# Influencity vs Popular Pays Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Influencity has a slight edge in overall user satisfaction, reflected in its higher G2 Score of 64.84 compared to Popular Pays' score of 60.08. This suggests that users generally find Influencity to be a more reliable choice for their influencer marketing needs.
- **Users say** that Influencity's user-friendly interface and robust features make it a go-to tool for managing influencer campaigns. One reviewer highlighted the platform's ability to link multiple profiles from the same creator, making data analysis straightforward and efficient.
- **According to verified reviews** , Popular Pays excels in customer support, with users praising the responsiveness and helpfulness of the client success team. One user noted that the team was "extremely communicative" and always ready to assist, which can be a significant advantage for those new to influencer marketing.
- **Reviewers mention** that Influencity offers a more affordable entry-level price, starting at $318, compared to Popular Pays' $999. This pricing difference makes Influencity a more accessible option for small businesses looking to dive into influencer marketing.
- **Users highlight** that both platforms provide solid campaign management features, but Popular Pays stands out for its intuitive creator management system. One user appreciated how easy it was to manage creators applying to campaigns, which can streamline the influencer selection process.
- **G2 reviewers note** that while both platforms have similar scores for meeting user requirements, Influencity's recent reviews indicate a stronger focus on continuous improvement and product direction, with users praising its powerful capabilities for influencer discovery and analysis.



| | Influencity | Popular Pays | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 272 | 272 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | $318.00 Per Month | Starting at $999.00 Per Month | 

---
## Top Pros & Cons

### Influencity

Pros:
- Ease of Use (12 reviews)
- Detailed Information (11 reviews)

Cons:
- Complexity (5 reviews)
- Technical Issues (5 reviews)

### Popular Pays

Pros:
- Ease of Use (22 reviews)
- Helpful Staff (15 reviews)

Cons:
- Creator Issues (9 reviews)
- Inefficient Vetting (4 reviews)

---
## Ratings Comparison
| Rating | Influencity | Popular Pays | 
|---|---|---|
  | **Meets Requirements** | 8.6 (231 reviews) | 8.6 (225 reviews) | 
  | **Ease of Use** | 9.0 (237 reviews) | 8.8 (225 reviews) | 
  | **Ease of Setup** | 9.1 (190 reviews) | 8.8 (111 reviews) | 
  | **Ease of Admin** | 9.2 (162 reviews) | 8.8 (96 reviews) | 
  | **Quality of Support** | 9.5 (229 reviews) | 9.3 (222 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (162 reviews) | 9.2 (96 reviews) | 
  | **Product Direction (% positive)** | 9.5 (228 reviews) | 8.5 (219 reviews) | 

---
## Pricing

### Influencity

#### Entry-Level Pricing

Plan: Professional

Price: $318.00 Per Month

Description: Elevate your experience with campaign management and reports.

Key Features:
- 10,000 monthly results
- 150 monthly profiles analyses, email included if exists
- 100 segmentation lists

[Browse all 2 editions](https://www.g2.com/products/influencity/pricing)

#### Free Trial

Yes

### Popular Pays

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $999.00 Per Month

Description: Saas Access

Key Features:
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features

[Browse all 2 editions](https://www.g2.com/products/popular-pays/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | 7.8/10 | 200 |
| **Popular Pays** | 8.1/10 | 167 |

#### Influencer Marketing

| Feature | Influencity | Popular Pays | 
|---|---|---|
| **Influencer Recruitment** | 8.4 (180 reviews) ✓ Verified | 8.2 (152 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.6 (182 reviews) ✓ Verified | 8.0 (144 reviews) ✓ Verified | 
| **Audience Analysis** | 9.0 (190 reviews) ✓ Verified | 8.0 (147 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.5 (182 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.1 (165 reviews) ✓ Verified | 8.5 (148 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.7 (111 reviews) | 8.4 (131 reviews) ✓ Verified | 
| **Content Approval** | 7.9 (139 reviews) ✓ Verified | 8.5 (146 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.4 (161 reviews) ✓ Verified | 8.0 (136 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.4 (163 reviews) ✓ Verified | 8.0 (137 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.1 (156 reviews) ✓ Verified | 8.0 (123 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 8.2 (48 reviews) | 
| **Influencer Compensation** | 7.3 (113 reviews) | 8.5 (51 reviews) | 
| **Social Commerce** | 7.4 (105 reviews) ✓ Verified | Feature Not Available | 
| **E-Commerce Integration** | 7.1 (84 reviews) | Feature Not Available | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Influencity | Popular Pays | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | 7.5 (6 reviews) | 
| **Multi-step Planning** | 7.1 (16 reviews) | 8.3 (6 reviews) | 
| **Cross-system Integration** | 6.4 (16 reviews) | 8.3 (6 reviews) | 
| **Adaptive Learning** | 7.6 (16 reviews) | 7.5 (6 reviews) | 
| **Proactive Assistance** | 7.4 (16 reviews) | 8.3 (6 reviews) | 
| **Decision Making** | 7.7 (17 reviews) | 7.5 (6 reviews) | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influencity** | N/A | N/A |
| **Popular Pays** | 8.3/10 | 9 |

