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Compare Indicative vs Heap
See this
comparison of Indicative vs. Heap
based on data from user reviews. Indicative rates 4.5/5 stars with 14 reviews. Heap rates 4.3/5 stars with 115 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
7.9
8.3
Ease of Use
Ease of Use
8.1
8.0
Ease of Setup
Ease of SetupNot enough data available
9.0
Ease of Admin
Ease of AdminNot enough data available
8.3
Quality of Support
Quality of Support
8.7
8.3
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.4
Product Direction (% positive)
Product Direction (% positive)
7.3
8.8
Meets Requirements
Indicative
7.9
Heap
8.3
Ease of Use
Indicative
8.1
Heap
8.0
Ease of Setup
Indicative
Not enough data available
Heap
9.0
Ease of Admin
Indicative
Not enough data available
Heap
8.3
Quality of Support
Indicative
8.7
Heap
8.3
Ease of Doing Business With
Indicative
Not enough data available
Heap
8.4
Product Direction (% positive)
Indicative
7.3
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
Indicative
Not enough data available
Heap
8.6
Engagement
Indicative
Not enough data available
Heap
8.1
Entry and Exit Pages
Indicative
Not enough data available
Heap
7.9
Standard Event Tracking
Indicative
Not enough data available
Heap
9.1
Custom Event Tracking
Indicative
Not enough data available
Heap
8.6
Retention
Indicative
Not enough data available
Heap
7.7
Return
Indicative
Not enough data available
Heap
7.8
Conversions
Indicative
Not enough data available
Heap
8.2
Funnels
Indicative
Not enough data available
Heap
8.5
Product Analytics
Account-Level Analytics
Indicative
Not enough data available
Heap
Not enough data available
User-Level Analytics
Indicative
Not enough data available
Heap
Not enough data available
Segmentation
Indicative
Not enough data available
Heap
Not enough data available
Funnels
Indicative
Not enough data available
Heap
Not enough data available
Alerts
Indicative
Not enough data available
Heap
Not enough data available
Multi-Product Analytics
Indicative
Not enough data available
Heap
Not enough data available
User Scoring
Indicative
Not enough data available
Heap
Not enough data available
Integrations
Indicative
Not enough data available
Heap
Not enough data available
Reporting
Real-Time Reporting
Indicative
Not enough data available
Heap
8.5
Trending
Indicative
Not enough data available
Heap
7.5
Retroactive Reporting
Indicative
Not enough data available
Heap
8.8
Segmentation
Indicative
Not enough data available
Heap
7.9
Mobile Reporting
Indicative
Not enough data available
Heap
8.0
Unification Across Devices
Indicative
Not enough data available
Heap
8.3
Custom Reports and Dashboards
Indicative
Not enough data available
Heap
7.8
User Identification
Geolocation
Indicative
Not enough data available
Heap
Not enough data available
Demographics
Indicative
Not enough data available
Heap
Not enough data available
User Segmentation
Indicative
Not enough data available
Heap
Not enough data available
Other
User Data
Indicative
Not enough data available
Heap
8.1
Site Search Reporting
Indicative
Not enough data available
Heap
7.3
Load Time Monitoring
Indicative
Not enough data available
Heap
7.5
Campaign Tracking
Indicative
Not enough data available
Heap
8.0
E-Commerce
Indicative
Not enough data available
Heap
7.5
Promotional Messages
Indicative
Not enough data available
Heap
Not enough data available
Administration Alerts
Indicative
Not enough data available
Heap
Not enough data available
Tracking & Reporting
User Path Tracking
Indicative
Not enough data available
Heap
Not enough data available
User Activity History
Indicative
Not enough data available
Heap
Not enough data available
Crash Reporting
Indicative
Not enough data available
Heap
Not enough data available
Custom Event Tracking
Indicative
Not enough data available
Heap
Not enough data available
Real-Time Insights
Indicative
Not enough data available
Heap
Not enough data available
Attribution
Indicative
Not enough data available
Heap
Not enough data available
Dashboard
Indicative
Not enough data available
Heap
Not enough data available
Variation Testing
A/B Testing
Indicative
Not enough data available
Heap
Not enough data available
Conversion Goal
Indicative
Not enough data available
Heap
Not enough data available
Percentage of Traffic
Indicative
Not enough data available
Heap
Not enough data available
Confidence Level
Indicative
Not enough data available
Heap
Not enough data available
