# IDMERIT, Shufti vs Trulioo Comparison | | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Star Rating** | 4.9 out of 5 | 4.5 out of 5 | 4.4 out of 5 | | **Total Reviews** | 19 | 56 | 40 | | **Largest Market Segment** | Mid-Market (55.6% of reviews) | Small-Business (76.4% of reviews) | Mid-Market (48.7% of reviews) | | **Entry Level Price** | No pricing available | Free | No pricing available | --- ## Top Pros & Cons ### IDMERIT Pros: - Customer Support (1 reviews) - Ease of Use (1 reviews) ### Shufti Pros: - Ease of Use (9 reviews) - Onboarding (6 reviews) Cons: - Verification Issues (5 reviews) - Inefficient Verification Process (3 reviews) ### Trulioo **Not enough data** --- ## Ratings Comparison | Rating | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Meets Requirements** | 9.9 (17 reviews) | 8.8 (38 reviews) | 8.8 (24 reviews) | | **Ease of Use** | 9.7 (17 reviews) | 9.0 (42 reviews) | 8.8 (24 reviews) | | **Ease of Setup** | 9.7 (17 reviews) | 8.4 (33 reviews) | 8.8 (14 reviews) | | **Ease of Admin** | 9.8 (16 reviews) | 8.4 (15 reviews) | 8.6 (14 reviews) | | **Quality of Support** | 9.9 (17 reviews) | 9.1 (37 reviews) | 9.5 (24 reviews) | | **Has the product been a good partner in doing business?** | 9.9 (16 reviews) | 8.7 (14 reviews) | 8.8 (15 reviews) | | **Product Direction (% positive)** | 10.0 (17 reviews) | 10.0 (29 reviews) | 8.8 (19 reviews) | --- ## Pricing ### IDMERIT #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Shufti #### Entry-Level Pricing Plan: Free Forever Price: Free Description: Get up to 10 free verifications every month to test proprietary technology stack. Key Features: - Facial Biometrics - Document Verification - Fast ID [Browse all 3 editions](https://www.g2.com/products/shufti/pricing) #### Free Trial Yes ### Trulioo #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Address Verification | Product | Score | Reviews | |---|---|---| | **IDMERIT** | N/A | N/A | | **Shufti** | N/A | N/A | | **Trulioo** | N/A | N/A | #### Management | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Scheduled Data Checks** | Not enough data | Feature Not Available | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | #### Functionality | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Address Verification** | Not enough data | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | Not enough data | | **Cleansing** | Not enough data | Not enough data | Not enough data | | **International Verification** | Not enough data | Not enough data | Not enough data | ### Biometric Authentication | Product | Score | Reviews | |---|---|---| | **IDMERIT** | N/A | N/A | | **Shufti** | N/A | N/A | | **Trulioo** | N/A | N/A | #### Integration | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Uses Open Standards** | Not enough data | Not enough data | Not enough data | | **Mobile SDK** | Not enough data | Not enough data | Not enough data | | **Workforce Authentication** | Not enough data | Not enough data | Not enough data | | **Customer Authentication** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Encryption** | Not enough data | Not enough data | Not enough data | | **Audit Trails** | Not enough data | Not enough data | Not enough data | | **Regulatory Compliance** | Not enough data | Not enough data | Not enough data | ### Age Verification | Product | Score | Reviews | |---|---|---| | **IDMERIT** | N/A | N/A | | **Shufti** | N/A | N/A | | **Trulioo** | N/A | N/A | #### Functionalities | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Authentication Methods** | Not enough data | Not enough data | Not enough data | | **Online Age Verification** | Not enough data | Not enough data | Not enough data | | **Age Estimation** | Not enough data | Not enough data | Not enough data | | **Integrations and SDKs** | Not enough data | Not enough data | Not enough data | | **In-person Age Verification** | Not enough data | Feature Not Available | Not enough data | | **Liveness Check** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **AI Image-to-Text** | Not enough data | Not enough data | Not enough data | ### Anti-Money Laundering (AML) | Product | Score | Reviews | |---|---|---| | **IDMERIT** | N/A | N/A | | **Shufti** | N/A | N/A | | **Trulioo** | 8.0/10 | 5 | #### Fraud Detection | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Name Matching** | Not enough data | Not enough