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Compare Improvado and Whatagraph 
Featured Products
At a Glance
Market Segments
Mid-Market (47.4% of reviews)
Small-Business (78.7% of reviews)
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Free
Improvado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansWhatagraph
Star Rating
(276)4.5 out of 5
Market Segments
Small-Business (78.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansImprovado vs Whatagraph
When assessing the two solutions, reviewers found Whatagraph easier to use, set up, and administer. However, reviewers preferred doing business with Improvado overall.
- Reviewers felt that Whatagraph meets the needs of their business better than Improvado.
- When comparing quality of ongoing product support, Improvado and Whatagraph provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Improvado over Whatagraph.
Pricing
Entry-Level Pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Whatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Improvado
No trial information availableWhatagraph
No trial information availableRatings
Meets Requirements
8.5
73
8.7
186
Ease of Use
8.1
73
8.9
188
Ease of Setup
7.7
49
8.3
113
Ease of Admin
8.3
43
8.7
108
Quality of Support
9.0
73
9.0
183
Has the product been a good partner in doing business?
9.4
44
8.7
107
Product Direction (% positive)
9.5
67
9.0
159
Features by Category
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
71
Not enough data
8.8
82
Not enough data
8.6
82
Metrics
7.8
13
Not enough data
8.3
13
Not enough data
7.6
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.2
12
Not enough data
6.9
12
Not enough data
8.6
12
Not enough data
8.3
13
Not enough data
Reporting
7.4
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
7.7
13
Not enough data
7.1
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Other
7.9
14
Not enough data
7.4
13
Not enough data
6.5
13
Not enough data
8.7
13
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
6.8
14
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
14
Not enough data
7.3
13
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
Functionality
6.4
15
Not enough data
7.3
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.9
14
Not enough data
6.8
15
Not enough data
Diverse Extraction Points
6.4
15
Not enough data
Management
6.9
13
Not enough data
7.0
10
Not enough data
Functionality
8.5
13
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
7.5
12
Not enough data
7.6
12
Not enough data
Marketing Operations
7.6
38
|
Verified
8.9
72
8.5
43
|
Verified
9.2
82
7.4
34
|
Verified
Feature Not Available
8.3
40
|
Verified
8.9
72
6.9
16
Feature Not Available
5.8
12
8.5
67
Campaign Activity
8.4
45
|
Verified
8.9
80
8.2
47
|
Verified
9.4
85
7.6
34
|
Verified
Feature Not Available
8.9
47
|
Verified
9.0
82
7.3
36
Feature Not Available
5.4
13
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Improvado and Whatagraph are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Medical Practice
2.6%
Other
28.2%
Marketing and Advertising
67.8%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Information Technology and Services
1.9%
Other
24.4%
Discussions
Improvado has no discussions with answers
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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