# Influencity vs Traackr Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Traackr excels in influencer vetting and discovery, making it easier for companies to access qualified influencers globally. Users appreciate the detailed insights the software provides about influencer performance, which helps in making informed decisions.
- **Users say** that Influencity stands out for its user-friendly interface and practical features, allowing agencies to group influencers by brand effectively. The intuitive design is particularly beneficial for new users, making the onboarding process smooth and efficient.
- **Reviewers mention** that while Traackr offers a comprehensive approach to managing influencers, it sometimes lacks the ease of use that newer users might expect. Some users have noted configuration challenges that can hinder their workflow.
- **According to verified reviews** , Influencity's comprehensive filtering system is a significant advantage, enabling users to identify the right influencer partners quickly. This feature is praised for its effectiveness in narrowing down options based on specific criteria like engagement and category.
- **G2 reviewers highlight** that Traackr's strong support quality is a notable strength, with many users appreciating the assistance they receive. However, Influencity outshines in this area, with users rating its support even higher, indicating a more responsive and helpful customer service experience.
- **Users report** that while both platforms have their strengths, Influencity's recent positive feedback reflects a more active user base, with a higher volume of recent reviews. This suggests that Influencity may be more aligned with current market needs and user expectations compared to Traackr.




| | Influencity | Traackr | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 284 | 386 | 

---
## Top Pros & Cons

### Influencity

Pros:
- Detailed Information (9 reviews)
- Ease of Use (8 reviews)

Cons:
- Complexity (4 reviews)
- Technical Issues (4 reviews)

### Traackr

Pros:
- Ease of Use (16 reviews)
- Campaign Management (13 reviews)

Cons:
- Slow Loading (9 reviews)
- Technical Issues (8 reviews)

---
## Ratings Comparison
| Rating | Influencity | Traackr | 
|---|---|---|
  | **Meets Requirements** | 8.6 (241 reviews) | 8.0 (319 reviews) | 
  | **Ease of Use** | 9.0 (247 reviews) | 8.0 (323 reviews) | 
  | **Ease of Setup** | 9.1 (200 reviews) | 8.2 (189 reviews) | 
  | **Ease of Admin** | 9.2 (167 reviews) | 8.2 (146 reviews) | 
  | **Quality of Support** | 9.5 (239 reviews) | 8.6 (303 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (167 reviews) | 8.7 (140 reviews) | 
  | **Product Direction (% positive)** | 9.5 (237 reviews) | 9.2 (309 reviews) | 

---
## Pricing

### Influencity

#### Entry-Level Pricing

Plan: Professional

Price: $318.00 Per Month

Description: Elevate your experience with campaign management and reports.

Key Features:
- 10,000 monthly results
- 150 monthly profiles analyses, email included if exists
- 100 segmentation lists

[Browse all 2 editions](https://www.g2.com/products/influencity/pricing)

#### Free Trial

Yes

### Traackr

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | N/A | N/A |
| **Traackr** | N/A | N/A |

#### Additional Functionality

| Feature | Influencity | Traackr | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | 7.8/10 | 209 |
| **Traackr** | 7.4/10 | 264 |

#### Influencer Marketing

| Feature | Influencity | Traackr | 
|---|---|---|
| **Influencer Recruitment** | 8.5 (183 reviews) ✓ Verified | 7.9 (216 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.6 (183 reviews) ✓ Verified | 8.2 (239 reviews) ✓ Verified | 
| **Audience Analysis** | 9.0 (196 reviews) ✓ Verified | 8.4 (235 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.5 (183 reviews) ✓ Verified | 8.0 (239 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.0 (168 reviews) ✓ Verified | 7.8 (216 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.7 (111 reviews) | 7.0 (193 reviews) | 
| **Content Approval** | 7.9 (139 reviews) ✓ Verified | 6.6 (194 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.4 (167 reviews) ✓ Verified | 8.2 (239 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.5 (170 reviews) ✓ Verified | 8.0 (239 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.1 (160 reviews) ✓ Verified | 7.4 (219 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 7.0 (171 reviews) ✓ Verified | 
| **Influencer Compensation** | 7.4 (115 reviews) | 6.7 (168 reviews) ✓ Verified | 
| **Social Commerce** | 7.4 (105 reviews) ✓ Verified | 6.6 (163 reviews) ✓ Verified | 
| **E-Commerce Integration** | 7.1 (84 reviews) | 6.2 (160 reviews) ✓ Verified | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Influencity | Traackr | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (16 reviews) | Not enough data | 
| **Decision Making** | 8.0 (19 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Influencity | Traackr | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)




---
## Reviewer Demographics

### By Company Size

| Segment | Influencity | Traackr | 
|---|---|---|
| **Small-Business** | 68.2% | 36.9% | 
| **Mid-Market** | 26.8% | 28.5% | 
| **Enterprise** | 5.0% | 34.6% | 

### By Industry

#### Influencity

- **Marketing and Advertising:** 46.4%
- **Public Relations and Communications:** 7.2%
- **Apparel & Fashion:** 5.8%
- **Food & Beverages:** 4.0%
- **Leisure, Travel & Tourism:** 2.9%
- **Retail:** 2.5%
- **Cosmetics:** 2.5%
- **Health, Wellness and Fitness:** 2.2%
- **Pharmaceuticals:** 2.2%
- **Entertainment:** 1.8%
- **Other:** 22.5%

#### Traackr

- **Marketing and Advertising:** 29.9%
- **Cosmetics:** 22.8%
- **Public Relations and Communications:** 12.1%
- **Consumer Goods:** 9.7%
- **Apparel & Fashion:** 3.4%
- **Retail:** 1.8%
- **Luxury Goods & Jewelry:** 1.8%
- **Automotive:** 1.3%
- **Consumer Electronics:** 1.3%
- **Entertainment:** 1.3%
- **Other:** 14.4%

---
## Alternatives

### Alternatives to Influencity

- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (269 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (583 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Heepsy](https://www.g2.com/products/heepsy/reviews) — 4.5/5 stars (41 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (414 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)

### Alternatives to Traackr

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (583 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (414 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (269 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)

---
## Top Discussions

### Influencity

- Title: [What is Influencity used for?](https://www.g2.com/discussions/what-is-influencity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Influencity is an AI-powered Influencer Marketing, Social Media and Social Listening platform that serves as a centralized workspace for brands, agencies,..."
- Title: [When do we have Analytics stories at Instagram?](https://www.g2.com/discussions/33622-when-do-we-have-analytics-stories-at-instagram) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are currently working on this to have it as soon as possible, we will keep you all posted when it is fully developed! "
- Title: [What would you suggest to buy as an alternative to Influencity and why?](https://www.g2.com/discussions/30551-what-would-you-suggest-to-buy-as-an-alternative-to-influencity-and-why) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing an alternative to Influencity is going to depend on the kind of tool you need for your company. 

One of the first things we always say when..."
- Title: [When is the best moment to start working with influencers?](https://www.g2.com/discussions/29632-when-is-the-best-moment-to-start-working-with-influencers) — 1 comment *(includes official response)*
  > **Top comment:** "Influencer Marketing is a great opportunity to raise awareness for your product and we consider that it is suitable for both small businesses and large..."

### Traackr

- Title: [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) — 1 comment
  > **Top comment:** "Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influencity-vs-traackr)