#### Hiring

| Feature | Influencity | Popular Pays | 
|---|---|---|
| **RFP Creator** | Not enough data | 8.3 (6 reviews) | 
| **Messaging** | Not enough data | 8.1 (7 reviews) | 
| **Freelance Screening** | Not enough data | 8.3 (7 reviews) | 
| **Freelance Profiles** | Not enough data | 8.3 (7 reviews) | 

#### Project Management

| Feature | Influencity | Popular Pays | 
|---|---|---|
| **Calendar** | Not enough data | 8.0 (5 reviews) | 
| **Guidelines and Policies** | Not enough data | 8.3 (7 reviews) | 
| **Workflow Builder** | Not enough data | 8.3 (7 reviews) | 
| **Digital Asset Management** | Not enough data | 8.1 (6 reviews) | 

#### Payment

| Feature | Influencity | Popular Pays | 
|---|---|---|
| **Payment Automation** | Not enough data | 8.3 (7 reviews) | 
| **Secure Payments** | Not enough data | 9.5 (7 reviews) | 
| **Multi-Currency Payments** | Not enough data | 7.6 (7 reviews) | 
| **Multiple Payment Methods** | Not enough data | 8.3 (7 reviews) | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Popular Pays (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Influencity | Popular Pays | 
|---|---|---|
| **Small-Business** | 66.8% | 38.3% | 
| **Mid-Market** | 28.0% | 40.6% | 
| **Enterprise** | 5.2% | 21.1% | 

### By Industry

#### Influencity

- **Marketing and Advertising:** 45.9%
- **Public Relations and Communications:** 7.5%
- **Apparel & Fashion:** 6.0%
- **Food & Beverages:** 3.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Cosmetics:** 2.6%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.3%
- **Entertainment:** 1.9%
- **Other:** 22.6%

#### Popular Pays

- **Marketing and Advertising:** 30.5%
- **Consumer Goods:** 19.5%
- **Food & Beverages:** 12.4%
- **Apparel & Fashion:** 4.1%
- **Health, Wellness and Fitness:** 2.3%
- **Wine and Spirits:** 2.3%
- **Retail:** 2.3%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.5%
- **Online Media:** 1.5%
- **Other:** 21.8%

---
## Alternatives

### Alternatives to Influencity

- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (423 reviews)
- [Heepsy](https://www.g2.com/products/heepsy/reviews) — 4.5/5 stars (41 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

### Alternatives to Popular Pays

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (423 reviews)
- [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3193 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (461 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)

---
## Top Discussions

### Influencity

- Title: [When do we have Analytics stories at Instagram?](https://www.g2.com/discussions/33622-when-do-we-have-analytics-stories-at-instagram) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are currently working on this to have it as soon as possible, we will keep you all posted when it is fully developed! "
- Title: [What would you suggest to buy as an alternative to Influencity and why?](https://www.g2.com/discussions/30551-what-would-you-suggest-to-buy-as-an-alternative-to-influencity-and-why) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing an alternative to Influencity is going to depend on the kind of tool you need for your company. 

One of the first things we always say when..."
- Title: [When is the best moment to start working with influencers?](https://www.g2.com/discussions/29632-when-is-the-best-moment-to-start-working-with-influencers) — 1 comment *(includes official response)*
  > **Top comment:** "Influencer Marketing is a great opportunity to raise awareness for your product and we consider that it is suitable for both small businesses and large..."

### Popular Pays

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influencity-vs-popular-pays)