# IDX Broker vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lofty excels in user-friendliness, with many users appreciating its comprehensive suite of tools for client management, website creation, and social media posting. This makes it a robust choice for agents looking to streamline their workflow.
- **Users say** that IDX Broker's support staff is a standout feature, providing quick and professional assistance. This responsiveness can be crucial for users who encounter issues and need immediate solutions, enhancing their overall experience with the platform.
- **Reviewers mention** that Lofty offers a scalable system that allows agents to select features that best suit their needs. This flexibility is highlighted as a significant advantage, making it easier for users to adapt the software to their specific business requirements.
- **According to verified reviews** , IDX Broker is praised for its lead generation capabilities, particularly through the integration of MLS listings on user websites. This feature helps attract more potential buyers and sellers, which is essential for real estate professionals looking to grow their client base.
- **G2 reviewers highlight** that Lofty has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. Users appreciate the intuitive onboarding process, which helps them get started quickly without a steep learning curve.
- **Users report** that while IDX Broker has customizable designs, it falls short in some usability aspects compared to Lofty. Many users find Lofty's interface more intuitive, which can significantly impact daily operations and overall productivity.



| | IDX Broker | Lofty | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 43 | 402 | 
| **Largest Market Segment** | Small-Business (64.3% of reviews) | Small-Business (84.9% of reviews) | 
| **Entry Level Price** | Starting at $55.00 1 Agents Per Month | Contact Us Per Month | 

---
## Top Pros & Cons

### IDX Broker

**Not enough data**

### Lofty

Pros:
- Ease of Use (20 reviews)
- Features (17 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Customer Support (9 reviews)

---
## Ratings Comparison
| Rating | IDX Broker | Lofty | 
|---|---|---|
  | **Meets Requirements** | 7.0 (23 reviews) | 8.5 (309 reviews) | 
  | **Ease of Use** | 5.7 (24 reviews) | 8.2 (314 reviews) | 
  | **Ease of Setup** | 6.0 (15 reviews) | 7.5 (157 reviews) | 
  | **Ease of Admin** | 6.5 (14 reviews) | 7.9 (118 reviews) | 
  | **Quality of Support** | 6.4 (22 reviews) | 7.2 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.8 (14 reviews) | 8.1 (117 reviews) | 
  | **Product Direction (% positive)** | 2.7 (16 reviews) | 8.1 (298 reviews) | 

---
## Pricing

### IDX Broker

#### Entry-Level Pricing

Plan: IDX Broker Lite

Price: Starting at $55.00 1 Agents Per Month

Description: For real estate professionals looking to get started with IDX home search essentials.

Key Features:
- All standard IDX features
- Essential plug & play widgets
- Customizable Map Search

[Browse all 2 editions](https://www.g2.com/products/idx-broker-idx-broker/pricing)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **IDX Broker** | N/A | N/A |
| **Lofty** | 8.0/10 | 170 |

#### Relationship Management

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Lead Generation** | Not enough data | 7.8 (146 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.9 (146 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Website Builder** | Not enough data | 8.1 (154 reviews) ✓ Verified | 
| **MLS Integration** | Not enough data | 8.5 (168 reviews) | 
| **SEO Strategization** | Not enough data | 7.0 (140 reviews) ✓ Verified | 
| **IDX Website** | Not enough data | 8.5 (157 reviews) ✓ Verified | 

#### Platform Branding

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Operability** | Not enough data | 8.5 (132 reviews) | 
| **Brand Management** | Not enough data | 8.0 (124 reviews) | 

#### Platform Content

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Social Media Management** | Not enough data | 7.6 (109 reviews) | 
| **Communication Management** | Not enough data | 8.2 (125 reviews) | 
| **Website Management** | Not enough data | 8.3 (122 reviews) | 
| **Campaign Building** | Not enough data | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Reporting** | Not enough data | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | Not enough data | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | Not enough data | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **IDX Broker** | 4.4/10 | 15 |
| **Lofty** | 7.4/10 | 283 |

#### Client Management

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Lead Scoring** | 3.9 (6 reviews) | 7.8 (243 reviews) | 
| **Contact Management** | 4.8 (7 reviews) | 8.5 (257 reviews) | 
| **Lead Generation** | 5.2 (8 reviews) | 7.2 (222 reviews) | 

#### Task Management

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Marketing Automation** | 5.0 (6 reviews) | 7.7 (233 reviews) | 
| **Document Management** | Not enough data | 6.9 (206 reviews) | 
| **Third-Party Integration** | 5.0 (8 reviews) | 7.7 (232 reviews) | 

#### Platform Features

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Contact & Account Management** | 4.6 (9 reviews) | 8.4 (256 reviews) | 
| **Opportunity & Pipeline Management** | 4.3 (7 reviews) | 8.5 (262 reviews) | 
| **Task / Activity Management** | 3.0 (5 reviews) | 8.2 (259 reviews) | 
| **Listing Management** | 5.2 (8 reviews) | 7.7 (220 reviews) | 
| **Email Marketing** | 3.6 (6 reviews) | 8.0 (250 reviews) | 
| **Transaction Management** | 3.0 (5 reviews) | 7.2 (211 reviews) | 
| **Lead Management** | 5.0 (8 reviews) | 8.6 (263 reviews) | 
| **CMA Management** | 4.3 (7 reviews) | 7.4 (222 reviews) | 
| **Forecasting & Reporting** | 3.7 (5 reviews) | 7.2 (207 reviews) | 
| **Dashboards** | 5.0 (8 reviews) | 8.1 (251 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | IDX Broker | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | 
| **Decision Making** | Not enough data | 5.9 (11 reviews) | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


**Unique to Lofty (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | IDX Broker | Lofty | 
|---|---|---|
| **Small-Business** | 64.3% | 84.9% | 
| **Mid-Market** | 16.7% | 10.5% | 
| **Enterprise** | 19.0% | 4.6% | 

### By Industry

#### IDX Broker

- **Real Estate:** 59.5%
- **Marketing and Advertising:** 4.8%
- **Information Technology and Services:** 4.8%
- **Electrical/Electronic Manufacturing:** 4.8%
- **Construction:** 4.8%
- **Commercial Real Estate:** 4.8%
- **Mechanical or Industrial Engineering:** 2.4%
- **Management Consulting:** 2.4%
- **International Trade and Development:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 7.1%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to IDX Broker

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (414 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (397 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (177 reviews)
- [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) — 4.3/5 stars (166 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)

---
## Top Discussions

### IDX Broker

- Title: [Can you develop the widgets more so my use case is easier to use and customize?](https://www.g2.com/discussions/can-you-develop-the-widgets-more-so-my-use-case-is-easier-to-use-and-customize) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely--making improvements to the features and customizability of our widgets is something that's always on our mind, and we're actually planning on..."
- Title: [How do we set up School seach](https://www.g2.com/discussions/how-do-we-set-up-school-seach) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Whether this is possible depends on the listing data that we receive from the particular MLS on your account. Generally, if the MLS is providing us..."
- Title: [Do you have WP Website Support?](https://www.g2.com/discussions/do-you-have-wp-website-support) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The Technical Support team for our product focuses primarily on providing support for your IDX Broker account and the integration used to add our..."
- Title: [Have had problems displaying New Construction (Status Type) properties on your real estate website?](https://www.g2.com/discussions/have-had-problems-displaying-new-construction-status-type-properties-on-your-real-estate-website) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Reviewing the records on our side, we can see this is an issue that we've been looking into and have resolved in the past for our clients--if you're still..."

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/idx-broker-idx-broker-vs-lofty-lofty)