Compare Impact vs Moat Analytics

See this
comparison of Impact vs. Moat Analytics
based on data from user reviews. Impact rates 4.3/5 stars with 159 reviews. Moat Analytics rates 4.6/5 stars with 28 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Impact
Free Trial Unavailable
Moat Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.8
9.1
Ease of Use
Ease of Use
8.0
9.3
Ease of Setup
Ease of Setup
7.6
Not enough data available
Ease of Admin
Ease of Admin
8.3
Not enough data available
Quality of Support
Quality of Support
8.7
9.4
Ease of Doing Business With
Ease of Doing Business With
9.0
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
8.7
9.2
Meets Requirements
Impact
8.8
Moat Analytics
9.1
Ease of Use
Impact
8.0
Moat Analytics
9.3
Ease of Setup
Impact
7.6
Moat Analytics
Not enough data available
Ease of Admin
Impact
8.3
Moat Analytics
Not enough data available
Quality of Support
Impact
8.7
Moat Analytics
9.4
Ease of Doing Business With
Impact
9.0
Moat Analytics
Not enough data available
Product Direction (% positive)
Impact
8.7
Moat Analytics
9.2

Features

Operations
Return on Investment (ROI)
Impact
8.5
Moat Analytics
9.3
Cross-Functional Access
Impact
8.0
Moat Analytics
9.7
Discovery
Data Collection
Impact
9.1
Moat Analytics
9.7
Customer Retention
Impact
7.8
Moat Analytics
9.6
Campaign Activity
Campaign Insights
Impact
8.9
Moat Analytics
9.7
Reports and Dashboards
Impact
8.9
Moat Analytics
9.8
Campaign Stickiness
Impact
8.3
Moat Analytics
9.4
Brand Optimization
Impact
8.6
Moat Analytics
9.4
Platform
Multichannel Tracking
Impact
8.5
Moat Analytics
9.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
34.2%
35.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
55.7%
39.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
10.1%
25.0%
Impact
Small-Business
34.2%
Mid-Market
55.7%
Enterprise
10.1%
Moat Analytics
Small-Business
35.7%
Mid-Market
39.3%
Enterprise
25.0%

Reviewers' Industry

 
Marketing and Advertising
32.9%
Marketing and Advertising
53.6%
 
Retail
11.4%
Supermarkets
17.9%
 
Consumer Goods
7.6%
Retail
10.7%
 
Financial Services
5.7%
Wholesale
3.6%
 
Internet
5.1%
Online Media
3.6%
 
Other
37.3%
Other
10.7%
Impact
Marketing and Advertising
32.9%
Retail
11.4%
Consumer Goods
7.6%
Financial Services
5.7%
Internet
5.1%
Other
37.3%
Moat Analytics
Marketing and Advertising
53.6%
Supermarkets
17.9%
Retail
10.7%
Wholesale
3.6%
Online Media
3.6%
Other
10.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G
Agency

I like how granular you can get with the reporting functionality. SKU level reporting is huge for me because it maximizes accuracy. I also like how customizable the Insertion Order terms can be, particularly with locking dates. Having a uniform locking...

Maddie C.
User in Marketing and Advertising

I am able to find out in an instant if an advertiser is doing digital advertising, specifically what products they are using most!

Most Helpful Critical Review
Most Helpful Critical Review
GE
Administrator in Events Services

The pricing is pretty high for a product that is basically a glorified js tracker with some automated ACH payments. We hoped and were told during the sales cycle that the marketplace would have plenty of partners that would be a great fit for us....

Haylie R.
User in Marketing and Advertising

Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up.

 
Impact
Most Helpful Favorable Review
G
Agency

I like how granular you can get with the reporting functionality. SKU level reporting is huge for me because it maximizes accuracy. I also like how customizable the Insertion Order terms can be, particularly with locking dates. Having a uniform locking...

Most Helpful Critical Review
GE
Administrator in Events Services

The pricing is pretty high for a product that is basically a glorified js tracker with some automated ACH payments. We hoped and were told during the sales cycle that the marketplace would have plenty of partners that would be a great fit for us....

Moat Analytics
Most Helpful Favorable Review
Maddie C.
User in Marketing and Advertising

I am able to find out in an instant if an advertiser is doing digital advertising, specifically what products they are using most!

Most Helpful Critical Review
Haylie R.
User in Marketing and Advertising

Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up.

Screenshots

 
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No screenshots provided
Moat Analytics
No screenshots provided
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