Compare Improvado and OWOX 
At a Glance
Market Segments
Mid-Market (47.4% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Free Per Month
Improvado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansImprovado vs OWOX
When assessing the two solutions, reviewers found OWOX easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that OWOX meets the needs of their business better than Improvado.
- When comparing quality of ongoing product support, reviewers felt that OWOX is the preferred option.
- When assessing product direction, Improvado and OWOX received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
OWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
Improvado
No trial information availableOWOX
Free Trial is available
Ratings
Meets Requirements
8.5
73
9.7
267
Ease of Use
8.1
73
8.8
266
Ease of Setup
7.7
49
9.0
66
Ease of Admin
8.3
43
9.1
69
Quality of Support
9.0
73
9.8
260
Has the product been a good partner in doing business?
9.4
44
9.4
67
Product Direction (% positive)
9.5
67
9.5
259
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Preparation
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling and Blending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.8
13
Not enough data
8.3
13
Not enough data
7.6
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.2
12
Not enough data
6.9
12
Not enough data
8.6
12
Not enough data
8.3
13
Not enough data
Reporting
7.4
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
7.7
13
Not enough data
7.1
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Other
7.9
14
Not enough data
7.4
13
Not enough data
6.5
13
Not enough data
8.7
13
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
6.8
14
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
14
Not enough data
7.3
13
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
6.4
15
Not enough data
7.3
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.9
14
Not enough data
6.8
15
Not enough data
Diverse Extraction Points
6.4
15
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
6.9
13
Not enough data
7.0
10
Not enough data
Functionality
8.5
13
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
7.5
12
Not enough data
7.6
12
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.6
38
|
Verified
9.8
205
|
Verified
8.5
43
|
Verified
9.9
215
|
Verified
7.4
34
|
Verified
9.5
201
|
Verified
8.3
40
|
Verified
9.5
204
|
Verified
6.9
16
9.6
69
|
Verified
5.8
12
9.1
56
Campaign Activity
8.4
45
|
Verified
9.7
203
|
Verified
8.2
47
|
Verified
9.8
215
|
Verified
7.6
34
|
Verified
9.2
200
|
Verified
8.9
47
|
Verified
9.8
206
|
Verified
7.3
36
9.3
189
|
Verified
5.4
13
9.6
58
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Improvado and OWOX are categorized as Marketing Analytics
Unique Categories
OWOX is categorized as E-Commerce Analytics, Analytics Platforms, Data Governance, Data Mapping, and Data Preparation
Reviews
Reviewers' Company Size
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Entertainment
2.6%
Other
28.2%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Discussions
Improvado has no discussions with answers
What is OWOX BI used for?
1 Comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
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