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At a Glance
Market Segments
Small-Business (51.1% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Infogram
Star Rating
(184)4.7 out of 5
Market Segments
Small-Business (51.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InfogramLooker
Star Rating
(1,581)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Infogram excels in ease of use with a score of 9.5, making it particularly appealing for small businesses looking for straightforward data visualization tools. In contrast, Looker, with a score of 8.2, is noted for its complexity, which may require more training and onboarding for users.
- Reviewers mention that Infogram's reporting interface is highly intuitive, scoring 9.1, which allows users to create visually appealing reports quickly. Looker, while powerful, has a lower score of 8.6 in this area, indicating that users may find its reporting features less user-friendly.
- G2 users highlight Infogram's strong performance in generating graphs and charts, with a score of 9.2, which is particularly beneficial for users focused on visual storytelling. Looker, on the other hand, scores 8.2, suggesting that while it offers robust analytics, its visual output may not be as engaging.
- Reviewers mention that Infogram's mobile user support is impressive, scoring 9.0, which is crucial for users who need to access their data on the go. Looker, with a score of 7.1, falls short in this area, indicating potential limitations for mobile users.
- Users on G2 report that Infogram's customization options are user-friendly, scoring 8.7, allowing for easy tailoring of reports and dashboards. In contrast, Looker's customization features, with a score of 7.8, are perceived as more complex and less accessible for everyday users.
- Reviewers mention that Infogram's collaborative features, such as co-editing, score 8.8, making it easy for teams to work together on projects. Looker, with a score of 7.9, is noted for having less intuitive collaboration tools, which may hinder team efficiency.
Pricing
Entry-Level Pricing
Infogram
No pricing availableLooker
No pricing availableFree Trial
Infogram
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
155
8.7
1,082
Ease of Use
9.5
156
8.2
1,087
Ease of Setup
9.2
46
8.2
566
Ease of Admin
9.2
40
8.3
429
Quality of Support
9.0
113
8.6
920
Has the product been a good partner in doing business?
9.0
29
8.9
407
Product Direction (% positive)
9.1
154
8.8
1,014
Features by Category
Reports
9.1
50
8.6
657
|
Verified
8.2
37
8.2
614
|
Verified
9.3
59
8.2
653
|
Verified
8.7
37
8.3
526
|
Verified
8.7
48
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.1
50
8.6
657
|
Verified
8.2
37
8.2
614
|
Verified
9.3
59
8.2
653
|
Verified
8.7
37
8.3
526
|
Verified
8.7
48
8.7
655
|
Verified
Reports
8.4
19
8.5
108
8.1
19
8.5
107
8.4
15
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
9.4
22
8.5
111
8.7
17
8.4
110
9.1
18
8.6
111
9.3
19
8.3
110
Data Updates
8.8
16
8.1
108
8.6
18
8.3
106
Collaboration
8.3
20
8.4
107
8.8
15
8.0
107
8.5
20
8.0
103
Data Updates
8.1
30
7.9
138
8.3
36
8.0
141
7.4
27
8.5
144
Reports
9.1
50
8.6
657
|
Verified
8.2
37
8.2
614
|
Verified
9.3
59
8.2
653
|
Verified
8.7
37
8.3
526
|
Verified
8.7
48
8.7
655
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Data Modeling and Blending
Not enough data
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
35
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Reports
9.1
50
8.6
657
|
Verified
8.2
37
8.2
614
|
Verified
9.3
59
8.2
653
|
Verified
8.7
37
8.3
526
|
Verified
8.7
48
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Infogram and Looker are categorized as Data Visualization
Unique Categories
Infogram has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
Infogram
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Education Management
9.0%
Marketing and Advertising
6.2%
Information Technology and Services
5.1%
Higher Education
5.1%
Non-Profit Organization Management
4.5%
Other
70.2%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Discussions
How much can be customized for a company (fonts, styles, etc.)
1 Comment
DD
Hi Freddy, we have several brands in our business, each with different brand guidelines. Infogram allows us to set primary and secondary fonts and our brand...Read more
Is it possible to add more types of interactive graphs, say 3-D graphs if possible?
1 Comment
DD
Hi, sorry for the delay. All charts are 2D templated, for 3D charts I use Flourish. 2D is great for mobile and web, and smaller data sets, easy to see the...Read more
how do I integrate Infogram with other software that I already have?
1 Comment
DD
Hi Manuel, even tho Infogram is an html5 graphics creation tool, you can still download the infographics or charts as .png, jpg and pdf.
As far as I'm...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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