# IDX Broker vs Placester Comparison

| | IDX Broker | Placester | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 3.5 out of 5 | 
| **Total Reviews** | 43 | 84 | 
| **Largest Market Segment** | Small-Business (64.3% of reviews) | Small-Business (80.5% of reviews) | 
| **Entry Level Price** | Starting at $55.00 1 Agents Per Month | Starting at $64.00 Per Month | 


---
## Ratings Comparison
| Rating | IDX Broker | Placester | 
|---|---|---|
  | **Meets Requirements** | 7.0 (23 reviews) | 7.3 (52 reviews) | 
  | **Ease of Use** | 5.7 (24 reviews) | 8.2 (54 reviews) | 
  | **Ease of Setup** | 6.0 (15 reviews) | 8.5 (29 reviews) | 
  | **Ease of Admin** | 6.5 (14 reviews) | 8.2 (30 reviews) | 
  | **Quality of Support** | 6.4 (22 reviews) | 7.4 (54 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.8 (14 reviews) | 7.8 (30 reviews) | 
  | **Product Direction (% positive)** | 2.7 (16 reviews) | 5.6 (50 reviews) | 

---
## Pricing

### IDX Broker

#### Entry-Level Pricing

Plan: IDX Broker Lite

Price: Starting at $55.00 1 Agents Per Month

Description: For real estate professionals looking to get started with IDX home search essentials.

Key Features:
- All standard IDX features
- Essential plug & play widgets
- Customizable Map Search

[Browse all 2 editions](https://www.g2.com/products/idx-broker-idx-broker/pricing)

#### Free Trial

No

### Placester

#### Entry-Level Pricing

Plan: STARTER

Price: Starting at $64.00 Per Month

Description: For agents wanting to get started with digital marketing

Key Features:
- Responsive website
- Code-free site editor
- IDX listing display tools

[Browse all 4 editions](https://www.g2.com/products/placester/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Brokerage Management

| Product | Score | Reviews |
|---|---|---|
| **IDX Broker** | N/A | N/A |
| **Placester** | 8.0/10 | 7 |

#### Agent Effectiveness

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Market Intelligence** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | 8.0 (5 reviews) | 
| **Real-Estate Specific RM** | Not enough data | Not enough data | 

#### Operations

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Transaction Management** | Not enough data | Feature Not Available | 
| **Financial Management** | Not enough data | Feature Not Available | 
| **Real Estate Software Integration** | Not enough data | 8.0 (5 reviews) | 
| **Back Office Automation** | Not enough data | Feature Not Available | 
| **Commissions Management** | Not enough data | Feature Not Available | 
| **Compliance Checks** | Not enough data | Feature Not Available | 

#### Agentic AI - Brokerage Management

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **IDX Broker** | N/A | N/A |
| **Placester** | 7.5/10 | 25 |

#### Relationship Management

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Lead Generation** | Not enough data | 6.1 (20 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.0 (17 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 6.4 (13 reviews) ✓ Verified | 

#### Presentation

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Website Builder** | Not enough data | 8.9 (21 reviews) ✓ Verified | 
| **MLS Integration** | Not enough data | 8.8 (22 reviews) ✓ Verified | 
| **SEO Strategization** | Not enough data | 7.1 (21 reviews) ✓ Verified | 
| **IDX Website** | Not enough data | 8.5 (24 reviews) ✓ Verified | 

#### Platform Branding

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Operability** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 

#### Platform Content

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Social Media Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Campaign Building** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 

#### Platform Integrations

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | Not enough data | 
| **Integration with Virtual Tour** | Not enough data | Not enough data | 
| **Integration with Real Estate Activities Management** | Not enough data | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **IDX Broker** | 4.4/10 | 15 |
| **Placester** | 6.6/10 | 22 |

#### Client Management

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Lead Scoring** | 3.9 (6 reviews) | Feature Not Available | 
| **Contact Management** | 4.8 (7 reviews) | 7.0 (11 reviews) | 
| **Lead Generation** | 5.2 (8 reviews) | 6.5 (11 reviews) | 

