# Influencity, Popular Pays vs Upfluence Comparison

| | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 272 | 272 | 140 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Mid-Market (40.6% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | $318.00 Per Month | Starting at $999.00 Per Month | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Influencity

Pros:
- Ease of Use (12 reviews)
- Detailed Information (11 reviews)

Cons:
- Complexity (5 reviews)
- Technical Issues (5 reviews)

### Popular Pays

Pros:
- Ease of Use (22 reviews)
- Helpful Staff (15 reviews)

Cons:
- Creator Issues (9 reviews)
- Inefficient Vetting (4 reviews)

### Upfluence

Pros:
- Helpful (5 reviews)
- Campaign Management (4 reviews)

Cons:
- Complexity (2 reviews)
- Initial Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (231 reviews) | 8.6 (225 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 9.0 (237 reviews) | 8.8 (225 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 9.1 (190 reviews) | 8.8 (111 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 9.2 (162 reviews) | 8.8 (96 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 9.5 (229 reviews) | 9.3 (222 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (162 reviews) | 9.2 (96 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.5 (228 reviews) | 8.5 (219 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Influencity

#### Entry-Level Pricing

Plan: Professional

Price: $318.00 Per Month

Description: Elevate your experience with campaign management and reports.

Key Features:
- 10,000 monthly results
- 150 monthly profiles analyses, email included if exists
- 100 segmentation lists

[Browse all 2 editions](https://www.g2.com/products/influencity/pricing)

#### Free Trial

Yes

### Popular Pays

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $999.00 Per Month

Description: Saas Access

Key Features:
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features

[Browse all 2 editions](https://www.g2.com/products/popular-pays/pricing)

#### Free Trial

No

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | N/A | N/A |
| **Popular Pays** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Blogger Database** | Not enough data | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Import/Export** | Not enough data | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Curation** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | 7.8/10 | 200 |
| **Popular Pays** | 8.1/10 | 167 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Influencer Recruitment** | 8.4 (180 reviews) ✓ Verified | 8.2 (152 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.6 (182 reviews) ✓ Verified | 8.0 (144 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 9.0 (190 reviews) ✓ Verified | 8.0 (147 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.5 (182 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.1 (165 reviews) ✓ Verified | 8.5 (148 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.7 (111 reviews) | 8.4 (131 reviews) ✓ Verified | 9.4 (54 reviews) | 
| **Content Approval** | 7.9 (139 reviews) ✓ Verified | 8.5 (146 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.4 (161 reviews) ✓ Verified | 8.0 (136 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.4 (163 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.1 (156 reviews) ✓ Verified | 8.0 (123 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 8.2 (48 reviews) | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 7.3 (113 reviews) | 8.5 (51 reviews) | 9.1 (42 reviews) | 
| **Social Commerce** | 7.4 (105 reviews) ✓ Verified | Feature Not Available | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 7.1 (84 reviews) | Feature Not Available | 9.1 (25 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | 7.5 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (16 reviews) | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (16 reviews) | 8.3 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | 7.5 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (16 reviews) | 8.3 (6 reviews) | Not enough data | 
| **Decision Making** | 7.7 (17 reviews) | 7.5 (6 reviews) | Not enough data | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | N/A | N/A |
| **Popular Pays** | 8.3/10 | 9 |
| **Upfluence** | N/A | N/A |

#### Hiring

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **RFP Creator** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Messaging** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **Freelance Screening** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Freelance Profiles** | Not enough data | 8.3 (7 reviews) | Not enough data | 

#### Project Management

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Calendar** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Guidelines and Policies** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Workflow Builder** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Digital Asset Management** | Not enough data | 8.1 (6 reviews) | Not enough data | 

#### Payment

| Feature | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Payment Automation** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Secure Payments** | Not enough data | 9.5 (7 reviews) | Not enough data | 
| **Multi-Currency Payments** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Multiple Payment Methods** | Not enough data | 8.3 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Popular Pays (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)

**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Influencity | Popular Pays | Upfluence | 
|---|---|---|---|
| **Small-Business** | 66.8% | 38.3% | 68.3% | 
| **Mid-Market** | 28.0% | 40.6% | 21.6% | 
| **Enterprise** | 5.2% | 21.1% | 10.1% | 

### By Industry

#### Influencity

- **Marketing and Advertising:** 45.9%
- **Public Relations and Communications:** 7.5%
- **Apparel & Fashion:** 6.0%
- **Food & Beverages:** 3.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Cosmetics:** 2.6%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.3%
- **Entertainment:** 1.9%
- **Other:** 22.6%

#### Popular Pays

- **Marketing and Advertising:** 30.5%
- **Consumer Goods:** 19.5%
- **Food & Beverages:** 12.4%
- **Apparel & Fashion:** 4.1%
- **Health, Wellness and Fitness:** 2.3%
- **Wine and Spirits:** 2.3%
- **Retail:** 2.3%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.5%
- **Online Media:** 1.5%
- **Other:** 21.8%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Influencity

- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (422 reviews)
- [Heepsy](https://www.g2.com/products/heepsy/reviews) — 4.5/5 stars (41 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (736 reviews)

### Alternatives to Popular Pays

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (422 reviews)
- [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3193 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (461 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (422 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

---
## Top Discussions

### Influencity

- Title: [When do we have Analytics stories at Instagram?](https://www.g2.com/discussions/33622-when-do-we-have-analytics-stories-at-instagram) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are currently working on this to have it as soon as possible, we will keep you all posted when it is fully developed! "
- Title: [What would you suggest to buy as an alternative to Influencity and why?](https://www.g2.com/discussions/30551-what-would-you-suggest-to-buy-as-an-alternative-to-influencity-and-why) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing an alternative to Influencity is going to depend on the kind of tool you need for your company. 

One of the first things we always say when..."
- Title: [When is the best moment to start working with influencers?](https://www.g2.com/discussions/29632-when-is-the-best-moment-to-start-working-with-influencers) — 1 comment *(includes official response)*
  > **Top comment:** "Influencer Marketing is a great opportunity to raise awareness for your product and we consider that it is suitable for both small businesses and large..."

### Popular Pays

No discussions available for this product.

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influencity-vs-popular-pays-vs-upfluence)