Link copied to clipboard

# Incorta vs Microsoft Power BI Comparison - What are their main differences?

Share
[
Export
](/compare/incorta/microsoft-microsoft-power-bi/export.csv)

IncortaMicrosoft Power BI[+ Add Product](#)

Pricing

**Incorta**
Free Trial

No pricing available

**Microsoft Power BI**
Free Trial

**Free** 1 User · Power BI in Microsoft Fabric

**$10.00** 1 User · Power BI Pro

**$20.00** 1 User Per Month · Power BI Premium

**Pricing Insights**
from reviews

Perceived Cost

**Incorta**
$$$$$

**Microsoft Power BI**
$$$$$

Average Discount

**Incorta**
Not enough reviews yet

**Microsoft Power BI**
12%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Incorta** 6 months
Based on 100 responses

**Microsoft Power BI** 6 months
Based on 100 responses

Return on Investment

**Incorta** 6 months
Based on 100 responses

**Microsoft Power BI** 6 months
Based on 100 responses

 ![Incorta](https://images.g2crowd.com/uploads/product/hd_favicon/da66eb2ef6aba7202194182a8f8a1db2/incorta.svg "Incorta")

 ![Microsoft Power BI](https://images.g2crowd.com/uploads/product/hd_favicon/2febb6721c3decc33a9bbf255022ac47/microsoft-microsoft-power-bi.svg "Microsoft Power BI")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

**Pros & Cons**
from reviews

**Incorta**

Data Integration (1)

Easy Integrations (1)

Bugs (1)

**Microsoft Power BI**

Ease of Use (148)

Data Visualization (143)

Learning Curve (83)

Slow Performance (68)

Integrations

**Incorta**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image")

Box

](https://www.g2.com/products/box/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_20c010d5090054533c1b561ee4a019f9/dropbox.png "Product Avatar Image")

Dropbox

](https://www.g2.com/products/dropbox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2d6a381d321e8fc6b72a7f95e8cde31a/freshservice.png "Product Avatar Image")

Freshservice

](https://www.g2.com/products/freshservice/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d58733c2c505be93af57611151588a66/hive-hive-hive.png "Product Avatar Image")

Hive

](https://www.g2.com/products/hive-hive-hive/reviews)[
View all
](https://www.g2.com/products/incorta/integrations)

**Microsoft Power BI**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_292819dc3de0a834ee29a8277d35bdcc/alteryx.png "Product Avatar Image")

Alteryx

](https://www.g2.com/products/alteryx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-athena.jpg "Product Avatar Image")

Amazon Athena

](https://www.g2.com/products/amazon-athena/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image")

Amazon Redshift

](https://www.g2.com/products/amazon-redshift/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image")

Amplitude

](https://www.g2.com/products/amplitude-analytics/reviews)[
View all
](https://www.g2.com/products/microsoft-microsoft-power-bi/integrations)

Screenshots

**Incorta**
 ![Incorta screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/150763/Incorta2.png)

**Microsoft Power BI**
 ![Microsoft Power BI screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/78447/expirable-direct-uploads_2F182d3461-c721-4c39-941f-7356212f5fe2_2Fpbi2.png)

**Ratings**
from reviews

Meets Requirements

**Incorta**

**8.9** /10

Based on 34 responses

**Microsoft Power BI**

**9.0** /10

Based on 1,325 responses

Ease of Use

**Incorta**

**9.2** /10

Based on 34 responses

**Microsoft Power BI**

**8.5** /10

Based on 1,357 responses

Ease of Setup

**Incorta**

**9.3** /10

Based on 17 responses

**Microsoft Power BI**

**8.8** /10

Based on 789 responses

Ease of Admin

**Incorta**

**9.4** /10

Based on 16 responses

**Microsoft Power BI**

**8.5** /10

Based on 427 responses

Quality of Support

**Incorta**

**9.0** /10

Based on 33 responses

**Microsoft Power BI**

**8.5** /10

Based on 1,176 responses

Has the product been a good partner in doing business?

