# Influential powered by Captiv8, partnrUP vs CreatorIQ Comparison

| | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 505 | 70 | 568 | 
| **Largest Market Segment** | Enterprise (50.6% of reviews) | Enterprise (58.0% of reviews) | Mid-Market (42.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free Per Month | No pricing available | 

---
## Top Pros & Cons

### Influential powered by Captiv8

Pros:
- Campaign Management (23 reviews)
- Influencer Management (16 reviews)

Cons:
- Inefficient Search System (3 reviews)
- Influencer Management (3 reviews)

### partnrUP

Pros:
- Customer Support (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Complex Interface (1 reviews)
- Connection Delays (1 reviews)

### CreatorIQ

Pros:
- Detailed Information (5 reviews)
- Analytics (4 reviews)

Cons:
- Complexity (3 reviews)
- Content Management (3 reviews)

---
## Ratings Comparison
| Rating | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
  | **Meets Requirements** | 9.2 (423 reviews) | 9.2 (51 reviews) | 8.5 (452 reviews) | 
  | **Ease of Use** | 9.1 (428 reviews) | 9.3 (52 reviews) | 8.6 (457 reviews) | 
  | **Ease of Setup** | 9.1 (267 reviews) | 9.1 (27 reviews) | 8.4 (189 reviews) | 
  | **Ease of Admin** | 9.1 (179 reviews) | 9.1 (23 reviews) | 8.7 (167 reviews) | 
  | **Quality of Support** | 9.6 (421 reviews) | 9.5 (50 reviews) | 9.5 (448 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (187 reviews) | 9.8 (22 reviews) | 9.5 (172 reviews) | 
  | **Product Direction (% positive)** | 9.4 (405 reviews) | 8.8 (49 reviews) | 9.5 (439 reviews) | 

---
## Pricing

### Influential powered by Captiv8

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### partnrUP

#### Entry-Level Pricing

Plan: TRIAL

Price: Free Per Month

Description: Access to free creator management tools. Ideal for getting started with influencer marketing.

Key Features:
- UGC Marketplace
- 1 Active Campaign
- Manage up to 10 creators

[Browse all 4 editions](https://www.g2.com/products/partnrup/pricing)

#### Free Trial

Yes

### CreatorIQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **partnrUP** | N/A | N/A |
| **CreatorIQ** | N/A | N/A |

#### Content Creation

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | 9.8/10 | 64 |
| **partnrUP** | N/A | N/A |
| **CreatorIQ** | N/A | N/A |

#### Link Options

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Custom Links** | 9.8 (62 reviews) | Not enough data | Not enough data | 
| **Referral Link Generator** | 9.9 (62 reviews) | Not enough data | Not enough data | 
| **Smart Link** | 9.7 (60 reviews) | Feature Not Available | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Autonomous Task Execution** | 10.0 (5 reviews) | Feature Not Available | Not enough data | 
| **Multi-step Planning** | 9.7 (6 reviews) | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 10.0 (6 reviews) | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Email Updates** | 9.7 (62 reviews) | Not enough data | Not enough data | 
| **Affiliate Tracking** | 9.8 (63 reviews) | Not enough data | Not enough data | 
| **Cookieless Tracking** | 9.9 (59 reviews) | Not enough data | Not enough data | 

#### Affiliate Management

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Affiliate Network** | 9.8 (63 reviews) | Not enough data | Not enough data | 
| **Commissions and Payouts** | 9.7 (62 reviews) | Not enough data | Not enough data | 
| **Customization** | 9.7 (62 reviews) | Not enough data | Not enough data | 

### Video CMS

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **partnrUP** | N/A | N/A |
| **CreatorIQ** | N/A | N/A |

#### Customization

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | Not enough data | 
| **Customizable Thumbnails** | Not enough data | Not enough data | Not enough data | 
| **Custom Metadata** | Not enough data | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | Not enough data | 

#### Organization

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Availability Scheduling** | Not enough data | Feature Not Available | Not enough data | 
| **Workflows** | Not enough data | Not enough data | Not enough data | 
| **Playlists** | Not enough data | Not enough data | Not enough data | 
| **Deep Search** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Video CMS

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **partnrUP** | N/A | N/A |
| **CreatorIQ** | N/A | N/A |

#### Content

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Types** | Not enough data | Not enough data | Not enough data | 
| **Migration** | Not enough data | Not enough data | Not enough data | 
| **Publishing** | Not enough data | Not enough data | Not enough data | 
| **UGC** | Not enough data | Not enough data | Not enough data | 

#### Engagement

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Live Streaming** | Not enough data | Not enough data | Not enough data | 
| **Omnichannel** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Conversational Commerce** | Not enough data | Not enough data | Not enough data | 
| **Moderation** | Not enough data | Not enough data | Not enough data | 

#### Social Shopping

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Promotions** | Not enough data | Not enough data | Not enough data | 
| **Shoppable Media** | Not enough data | Not enough data | Not enough data | 
| **AR/VR** | Not enough data | Feature Not Available | Not enough data | 
| **Social Store** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Product Insights** | Not enough data | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | Not enough data | 
| **Campaigns** | Not enough data | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | 9.0/10 | 330 |
| **partnrUP** | 9.0/10 | 38 |
| **CreatorIQ** | 7.7/10 | 406 |

