# Iconosquare, Sendible vs Oktopost Comparison

| | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 135 | 904 | 185 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (79.7% of reviews) | Mid-Market (52.1% of reviews) | 
| **Entry Level Price** | Free | $25.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Iconosquare

Pros:
- Centralized Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Limited Features (3 reviews)
- Inadequate Metrics (2 reviews)

### Sendible

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (10 reviews)

Cons:
- Instagram Integration (3 reviews)
- Instagram Limitations (3 reviews)

### Oktopost

Pros:
- Ease of Use (27 reviews)
- Post Scheduling (17 reviews)

Cons:
- Improvement Needed (9 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (118 reviews) | 8.7 (758 reviews) | 8.6 (122 reviews) | 
  | **Ease of Use** | 9.1 (119 reviews) | 8.9 (762 reviews) | 9.0 (133 reviews) | 
  | **Ease of Setup** | 9.2 (62 reviews) | 8.6 (511 reviews) | 8.9 (79 reviews) | 
  | **Ease of Admin** | 8.9 (59 reviews) | 8.9 (491 reviews) | 9.0 (63 reviews) | 
  | **Quality of Support** | 8.8 (92 reviews) | 9.0 (693 reviews) | 9.2 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (51 reviews) | 9.1 (477 reviews) | 9.3 (62 reviews) | 
  | **Product Direction (% positive)** | 8.1 (116 reviews) | 9.0 (747 reviews) | 8.9 (121 reviews) | 

---
## Pricing

### Iconosquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Free access after your trial

Key Features:
- Basic analytics
- Limited reporting
- 10 posts per month per profile

[Browse all 4 editions](https://www.g2.com/products/iconosquare/pricing)

#### Free Trial

Yes

### Sendible

#### Entry-Level Pricing

Plan: Creator

Price: $25.00 Per Month

Description: For getting started. Grow your brand by managing your social media profiles from one place. This plan comes with 1 user and 6 social profiles and includes: 


Key Features:
- Unlimited scheduled posts
- Bulk scheduling 
- Up to 10 queues 

[Browse all 4 editions](https://www.g2.com/products/sendible/pricing)

#### Free Trial

Yes

### Oktopost

#### Entry-Level Pricing

Plan: Contact Us

Price: Contact Us

Key Features:
- Contact us.

[Learn more about Oktopost](https://www.g2.com/products/oktopost/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | 8.0/10 | 99 |
| **Sendible** | 8.5/10 | 353 |
| **Oktopost** | 8.0/10 | 73 |

#### Social Analytics

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Competitor Analysis** | 7.6 (70 reviews) | Feature Not Available | 7.6 (15 reviews) | 
| **Follower Analysis** | 8.2 (90 reviews) | 8.4 (260 reviews) | 7.8 (20 reviews) | 
| **Post Performance** | 8.8 (94 reviews) | 8.6 (289 reviews) | 8.7 (60 reviews) | 
| **Paid Campaign Tracking** | 5.8 (26 reviews) | Feature Not Available | Feature Not Available | 
| **Attribution** | Feature Not Available | Feature Not Available | 7.6 (44 reviews) | 
| **Hashtag Analytics** | 8.5 (23 reviews) | Feature Not Available | 7.6 (9 reviews) | 
| **Sentiment Analysis** | Feature Not Available | Feature Not Available | 7.7 (10 reviews) | 

#### Reports & Dashboards

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Report Customizability** | 7.6 (70 reviews) | 8.3 (277 reviews) | 7.8 (39 reviews) | 
| **Report Exporting** | 8.3 (66 reviews) | 8.5 (279 reviews) | 8.2 (56 reviews) | 
| **Scalability** | 8.6 (60 reviews) | 8.9 (257 reviews) | 8.6 (51 reviews) | 
| **White Label** | 8.2 (17 reviews) | 8.1 (30 reviews) | 8.2 (10 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | 8.3/10 | 29 |
| **Sendible** | 8.1/10 | 635 |
| **Oktopost** | 8.8/10 | 106 |

#### Content & Collaboration

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Content Calendar** | 9.2 (22 reviews) | 9.3 (230 reviews) | 9.2 (22 reviews) | 
| **Content Library** | 8.8 (20 reviews) | 8.5 (178 reviews) | 8.8 (17 reviews) | 
| **Shared Inbox** | 7.5 (17 reviews) | 8.5 (166 reviews) | 8.2 (13 reviews) | 
| **Approval Workflows** | 8.5 (16 reviews) | 8.6 (150 reviews) | 8.8 (14 reviews) | 
| **Users and Permissions** | 8.6 (18 reviews) | 8.9 (169 reviews) | 8.7 (17 reviews) | 
| **Content Creation** | 8.2 (18 reviews) | 8.8 (114 reviews) | 9.4 (12 reviews) | 