**Incorta**

**9.4** /10

Based on 18 responses

**Microsoft Power BI**

**8.8** /10

Based on 408 responses

Product Direction (% positive)

**Incorta**

**8.9** /10

Based on 31 responses

**Microsoft Power BI**

**9.3** /10

Based on 1,283 responses

**Features**
ratings from reviews

Analytics Platforms

**9.0** /10

Based on 29 responses

**8.5** /10

Based on 1,293 responses

Business Intelligence

Not enough data

**8.9** /10

Based on 1,278 responses

Data Preparation

**8.9** /10

Based on 24 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Data Science and Machine Learning Platforms

**9.7** /10

Based on 10 responses

Not enough data

Data Fabric

**9.5** /10

Based on 11 responses

Not enough data

Semantic Layer Tools

Not enough data

**8.2** /10

Based on 7 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
16.4%

Mid-Market(51-1000 emp.)
27.3%

Enterprise(\> 1000 emp.)
56.4%

Small-Business(50 or fewer emp.)
16.4%

Mid-Market(51-1000 emp.)
27.3%

Enterprise(\> 1000 emp.)
56.4%

Small-Business(50 or fewer emp.)
20.7%

Mid-Market(51-1000 emp.)
37.0%

Enterprise(\> 1000 emp.)
42.3%

Small-Business(50 or fewer emp.)
20.7%

Mid-Market(51-1000 emp.)
37.0%

Enterprise(\> 1000 emp.)
42.3%

**Reviewers' Industry**

[![Incorta](https://images.g2crowd.com/uploads/product/hd_favicon/da66eb2ef6aba7202194182a8f8a1db2/incorta.svg "Incorta")](https://www.g2.com/products/incorta/reviews)
Incorta

Information Technology and Services
12.7%

Computer Software
9.1%

Retail
7.3%

Accounting
5.5%

Electrical/Electronic Manufacturing
5.5%

Other
60.0%

[![Microsoft Power BI](https://images.g2crowd.com/uploads/product/hd_favicon/2febb6721c3decc33a9bbf255022ac47/microsoft-microsoft-power-bi.svg "Microsoft Power BI")](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
Microsoft Power BI

Information Technology and Services
16.1%

Computer Software
6.8%

Financial Services
4.9%

Telecommunications
3.1%

Hospital & Health Care
3.1%

Other
66.0%

Alternatives

**Incorta Alternatives**

 ![Alteryx](https://images.g2crowd.com/uploads/product/hd_favicon/5200f776b24b5976b8f7d151d1d2e8fd/alteryx.svg "Alteryx")

[
Alteryx
](/products/alteryx/reviews)

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau")

[
Tableau
](/products/tableau/reviews)

 ![Qlik Sense](https://images.g2crowd.com/uploads/product/hd_favicon/98e80bea04e66b93e3f2ce721286e85c/qlik-sense.svg "Qlik Sense")

[
Qlik Sense
](/products/qlik-sense/reviews)

**Microsoft Power BI Alternatives**

 ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau")

[
Tableau
](/products/tableau/reviews)

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![ThoughtSpot](https://images.g2crowd.com/uploads/product/hd_favicon/f79c64e4a5d26360a43cf8e0bb2319f8/thoughtspot.svg "ThoughtSpot")

[
ThoughtSpot
](/products/thoughtspot/reviews)

 ![Oracle Analytics Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/1530217214/oracle-analytics-cloud.svg "Oracle Analytics Cloud")

[
Oracle Analytics Cloud
](/products/oracle-analytics-cloud/reviews)

## Incorta vs Microsoft Power BI FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Incorta vs Microsoft Power BI?

Microsoft Power BI stands out for its higher G2 rating, broader reviewer base, and more frequent reviewer-cited strengths in data visualization and integrations, while Incorta is favored for ease of setup and administration.

| [Incorta](https://www.g2.com/products/incorta/reviews) | [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) |
| --- | --- |
| 4.4/5 (59 reviews) | 4.5/5 (1658 reviews) |
| Enterprise | Enterprise |
| 9.3 | 8.8 |
| 9.0 | 8.5 |
| Data Integration | Data Visualization |

### How do the pricing models of Incorta and Microsoft Power BI compare?

Incorta is rated higher for price satisfaction, making it the stronger value compared to Microsoft Power BI.

- **Incorta:** Reviewers describe Incorta as offering reasonable pricing and being affordable for its capabilities, though some note it is better suited for larger organizations due to cost.
- **Microsoft Power BI:** Reviewers mention that while Power BI offers solid value, recent price increases and additional costs for advanced features have been noted, especially as organizations scale.

