Compare Informa TechTarget Portal (Priority Engine) and LeadIQ 
At a Glance
Market Segments
Enterprise (50.5% of reviews)
Mid-Market (60.0% of reviews)
Entry-Level Pricing
No pricing available
Free 1 Seat Per Month
Informa TechTarget Portal (Priority Engine)
Star Rating
(452)4.3 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)LeadIQ
Star Rating
(1,160)4.2 out of 5
Market Segments
Mid-Market (60.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that LeadIQ excels in ease of use, with many users praising its intuitive interface and seamless integration with platforms like LinkedIn. One user highlighted how it "makes capturing leads effortless" and saves significant manual work.
- Users say that Informa TechTarget Portal (Priority Engine) offers a highly customizable experience, particularly in providing intent data for organizations and prospects. Reviewers appreciate its organized UI and the accuracy of contact information, making it a reliable tool for targeted outreach.
- According to verified reviews, LeadIQ stands out for its quick implementation process, with users noting that the initial setup is easy to learn. This has been a significant advantage for teams looking to get up and running without extensive training.
- Reviewers mention that while Informa TechTarget Portal (Priority Engine) has a strong focus on industry research availability, LeadIQ provides a more robust experience in terms of contact data accuracy, with users reporting satisfaction in finding accurate email addresses and mobile numbers quickly.
- G2 reviewers highlight that LeadIQ's cross-system integration capabilities are superior, allowing for smooth connections with CRM and marketing automation tools. This feature has been particularly beneficial for sales teams looking to streamline their workflows.
- Users express mixed feelings about the quality of support for LeadIQ, noting that while it is generally good, Informa TechTarget Portal (Priority Engine) receives higher marks for its customer support, with users appreciating the responsiveness and helpfulness of the support team.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableLeadIQ
Free plan
Free
1 Seat Per Month
Get started with LeadIQ for free, setup takes less than 5 minutes.
- 20 verified work emails per week
- 10 mobile phone numbers per month
- 40 email generations per month
Free Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableLeadIQ
Free Trial is available
Ratings
Meets Requirements
8.3
353
8.2
993
Ease of Use
8.4
357
8.9
1,000
Ease of Setup
8.3
100
8.9
384
Ease of Admin
8.2
48
8.9
103
Quality of Support
8.9
308
8.2
798
Has the product been a good partner in doing business?
8.8
49
8.5
102
Product Direction (% positive)
8.2
336
8.0
968
Features by Category
Data Availability
8.1
265
7.7
351
8.1
267
7.8
346
7.8
259
|
Verified
7.3
317
8.0
52
6.7
117
Data Accuracy
7.5
260
7.0
340
8.0
263
7.5
334
7.5
51
6.8
114
Agentic AI - Sales Intelligence
7.3
5
7.7
10
7.3
5
9.0
10
7.3
5
7.8
10
7.3
5
7.7
10
7.3
5
7.7
10
7.3
5
8.0
10
Platform
7.5
121
7.7
215
8.1
135
|
Verified
7.9
224
|
Verified
8.4
141
8.2
239
7.8
136
|
Verified
7.6
218
|
Verified
Feature Not Available
Feature Not Available
7.3
120
Feature Not Available
Features
7.8
229
8.0
306
7.4
216
8.5
327
Feature Not Available
7.5
302
|
Verified
7.4
207
|
Verified
7.6
290
|
Verified
7.8
247
|
Verified
7.7
315
|
Verified
Feature Not Available
6.9
263
|
Verified
7.5
220
|
Verified
7.4
282
|
Verified
7.5
208
|
Verified
7.3
266
|
Verified
Feature Not Available
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Formatting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
7.5
88
Not enough data
8.1
85
Not enough data
Feature Not Available
Product Type
Not enough data
7.6
86
Not enough data
8.1
94
Generative AI
Not enough data
7.3
40
Not enough data
6.4
38
Data Availability
8.0
198
Not enough data
7.9
202
Not enough data
7.0
95
Not enough data
Platform Additional Functionality
7.6
158
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Not enough data
Lead Intelligence
Not enough data
7.7
299
|
Verified
Not enough data
7.8
289
|
Verified
Not enough data
7.4
302
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
8.6
299
|
Verified
Agentic AI - Lead Intelligence
Not enough data
8.4
30
Lead Monitoring
Not enough data
8.0
615
Not enough data
7.9
619
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
8.1
24
Not enough data
7.6
24
Data Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.1
525
Not enough data
7.4
595
Analytics
Not enough data
8.1
613
Not enough data
7.3
558
Customization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
587
Agentic AI - Lead Mining
Not enough data
7.9
12
Not enough data
7.3
11
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
122
Not enough data
8.3
125
Not enough data
8.1
123
Not enough data
Lead Management
8.0
113
Not enough data
7.6
111
Not enough data
8.1
114
Not enough data
Marketing Campaigns
7.6
92
Not enough data
Feature Not Available
Not enough data
7.2
89
Not enough data
7.4
89
Not enough data
7.4
88
Not enough data
Data Availability - Marketing Account Intelligence
7.8
23
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
22
Not enough data
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and LeadIQ are categorized as Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers and Marketing Account Intelligence
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
38.0%
Computer Software
28.5%
Computer & Network Security
9.0%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.3%
Computer Software
43.4%
Information Technology and Services
19.3%
Marketing and Advertising
9.2%
Internet
3.4%
Financial Services
2.7%
Other
21.9%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
What does LeadIQ?
2 Comments
EH
Lead IQ is a prospecting tool that grabs contacts from LinkedIn Sales Navigator and can send them to a spreadsheet or to a CRM.Read more
What do account executives find most useful about LeadIQ?
1 Comment
MC
Hi Celia,
Thanks for the question! Typically what we've heard from our customers is LeadIQ is helping those Account Executives find the right prospects...Read more
Is there a way to use the tool to create accounts too? Wish it did both
1 Comment
MC
Hi India,
Would love to learn more about your need here. LeadIQ does create new accounts in your CRM if one doesn't exist. Are you looking for something...Read more
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