# Influencity vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Influencity excels in **ease of use** , with users appreciating its intuitive interface that simplifies the process of searching for influencers by category and engagement metrics. This feature allows businesses to find the right influencers more efficiently.
- **Users say** that Sprout Social Influencer Marketing offers **robust search tools** for discovering and engaging new creators, making it easier to find influencers that align with specific campaign needs. This flexibility is highlighted as a significant advantage for organizations looking to tailor their influencer strategies.
- **According to verified reviews** , Influencity stands out for its **high-quality support** , with users noting the hands-on assistance provided by the support team. This level of support contributes to a smoother setup process, which many users find beneficial when integrating the tool into their workflows.
- **Reviewers mention** that while Sprout Social Influencer Marketing has a strong overall G2 Score, it faces challenges in **ease of setup** compared to Influencity. Users have pointed out that the onboarding process can be less intuitive, which may lead to a steeper learning curve for new users.
- **Users highlight** that Influencity provides a variety of options for **engagement insights** , which are particularly useful for clients looking to measure the effectiveness of their influencer campaigns. This feature is often praised for its ability to deliver actionable data.
- **G2 reviewers report** that Sprout Social Influencer Marketing shines in its **customizable reporting features** , allowing users to tailor reports to their specific needs. This flexibility is a key selling point for teams that require detailed analytics to inform their marketing strategies.



| | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 282 | 413 | 
| **Largest Market Segment** | Small-Business (67.9% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | $318.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Influencity

Pros:
- Ease of Use (12 reviews)
- Detailed Information (11 reviews)

Cons:
- Complexity (5 reviews)
- Technical Issues (5 reviews)

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.6 (238 reviews) | 8.1 (293 reviews) | 
  | **Ease of Use** | 9.0 (244 reviews) | 8.3 (297 reviews) | 
  | **Ease of Setup** | 9.1 (197 reviews) | 8.3 (235 reviews) | 
  | **Ease of Admin** | 9.2 (165 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 9.5 (236 reviews) | 8.5 (274 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (165 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 9.5 (234 reviews) | 8.9 (288 reviews) | 

---
## Pricing

### Influencity

#### Entry-Level Pricing

Plan: Professional

Price: $318.00 Per Month

Description: Elevate your experience with campaign management and reports.

Key Features:
- 10,000 monthly results
- 150 monthly profiles analyses, email included if exists
- 100 segmentation lists

[Browse all 2 editions](https://www.g2.com/products/influencity/pricing)

#### Free Trial

Yes

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | 7.8/10 | 207 |
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |

#### Influencer Marketing

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | 8.5 (181 reviews) ✓ Verified | 8.3 (222 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.6 (182 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | 8.9 (193 reviews) ✓ Verified | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.5 (183 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.0 (167 reviews) ✓ Verified | 7.5 (186 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.7 (111 reviews) | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | 7.9 (139 reviews) ✓ Verified | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.4 (166 reviews) ✓ Verified | 7.8 (199 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.4 (167 reviews) ✓ Verified | 7.9 (200 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.1 (158 reviews) ✓ Verified | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | 7.4 (115 reviews) | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | 7.4 (105 reviews) ✓ Verified | 6.2 (149 reviews) | 
| **E-Commerce Integration** | 7.1 (84 reviews) | 7.4 (42 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | 5.0 (52 reviews) | 
| **Multi-step Planning** | 7.1 (16 reviews) | 5.5 (51 reviews) | 
| **Cross-system Integration** | 6.4 (16 reviews) | 5.6 (53 reviews) | 
| **Adaptive Learning** | 7.6 (16 reviews) | 5.7 (51 reviews) | 
| **Proactive Assistance** | 7.4 (16 reviews) | 5.7 (50 reviews) | 
| **Decision Making** | 7.9 (18 reviews) | 6.1 (53 reviews) | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | Not enough data | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.8 (101 reviews) | 
| **Newsroom** | Not enough data | 6.7 (80 reviews) | 

#### Outreach

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | Not enough data | 7.6 (84 reviews) | 
| **PR Planner** | Not enough data | Feature Not Available | 
| **Social Media Services** | Not enough data | 8.0 (90 reviews) | 

#### Reporting

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (100 reviews) | 
| **Response Desk** | Not enough data | 7.7 (86 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 5.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | Not enough data | 8.0 (86 reviews) | 
| **Team Collaboration** | Not enough data | 8.1 (98 reviews) | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Sprout Social Influencer Marketing (2):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)


---
## Reviewer Demographics

### By Company Size

| Segment | Influencity | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 67.9% | 38.8% | 
| **Mid-Market** | 27.1% | 46.1% | 
| **Enterprise** | 5.1% | 15.0% | 

### By Industry

#### Influencity

- **Marketing and Advertising:** 46.2%
- **Public Relations and Communications:** 7.3%
- **Apparel & Fashion:** 5.9%
- **Food & Beverages:** 4.0%
- **Leisure, Travel & Tourism:** 2.9%
- **Retail:** 2.6%
- **Cosmetics:** 2.6%
- **Health, Wellness and Fitness:** 2.2%
- **Pharmaceuticals:** 2.2%
- **Entertainment:** 1.8%
- **Other:** 22.3%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to Influencity

- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (260 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Heepsy](https://www.g2.com/products/heepsy/reviews) — 4.5/5 stars (41 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)

---
## Top Discussions

### Influencity

- Title: [What is Influencity used for?](https://www.g2.com/discussions/what-is-influencity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Influencity is an AI-powered Influencer Marketing, Social Media and Social Listening platform that serves as a centralized workspace for brands, agencies,..."
- Title: [When do we have Analytics stories at Instagram?](https://www.g2.com/discussions/33622-when-do-we-have-analytics-stories-at-instagram) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are currently working on this to have it as soon as possible, we will keep you all posted when it is fully developed! "
- Title: [What would you suggest to buy as an alternative to Influencity and why?](https://www.g2.com/discussions/30551-what-would-you-suggest-to-buy-as-an-alternative-to-influencity-and-why) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing an alternative to Influencity is going to depend on the kind of tool you need for your company. 

One of the first things we always say when..."
- Title: [When is the best moment to start working with influencers?](https://www.g2.com/discussions/29632-when-is-the-best-moment-to-start-working-with-influencers) — 1 comment *(includes official response)*
  > **Top comment:** "Influencer Marketing is a great opportunity to raise awareness for your product and we consider that it is suitable for both small businesses and large..."

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influencity-vs-sprout-social-influencer-marketing)