Compare Improvado and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (47.4% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
No pricing available
Improvado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansLooker
Star Rating
(1,617)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly highlighting its intuitive interface and design. Users appreciate the ability to quickly build interactive dashboards with real-time data, making it easier to visualize key performance indicators.
- Users say that Improvado shines in its data extraction capabilities, with many praising the ease of setting up new data connections. Reviewers noted that the onboarding process was straightforward, allowing teams to quickly integrate various data sources without hassle.
- According to verified reviews, Looker has a significant edge in overall satisfaction, reflected in its higher G2 Scores. Users frequently mention the flexibility and customization options available, which enhance their analytics capabilities across multiple integrations.
- Reviewers mention that while Improvado offers strong customer support, Looker users have reported a more comprehensive experience with its analytics features. For instance, Looker’s ability to provide detailed engagement metrics and custom reports is frequently highlighted as a major advantage.
- G2 reviewers indicate that Looker’s implementation process is generally smoother compared to Improvado, with users appreciating the intuitive onboarding wizard that simplifies setup. This has led to quicker adoption and less downtime for teams using Looker.
- Users report that while both platforms have their strengths, Looker’s advanced reporting features, such as real-time and retroactive reporting, provide a more robust analytics experience. In contrast, Improvado is noted for its efficiency in data management but may lack some of the depth in analytics that Looker offers.
Pricing
Entry-Level Pricing
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Looker
No pricing availableFree Trial
Improvado
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.5
73
8.7
1,108
Ease of Use
8.1
73
8.3
1,113
Ease of Setup
7.7
49
8.2
591
Ease of Admin
8.3
43
8.3
431
Quality of Support
9.0
73
8.6
946
Has the product been a good partner in doing business?
9.4
44
8.9
409
Product Direction (% positive)
9.5
67
8.7
1,039
Features by Category
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
664
|
Verified
Self Service
Not enough data
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
611
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
512
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
664
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Generative AI
Not enough data
7.0
100
Not enough data
7.1
100
Visualization
Not enough data
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Data Updates
Not enough data
8.1
107
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
664
|
Verified
Data Preparation
Not enough data
8.3
289
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
311
|
Verified
Not enough data
8.7
331
|
Verified
Not enough data
8.4
310
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Self Service
Not enough data
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
611
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
38
Not enough data
8.2
38
Not enough data
7.6
34
Not enough data
8.3
46
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
512
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.6
47
Not enough data
7.9
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
40
Not enough data
7.1
34
Not enough data
7.3
35
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
664
|
Verified
Self Service
Not enough data
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
611
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
7.8
13
8.8
237
8.3
13
8.7
237
7.6
12
8.4
223
7.8
12
8.3
225
7.9
12
8.4
214
7.2
12
8.3
224
6.9
12
8.4
218
8.6
12
8.5
229
8.3
13
8.3
222
Reporting
7.4
14
8.4
241
7.7
14
Feature Not Available
7.9
14
8.6
241
7.7
13
8.5
244
7.1
13
8.1
198
8.2
13
8.4
204
8.3
14
9.0
253
Other
7.9
14
8.7
225
7.4
13
8.6
208
6.5
13
8.4
200
8.7
13
8.7
214
7.9
14
8.7
206
7.2
13
8.2
178
6.8
14
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
8.3
14
8.4
217
7.3
13
8.3
193
8.2
14
8.5
245
8.0
14
8.6
239
Functionality
6.4
15
Not enough data
7.3
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.9
14
Not enough data
6.8
15
Not enough data
Diverse Extraction Points
6.4
15
Not enough data
Management
6.9
13
Not enough data
7.0
10
Not enough data
Functionality
8.5
13
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
7.5
12
Not enough data
7.6
12
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Predictive Analytics
Not enough data
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
7.6
38
|
Verified
8.6
221
|
Verified
8.5
43
|
Verified
8.7
240
|
Verified
7.4
34
|
Verified
8.5
227
|
Verified
8.3
40
|
Verified
8.9
244
|
Verified
6.9
16
8.3
129
5.8
12
Feature Not Available
Campaign Activity
8.4
45
|
Verified
8.6
230
|
Verified
8.2
47
|
Verified
8.8
260
|
Verified
7.6
34
|
Verified
8.5
212
|
Verified
8.9
47
|
Verified
8.5
213
|
Verified
7.3
36
8.4
199
|
Verified
5.4
13
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Categories
Categories
Shared Categories
Improvado and Looker are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Improvado is categorized as Data Extraction and ETL Tools
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Entertainment
2.6%
Other
28.2%
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.5%
Discussions
Improvado has no discussions with answers
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
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