# DNN platform vs Umbraco Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Umbraco excels in user experience, particularly for content management. Users appreciate its AI-powered features that simplify the creation and management of website content, making it a favorite among marketing professionals.
- **Users say** that DNN platform offers robust security and flexibility, allowing for the development of complete modular systems. This makes it a strong choice for enterprises looking for a secure and customizable solution, as highlighted by users who value its ability to integrate third-party modules.
- **Reviewers mention** that Umbraco's implementation process is notably quick and intuitive, with many users praising the ease of setting up and managing their websites. This is a significant advantage for small businesses that need to get online quickly without extensive technical knowledge.
- **According to verified reviews** , DNN platform shines in its extensive feature set out of the box, which users find powerful for various applications. However, some users feel that it may require more technical expertise to fully leverage its capabilities compared to Umbraco.
- **G2 reviewers highlight** that Umbraco's support quality is generally well-received, with users noting helpful assistance when needed. In contrast, DNN platform users have expressed some concerns about support responsiveness, which can be a critical factor for businesses relying on timely help.
- **Users report** that while DNN platform has strong capabilities in areas like content scheduling and asset management, Umbraco's overall satisfaction ratings are higher, indicating a more favorable experience for users in day-to-day operations.



| | DNN platform | Umbraco | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 28 | 1,008 | 
| **Largest Market Segment** | Small-Business (56.5% of reviews) | Small-Business (52.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $0.00 Per Month | 

---
## Top Pros & Cons

### DNN platform

**Not enough data**

### Umbraco

Pros:
- Ease of Use (104 reviews)
- Content Management (65 reviews)

Cons:
- Learning Curve (25 reviews)
- Limited Features (22 reviews)

---
## Ratings Comparison
| Rating | DNN platform | Umbraco | 
|---|---|---|
  | **Meets Requirements** | 8.2 (17 reviews) | 8.6 (803 reviews) | 
  | **Ease of Use** | 8.4 (17 reviews) | 8.8 (815 reviews) | 
  | **Ease of Setup** | 8.0 (15 reviews) | 8.6 (676 reviews) | 
  | **Ease of Admin** | 7.9 (15 reviews) | 8.9 (608 reviews) | 
  | **Quality of Support** | 7.6 (12 reviews) | 8.2 (681 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (12 reviews) | 8.8 (523 reviews) | 
  | **Product Direction (% positive)** | 7.1 (16 reviews) | 8.8 (758 reviews) | 

---
## Pricing

### DNN platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Umbraco

#### Entry-Level Pricing

Plan: Umbraco CMS

Price: Starting at $0.00 Per Month

Description: This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.

Key Features:
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants

[Browse all 3 editions](https://www.g2.com/products/umbraco/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **DNN platform** | 9.0/10 | 17 |
| **Umbraco** | 8.0/10 | 685 |

#### Content

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Content Authoring** | 8.6 (14 reviews) ✓ Verified | 8.9 (618 reviews) ✓ Verified | 
| **Rich Text Editor** | 9.4 (13 reviews) ✓ Verified | 8.4 (608 reviews) ✓ Verified | 
| **Versioning** | 8.9 (14 reviews) ✓ Verified | 7.9 (578 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 8.9 (11 reviews) ✓ Verified | 7.7 (567 reviews) | 
| **Approval Process** | 8.5 (13 reviews) ✓ Verified | 7.7 (469 reviews) | 
| **Content Scheduling** | 8.5 (13 reviews) ✓ Verified | 8.1 (545 reviews) ✓ Verified | 
| **Asset Management** | 9.0 (12 reviews) ✓ Verified | 8.0 (576 reviews) ✓ Verified | 
| **Internal Search** | 9.1 (13 reviews) ✓ Verified | 7.6 (574 reviews) ✓ Verified | 
| **Content Repository** | 9.2 (13 reviews) ✓ Verified | 8.3 (569 reviews) ✓ Verified | 

#### Design

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 8.2 (11 reviews) | 6.8 (499 reviews) ✓ Verified | 
| **Mobile** | 8.6 (12 reviews) | 7.4 (515 reviews) ✓ Verified | 
| **Branding/Themes** | 8.9 (12 reviews) ✓ Verified | 7.5 (508 reviews) ✓ Verified | 
| **Customization** | 9.6 (13 reviews) ✓ Verified | 8.7 (577 reviews) ✓ Verified | 

#### Platform

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **User Community** | 8.6 (12 reviews) | 8.5 (563 reviews) | 
| **SEO** | 8.7 (13 reviews) ✓ Verified | 8.3 (540 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 9.5 (13 reviews) ✓ Verified | 8.5 (554 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.5 (14 reviews) ✓ Verified | 8.6 (578 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.5 (13 reviews) | 8.3 (516 reviews) ✓ Verified | 
| **Internationalization** | 9.3 (12 reviews) ✓ Verified | 8.3 (512 reviews) ✓ Verified | 
| **Dashboards and Reports** | 8.6 (11 reviews) ✓ Verified | 7.6 (506 reviews) | 
| **API / Integrations** | 9.5 (13 reviews) ✓ Verified | 8.2 (535 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.1 (68 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (62 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **DNN platform** | N/A | N/A |
| **Umbraco** | 7.8/10 | 42 |

#### Analytics

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Web Analytics** | Not enough data | 7.9 (32 reviews) | 
| **Campaign Tracking** | Not enough data | 7.4 (31 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (29 reviews) | 
| **Reports & Dashboards** | Not enough data | 7.6 (32 reviews) | 
| **Personalization** | Not enough data | 7.8 (33 reviews) | 
| **Marketing Automation** | Not enough data | 7.5 (29 reviews) | 