data | 7.7 (5 reviews) | | **Watch List** | Not enough data | Not enough data | 8.3 (5 reviews) | | **Scoring** | Not enough data | Not enough data | Not enough data | | **E-filing** | Not enough data | Not enough data | Not enough data | | **Workflows and Alerts** | Not enough data | Feature Not Available | Not enough data | #### Compliance | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Due Dilligence** | Not enough data | Not enough data | Not enough data | | **Regulations and Jurisdictions** | Not enough data | Not enough data | Not enough data | | **Internal Policies** | Not enough data | Not enough data | Not enough data | #### Monitoring | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Models** | Not enough data | Not enough data | Not enough data | | **Simuation** | Not enough data | Not enough data | Not enough data | | **Transaction Monitoring** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | Not enough data | | **QA** | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Compliance Reports** | Not enough data | Not enough data | Not enough data | | **Suspicious Activity** | Not enough data | Not enough data | Not enough data | | **Real-Time Dashboards** | Not enough data | Not enough data | Not enough data | #### Generative AI - Anti Money Laundering | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Risk Scoring** | Not enough data | Not enough data | Not enough data | | **Pattern Recognition** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Anti Money Laundering | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Identity Verification | Product | Score | Reviews | |---|---|---| | **IDMERIT** | N/A | N/A | | **Shufti** | 9.3/10 | 32 | | **Trulioo** | N/A | N/A | #### Identity Verification Functions - Identity Verification | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Multi-Method Verification** | Not enough data | Not enough data | Not enough data | | **AI Document Check** | Not enough data | 9.0 (5 reviews) | Not enough data | | **Biometric Face Match** | Not enough data | Not enough data | Not enough data | | **Integration Options** | Not enough data | 8.9 (14 reviews) | Not enough data | | **Workflow Orchestration** | Not enough data | 9.6 (8 reviews) | Not enough data | #### Risk & Fraud Prevention - Identity Verification | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Liveness Detection** | Not enough data | Not enough data | Not enough data | | **AI Risk Scoring** | Not enough data | Not enough data | Not enough data | | **Document Forensics** | Not enough data | Not enough data | Not enough data | #### Compliance & Governance - Identity Verification | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Standards Compliance** | Not enough data | Not enough data | Not enough data | | **AML/PEP Screening** | Not enough data | 9.3 (14 reviews) | Not enough data | | **Global Coverage** | Not enough data | 9.9 (12 reviews) | Not enough data | ### E-commerce Fraud Protection | Product | Score | Reviews | |---|---|---| | **IDMERIT** | N/A | N/A | | **Shufti** | N/A | N/A | | **Trulioo** | N/A | N/A | #### Intelligence | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Transaction Scoring** | Not enough data | Feature Not Available | Not enough data | | **Risk Assessment** | 10.0 (5 reviews) | Not enough data | Not enough data | | **Intelligence Reporting** | Not enough data | Not enough data | Not enough data | | **ID Analytics** | Not enough data | Not enough data | Not enough data | #### Detection | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Fraud Detection** | 10.0 (5 reviews) | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Real-Time Monitoring** | 10.0 (5 reviews) | Not enough data | Not enough data | #### Response | Feature | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Device Tracking** | Not enough data | Not enough data | Not enough data | | **Fraud Markers** | Not enough data | Not enough data | Not enough data | | **Blacklisting** | Not enough data | Not enough data | Not enough data | | **Bot Mitigation** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Identity Verification Software](https://www.g2.com/categories/identity-verification), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection), [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) **Unique to IDMERIT (2):** [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Age