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Compare Indicative vs Google Analytics
See this
comparison of Indicative vs. Google Analytics
based on data from user reviews. Indicative rates 4.5/5 stars with 14 reviews. Google Analytics rates 4.5/5 stars with 3,734 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial
Free Trial Unavailable
Indicative
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.9
9.0
Ease of Use
Ease of Use
8.1
7.6
Ease of Setup
Ease of SetupNot enough data available
7.8
Ease of Admin
Ease of AdminNot enough data available
8.1
Quality of Support
Quality of Support
8.7
7.3
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.2
Product Direction (% positive)
Product Direction (% positive)
7.3
8.4
Meets Requirements
Indicative
7.9
Google Analytics
9.0
Ease of Use
Indicative
8.1
Google Analytics
7.6
Ease of Setup
Indicative
Not enough data available
Google Analytics
7.8
Ease of Admin
Indicative
Not enough data available
Google Analytics
8.1
Quality of Support
Indicative
8.7
Google Analytics
7.3
Ease of Doing Business With
Indicative
Not enough data available
Google Analytics
8.2
Product Direction (% positive)
Indicative
7.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Indicative
Not enough data available
Google Analytics
9.0
Engagement
Indicative
Not enough data available
Google Analytics
8.7
Entry and Exit Pages
Indicative
Not enough data available
Google Analytics
8.7
Standard Event Tracking
Indicative
Not enough data available
Google Analytics
8.5
Custom Event Tracking
Indicative
Not enough data available
Google Analytics
8.3
Retention
Indicative
Not enough data available
Google Analytics
8.3
Return
Indicative
Not enough data available
Google Analytics
8.4
Conversions
Indicative
Not enough data available
Google Analytics
8.5
Funnels
Indicative
Not enough data available
Google Analytics
8.1
Reporting
Real-Time Reporting
Indicative
Not enough data available
Google Analytics
8.7
Trending
Indicative
Not enough data available
Google Analytics
8.5
Retroactive Reporting
Indicative
Not enough data available
Google Analytics
8.2
Segmentation
Indicative
Not enough data available
Google Analytics
8.3
Mobile Reporting
Indicative
Not enough data available
Google Analytics
8.5
Unification Across Devices
Indicative
Not enough data available
Google Analytics
8.2
Custom Reports and Dashboards
Indicative
Not enough data available
Google Analytics
8.5
User Identification
Geolocation
Indicative
Not enough data available
Google Analytics
9.1
Demographics
Indicative
Not enough data available
Google Analytics
8.9
User Segmentation
Indicative
Not enough data available
Google Analytics
8.8
Other
User Data
Indicative
Not enough data available
Google Analytics
8.4
Site Search Reporting
Indicative
Not enough data available
Google Analytics
8.5
Load Time Monitoring
Indicative
Not enough data available
Google Analytics
8.3
Campaign Tracking
Indicative
Not enough data available
Google Analytics
8.7
E-Commerce
Indicative
Not enough data available
Google Analytics
8.4
Promotional Messages
Indicative
Not enough data available
Google Analytics
8.0
Administration Alerts
Indicative
Not enough data available
Google Analytics
8.2
Tracking & Reporting
User Path Tracking
Indicative
Not enough data available
Google Analytics
8.7
User Activity History
Indicative
Not enough data available
Google Analytics
8.5
Crash Reporting
Indicative
Not enough data available
Google Analytics
7.9
Custom Event Tracking
Indicative
Not enough data available
Google Analytics
8.4
Real-Time Insights
Indicative
Not enough data available
Google Analytics
8.8
Attribution
Indicative
Not enough data available
Google Analytics
8.4
Dashboard
Indicative
Not enough data available
Google Analytics
8.8
Variation Testing
A/B Testing
Indicative
Not enough data available
Google Analytics
8.4
Conversion Goal
Indicative
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Indicative
Not enough data available
Google Analytics
8.8
Confidence Level
Indicative
Not enough data available
Google Analytics
8.5
Multivariate Testing
Indicative
Not enough data available
Google Analytics
8.2
Split URL Testing
Indicative
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Indicative
Not enough data available
Google Analytics
7.9
Landing Pages
Indicative
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Indicative
Not enough data available
Google Analytics
8.6
Reports and Dashboards
Indicative
Not enough data available
Google Analytics
8.8
Mobile Optimization
Indicative
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Indicative
Not enough data available
Google Analytics
8.7
Custom Targeting
Indicative
Not enough data available
Google Analytics
8.5
Profile Storage Duration
Indicative
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Indicative
Not enough data available
Google Analytics
8.6
Heat Maps
Indicative
Not enough data available
Google Analytics
7.8
Session Replays
Indicative
Not enough data available
Google Analytics
8.0
Administration
Performance and Reliability
Indicative
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
Indicative
Not enough data available
Google Analytics
8.9
API / Integrations
Indicative
Not enough data available
Google Analytics
8.4
QA Testing
Indicative
Not enough data available
Google Analytics
8.1
Metrics
Conversions
Indicative
Not enough data available
Google Analytics
8.7
Sessions - Mobile App Analytics
Indicative
Not enough data available
Google Analytics
9.0
Engagement
Indicative
Not enough data available
Google Analytics
8.9
Exit Tracking
Indicative
Not enough data available
Google Analytics
8.6
Events
Indicative
Not enough data available
Google Analytics
8.6
Retention
Indicative
Not enough data available
Google Analytics
8.6
Return
Indicative
Not enough data available
Google Analytics
8.6
Funnels
Indicative
Not enough data available
Google Analytics
8.4
Reporting
Real-Time
Indicative
Not enough data available
Google Analytics
8.9
Trending
Indicative
Not enough data available
Google Analytics
8.7
Retroactive Reporting
Indicative
Not enough data available
Google Analytics
8.4
Segmentation
Indicative
Not enough data available
Google Analytics
8.6
Dashboards
Indicative
Not enough data available
Google Analytics
8.9
Custom Reports and Dashboards
Indicative
Not enough data available
Google Analytics
8.6
Other
User Data
Indicative
Not enough data available
Google Analytics
8.7
Load Time Monitoring
Indicative
Not enough data available
Google Analytics
8.6
Campaign Tracking
Indicative
Not enough data available
Google Analytics
8.7
E-Commerce
Indicative
Not enough data available
Google Analytics
8.5
Tracking
Standard Tracking
Indicative
Not enough data available
Google Analytics
8.9
Tracking Flexibility
Indicative
Not enough data available
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Indicative
Not enough data available
Google Analytics
8.4
System Notifications
Indicative
Not enough data available
Google Analytics
8.4
Alerts
Indicative
Not enough data available
Google Analytics
8.4
Administration
API / Integrations
Indicative
Not enough data available
Google Analytics
8.7
QA Testing
Indicative
Not enough data available
Google Analytics
8.4
Performance and Reliability
Indicative
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
Indicative
Not enough data available
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
28.6%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
57.1%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.3%
11.9%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Internet
22.2%
Marketing and Advertising
22.1%
 
Computer Software
22.2%
Information Technology and Services
6.8%
 
E-Learning
14.8%
Computer Software
6.8%
 
Telecommunications
7.4%
Internet
6.1%
 
Newspapers
7.4%
Higher Education
3.0%
 
Other
25.9%
Other
55.2%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Would love to have more flexibility on how to categorize sessions.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Indicative
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
G2 User

Would love to have more flexibility on how to categorize sessions.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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