#### Content Management

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.9 (33 reviews) | 
| **Asset Management** | Not enough data | 8.4 (34 reviews) | 
| **Portals and Sites** | Not enough data | 9.1 (34 reviews) | 

#### Design & Development

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **No-Code App Development** | Not enough data | 6.9 (33 reviews) | 
| **Low-Code App Development** | Not enough data | 7.2 (30 reviews) | 
| **Self-Service Capabilities** | Not enough data | 7.7 (28 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 9.1 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **DNN platform** | N/A | N/A |
| **Umbraco** | 8.7/10 | 66 |

#### Functionality

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Developer Tools** | Not enough data | 8.9 (57 reviews) | 
| **Automation** | Not enough data | 8.6 (58 reviews) | 
| **Website Staging** | Not enough data | 8.8 (59 reviews) | 

#### Management

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Web Content Dedication** | Not enough data | 8.8 (58 reviews) | 
| **Website Hosting** | Not enough data | 8.8 (56 reviews) | 
| **Role-Based Permissions** | Not enough data | 8.8 (62 reviews) | 

#### Support

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **CMS Variety** | Not enough data | 8.7 (59 reviews) | 
| **Multi-CMS Support** | Not enough data | Feature Not Available | 
| **Compliance** | Not enough data | Feature Not Available | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **DNN platform** | N/A | N/A |
| **Umbraco** | 8.0/10 | 184 |

#### Publishing

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Automated Publishing** | Not enough data | 8.7 (150 reviews) | 
| **Multi-language** | Not enough data | 8.6 (164 reviews) | 
| **AR/VR Capability** | Not enough data | 6.5 (109 reviews) | 

#### Development

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Image Management** | Not enough data | 8.2 (166 reviews) | 
| **Reuseable Content** | Not enough data | 7.9 (154 reviews) | 
| **Unlimited Environments** | Not enough data | 8.5 (145 reviews) | 
| **Form Builder** | Not enough data | 8.1 (152 reviews) | 

#### Analytics

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Personalization** | Not enough data | 7.7 (138 reviews) | 
| **Content Performance** | Not enough data | 8.0 (152 reviews) | 

#### Agentic AI - Headless CMS

| Feature | DNN platform | Umbraco | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.6 (16 reviews) | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)


**Unique to Umbraco (3):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Headless CMS Software](https://www.g2.com/categories/headless-cms)


---
## Reviewer Demographics

### By Company Size

| Segment | DNN platform | Umbraco | 
|---|---|---|
| **Small-Business** | 56.5% | 52.9% | 
| **Mid-Market** | 30.4% | 34.6% | 
| **Enterprise** | 13.0% | 12.5% | 

### By Industry

#### DNN platform

- **Information Technology and Services:** 30.4%
- **Accounting:** 8.7%
- **Retail:** 4.3%
- **Non-Profit Organization Management:** 4.3%
- **Marketing and Advertising:** 4.3%
- **Management Consulting:** 4.3%
- **Leisure, Travel & Tourism:** 4.3%
- **Insurance:** 4.3%
- **Hospital & Health Care:** 4.3%
- **Health, Wellness and Fitness:** 4.3%
- **Other:** 26.1%

#### Umbraco

- **Computer Software:** 17.2%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 9.2%
- **Program Development:** 3.3%
- **Hospital & Health Care:** 2.5%
- **Government Administration:** 2.5%
- **Financial Services:** 2.5%
- **Leisure, Travel & Tourism:** 2.4%
- **Non-Profit Organization Management:** 2.4%
- **Education Management:** 2.2%
- **Other:** 44.6%

---
## Alternatives

### Alternatives to DNN platform

- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (548 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (606 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9531 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Joomla](https://www.g2.com/products/joomla/reviews) — 4.0/5 stars (387 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)

### Alternatives to Umbraco

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (585 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (606 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (548 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) — 4.0/5 stars (197 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (308 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)

---
## Top Discussions

### DNN platform

- Title: [What do you think the future is headed with the product?](https://www.g2.com/discussions/26008-what-do-you-think-the-future-is-headed-with-the-product) — 1 comment, 1 upvote
  > **Top comment:** "Although the title is relevant (where is the product heading) the content is spam. Hopefully, one of the G2 team can delete the discussion."

### Umbraco

- Title: [Can I get some swag?  I haven't seen anybody with Umbraco swag in more than 4 years since working with it!](https://www.g2.com/discussions/26900-can-i-get-some-swag-i-haven-t-seen-anybody-with-umbraco-swag-in-more-than-4-years-since-working-with-it) — 3 comments
  > **Top comment:** "I have not seen Umbraco HQ selling their "swag" outside of the conferences, if you've never been to their annual CodeGarden conference in Denmark, once we..."
- Title: [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) — 2 comments
  > **Top comment:** "Free"
- Title: [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) — 2 comments
  > **Top comment:** "Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way."
- Title: [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) — 2 comments
  > **Top comment:** "No, there are platforms that are MUCH easier to learn in a fraction of the time that allow even a novice to provide a professional looking product. "
- Title: [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) — 1 comment
  > **Top comment:** "Content Management for Websites and Web Applications. Has default content delivery API to easily consume content from external sources."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ignite-enterprise-software-solutions-inc-dnn-platform-vs-umbraco)