#### Social Management

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Social Analytics** | 8.3 (28 reviews) | 8.4 (471 reviews) | 8.4 (83 reviews) | 
| **Social Publishing** | 8.4 (27 reviews) | 9.2 (554 reviews) | 9.1 (92 reviews) | 
| **Campaign Optimization** | 7.9 (21 reviews) | 8.6 (453 reviews) | 8.8 (77 reviews) | 
| **Social Engagement** | 8.4 (25 reviews) | 8.6 (524 reviews) | 8.6 (78 reviews) | 
| **Social Ads** | 6.3 (17 reviews) | Feature Not Available | Feature Not Available | 
| **Campaign Planning** | 8.7 (19 reviews) | Feature Not Available | 9.3 (14 reviews) | 
| **Hashtag Capabilites** | 8.2 (13 reviews) | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.5 (6 reviews) | Not enough data | 

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | N/A | N/A |
| **Sendible** | N/A | N/A |
| **Oktopost** | 9.1/10 | 24 |

#### Content Sharing

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Social sharing** | Not enough data | Not enough data | 10.0 (18 reviews) ✓ Verified | 
| **Content scheduling** | Not enough data | Not enough data | 9.6 (20 reviews) ✓ Verified | 
| **Content optimization** | Not enough data | Not enough data | 9.5 (10 reviews) ✓ Verified | 
| **Content templates** | Not enough data | Not enough data | 9.4 (9 reviews) ✓ Verified | 
| **AI Content Generation** | Not enough data | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Company news** | Not enough data | Not enough data | 9.6 (8 reviews) ✓ Verified | 
| **Coworker content** | Not enough data | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Brand content sharing** | Not enough data | Not enough data | 8.9 (9 reviews) ✓ Verified | 

#### Analytics

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Engagement tracking** | Not enough data | Not enough data | 9.4 (16 reviews) ✓ Verified | 
| **KPI Tracking** | Not enough data | Not enough data | 9.6 (9 reviews) ✓ Verified | 
| **Trends** | Not enough data | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Gamification** | Not enough data | Not enough data | 9.6 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | 9.5 (11 reviews) ✓ Verified | 
| **Mobile** | Not enough data | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Adoption Insight** | Not enough data | Not enough data | 9.2 (10 reviews) | 
| **Auto-translation & multiple language management** | Not enough data | Not enough data | 6.7 (5 reviews) | 

#### Agentic AI - Employee Advocacy

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | 8.0/10 | 13 |
| **Sendible** | 8.8/10 | 362 |
| **Oktopost** | 8.7/10 | 57 |

#### Monitoring & Listening

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Social Measurement** | 7.8 (9 reviews) | Feature Not Available | 8.1 (42 reviews) | 
| **Influencer Identification** | Feature Not Available | Feature Not Available | 6.7 (11 reviews) | 
| **Brand Monitoring** | 7.7 (10 reviews) | Feature Not Available | 9.6 (9 reviews) | 
| **Keyword Tracking** | 7.5 (8 reviews) | Feature Not Available | 8.8 (7 reviews) | 
| **Trend Analysis** | 7.9 (7 reviews) | Feature Not Available | 9.3 (7 reviews) | 
| **Competitor Analysis** | 8.3 (10 reviews) | Feature Not Available | 9.0 (7 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Sentiment Analysis** | Feature Not Available | Feature Not Available | 8.3 (14 reviews) | 
| **Social Reporting** | 8.3 (11 reviews) | 8.7 (289 reviews) | 8.3 (46 reviews) | 
| **Alerts and Notifications** | 8.1 (9 reviews) | 9.1 (41 reviews) | 9.8 (10 reviews) | 
| **Advanced Data Filtering** | 8.0 (9 reviews) | 8.6 (25 reviews) | 9.1 (9 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | N/A | N/A |
| **Sendible** | N/A | N/A |
| **Oktopost** | N/A | N/A |

#### Discovery

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Referral Program** | Not enough data | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | Not enough data | 

#### Insight

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | Not enough data | 

#### Mobile

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)



**Unique to Oktopost (1):** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy)


---
## Reviewer Demographics

### By Company Size

| Segment | Iconosquare | Sendible | Oktopost | 
|---|---|---|---|
| **Small-Business** | 62.6% | 79.7% | 20.6% | 
| **Mid-Market** | 26.7% | 16.2% | 52.1% | 
| **Enterprise** | 10.7% | 4.1% | 27.3% | 