### What are the best alternatives to Incorta and Microsoft Power BI?

The best alternatives to Incorta and Microsoft Power BI are Tableau, Alteryx, and Domo.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Incorta](https://www.g2.com/products/incorta/reviews) | 4.4/5 (59) | Enterprise | Reasonable pricing, affordable for capabilities | Data Integration |
| [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) | 4.5/5 (1658) | Enterprise | Solid value, but recent price increases noted | Data Visualization |
| [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5 (3787) | Enterprise | — | Visualization capabilities |
| [Alteryx](https://www.g2.com/products/alteryx/reviews) | 4.6/5 (894) | Enterprise | — | Advanced analytics |
| [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5 (1085) | Mid-Market | — | Data integration and dashboarding |

### Which Data Preparation features should I prioritize when comparing Incorta and Microsoft Power BI?

Buyers should prioritize Data Integration, Ease of Setup, Data Visualization, Quality of Support, and Collaboration/Workflow features when comparing Incorta and Microsoft Power BI.

- **Data Integration:** Incorta (all-time mentions: 1), Microsoft Power BI (66 all-time mentions for integrations)
- **Ease of Setup:** Incorta 9.3, Microsoft Power BI 8.8
- **Data Visualization:** Incorta (temporal-qualitative mentions), Microsoft Power BI (125 all-time mentions)
- **Quality of Support:** Incorta 9.0, Microsoft Power BI 8.5
- **Collaboration/Workflow Features:** Microsoft Power BI offers these features, Incorta does not

### What are the pros and cons of Incorta vs Microsoft Power BI?

Incorta's headline strength is ease of setup and administration, while Microsoft Power BI excels in data visualization and integrations.

- **Incorta strengths:** High Ease of Setup (9.3), Ease of Admin (9.4), and reviewer-cited data integration capabilities.
- **Incorta trade-offs:** Reviewers note a steeper learning curve for advanced features and limited customization compared to competitors.
- **Microsoft Power BI strengths:** Data visualization (125 all-time mentions), ease of use (137 all-time mentions), integrations (66 all-time mentions), and powerful BI capabilities (63 all-time mentions).
- **Microsoft Power BI trade-offs:** Reviewers cite a steep learning curve (75 all-time mentions), slow performance with large datasets (65 all-time mentions), limited customization (25 all-time mentions), and sharing limitations (9 all-time mentions).

### Is Incorta or Microsoft Power BI better for small businesses?

Microsoft Power BI is better suited for small businesses, as reflected by reviewer sentiment and its broader adoption across segments.

- **Incorta:** Largest segment is Enterprise; reviewers note higher pricing and a better fit for larger organizations.
- **Microsoft Power BI:** Largest segment is Enterprise, but reviewers highlight its accessibility, value, and ease of use for small businesses and non-technical users.

### Which Data Preparation platform has better integrations?

Microsoft Power BI is favored by reviewers for integrations, with significantly more all-time mentions and broader third-party tool support.

- **Incorta:** Reviewers mention integrations and easy integrations, but with only 1 all-time mention each and no specific third-party tools named.
- **Microsoft Power BI:** Integrations are cited in 66 all-time reviews, with Tableau specifically mentioned in 95 all-time reviews as an integration point.

### How do Incorta and Microsoft Power BI compare on customer support?

Incorta and Microsoft Power BI are rated within 0.5 points on Quality of Support, indicating near parity.

- **Incorta:** Reviewers describe support as reliable and responsive, with several citing positive experiences and a Quality of Support score of 9.0.
- **Microsoft Power BI:** Reviewers note a large support community and accessible documentation, with a Quality of Support score of 8.5.

### Which is easier to implement, Incorta or Microsoft Power BI?

Incorta leads on Ease of Setup by 0.5 points, with reviewers highlighting its straightforward implementation and rapid deployment.

- **Incorta:** Reviewers consistently cite easy setup, fast deployment, and minimal technical barriers, reflected in its 9.3 Ease of Setup score.
- **Microsoft Power BI:** Reviewers describe setup as generally easy, especially for those familiar with Microsoft products, but note a steeper learning curve for advanced features, with an Ease of Setup score of 8.8.

### Which product has better Dashboards?

Microsoft Power BI is the stronger performer for Dashboards, with more reviewer-cited strengths and higher all-time mention counts.

- **Incorta:** Dashboards are frequently praised for speed and unified data views; Ease of Use score is 9.2, and reviewers note easy dashboard creation and real-time analytics.
- **Microsoft Power BI:** Dashboards are cited in 125 all-time reviews for data visualization, with a strong Ease of Use score of 8.5 and extensive reviewer praise for interactive, customizable dashboards and advanced visualization options.