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Compare Informa TechTarget Portal (Priority Engine) and Sopro 
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Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Sopro
Star Rating
(17)4.9 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SoproSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sopro excels in ease of use with a score of 9.7, while Priority Engine lags behind at 8.4. Reviewers mention that Sopro's intuitive interface allows for quick onboarding and minimal training, making it ideal for small businesses.
- Reviewers say that Sopro has a superior quality of support, scoring 9.9 compared to Priority Engine's 8.9. Users on G2 highlight Sopro's responsive customer service and proactive assistance, which enhances the overall user experience.
- G2 users mention that Sopro's lead generation capabilities, particularly its Lead Builder feature, are highly effective, scoring 7.8. In contrast, Priority Engine's integration to CRM and marketing automation received a lower score of 7.4, indicating less robust functionality in this area.
- Users say that Sopro shines in data accuracy, particularly with contact data, scoring 7.5, while Priority Engine's company data accuracy is rated higher at 8.0. However, reviewers mention that Sopro's overall data availability is more comprehensive, making it a better choice for users needing extensive data insights.
- Reviewers mention that Sopro's product direction is rated a perfect 10.0, indicating strong confidence in its future development. In contrast, Priority Engine's product direction score of 8.3 suggests some uncertainty among users regarding its long-term roadmap.
- Users on G2 report that Sopro's integration capabilities, particularly with CRM systems, are more seamless, scoring 7.7, while Priority Engine's integration features are rated lower at 7.4. This difference is crucial for businesses looking to streamline their sales processes.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableSopro
No pricing availableFree Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableSopro
No trial information availableRatings
Meets Requirements
8.3
351
9.4
13
Ease of Use
8.4
355
9.7
13
Ease of Setup
8.4
98
Not enough data
Ease of Admin
8.2
48
Not enough data
Quality of Support
8.9
306
9.9
13
Has the product been a good partner in doing business?
8.8
49
Not enough data
Product Direction (% positive)
8.3
334
10.0
10
Features by Category
Data Availability
8.1
265
Not enough data
8.1
267
Not enough data
7.8
259
|
Verified
Not enough data
8.0
52
Not enough data
Data Accuracy
7.5
260
Not enough data
8.0
263
Not enough data
7.5
51
Not enough data
Agentic AI - Sales Intelligence
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Platform
7.5
121
Not enough data
8.1
135
|
Verified
Not enough data
8.4
141
Not enough data
7.8
136
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
120
Not enough data
Features
7.8
229
Not enough data
7.4
215
Not enough data
Feature Not Available
Not enough data
7.4
207
|
Verified
Not enough data
7.8
247
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
197
Not enough data
8.0
201
Not enough data
7.0
95
Not enough data
Platform Additional Functionality
7.6
156
Not enough data
7.8
106
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
122
Not enough data
8.3
125
Not enough data
8.1
123
Not enough data
Lead Management
8.0
113
Not enough data
7.6
111
Not enough data
8.1
114
Not enough data
Marketing Campaigns
7.6
92
Not enough data
Feature Not Available
Not enough data
7.2
89
Not enough data
7.4
89
Not enough data
7.4
88
Not enough data
Data Availability - Marketing Account Intelligence
7.8
23
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
22
Not enough data
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and Sopro are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers
Sopro is categorized as Lead Intelligence and Sales Engagement
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sopro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Computer Software
35.3%
Information Technology and Services
17.6%
Public Safety
5.9%
Professional Training & Coaching
5.9%
Pharmaceuticals
5.9%
Other
29.4%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
Sopro has no discussions with answers
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