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Compare Incorta and Looker 
Featured Products
At a Glance
Market Segments
Enterprise (56.4% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Incorta
Star Rating
(59)4.4 out of 5
Market Segments
Enterprise (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about IncortaLooker
Star Rating
(1,588)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Incorta excels in ease of use, with users appreciating its intuitive and user-friendly interface. The drag-and-drop functionalities and self-service capabilities make it accessible for business users without extensive technical skills.
- Users say that Looker provides a robust platform for creating interactive reports, with many highlighting its customizable interface that allows for easy creation of charts, graphs, and scorecards. This flexibility is particularly beneficial for teams needing to share insights quickly.
- According to verified reviews, Incorta stands out for its high performance in real-time data analysis, with users noting ultra-fast queries on normalized application data models, which enhances their ability to analyze data efficiently.
- Reviewers mention that Looker is a strong contender for dashboard creation, with its ability to integrate various data sources and functionalities. Users appreciate how it effectively tracks sales performance and trends, making it a valuable tool for e-commerce professionals.
- G2 reviewers highlight that Incorta's quality of support is commendable, with users feeling that the product has been a good partner in their business operations, ensuring they receive assistance when needed.
- Users report that while Looker has a solid market presence, it faces challenges in ease of setup compared to Incorta. Many users find Looker's setup process to be less straightforward, which can be a hurdle for teams looking to get started quickly.
Pricing
Entry-Level Pricing
Incorta
No pricing availableLooker
No pricing availableFree Trial
Incorta
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.9
34
8.7
1,088
Ease of Use
9.2
34
8.2
1,093
Ease of Setup
9.3
17
8.2
572
Ease of Admin
9.4
16
8.3
430
Quality of Support
9.0
33
8.6
926
Has the product been a good partner in doing business?
9.4
18
8.9
408
Product Direction (% positive)
8.9
31
8.8
1,020
Features by Category
Reports
9.3
25
8.6
657
|
Verified
9.2
24
8.2
613
|
Verified
8.9
26
8.2
654
|
Verified
8.8
24
8.3
525
|
Verified
9.2
26
8.7
657
|
Verified
Self Service
9.0
26
8.4
619
|
Verified
8.7
25
8.6
635
|
Verified
9.1
24
8.4
609
|
Verified
8.9
24
8.1
613
|
Verified
Feature Not Available
8.3
586
|
Verified
9.0
18
7.7
498
|
Verified
Advanced Analytics
8.8
23
7.6
427
|
Verified
9.2
26
8.4
628
|
Verified
9.0
25
8.0
509
|
Verified
Building Reports
8.9
22
8.3
383
|
Verified
8.9
21
8.3
394
|
Verified
8.6
20
8.0
353
|
Verified
8.9
19
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
25
8.6
657
|
Verified
9.2
24
8.2
613
|
Verified
8.9
26
8.2
654
|
Verified
8.8
24
8.3
525
|
Verified
9.2
26
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Reports
9.3
25
8.6
657
|
Verified
9.2
24
8.2
613
|
Verified
8.9
26
8.2
654
|
Verified
8.8
24
8.3
525
|
Verified
9.2
26
8.7
657
|
Verified
Data Preparation
9.1
23
8.4
281
|
Verified
9.0
19
8.3
259
|
Verified
Data Modeling and Blending
9.5
23
8.5
309
|
Verified
9.2
24
8.7
327
|
Verified
9.2
21
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
9.0
26
8.4
619
|
Verified
8.7
25
8.6
635
|
Verified
9.1
24
8.4
609
|
Verified
8.9
24
8.1
613
|
Verified
Feature Not Available
8.3
586
|
Verified
9.0
18
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
8.8
23
7.6
427
|
Verified
9.2
26
8.4
628
|
Verified
9.0
25
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
8.9
22
8.3
383
|
Verified
8.9
21
8.3
394
|
Verified
8.6
20
8.0
353
|
Verified
8.9
19
8.1
327
|
Verified
Reports
9.3
25
8.6
657
|
Verified
9.2
24
8.2
613
|
Verified
8.9
26
8.2
654
|
Verified
8.8
24
8.3
525
|
Verified
9.2
26
8.7
657
|
Verified
Self Service
9.0
26
8.4
619
|
Verified
8.7
25
8.6
635
|
Verified
9.1
24
8.4
609
|
Verified
8.9
24
8.1
613
|
Verified
Feature Not Available
8.3
586
|
Verified
9.0
18
7.7
498
|
Verified
Building Reports
8.9
22
8.3
383
|
Verified
8.9
21
8.3
394
|
Verified
8.6
20
8.0
353
|
Verified
8.9
19
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Data Source Access
8.9
21
Not enough data
8.9
22
Not enough data
8.7
18
Not enough data
Data Interaction
8.6
17
Not enough data
8.9
17
Not enough data
8.9
21
Not enough data
8.6
22
Not enough data
9.4
19
Not enough data
9.2
18
Not enough data
9.2
20
Not enough data
8.7
19
Not enough data
Data Exporting
9.0
19
Not enough data
9.1
19
Not enough data
8.7
18
Not enough data
Generative AI
Not enough data
Not enough data
System
9.6
9
Not enough data
Model Development
10.0
9
Not enough data
Feature Not Available
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
Model Development
9.8
9
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Deployment
9.6
9
Not enough data
10.0
9
Not enough data
9.6
9
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
9.8
10
Not enough data
9.5
10
Not enough data
9.7
10
Not enough data
9.3
10
Not enough data
Analytics
9.8
10
Not enough data
Security
9.7
10
Not enough data
9.7
10
Not enough data
8.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Fabric
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Incorta and Looker are categorized as Analytics Platforms
Unique Categories
Incorta is categorized as Data Fabric, Data Preparation, and Data Science and Machine Learning Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Incorta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.7%
Computer Software
9.1%
Retail
7.3%
Electrical/Electronic Manufacturing
5.5%
Accounting
5.5%
Other
60.0%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
Would it possible to get a count of how many other reviewers ranked Incorta and the current ranking?
1 Comment
LC
I could answer this for you. Please contact me through LinkedIn.Read more
Does anyone find it difficult finding resources to help with the implementation of the Incorta data analytic tool.
1 Comment
LC
There isn't a huge community, but you can ping me on LinkedIn for assistance. I've implemented it and know the community.Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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