Compare Improvado vs Optimove

See this
comparison of Improvado vs. Optimove
based on data from user reviews. Improvado rates 4.5/5 stars with 31 reviews. Optimove rates 4.4/5 stars with 26 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Improvado
Free Trial Unavailable
Optimove
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
Ease of Use
Ease of Use
8.4
8.8
Ease of Setup
Ease of Setup
8.2
8.5
Ease of Admin
Ease of Admin
8.4
9.4
Quality of Support
Quality of Support
9.6
8.9
Ease of Doing Business With
Ease of Doing Business With
9.3
8.8
Product Direction (% positive)
Product Direction (% positive)
10.0
8.0
Meets Requirements
Improvado
8.9
Optimove
9.0
Ease of Use
Improvado
8.4
Optimove
8.8
Ease of Setup
Improvado
8.2
Optimove
8.5
Ease of Admin
Improvado
8.4
Optimove
9.4
Quality of Support
Improvado
9.6
Optimove
8.9
Ease of Doing Business With
Improvado
9.3
Optimove
8.8
Product Direction (% positive)
Improvado
10.0
Optimove
8.0

Features

Operations
Return on Investment (ROI)
Improvado
8.0
Optimove
8.8
Cross-Functional Access
Improvado
8.7
Optimove
9.3
Discovery
Data Collection
Improvado
8.6
Optimove
9.0
Customer Retention
Improvado
7.9
Optimove
9.5
Campaign Activity
Campaign Insights
Improvado
8.7
Optimove
9.0
Reports and Dashboards
Improvado
8.4
Optimove
9.0
Campaign Stickiness
Improvado
8.3
Optimove
9.2
Brand Optimization
Improvado
7.9
Optimove
7.9
Platform
Multichannel Tracking
Improvado
9.5
Optimove
9.2

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.6%
38.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
41.9%
42.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
6.5%
19.2%
Improvado
Small-Business
51.6%
Mid-Market
41.9%
Enterprise
6.5%
Optimove
Small-Business
38.5%
Mid-Market
42.3%
Enterprise
19.2%

Reviewers' Industry

 
Marketing and Advertising
80.6%
Gambling & Casinos
46.2%
 
Higher Education
6.5%
Marketing and Advertising
11.5%
 
Sporting Goods
3.2%
Entertainment
7.7%
 
Medical Practice
3.2%
Accounting
7.7%
 
Market Research
3.2%
Sports
3.8%
 
Other
3.2%
Other
23.1%
Improvado
Marketing and Advertising
80.6%
Higher Education
6.5%
Sporting Goods
3.2%
Medical Practice
3.2%
Market Research
3.2%
Other
3.2%
Optimove
Gambling & Casinos
46.2%
Marketing and Advertising
11.5%
Entertainment
7.7%
Accounting
7.7%
Sports
3.8%
Other
23.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Agency in Marketing and Advertising

Its ease of use, the shareable link that you can provide your clients with to the data dashboard, and the multiple platforms that you are able to link to Improvado.

Henk W.
Administrator

There is soo much that I 'like the best', there are so many neat features that makes my and my departments life much easier. The journey builder is one of the easiest methods to create a campaign flow, and truly is what you expect from it. The analytics...

Most Helpful Critical Review
Most Helpful Critical Review
JP S.
Administrator

Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.

 
Improvado
Most Helpful Favorable Review
Agency in Marketing and Advertising

Its ease of use, the shareable link that you can provide your clients with to the data dashboard, and the multiple platforms that you are able to link to Improvado.

Optimove
Most Helpful Favorable Review
Henk W.
Administrator

There is soo much that I 'like the best', there are so many neat features that makes my and my departments life much easier. The journey builder is one of the easiest methods to create a campaign flow, and truly is what you expect from it. The analytics...

Most Helpful Critical Review
JP S.
Administrator

Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.

Screenshots

 
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Videos

 

5 Minute Demo - Improvado

Watch our 4-min product tour video to see Optimove in action and learn about what makes it unique!

Improvado

5 Minute Demo - Improvado

Optimove

Watch our 4-min product tour video to see Optimove in action and learn about what makes it unique!

Ask Improvado a QuestionContact ImprovadoAsk Optimove a QuestionContact Optimove