Multivariate Testing
Indicative
Not enough data available
Heap
Not enough data available
Split URL Testing
Indicative
Not enough data available
Heap
Not enough data available
Build
WYSIWYG Editor
Indicative
Not enough data available
Heap
Not enough data available
Landing Pages
Indicative
Not enough data available
Heap
Not enough data available
Reporting
Segmentation
Indicative
Not enough data available
Heap
Not enough data available
Reports and Dashboards
Indicative
Not enough data available
Heap
Not enough data available
Mobile Optimization
Indicative
Not enough data available
Heap
Not enough data available
Personalization
Standard Targeting
Indicative
Not enough data available
Heap
Not enough data available
Custom Targeting
Indicative
Not enough data available
Heap
Not enough data available
Profile Storage Duration
Indicative
Not enough data available
Heap
Not enough data available
In-Page Analytics
Click Reporting
Indicative
Not enough data available
Heap
Not enough data available
Heat Maps
Indicative
Not enough data available
Heap
Not enough data available
Session Replays
Indicative
Not enough data available
Heap
Not enough data available
Administration
Performance and Reliability
Indicative
Not enough data available
Heap
8.1
User, Role, and Access Management
Indicative
Not enough data available
Heap
8.1
API / Integrations
Indicative
Not enough data available
Heap
8.0
QA Testing
Indicative
Not enough data available
Heap
Not enough data available
Metrics
Conversions
Indicative
Not enough data available
Heap
9.0
Sessions - Mobile App Analytics
Indicative
Not enough data available
Heap
8.9
Engagement
Indicative
Not enough data available
Heap
9.5
Exit Tracking
Indicative
Not enough data available
Heap
8.2
Events
Indicative
Not enough data available
Heap
9.0
Retention
Indicative
Not enough data available
Heap
8.3
Return
Indicative
Not enough data available
Heap
8.3
Funnels
Indicative
Not enough data available
Heap
8.6
Reporting
Real-Time
Indicative
Not enough data available
Heap
8.8
Trending
Indicative
Not enough data available
Heap
8.5
Retroactive Reporting
Indicative
Not enough data available
Heap
8.2
Segmentation
Indicative
Not enough data available
Heap
8.9
Dashboards
Indicative
Not enough data available
Heap
8.9
Custom Reports and Dashboards
Indicative
Not enough data available
Heap
8.7
Other
User Data
Indicative
Not enough data available
Heap
9.4
Load Time Monitoring
Indicative
Not enough data available
Heap
7.9
Campaign Tracking
Indicative
Not enough data available
Heap
8.7
E-Commerce
Indicative
Not enough data available
Heap
Not enough data available
Tracking
Standard Tracking
Indicative
Not enough data available
Heap
9.0
Tracking Flexibility
Indicative
Not enough data available
Heap
9.3
Notifications and Alerts
In-App Notifications
Indicative
Not enough data available
Heap
Not enough data available
System Notifications
Indicative
Not enough data available
Heap
Not enough data available
Alerts
Indicative
Not enough data available
Heap
Not enough data available
Administration
API / Integrations
Indicative
Not enough data available
Heap
8.7
QA Testing
Indicative
Not enough data available
Heap
Not enough data available
Performance and Reliability
Indicative
Not enough data available
Heap
9.2
User, Role, and Access Management
Indicative
Not enough data available
Heap
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
28.6%
56.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
57.1%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.3%
8.7%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%

Reviewers' Industry

 
Internet
22.2%
Internet
24.5%
 
Computer Software
22.2%
Computer Software
14.4%
 
E-Learning
14.8%
Information Technology and Services
13.7%
 
Telecommunications
7.4%
Marketing and Advertising
12.9%
 
Newspapers
7.4%
Insurance
2.2%
 
Other
25.9%
Other
32.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in E-Learning

That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Internet

The dashboards can sometimes take a very long time to load.

David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

 
Indicative
Most Helpful Favorable Review
G2 User in E-Learning

That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .

Most Helpful Critical Review
G2 User in Internet

The dashboards can sometimes take a very long time to load.

Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

Screenshots

 
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