** 9.3/10 (Category avg: 9.0/10) - **Text Bubble Walkthroughs:** 10.0/10 (Category avg: 9.1/10) - **Audio-visual Walkthroughs:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Tidio?** - **Seller:** [Tidio](https://www.g2.com/sellers/tidio) - **Company Website:** https://www.tidio.com/ - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @tidiocx (1,306 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3343461/ (177 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 90% Small-Business, 8% Mid-Market #### What Are Tidio's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Helpful (184 reviews) - Chatbots (155 reviews) - Easy Setup (154 reviews) - Features (139 reviews) **Cons:** - Expensive (76 reviews) - Missing Features (59 reviews) - Limited Customization (57 reviews) - Cost (56 reviews) - Limited Features (55 reviews) ## What Is Digital Adoption Platforms? [Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity) ## What Software Categories Are Similar to Digital Adoption Platforms? - [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service) - [Product Analytics Software](https://www.g2.com/categories/product-analytics) - [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) --- ## How Do You Choose the Right Digital Adoption Platforms? ### What You Should Know About Digital Adoption Platforms ### Digital Adoption Platforms: Analyst Takeaways from G2’s Review Data Digital adoption platforms (DAPs) help people actually _use_ the software their company invests in. That’s the simplest way to put it. Whether it’s onboarding new employees, training users on updated features, or supporting customer self-service, DAPs reduce friction and make digital tools easier to understand and navigate, without relying on constant human intervention. After reading through thousands of reviews in this category, what stands out is how much teams rely on these tools behind the scenes. What might seem like minor inefficiencies quickly add up, especially in fast-moving environments. That’s why DAPs often become foundational, whether you’re a [small business](https://www.g2.com/categories/digital-adoption-platform/small-business)trying to scale without expanding headcount or an[enterprise](https://www.g2.com/categories/digital-adoption-platform/enterprise) managing complex systems and global teams. Digital adoption platforms are most common in SaaS, IT, healthcare, and finance, but any industry rolling out new tools or processes can benefit. Product teams use them to boost feature adoption. HR and L&D teams use them for employee training. Customer success teams use them to reduce support tickets. The use cases are broad, but the goal is the same: help people do more, faster, with less confusion. ### What I Often See in Digital Adoption Platforms #### Pros: What Users Consistently Appreciate - **Built-in browser extensions:** Many users highlight the convenience of browser-based extensions that let them test flows directly within their own environments. This speeds up development and lowers the barrier for non-technical teams. _“What you see is what you get. The Chrome add-on builder tool is exactly what our team was looking for in terms of creating new experiences, and it also allowed us to get a sense for the platform before we bought it. The analytics and A/B testing features are also giving us exactly what we need. We're new to the platform, but so far, so good!”_-[Lucas K., Appcues Review](https://www.g2.com/products/appcues/reviews/appcues-review-11103993) - **Customization and flexibility:** I’ve seen strong appreciation for platforms that allow teams to tailor onboarding flows, tooltips, and user guides to fit their specific use cases, whether for internal employee training or customer onboarding. _“We’re very pleased with our experience using Usetiful. The tool offers powerful capabilities for onboarding and integrates seamlessly with our existing systems. The level of customization available has allowed us to tailor the experience precisely to our needs, and overall, the platform has been smooth and reliable. We’ve also been impressed by the responsiveness of both the product and customer success teams—they’ve been quick to support and adapt to our requirements.”-_ [Emily S., Usetiful Review](https://www.g2.com/products/usetiful/reviews/usetiful-review-11095840) - **No-code onboarding and checklist creation:** Ease of use is a big deal here. Users love being able to create onboarding checklists and tooltips without having to involve engineering, especially for fast-moving teams. _“UserGuiding for me is a powerful and user-friendly tool that makes onboarding and user engagement seamless, even for non-technical teams. One of its advantages is its no-code setup, allowing me and my colleagues to create interactive product tours and onboarding checklists without needing developer resources. The drag-and-drop interface is very intuitive, making it easy to design and implement guides tailored to different user needs._ _Another highlight for us is its customisation and segmentation features, which let me personalize onboarding experiences based on user behavior. This ensures that new users receive relevant guidance, improving retention and reducing churn. Additionally, UserGuiding’s analytics provide valuable insights into how users interact with the guides, helping businesses optimize their onboarding flows and identify areas for improvement.”_ -[Onur N., UserGuiding Review](https://www.g2.com/products/userguiding/reviews/userguiding-review-10796423) #### Cons: Where Many Platforms Fall Short - **Limited or uneven analytics:** While most DAPs offer some reporting, users often feel it’s not deep or consistent enough across features. _“We don't have access to the same analytics functionality in our launchpads - which would be nice to have.”_- [Lucas K., Appcues Review](https://www.g2.com/products/appcues/reviews/appcues-review-11103993) - **Technical complexity:** While many tools claim to be no-code, users find that advanced features still require IT support or come with a learning curve. _“I graded Whatfix with 8 out of 10 on a satisfaction scale. While I appreciate the solution's analytics and real-time guidance, I dislike the very technical aspect of the process. It often requires IT support and cannot be completely standalone. From content creation with separators to analytics, it demands more learning by doing than I would prefer, given other business priorities.”_- [Helena D., Whatfix Review](https://www.g2.com/products/whatfix/reviews/whatfix-review-11103152) - **Lack of templates:** Some users feel overwhelmed when getting started, especially if the platform lacks pre-built templates or intuitive flows. _“It takes time to learn the flow creation process. Not enough pre-made templates to get an idea of how a flow should look.”_-[](https://www.g2.com/products/appcues/reviews/appcues-review-11106688)[Isaiah F., Appcues Review](https://www.g2.com/products/appcues/reviews/appcues-review-11106688) ### My Expert Takeaway on Digital Adoption Platforms in 2025 One of the most useful patterns I’ve seen in reviews is how digital adoption platforms evolve over time. They might start as onboarding tools, but the real value kicks in later, when teams use them to address recurring issues like support bottlenecks, unclear workflows, or underused features. What begins as a setup solution quickly becomes an ongoing support system that helps users navigate the product without always relying on engineering. The numbers reflect that sustained value: a **4.66 average rating** , **6.28/7 for ease of use** , **6.6/7 for support** , and a **9.3/10 likelihood to recommend**. That’s impressive, especially for tools designed to run in the background. I’ve seen these platforms work best in fast-changing environments, SaaS, IT, and healthcare, where the pace of product updates makes traditional training hard to keep up. When users need help, they need it in the product, in real time. That said, digital adoption works best when it’s treated as an ongoing system, not a one-time setup. The more teams invest in keeping guidance relevant and responsive, the more impact they see on user satisfaction, support load, and product engagement. [Jaya Bordoloi](https://learn.g2.com/author/jaya-bordoloi)