Compare Iconosquare and Meltwater 
Featured Products
At a Glance
Market Segments
Small-Business (62.6% of reviews)
Small-Business (41.7% of reviews)
Entry-Level Pricing
Free
No pricing available
Iconosquare
Star Rating
(135)4.5 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMeltwater
Star Rating
(2,506)4.1 out of 5
Market Segments
Small-Business (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, with features like social media listening and robust media monitoring that give users a broad picture of their brand's presence across various platforms.
- Users say Iconosquare stands out for its user-friendly interface, making it easy to navigate and allowing teams to preview their feed layout before publishing posts, which enhances the overall content management experience.
- Reviewers mention that Meltwater's customizable dashboard and automated analytics, including daily reports, significantly improve the monitoring process, although some users note that initial setup can be complex.
- According to verified reviews, Iconosquare's detailed reporting capabilities are highly praised, with users appreciating the platform's ability to provide in-depth insights that help in strategizing social media efforts.
- G2 reviewers highlight that while Meltwater has a strong support system, with responsive customer service, Iconosquare's team is noted for being very present and open to feedback, which fosters a collaborative improvement environment.
- Users report that Meltwater's higher overall G2 Score reflects its robust features and capabilities, but some find that Iconosquare's ease of use and setup, along with its focus on small businesses, make it a compelling choice for teams looking for straightforward solutions.
Pricing
Entry-Level Pricing
Iconosquare
Free
Free
Free access after your trial
- Basic analytics
- Limited reporting
- 10 posts per month per profile
Meltwater
No pricing availableFree Trial
Iconosquare
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.4
118
7.9
2,143
Ease of Use
9.1
119
7.8
2,177
Ease of Setup
9.2
62
7.8
1,155
Ease of Admin
8.9
59
8.1
930
Quality of Support
8.8
92
8.6
2,068
Has the product been a good partner in doing business?
8.5
51
8.4
936
Product Direction (% positive)
8.1
116
8.0
2,126
Features by Category
Social Analytics
7.6
70
7.8(won by 0.2)
525
8.2(won by 0.5)
90
7.7
513
8.8(won by 0.8)
94
8.0
518
5.8
26
6.8(won by 1.0)
376
Feature Not Available
Feature Not Available
8.5(won by 1.0)
23
7.5
394
Feature Not Available
7.1(won by default)
425
Reports & Dashboards
7.6
70
7.7(won by 0.1)
544
8.3(won by 0.3)
66
8.0
565
8.6(won by 0.7)
60
7.9
481
8.2(won by default)
17
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
9.2
22
8.1
238
8.8
20
7.4
211
7.5
17
7.3
202
8.5
16
7.5
203
8.6
18
8.0
228
8.2
18
7.6
212
Social Management
8.3
28
8.3
280
8.4
27
7.8
267
7.9
21
7.4
237
8.4
25
7.9
275
6.3
17
6.5
208
8.7
19
7.1
208
8.2
13
7.3
100
Agentic AI - Social Media Management
Not enough data
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Media Channels
Not enough data
7.3
636
Not enough data
7.2
658
Not enough data
8.5
733
Geographic Coverage
Not enough data
7.8
704
Not enough data
8.2
713
Not enough data
7.6
637
Reporting
Not enough data
8.2
709
Not enough data
8.1
697
Not enough data
7.8
692
Not enough data
7.9
716
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
7.8
9
8.1
803
Feature Not Available
7.3
704
7.7
10
8.2
517
7.5
8
8.3
522
7.9
7
7.8
488
8.3
10
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Feature Not Available
6.9
779
8.3
11
7.9
788
8.1
9
8.0
481
8.0
9
7.8
464
Influencer Marketing
Not enough data
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
483
Not enough data
7.9
413
Not enough data
8.0
388
Outreach
Not enough data
8.1
428
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
477
Not enough data
8.3
361
Not enough data
8.1
409
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Iconosquare and Meltwater are categorized as Social Media Management, Social Media Analytics, Social Media Suites, and Social Media Listening Tools
Unique Categories
Iconosquare has no unique categories
Meltwater is categorized as Audience Intelligence Platforms, Answer Engine Optimization (AEO), Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, and PR Analytics
Reviews
Reviewers' Company Size
Iconosquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
24.4%
Retail
6.1%
Food & Beverages
4.6%
Non-Profit Organization Management
3.8%
Public Relations and Communications
3.8%
Other
57.3%
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Discussions
Is Iconosquare free?
2 Comments
IM
Iconosquare does not offer a free plan, but we do have a free 14 day trial- no credit card needed.
https://app.iconosquare.com/create/accountRead more
Is Iconosquare legit?
1 Comment
IM
Yes, Iconosquare is a meta and instagram business partner. For more information and to hear more about Iconosquare, here are some testimonials from our...Read more
What does Iconosquare?
1 Comment
IM
Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on...Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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