# Iconosquare vs Loomly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Loomly offers a more comprehensive social media management experience, particularly for small businesses, with features that simplify content planning and collaboration. Users appreciate how it "takes so much of the pain out of the content planning process," making it easier to manage multiple accounts.
- **Users say** Iconosquare excels in detailed reporting and analytics, with many praising its "comprehensive platform" that provides in-depth insights. This focus on analytics is particularly beneficial for teams looking to track performance closely.
- **Reviewers mention** that both platforms are user-friendly, but Iconosquare stands out for its intuitive navigation and layout. Users find it "easy to navigate" and appreciate the ability to preview their feed before publishing, which enhances the overall user experience.
- **According to verified reviews** , Loomly's affordability is a significant advantage, making it an attractive option for budget-conscious businesses. Users highlight its capability to support all major social networks, which is essential for effective content scheduling and monitoring.
- **G2 reviewers note** that while both platforms have strong support, Loomly receives higher marks for its customer service quality. Users appreciate the responsiveness and helpfulness of Loomly's support team, which contributes to a smoother user experience.
- **Users report** that Iconosquare's team is very engaged and open to feedback, which fosters a sense of partnership. This commitment to improvement is reflected in user comments about the team's presence and willingness to enhance the product based on user suggestions.



| | Iconosquare | Loomly | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 135 | 1,796 | 
| **Largest Market Segment** | Small-Business (62.6% of reviews) | Small-Business (84.1% of reviews) | 
| **Entry Level Price** | Free | Starting at $32.00 Per Month | 

---
## Top Pros & Cons

### Iconosquare

Pros:
- Centralized Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Limited Features (3 reviews)
- Inadequate Metrics (2 reviews)

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

---
## Ratings Comparison
| Rating | Iconosquare | Loomly | 
|---|---|---|
  | **Meets Requirements** | 8.4 (118 reviews) | 8.8 (1447 reviews) | 
  | **Ease of Use** | 9.1 (119 reviews) | 9.2 (1463 reviews) | 
  | **Ease of Setup** | 9.2 (62 reviews) | 9.3 (953 reviews) | 
  | **Ease of Admin** | 8.9 (59 reviews) | 9.3 (850 reviews) | 
  | **Quality of Support** | 8.8 (92 reviews) | 9.3 (1208 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (51 reviews) | 9.4 (817 reviews) | 
  | **Product Direction (% positive)** | 8.1 (116 reviews) | 9.4 (1362 reviews) | 

---
## Pricing

### Iconosquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Free access after your trial

Key Features:
- Basic analytics
- Limited reporting
- 10 posts per month per profile

[Browse all 4 editions](https://www.g2.com/products/iconosquare/pricing)

#### Free Trial

Yes

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | 8.0/10 | 99 |
| **Loomly** | 7.7/10 | 168 |

#### Social Analytics

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Competitor Analysis** | 7.6 (70 reviews) | Feature Not Available | 
| **Follower Analysis** | 8.2 (90 reviews) | 7.7 (133 reviews) | 
| **Post Performance** | 8.8 (94 reviews) | 8.4 (155 reviews) | 
| **Paid Campaign Tracking** | 5.8 (26 reviews) | 7.3 (108 reviews) | 
| **Hashtag Analytics** | 8.5 (23 reviews) | 7.6 (134 reviews) | 

#### Reports & Dashboards

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Report Customizability** | 7.6 (70 reviews) | 7.2 (134 reviews) | 
| **Report Exporting** | 8.3 (66 reviews) | 8.1 (138 reviews) | 
| **Scalability** | 8.6 (60 reviews) | 8.4 (134 reviews) | 
| **White Label** | 8.2 (17 reviews) | 7.2 (107 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | 8.3/10 | 29 |
| **Loomly** | 8.4/10 | 1249 |

#### Content & Collaboration

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Content Calendar** | 9.2 (22 reviews) | 9.3 (966 reviews) | 
| **Content Library** | 8.8 (20 reviews) | 8.4 (817 reviews) | 
| **Shared Inbox** | 7.5 (17 reviews) | 7.8 (660 reviews) | 
| **Approval Workflows** | 8.5 (16 reviews) | 8.6 (733 reviews) | 
| **Users and Permissions** | 8.6 (18 reviews) | 8.8 (799 reviews) | 
| **Content Creation** | 8.2 (18 reviews) | 8.3 (657 reviews) | 

#### Social Management

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Social Analytics** | 8.3 (28 reviews) | 7.8 (966 reviews) | 
| **Social Publishing** | 8.4 (27 reviews) | 9.1 (1205 reviews) | 
| **Campaign Optimization** | 7.9 (21 reviews) | 8.4 (946 reviews) | 
| **Social Engagement** | 8.4 (25 reviews) | 8.3 (1034 reviews) | 
| **Social Ads** | 6.3 (17 reviews) | 7.3 (657 reviews) | 
| **Campaign Planning** | 8.7 (19 reviews) | 8.5 (620 reviews) | 
| **Hashtag Capabilites** | 8.2 (13 reviews) | 8.1 (247 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Iconosquare** | 8.0/10 | 13 |
| **Loomly** | N/A | N/A |

#### Monitoring & Listening

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Social Measurement** | 7.8 (9 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Brand Monitoring** | 7.7 (10 reviews) | Not enough data | 
| **Keyword Tracking** | 7.5 (8 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (7 reviews) | Not enough data | 
| **Competitor Analysis** | 8.3 (10 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Iconosquare | Loomly | 
|---|---|---|
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **Social Reporting** | 8.3 (11 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (9 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.0 (9 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Unique to Iconosquare (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Iconosquare | Loomly | 
|---|---|---|
| **Small-Business** | 62.6% | 84.1% | 
| **Mid-Market** | 26.7% | 13.7% | 
| **Enterprise** | 10.7% | 2.2% | 

### By Industry

#### Iconosquare

- **Marketing and Advertising:** 24.4%
- **Retail:** 6.1%
- **Food & Beverages:** 4.6%
- **Non-Profit Organization Management:** 3.8%
- **Public Relations and Communications:** 3.8%
- **Cosmetics:** 3.1%
- **Design:** 3.1%
- **Photography:** 3.1%
- **Internet:** 3.1%
- **Real Estate:** 3.1%
- **Other:** 42.0%

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.1%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

---
## Alternatives

### Alternatives to Iconosquare

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7217 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2918 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7217 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2918 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)

---
## Top Discussions

### Iconosquare

- Title: [Is Iconosquare free?](https://www.g2.com/discussions/is-iconosquare-free) — 2 comments
  > **Top comment:** "No, Iconosquare has different types of subscriptions with different fees. There is no free subscription, but you can use a temporary free trial to see if it..."
- Title: [Which social media platform does Iconosquare work with?](https://www.g2.com/discussions/which-social-media-platform-does-iconosquare-work-with) — 1 comment *(includes official response)*
  > **Top comment:** "Iconosquare is integrated with Facebook, Instagram, Twitter (X), LinkedIn & TikTok. "
- Title: [Is Iconosquare legit?](https://www.g2.com/discussions/is-iconosquare-legit) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [What does Iconosquare?](https://www.g2.com/discussions/what-does-iconosquare) — 1 comment
  > **Top comment:** "Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on..."

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/iconosquare-vs-loomly)