### By Industry

#### Iconosquare

- **Marketing and Advertising:** 24.4%
- **Retail:** 6.1%
- **Food & Beverages:** 4.6%
- **Non-Profit Organization Management:** 3.8%
- **Public Relations and Communications:** 3.8%
- **Cosmetics:** 3.1%
- **Design:** 3.1%
- **Photography:** 3.1%
- **Internet:** 3.1%
- **Real Estate:** 3.1%
- **Other:** 42.0%

#### Sendible

- **Marketing and Advertising:** 36.4%
- **Real Estate:** 3.2%
- **Information Technology and Services:** 3.2%
- **Health, Wellness and Fitness:** 2.5%
- **Internet:** 2.4%
- **Financial Services:** 2.2%
- **Writing and Editing:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Retail:** 1.9%
- **Computer Software:** 1.8%
- **Other:** 42.4%

#### Oktopost

- **Computer Software:** 27.8%
- **Information Technology and Services:** 20.3%
- **Marketing and Advertising:** 15.8%
- **Financial Services:** 6.3%
- **Internet:** 4.4%
- **Computer & Network Security:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Biotechnology:** 1.9%
- **Management Consulting:** 1.9%
- **Telecommunications:** 1.3%
- **Other:** 15.2%

---
## Alternatives

### Alternatives to Iconosquare

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7188 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2914 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)

### Alternatives to Sendible

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7188 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Fanbooster](https://www.g2.com/products/fanbooster/reviews) — 4.4/5 stars (312 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2914 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)

### Alternatives to Oktopost

- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7188 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2914 reviews)
- [MavSocial](https://www.g2.com/products/mavsocial/reviews) — 4.7/5 stars (49 reviews)
- [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews) — 3.9/5 stars (121 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)

---
## Top Discussions

### Iconosquare

- Title: [Is Iconosquare free?](https://www.g2.com/discussions/is-iconosquare-free) — 2 comments
  > **Top comment:** "No, Iconosquare has different types of subscriptions with different fees. There is no free subscription, but you can use a temporary free trial to see if it..."
- Title: [Which social media platform does Iconosquare work with?](https://www.g2.com/discussions/which-social-media-platform-does-iconosquare-work-with) — 1 comment *(includes official response)*
  > **Top comment:** "Iconosquare is integrated with Facebook, Instagram, Twitter (X), LinkedIn & TikTok. "
- Title: [Is Iconosquare legit?](https://www.g2.com/discussions/is-iconosquare-legit) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [What does Iconosquare?](https://www.g2.com/discussions/what-does-iconosquare) — 1 comment
  > **Top comment:** "Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on..."

### Sendible

- Title: [How do you write the best content?](https://www.g2.com/discussions/25917-how-do-you-write-the-best-content) — 3 comments, 1 upvote
  > **Top comment:** "Laken, This blogs gives some good guidance - https://www.socialbakers.com/blog/6-essential-elements-content-marketing-campaign"
- Title: [When are you guys making an app?](https://www.g2.com/discussions/when-are-you-guys-making-an-app) — 3 comments, 3 upvotes
  > **Top comment:** "Socialbakers' Mobile Suite is here, and now. Manage all critical operational tasks, from publishing to community management and reporting.
Keep up with..."
- Title: [Is Sendible free?](https://www.g2.com/discussions/is-sendible-free) — 1 comment
  > **Top comment:** "No"
- Title: [What is Sendible?](https://www.g2.com/discussions/what-is-sendible) — 1 comment
  > **Top comment:** "Sendible is an easy way to create and schedule  multiple social media posts."
- Title: [Will the option to post stories ever be available?](https://www.g2.com/discussions/33745-will-the-option-to-post-stories-ever-be-available) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Cody,

Thanks for the question! This is currently a restriction from Instagram's API, so I'm afraid we're not allowed to offer this feature. As we are..."

### Oktopost

- Title: [Why does the tagging doesn´t work well?](https://www.g2.com/discussions/why-does-the-tagging-doesn-t-work-well) — 1 comment, 1 upvote
  > **Top comment:** "Hi, now the tagging works perfectly. :) "
- Title: [What does "B2B Social Media Management" mean?](https://www.g2.com/discussions/what-does-b2b-social-media-management-mean) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Most social media management platforms were built for B2C Brands to help schedule and measure traditional social metrics such as reach and followers. B2B..."
- Title: [Does your social media management platform integrate with Eloqua?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-eloqua) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native Eloqua integration. The integration will..."
- Title: [Does your social media management platform integrate with Pardot?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-pardot) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! The integration will automatically push all social engagement data  (clicks, shares, likes, comments, etc.)  to the correct leads within..."
- Title: [Does your social media management platform integrate with Marketo?](https://www.g2.com/discussions/does-your-social-media-management-platform-integrate-with-marketo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native and approved Marketo integration. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/iconosquare-vs-sendible-vs-oktopost)