Compare Influ2 and ZoomInfo Marketing 
At a Glance
Market Segments
Mid-Market (65.2% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Contact Us 1 Seats
Influ2
Star Rating
(157)4.6 out of 5
Market Segments
Mid-Market (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2ZoomInfo Marketing
Star Rating
(182)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansInflu2 vs ZoomInfo Marketing
When assessing the two solutions, reviewers found Influ2 easier to use, set up, and administer. Reviewers also preferred doing business with Influ2 overall.
- Reviewers felt that Influ2 meets the needs of their business better than ZoomInfo Marketing.
- When comparing quality of ongoing product support, reviewers felt that Influ2 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Influ2 over ZoomInfo Marketing.
Pricing
Entry-Level Pricing
Influ2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
Influ2
No trial information availableZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
9.0
128
8.8
141
Ease of Use
8.9
133
8.7
148
Ease of Setup
8.9
83
8.7
102
Ease of Admin
9.2
54
8.6
60
Quality of Support
9.8
127
8.7
140
Has the product been a good partner in doing business?
9.7
53
8.8
61
Product Direction (% positive)
9.6
128
9.3
140
Features by Category
Channel Functionality
8.7
50
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
56
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
50
Not enough data
9.1
43
Not enough data
8.6
38
Not enough data
8.5
42
Not enough data
8.3
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
32
Not enough data
Feature Not Available
Not enough data
Targeting
9.5
56
Not enough data
9.0
48
Not enough data
8.3
39
Not enough data
Feature Not Available
Not enough data
Platform
8.9
45
Not enough data
8.7
48
Not enough data
9.1
52
Not enough data
9.0
53
Not enough data
8.5
44
Not enough data
Feature Not Available
Not enough data
8.4
42
Not enough data
Feature Not Available
Not enough data
9.0
43
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
8.8
11
Not enough data
9.0
10
Not enough data
Lead Management
8.5
10
Not enough data
Feature Not Available
Not enough data
8.8
10
Not enough data
Marketing Campaigns
8.9
9
Not enough data
8.0
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
10
Not enough data
Campaign Execution
Feature Not Available
Not enough data
9.1
11
Not enough data
8.0
10
Not enough data
7.1
8
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
8.3
26
Not enough data
8.8
25
Not enough data
8.6
26
Not enough data
8.4
26
Channels
Not enough data
8.3
24
Not enough data
8.7
27
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Customers
Not enough data
9.0
28
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.5
26
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
24
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
Not enough data
8.6
21
Not enough data
8.4
21
Platform Additional Functionality
Not enough data
8.3
24
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Platform Basics
8.7
70
8.6
51
Platform Data
8.9
77
8.2
47
8.4
17
7.9
48
Platform Additional Functionality
8.4
62
7.7
46
9.1
75
8.3
45
Agentic AI - Account-Based Advertising
5.7
12
8.7
5
6.5
12
8.7
5
7.2
12
8.7
5
5.6
12
8.7
5
5.3
12
8.7
5
6.0
13
7.7
5
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
41
Not enough data
Campaign Management
8.9(won by default)
56
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
50
Not enough data
9.1(won by default)
43
Not enough data
8.6(won by default)
38
Not enough data
8.5(won by default)
42
Not enough data
8.3(won by default)
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7(won by default)
32
Not enough data
Feature Not Available
Not enough data
Targeting
9.5(won by default)
56
Not enough data
9.0(won by default)
48
Not enough data
8.3(won by default)
39
Not enough data
Feature Not Available
Not enough data
Platform
8.9(won by default)
45
Not enough data
8.7(won by default)
48
Not enough data
9.1(won by default)
52
Not enough data
9.0(won by default)
53
Not enough data
8.5(won by default)
44
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
42
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
43
Not enough data
Responses
Not enough data
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Platform
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.8
50
|
Verified
Not enough data
8.8
52
Not enough data
8.6
50
|
Verified
Agentic AI - Lead Capture
Not enough data
9.1
9
Not enough data
8.7
9
Data Capture
Not enough data
8.4
43
Not enough data
8.9
47
|
Verified
Not enough data
8.5
41
Not enough data
8.5
48
|
Verified
Analytics
Not enough data
8.6
52
Not enough data
8.7
49
Customization
Not enough data
8.5
46
Not enough data
8.8
45
Not enough data
8.4
43
Not enough data
8.9
50
|
Verified
Conversational Platform
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Support Automation
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Communication
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Internal Use
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.1
13
Not enough data
9.1
13
Not enough data
9.0
12
Not enough data
Lead Management
9.0
10
Not enough data
Feature Not Available
Not enough data
9.2
10
Not enough data
Marketing Campaigns
9.0
10
Not enough data
9.1
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
10
Not enough data
Data Availability - Marketing Account Intelligence
6.3
5
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
5
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Feature Not Available
8.4
39
9.0
33
8.7
39
9.1
33
8.3
37
Lead Management
8.9
33
8.5
40
8.4
29
8.2
38
9.2
32
8.7
40
Marketing Campaigns
Feature Not Available
8.3
36
Feature Not Available
7.8
37
Feature Not Available
7.7
38
Feature Not Available
8.0
34
Feature Not Available
8.3
36
Feature Not Available
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Influ2 and ZoomInfo Marketing are categorized as Account-Based Analytics and Account-Based Advertising
Unique Categories
Influ2 is categorized as Marketing Account Intelligence, Account Data Management, Social Media Advertising, and Display Advertising
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Lead Scoring, Visitor Identification, Lead Capture, Live Chat, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Information Technology and Services
19.0%
Marketing and Advertising
14.4%
Financial Services
5.2%
Hospital & Health Care
2.6%
Other
22.2%
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Alternatives
Discussions
Influ2 has no discussions with answers
ZoomInfo Marketing has no discussions with answers
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