Verification Software](https://www.g2.com/categories/age-verification) **Unique to Shufti (3):** [Address Verification Tools](https://www.g2.com/categories/address-verification), [Age Verification Software](https://www.g2.com/categories/age-verification), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication) --- ## Reviewer Demographics ### By Company Size | Segment | IDMERIT | Shufti | Trulioo | |---|---|---|---| | **Small-Business** | 44.4% | 76.4% | 38.5% | | **Mid-Market** | 55.6% | 21.8% | 48.7% | | **Enterprise** | 0% | 1.8% | 12.8% | ### By Industry #### IDMERIT - **Information Technology and Services:** 50.0% - **Publishing:** 16.7% - **Financial Services:** 11.1% - **Manufacturing:** 5.6% - **Consulting:** 5.6% - **Marketing and Advertising:** 5.6% - **Education Management:** 5.6% #### Shufti - **Financial Services:** 47.8% - **Information Technology and Services:** 13.0% - **Capital Markets:** 4.3% - **Consumer Services:** 4.3% - **Gambling & Casinos:** 4.3% - **Accounting:** 2.2% - **Computer Software:** 2.2% - **Food & Beverages:** 2.2% - **Investment Management:** 2.2% - **Legal Services:** 2.2% - **Other:** 15.2% #### Trulioo - **Financial Services:** 69.2% - **Information Technology and Services:** 5.1% - **Gambling & Casinos:** 5.1% - **Investment Management:** 2.6% - **Food & Beverages:** 2.6% - **Consumer Services:** 2.6% - **Consumer Goods:** 2.6% - **Computer Software:** 2.6% - **Commercial Real Estate:** 2.6% - **Banking:** 2.6% - **Other:** 2.6% --- ## Alternatives ### Alternatives to IDMERIT - [SEON](https://www.g2.com/products/seon/reviews) — 4.6/5 stars (380 reviews) - [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews) - [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1795 reviews) - [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1196 reviews) - [NordPass Business](https://www.g2.com/products/nordpass-business/reviews) — 4.5/5 stars (642 reviews) - [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (515 reviews) - [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (381 reviews) - [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews) ### Alternatives to Shufti - [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) — 4.4/5 stars (111 reviews) - [Sumsub](https://www.g2.com/products/sumsub/reviews) — 4.6/5 stars (112 reviews) - [Jumio](https://www.g2.com/products/jumio/reviews) — 4.0/5 stars (22 reviews) - [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews) - [SEON](https://www.g2.com/products/seon/reviews) — 4.6/5 stars (380 reviews) - [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews) - [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews) - [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1795 reviews) - [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1196 reviews) ### Alternatives to Trulioo - [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) — 4.4/5 stars (111 reviews) - [Sumsub](https://www.g2.com/products/sumsub/reviews) — 4.6/5 stars (112 reviews) - [Veriff](https://www.g2.com/products/veriff/reviews) — 4.4/5 stars (60 reviews) - [Persona](https://www.g2.com/products/persona-persona/reviews) — 4.3/5 stars (44 reviews) - [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews) - [Jumio](https://www.g2.com/products/jumio/reviews) — 4.0/5 stars (22 reviews) - [iDenfy](https://www.g2.com/products/idenfy/reviews) — 4.9/5 stars (218 reviews) - [ID.me](https://www.g2.com/products/id-me/reviews) — 4.5/5 stars (57 reviews) - [SEON](https://www.g2.com/products/seon/reviews) — 4.6/5 stars (380 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews) --- ## Top Discussions ### IDMERIT - Title: [What is IDMERIT used for?](https://www.g2.com/discussions/what-is-idmerit-used-for) — 1 comment *(includes official response)* > **Top comment:** "IDMERIT offers identity verification and fraud prevention solutions globally, ensuring compliance with KYC and AML regulations. Their services include risk..." ### Shufti - Title: [Why do I have to answer so many questions when I may not use your services after today?](https://www.g2.com/discussions/48501-why-do-i-have-to-answer-so-many-questions-when-i-may-not-use-your-services-after-today) — 1 comment, 1 upvote > **Top comment:** "I am a "victim" and rarely have to use such software." ### Trulioo No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/idmerit-vs-shufti-vs-trulioo)