# Imperva Data Privacy vs Informatica Persistent Data Masking Comparison | | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | | **Total Reviews** | 10 | 17 | | **Largest Market Segment** | Enterprise (50.0% of reviews) | Enterprise (58.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Meets Requirements** | 8.7 (10 reviews) | 8.9 (6 reviews) | | **Ease of Use** | 6.8 (10 reviews) | 8.6 (6 reviews) | | **Ease of Setup** | 7.2 (6 reviews) | Not enough data | | **Ease of Admin** | 8.1 (6 reviews) | Not enough data | | **Quality of Support** | 7.6 (9 reviews) | 8.7 (5 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (5 reviews) | Not enough data | | **Product Direction (% positive)** | 8.7 (9 reviews) | 7.7 (5 reviews) | --- ## Pricing ### Imperva Data Privacy #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Informatica Persistent Data Masking #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Data Masking | Product | Score | Reviews | |---|---|---| | **Imperva Data Privacy** | 8.8/10 | 5 | | **Informatica Persistent Data Masking** | N/A | N/A | #### Data Masking | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Sensitive Fields** | 9.0 (5 reviews) | Not enough data | | **Dynamic Masking** | 9.0 (5 reviews) | Not enough data | | **Static Masking** | 8.3 (5 reviews) | Not enough data | | **Consistent Masking** | Not enough data | Not enough data | | **Random Masking** | Not enough data | Not enough data | ### Data Privacy Management | Product | Score | Reviews | |---|---|---| | **Imperva Data Privacy** | N/A | N/A | | **Informatica Persistent Data Masking** | N/A | N/A | #### Functionality | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Data Subject Access Requests** | Not enough data | Not enough data | | **Identity Verification** | Not enough data | Not enough data | | **Privacy Impact Assessments** | Not enough data | Not enough data | | **Data Mapping - survey-based** | Not enough data | Not enough data | | **Data Mapping - automated** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Data Classification** | Not enough data | Not enough data | | **De-identification/pseudonymization** | Not enough data | Not enough data | | **Breach notification** | Not enough data | Not enough data | | **Consent management** | Not enough data | Not enough data | | **Website tracking scanning** | Not enough data | Not enough data | | **Data access governance** | Not enough data | Not enough data | ### Data De-Identification | Product | Score | Reviews | |---|---|---| | **Imperva Data Privacy** | N/A | N/A | | **Informatica Persistent Data Masking** | N/A | N/A | #### Compliance | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **GDPR compliant** | Not enough data | Not enough data | | **CCPA compliant** | Not enough data | Not enough data | #### Functionality | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Static pseudonymization** | Not enough data | Not enough data | | **Dynamic pseudonymization** | Not enough data | Not enough data | | **Batch de-identification** | Not enough data | Not enough data | #### Connectivity | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Mobile SDK** | Not enough data | Not enough data | | **Web services APIs** | Not enough data | Not enough data | ### Data Security | Product | Score | Reviews | |---|---|---| | **Imperva Data Privacy** | N/A | N/A | | **Informatica Persistent Data Masking** | N/A | N/A | #### Compliance | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Access Management** | Not enough data | Not enough data | | **At-Risk Analysis** | Not enough data | Not enough data | | **DLP Configuration** | Not enough data | Not enough data | | **Sensitive Data Compliance** | Not enough data | Not enough data | #### Administration | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Database Management** | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | | **Backup** | Not enough data | Not enough data | | **API / integrations** | Not enough data | Not enough data | #### Security | Feature | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Multi-Factor Authentication** | Not enough data | Not enough data | | **Data Transport** | Not enough data | Not enough data | | **Data Types** | Not enough data | Not enough data | | **Security Tools** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Data De-Identification Tools](https://www.g2.com/categories/data-de-identification), [Data Masking Software](https://www.g2.com/categories/data-masking) **Unique to Imperva Data Privacy (1):** [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management) --- ## Reviewer Demographics ### By Company Size | Segment | Imperva Data Privacy | Informatica Persistent Data Masking | |---|---|---| | **Small-Business** | 20.0% | 11.8% | | **Mid-Market** | 30.0% | 29.4% | | **Enterprise** | 50.0% | 58.8% | ### By Industry #### Imperva Data Privacy - **Information Technology and Services:** 30.0% - **Financial Services:** 20.0% - **Staffing and Recruiting:** 10.0% - **Sporting Goods:** 10.0% - **Retail:** 10.0% - **Consumer Services:** 10.0% - **Banking:** 10.0% #### Informatica Persistent Data Masking - **Banking:** 23.5% - **Information Technology and Services:** 17.6% - **Information Services:** 11.8% - **Hospital & Health Care:** 11.8% - **Computer Software:** 11.8% - **Marketing and Advertising:** 5.9% - **Financial Services:** 5.9% - **Consumer Goods:** 5.9% - **Airlines/Aviation:** 5.9% --- ## Alternatives ### Alternatives to Imperva Data Privacy - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4000 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (314 reviews) - [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) — 4.7/5 stars (206 reviews) - [Didomi](https://www.g2.com/products/didomi/reviews) — 4.5/5 stars (166 reviews) - [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (171 reviews) - [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) — 4.3/5 stars (154 reviews) - [Ketch](https://www.g2.com/products/ketch/reviews) — 4.6/5 stars (144 reviews) - [Risk Ledger](https://www.g2.com/products/risk-ledger/reviews) — 4.4/5 stars (126 reviews) ### Alternatives to Informatica Persistent Data Masking - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4000 reviews) - [Satori Data Security Platform](https://www.g2.com/products/satori-data-security-platform/reviews) — 4.7/5 stars (88 reviews) - [Privacy1](https://www.g2.com/products/privacy1/reviews) — 4.4/5 stars (91 reviews) - [Oracle Data Safe](https://www.g2.com/products/oracle-data-safe/reviews) — 4.3/5 stars (62 reviews) - [IBM InfoSphere Optim Data Privacy](https://www.g2.com/products/ibm-infosphere-optim-data-privacy/reviews) — 4.6/5 stars (48 reviews) - [Clonetab](https://www.g2.com/products/clonetab/reviews) — 4.4/5 stars (48 reviews) - [VGS Platform](https://www.g2.com/products/very-good-security-vgs-platform/reviews) — 4.7/5 stars (47 reviews) - [K2View](https://www.g2.com/products/k2view/reviews) — 4.6/5 stars (46 reviews) - [Tonic.ai](https://www.g2.com/products/tonic-ai/reviews) — 4.2/5 stars (38 reviews) - [Tumult Analytics](https://www.g2.com/products/tumult-analytics/reviews) — 4.4/5 stars (38 reviews) --- ## Top Discussions ### Imperva Data Privacy No discussions available for this product. ### Informatica Persistent Data Masking No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/imperva-data-privacy-vs-informatica-persistent-data-masking)