# Impel, Matador vs CDK CRM Comparison | | Impel | Matador | CDK CRM | |---|---|---|---| | **Star Rating** | 4.1 out of 5 | 4.8 out of 5 | 4.4 out of 5 | | **Total Reviews** | 15 | 47 | 77 | | **Largest Market Segment** | Mid-Market (71.4% of reviews) | Small-Business (60.0% of reviews) | Mid-Market (56.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Impel | Matador | CDK CRM | |---|---|---|---| | **Meets Requirements** | 7.8 (10 reviews) | 9.9 (23 reviews) | 8.7 (61 reviews) | | **Ease of Use** | 8.2 (10 reviews) | 9.9 (23 reviews) | 8.6 (62 reviews) | | **Ease of Setup** | 7.9 (8 reviews) | 10.0 (13 reviews) | 8.9 (33 reviews) | | **Ease of Admin** | 9.7 (6 reviews) | 9.8 (11 reviews) | 8.7 (31 reviews) | | **Quality of Support** | 6.8 (10 reviews) | 10.0 (23 reviews) | 7.9 (59 reviews) | | **Has the product been a good partner in doing business?** | 8.3 (6 reviews) | 10.0 (11 reviews) | 8.8 (31 reviews) | | **Product Direction (% positive)** | 6.5 (10 reviews) | 10.0 (19 reviews) | 7.7 (57 reviews) | --- ## Pricing ### Impel #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Matador #### Entry-Level Pricing No pricing available #### Free Trial No information available ### CDK CRM #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Automotive Marketing | Product | Score | Reviews | |---|---|---| | **Impel** | 8.4/10 | 6 | | **Matador** | 9.5/10 | 13 | | **CDK CRM** | 8.3/10 | 7 | #### Platform Basics | Feature | Impel | Matador | CDK CRM | |---|---|---|---| | **Reporting** | Not enough data | 9.8 (8 reviews) | 8.8 (7 reviews) | | **Interoperability** | Not enough data | 9.6 (9 reviews) | 8.3 (6 reviews) | | **Performance** | 8.7 (5 reviews) | 9.7 (10 reviews) | 9.4 (6 reviews) | #### Platform Data | Feature | Impel | Matador | CDK CRM | |---|---|---|---| | **Dashboard** | 7.5 (6 reviews) | 9.4 (12 reviews) | 8.3 (6 reviews) | | **Alerts and Notifications** | Feature Not Available | 9.6 (13 reviews) | 8.3 (5 reviews) | #### Platform Additional Functionality | Feature | Impel | Matador | CDK CRM | |---|---|---|---| | **Cloud** | Not enough data | 9.8 (8 reviews) | Not enough data | | **Mobility** | 8.7 (5 reviews) | 9.3 (10 reviews) | Not enough data | | **Messaging** | Feature Not Available | 9.6 (13 reviews) | Not enough data | #### Platform Content | Feature | Impel | Matador | CDK CRM | |---|---|---|---| | **Automation** | 8.7 (5 reviews) | 8.8 (12 reviews) | 6.7 (5 reviews) | #### Agentic AI - Automotive Marketing | Feature | Impel | Matador | CDK CRM | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | Impel | Matador | CDK CRM | |---|---|---|---| | **Small-Business** | 21.4% | 60.0% | 25.4% | | **Mid-Market** | 71.4% | 32.5% | 56.3% | | **Enterprise** | 7.1% | 7.5% | 18.3% | ### By Industry #### Impel - **Automotive:** 100.0% #### Matador - **Automotive:** 82.1% - **Marketing and Advertising:** 7.7% - **Wholesale:** 2.6% - **Transportation/Trucking/Railroad:** 2.6% - **Real Estate:** 2.6% - **Events Services:** 2.6% #### CDK CRM - **Automotive:** 87.3% - **Retail:** 4.2% - **Consumer Services:** 2.8% - **Wholesale:** 1.4% - **Marketing and Advertising:** 1.4% - **Human Resources:** 1.4% - **Graphic Design:** 1.4% --- ## Alternatives ### Alternatives to Impel - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [Dealer Car Search](https://www.g2.com/products/dealer-car-search/reviews) — 4.7/5 stars (12 reviews) - [DealerSocket](https://www.g2.com/products/dealersocket/reviews) — 3.8/5 stars (66 reviews) - [Gubagoo](https://www.g2.com/products/gubagoo/reviews) — 4.3/5 stars (13 reviews) - [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews) - [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews) - [Spyne](https://www.g2.com/products/spyne/reviews) — 4.6/5 stars (32 reviews) - [Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews) — 4.8/5 stars (34 reviews) ### Alternatives to Matador - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews) - [DealerSocket](https://www.g2.com/products/dealersocket/reviews) — 3.8/5 stars (66 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews) - [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews) - [Fullpath](https://www.g2.com/products/fullpath/reviews) — 5.0/5 stars (3 reviews) - [Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews) — 4.8/5 stars (34 reviews) - [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews) — 4.5/5 stars (11 reviews) - [Spyne](https://www.g2.com/products/spyne/reviews) — 4.6/5 stars (32 reviews) ### Alternatives to CDK CRM - [DealerSocket](https://www.g2.com/products/dealersocket/reviews) — 3.8/5 stars (66 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews) - [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews) - [Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews) — 4.8/5 stars (34 reviews) - [Steer](https://www.g2.com/products/steer-by-mechanic-advisor-steer/reviews) — 4.4/5 stars (18 reviews) - [Spyne](https://www.g2.com/products/spyne/reviews) — 4.6/5 stars (32 reviews) - [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews) — 4.5/5 stars (11 reviews) --- ## Top Discussions ### Impel No discussions available for this product. ### Matador No discussions available for this product. ### CDK CRM No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/impel-vs-matador-vs-cdk-crm)