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Compare Informa TechTarget Portal (Priority Engine) and Madison Logic Platform 
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At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Madison Logic Platform
Star Rating
(241)4.3 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Madison Logic PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Madison Logic Platform excels in Lead-to-Account Matching with a score of 8.6, while Priority Engine's performance in this area is not specified, indicating a potential advantage for Madison Logic in accurately aligning leads with accounts.
- Reviewers mention that Madison Logic's Quality of Support is rated at 9.0, which is higher than Priority Engine's 8.9, suggesting that users may find more reliable assistance and guidance when using Madison Logic.
- G2 users highlight that Madison Logic offers superior Contact Data Accuracy with a score of 7.5, compared to Priority Engine's 8.0, indicating that while Priority Engine has a better score, Madison Logic's users may experience more challenges in this area.
- Users on G2 report that Madison Logic's Market Insights score is 8.4, while Priority Engine's is slightly higher at 8.6, suggesting that both platforms provide valuable insights, but Priority Engine may have a slight edge in this feature.
- Reviewers mention that Madison Logic's Segmentation capabilities are rated at 8.0, while Priority Engine's score is 8.3, indicating that users may find Priority Engine to be more effective in segmenting their audience for targeted marketing efforts.
- Users say that Madison Logic's Campaign Measurement is rated at 8.2, while Priority Engine's is higher at 8.4, suggesting that Priority Engine may provide more robust tools for measuring the effectiveness of marketing campaigns.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableMadison Logic Platform
No pricing availableFree Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableMadison Logic Platform
No trial information availableRatings
Meets Requirements
8.3
351
8.5
197
Ease of Use
8.4
355
8.3
195
Ease of Setup
8.4
98
8.5
123
Ease of Admin
8.2
48
8.6
97
Quality of Support
8.9
306
9.0
192
Has the product been a good partner in doing business?
8.8
49
9.0
102
Product Direction (% positive)
8.3
334
8.8
192
Features by Category
Data Availability
8.1
265
Not enough data
8.1
267
Not enough data
7.8
259
|
Verified
Not enough data
8.0
52
Not enough data
Data Accuracy
7.5
260
Not enough data
8.0
263
Not enough data
7.5
51
Not enough data
Agentic AI - Sales Intelligence
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Platform
7.5
121
Not enough data
8.1
135
|
Verified
Not enough data
8.4
141
Not enough data
7.8
136
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
120
Not enough data
Features
7.8
229
Not enough data
7.4
215
Not enough data
Feature Not Available
Not enough data
7.4
207
|
Verified
Not enough data
7.8
247
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
8.4
27
|
Verified
Not enough data
8.6
26
Not enough data
8.2
27
Lead Management
Not enough data
8.0
27
Not enough data
7.6
20
Not enough data
8.1
26
Marketing Campaigns
Not enough data
7.9
21
Not enough data
7.1
15
Not enough data
8.0
22
Not enough data
7.7
17
|
Verified
Not enough data
8.0
20
Campaign Execution
Not enough data
7.3
14
Not enough data
8.5
27
Not enough data
8.5
24
Not enough data
7.4
15
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
197
7.9
45
8.0
201
8.3
50
7.0
95
6.6
30
Platform Additional Functionality
7.6
156
7.9
46
7.8
106
7.7
38
7.4
94
6.4
27
8.0
111
7.1
30
8.0
114
8.0
38
Platform Basics
Not enough data
8.6
30
Not enough data
8.6
32
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
7.9
7
Platform Data
Not enough data
8.2
32
Not enough data
7.6
28
Platform Additional Functionality
Not enough data
8.0
27
Agentic AI - Account-Based Orchestration Platforms
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
6.9
6
Artificial Intelligence
Not enough data
7.8
6
Not enough data
7.5
6
Platform Basics
Not enough data
8.1
90
Platform Data
Not enough data
8.5
100
Not enough data
7.8
84
Platform Additional Functionality
Not enough data
7.8
70
Not enough data
7.8
79
Agentic AI - Account-Based Advertising
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.0
5
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
122
8.4
48
8.3
125
8.6
49
8.1
123
8.4
48
Lead Management
8.0
113
8.5
48
7.6
111
7.6
41
8.1
114
8.7
47
Marketing Campaigns
7.6
92
8.0
41
Feature Not Available
7.8
34
7.2
89
8.0
42
7.4
89
7.7
36
7.4
88
8.2
36
Data Availability - Marketing Account Intelligence
7.8
23
8.5
13
Data Accuracy - Marketing Account Intelligence
8.1
22
8.1
13
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
51
Not enough data
8.8
56
Not enough data
8.1
55
Lead Management
Not enough data
8.3
56
Not enough data
7.3
47
Not enough data
8.2
56
Marketing Campaigns
Not enough data
7.8
48
Not enough data
6.8
39
Not enough data
7.4
51
Not enough data
7.0
40
Not enough data
7.1
47
Not enough data
7.6
46
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and Madison Logic Platform are categorized as Buyer Intent Data Providers and Marketing Account Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) is categorized as Sales Intelligence
Madison Logic Platform is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, and Account Data Management
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madison Logic Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Information Technology and Services
22.7%
Computer Software
21.0%
Marketing and Advertising
20.2%
Financial Services
4.7%
Computer & Network Security
2.6%
Other
28.8%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
Madison Logic Platform has no discussions with answers
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