#### Influencer Marketing

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Influencer Recruitment** | 8.9 (311 reviews) ✓ Verified | 9.0 (32 reviews) | 7.8 (358 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.9 (305 reviews) ✓ Verified | 8.6 (27 reviews) | 8.1 (340 reviews) | 
| **Audience Analysis** | 9.1 (312 reviews) ✓ Verified | 8.8 (24 reviews) | 8.4 (328 reviews) ✓ Verified | 
| **Influencer Segmentation** | 9.0 (305 reviews) ✓ Verified | 9.0 (29 reviews) | 8.1 (346 reviews) ✓ Verified | 
| **Influencer Collaboration** | 9.0 (303 reviews) ✓ Verified | 8.9 (31 reviews) | 7.8 (310 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 8.8 (266 reviews) ✓ Verified | 9.2 (28 reviews) | 7.3 (186 reviews) | 
| **Content Approval** | 9.2 (293 reviews) ✓ Verified | 9.2 (33 reviews) | 7.7 (232 reviews) ✓ Verified | 
| **Campaign Analytics** | 9.1 (301 reviews) ✓ Verified | 8.8 (35 reviews) | 8.7 (375 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 9.1 (309 reviews) ✓ Verified | 9.0 (31 reviews) | 8.8 (378 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 9.0 (283 reviews) ✓ Verified | 9.3 (26 reviews) | 8.5 (361 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 8.9 (250 reviews) | 9.1 (27 reviews) | 6.9 (113 reviews) ✓ Verified | 
| **Influencer Compensation** | 8.9 (265 reviews) ✓ Verified | 9.0 (24 reviews) | 6.6 (120 reviews) ✓ Verified | 
| **Social Commerce** | 8.9 (230 reviews) | 9.0 (26 reviews) | 6.4 (109 reviews) ✓ Verified | 
| **E-Commerce Integration** | 8.8 (223 reviews) | 9.1 (26 reviews) | 6.2 (101 reviews) ✓ Verified | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.0 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.0 (8 reviews) | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **partnrUP** | 9.0/10 | 6 |
| **CreatorIQ** | N/A | N/A |

#### Planning

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Scheduling Integration** | Not enough data | Feature Not Available | Not enough data | 

#### Publishing

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | Not enough data | 

#### Social Media

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 9.0 (5 reviews) | Not enough data | 

#### Generative AI

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Feature Not Available | Not enough data | 
| **AI Text-to-Image** | Not enough data | Feature Not Available | Not enough data | 
| **AI Text-to-Video** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Influential powered by Captiv8 (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to partnrUP (4):** [Content Creation Software](https://www.g2.com/categories/content-creation), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Video CMS Software](https://www.g2.com/categories/video-cms)



---
## Reviewer Demographics

### By Company Size

| Segment | Influential powered by Captiv8 | partnrUP | CreatorIQ | 
|---|---|---|---|
| **Small-Business** | 24.3% | 27.5% | 41.1% | 
| **Mid-Market** | 25.1% | 14.5% | 42.7% | 
| **Enterprise** | 50.6% | 58.0% | 16.2% | 

### By Industry

#### Influential powered by Captiv8

- **Marketing and Advertising:** 31.7%
- **Consumer Goods:** 6.8%
- **Hospital & Health Care:** 5.0%
- **Food & Beverages:** 4.6%
- **Health, Wellness and Fitness:** 4.2%
- **Education Management:** 3.8%
- **Apparel & Fashion:** 3.0%
- **Financial Services:** 2.6%
- **Public Relations and Communications:** 2.6%
- **Entertainment:** 2.2%
- **Other:** 33.5%

#### partnrUP

- **Marketing and Advertising:** 23.5%
- **Consumer Goods:** 23.5%
- **Consumer Electronics:** 13.2%
- **Computer Hardware:** 8.8%
- **Health, Wellness and Fitness:** 7.4%
- **Information Technology and Services:** 4.4%
- **Telecommunications:** 2.9%
- **Retail:** 2.9%
- **Pharmaceuticals:** 2.9%
- **Entertainment:** 2.9%
- **Other:** 7.4%

#### CreatorIQ

- **Marketing and Advertising:** 30.4%
- **Cosmetics:** 15.8%
- **Consumer Goods:** 9.7%
- **Public Relations and Communications:** 8.6%
- **Apparel & Fashion:** 5.5%
- **Retail:** 4.6%
- **Entertainment:** 4.2%
- **Health, Wellness and Fitness:** 3.8%
- **Food & Beverages:** 2.9%
- **Online Media:** 2.4%
- **Other:** 12.2%

---
## Alternatives

### Alternatives to Influential powered by Captiv8

- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (737 reviews)

### Alternatives to partnrUP

- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (401 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (918 reviews)
- [Synthesia](https://www.g2.com/products/synthesia/reviews) — 4.6/5 stars (2748 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7503 reviews)

### Alternatives to CreatorIQ

- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (251 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)

---
## Top Discussions

### Influential powered by Captiv8

- Title: [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) — 4 comments, 4 upvotes
  > **Top comment:** "It allows users to build, manage, and execute influencer marketing programs all in one single platform. Truly superior technology across the board. "
- Title: [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) — 2 comments
  > **Top comment:** "Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in..."
- Title: [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) — 1 comment, 2 upvotes
  > **Top comment:** "influencer marketing"

### partnrUP

- Title: [What is gen.video used for?](https://www.g2.com/discussions/what-is-gen-video-used-for) — 1 comment
  > **Top comment:** "Many customers of the gen.video platform are using it in partnership with another influencer discovery/CRM tool.  Our content management system is optimized..."

### CreatorIQ

- Title: [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) — 1 comment
  > **Top comment:** "Hey Dan, great question! EMV is calculated based on 2 variables:

 1. The type of post. Each piece of content starts off at a baseline EMV value based on..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influential-powered-by-captiv8-vs-partnrup-vs-creatoriq)