Compare Infor Birst and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (40.5% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Infor Birst
Star Rating
(100)4.0 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Infor BirstLooker
Star Rating
(1,609)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user satisfaction, reflected in its higher overall score and a wealth of recent reviews. Users appreciate its customizable interface and the ability to create interactive reports with various visual elements, making it a favorite for those needing to present data effectively.
- Users say that Infor Birst offers a straightforward experience, particularly in data modeling and report design. Reviewers highlight its ease of configuring data sources and creating custom measures, which can be a significant advantage for teams looking for simplicity in their analytics tools.
- Reviewers mention that Looker’s integration capabilities are a strong point, allowing users to connect seamlessly with various data sources. This flexibility is particularly beneficial for e-commerce professionals who need to track sales performance and other metrics in real-time.
- According to verified reviews, Infor Birst is noted for its basic yet effective features, making it less complex than some competitors. Users appreciate its impressive dashboards and the straightforward outlook of the tool, which can be appealing for teams that prefer a less overwhelming interface.
- Users highlight that Looker’s reporting capabilities are robust, with many finding it easy to share insights with team members. This collaborative aspect is crucial for businesses that rely on data-driven decisions and need to communicate findings effectively across departments.
- G2 reviewers indicate that while Infor Birst has strong processing capabilities, it may not match the overall user experience of Looker, particularly in areas like ease of use and quality of support. Looker’s higher ratings in these categories suggest a more polished experience for users seeking reliable assistance and intuitive navigation.
Pricing
Entry-Level Pricing
Infor Birst
No pricing availableLooker
No pricing availableFree Trial
Infor Birst
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.1
69
8.7
1,100
Ease of Use
7.8
69
8.3
1,105
Ease of Setup
7.7
49
8.2
583
Ease of Admin
7.7
48
8.3
430
Quality of Support
7.9
65
8.6
938
Has the product been a good partner in doing business?
8.3
47
8.9
408
Product Direction (% positive)
8.6
65
8.7
1,032
Features by Category
Reports
8.3
49
|
Verified
8.6
662
|
Verified
8.3
47
|
Verified
8.2
614
|
Verified
8.4
50
|
Verified
8.2
658
|
Verified
8.0
42
|
Verified
8.3
527
|
Verified
8.5
51
|
Verified
8.7
663
|
Verified
Self Service
8.3
48
|
Verified
8.4
620
|
Verified
8.1
49
|
Verified
8.6
637
|
Verified
7.9
44
|
Verified
8.4
610
|
Verified
7.8
47
|
Verified
8.1
614
|
Verified
7.7
42
|
Verified
8.3
588
|
Verified
7.5
40
|
Verified
7.7
499
|
Verified
Advanced Analytics
Feature Not Available
7.6
428
|
Verified
8.3
47
|
Verified
8.4
630
|
Verified
7.8
37
|
Verified
8.0
512
|
Verified
Building Reports
8.0
39
|
Verified
8.3
383
|
Verified
8.0
40
|
Verified
8.3
396
|
Verified
8.0
31
|
Verified
8.0
354
|
Verified
8.0
33
|
Verified
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.3
49
|
Verified
8.6
662
|
Verified
8.3
47
|
Verified
8.2
614
|
Verified
8.4
50
|
Verified
8.2
658
|
Verified
8.0
42
|
Verified
8.3
527
|
Verified
8.5
51
|
Verified
8.7
663
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Reports
8.3
49
|
Verified
8.6
662
|
Verified
8.3
47
|
Verified
8.2
614
|
Verified
8.4
50
|
Verified
8.2
658
|
Verified
8.0
42
|
Verified
8.3
527
|
Verified
8.5
51
|
Verified
8.7
663
|
Verified
Data Preparation
8.0
25
|
Verified
8.3
284
|
Verified
8.3
21
|
Verified
8.3
263
|
Verified
Data Modeling and Blending
8.6
23
|
Verified
8.4
311
|
Verified
8.3
25
|
Verified
8.7
329
|
Verified
8.3
24
|
Verified
8.3
311
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Self Service
8.3
48
|
Verified
8.4
620
|
Verified
8.1
49
|
Verified
8.6
637
|
Verified
7.9
44
|
Verified
8.4
610
|
Verified
7.8
47
|
Verified
8.1
614
|
Verified
7.7
42
|
Verified
8.3
588
|
Verified
7.5
40
|
Verified
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.3
42
Advanced Analytics
Feature Not Available
7.6
428
|
Verified
8.3
47
|
Verified
8.4
630
|
Verified
7.8
37
|
Verified
8.0
512
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.9
43
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.3
35
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
8.0
39
|
Verified
8.3
383
|
Verified
8.0
40
|
Verified
8.3
396
|
Verified
8.0
31
|
Verified
8.0
354
|
Verified
8.0
33
|
Verified
8.1
327
|
Verified
Reports
8.3
49
|
Verified
8.6
662
|
Verified
8.3
47
|
Verified
8.2
614
|
Verified
8.4
50
|
Verified
8.2
658
|
Verified
8.0
42
|
Verified
8.3
527
|
Verified
8.5
51
|
Verified
8.7
663
|
Verified
Self Service
8.3
48
|
Verified
8.4
620
|
Verified
8.1
49
|
Verified
8.6
637
|
Verified
7.9
44
|
Verified
8.4
610
|
Verified
7.8
47
|
Verified
8.1
614
|
Verified
7.7
42
|
Verified
8.3
588
|
Verified
7.5
40
|
Verified
7.7
499
|
Verified
Building Reports
8.0
39
|
Verified
8.3
383
|
Verified
8.0
40
|
Verified
8.3
396
|
Verified
8.0
31
|
Verified
8.0
354
|
Verified
8.0
33
|
Verified
8.1
327
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Infor Birst and Looker are categorized as Analytics Platforms
Unique Categories
Infor Birst has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Infor Birst
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.9%
Computer Software
8.3%
Retail
6.0%
Financial Services
4.8%
Telecommunications
4.8%
Other
64.3%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Discussions
Infor Birst has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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