#### Task Management

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Marketing Automation** | 5.0 (6 reviews) | 7.1 (11 reviews) | 
| **Document Management** | Not enough data | Feature Not Available | 
| **Third-Party Integration** | 5.0 (8 reviews) | 6.1 (9 reviews) | 

#### Platform Features

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Contact & Account Management** | 4.6 (9 reviews) | 6.5 (16 reviews) | 
| **Opportunity & Pipeline Management** | 4.3 (7 reviews) | Feature Not Available | 
| **Task / Activity Management** | 3.0 (5 reviews) | Feature Not Available | 
| **Listing Management** | 5.2 (8 reviews) | Feature Not Available | 
| **Email Marketing** | 3.6 (6 reviews) | 6.6 (15 reviews) | 
| **Transaction Management** | 3.0 (5 reviews) | Feature Not Available | 
| **Lead Management** | 5.0 (8 reviews) | 6.6 (19 reviews) | 
| **CMA Management** | 4.3 (7 reviews) | Feature Not Available | 
| **Forecasting & Reporting** | 3.7 (5 reviews) | Feature Not Available | 
| **Dashboards** | 5.0 (8 reviews) | Feature Not Available | 

#### Agentic AI - Real Estate CRM

| Feature | IDX Broker | Placester | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


**Unique to Placester (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Brokerage Management Software](https://www.g2.com/categories/brokerage-management)


---
## Reviewer Demographics

### By Company Size

| Segment | IDX Broker | Placester | 
|---|---|---|
| **Small-Business** | 64.3% | 80.5% | 
| **Mid-Market** | 16.7% | 12.2% | 
| **Enterprise** | 19.0% | 7.3% | 

### By Industry

#### IDX Broker

- **Real Estate:** 59.5%
- **Marketing and Advertising:** 4.8%
- **Information Technology and Services:** 4.8%
- **Electrical/Electronic Manufacturing:** 4.8%
- **Construction:** 4.8%
- **Commercial Real Estate:** 4.8%
- **Mechanical or Industrial Engineering:** 2.4%
- **Management Consulting:** 2.4%
- **International Trade and Development:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 7.1%

#### Placester

- **Real Estate:** 96.3%
- **Marketing and Advertising:** 2.4%
- **Computer Networking:** 1.2%

---
## Alternatives

### Alternatives to IDX Broker

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (405 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (439 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (397 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Funnel Leasing](https://www.g2.com/products/funnel-leasing/reviews) — 4.3/5 stars (261 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (184 reviews)

### Alternatives to Placester

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (405 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1035 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (439 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (397 reviews)

---
## Top Discussions

### IDX Broker

- Title: [Can you develop the widgets more so my use case is easier to use and customize?](https://www.g2.com/discussions/can-you-develop-the-widgets-more-so-my-use-case-is-easier-to-use-and-customize) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely--making improvements to the features and customizability of our widgets is something that's always on our mind, and we're actually planning on..."
- Title: [How do we set up School seach](https://www.g2.com/discussions/how-do-we-set-up-school-seach) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Whether this is possible depends on the listing data that we receive from the particular MLS on your account. Generally, if the MLS is providing us..."
- Title: [Do you have WP Website Support?](https://www.g2.com/discussions/do-you-have-wp-website-support) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The Technical Support team for our product focuses primarily on providing support for your IDX Broker account and the integration used to add our..."
- Title: [Have had problems displaying New Construction (Status Type) properties on your real estate website?](https://www.g2.com/discussions/have-had-problems-displaying-new-construction-status-type-properties-on-your-real-estate-website) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Reviewing the records on our side, we can see this is an issue that we've been looking into and have resolved in the past for our clients--if you're still..."

### Placester

- Title: [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) — 1 comment
  > **Top comment:** "Real estate website dev & management, as well as implementation of tracking and analytics. They also provide a basic crm with email marketing. Great people..."
- Title: [What is the best way to eliminate faux leads from Placester?  Is there a security setting or filter?](https://www.g2.com/discussions/48947-what-is-the-best-way-to-eliminate-faux-leads-from-placester-is-there-a-security-setting-or-filter) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Patty!
We are trying our best to eliminate spam leads from Placester. All of our customers that have a Placester Codeless website have access to:

- a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/idx-broker-idx-broker-vs-placester)