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Compare IBM Watson Customer Experience Analytics, Google Analytics, and Mixpanel

Pricing

 
Free Trial
Free Trial Unavailable
Free Trial
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
7.6
9.0
8.2
Ease of Use
Ease of Use
7.3
7.6
7.7
Ease of Setup
Ease of Setup
7.8
7.8
7.0
Ease of Admin
Ease of Admin
7.7
8.1
7.6
Quality of Support
Quality of Support
7.9
7.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.1
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.2
8.4
6.8
Meets Requirements
IBM Watson Customer Experience Analytics
7.6
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
IBM Watson Customer Experience Analytics
7.3
Google Analytics
7.6
Mixpanel
7.7
Ease of Setup
IBM Watson Customer Experience Analytics
7.8
Google Analytics
7.8
Mixpanel
7.0
Ease of Admin
IBM Watson Customer Experience Analytics
7.7
Google Analytics
8.1
Mixpanel
7.6
Quality of Support
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.3
Mixpanel
7.8
Ease of Doing Business With
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
Mixpanel
8.1
Product Direction (% positive)
IBM Watson Customer Experience Analytics
8.2
Google Analytics
8.4
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
IBM Watson Customer Experience Analytics
8.3
Google Analytics
9.0
Mixpanel
8.6
Engagement
IBM Watson Customer Experience Analytics
7.9
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.3
Mixpanel
8.6
Retention
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.3
Mixpanel
7.9
Return
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.4
Mixpanel
8.0
Conversions
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Mixpanel
8.4
Funnels
IBM Watson Customer Experience Analytics
7.5
Google Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Mixpanel
8.4
Trending
IBM Watson Customer Experience Analytics
8.6
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
IBM Watson Customer Experience Analytics
8.3
Google Analytics
8.2
Mixpanel
7.8
Segmentation
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.4
Mixpanel
8.4
Mobile Reporting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
IBM Watson Customer Experience Analytics
8.0
Google Analytics
8.2
Mixpanel
7.4
Custom Reports and Dashboards
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Mixpanel
7.5
Other
User Data
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.4
Mixpanel
8.3
Site Search Reporting
IBM Watson Customer Experience Analytics
6.4
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Mixpanel
7.2
Promotional Messages
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.0
Mixpanel
7.4
Administration Alerts
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.2
Mixpanel
7.6
Variation Testing
A/B Testing
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Mixpanel
Not enough data available
Conversion Goal
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Mixpanel
Not enough data available
Percentage of Traffic
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.8
Mixpanel
Not enough data available
Confidence Level
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
Multivariate Testing
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.2
Mixpanel
Not enough data available
Split URL Testing
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Mixpanel
Not enough data available
Build
WYSIWYG Editor
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
7.9
Mixpanel
Not enough data available
Landing Pages
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
Mixpanel
Not enough data available
Reporting
Segmentation
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
Mixpanel
Not enough data available
Reports and Dashboards
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.8
Mixpanel
Not enough data available
Mobile Optimization
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
Personalization
Standard Targeting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Mixpanel
Not enough data available
Custom Targeting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
Profile Storage Duration
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
Mixpanel
Not enough data available
Heat Maps
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
7.8
Mixpanel
Not enough data available
Session Replays
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.0
Mixpanel
Not enough data available
Administration
Performance and Reliability
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.9
Mixpanel
8.0
API / Integrations
IBM Watson Customer Experience Analytics
5.8
Google Analytics
8.4
Mixpanel
7.9
QA Testing
IBM Watson Customer Experience Analytics
7.0
Google Analytics
8.1
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
10.5%
60.6%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
21.1%
27.5%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
68.4%
11.9%
4.6%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Retail
12.5%
Marketing and Advertising
22.1%
Computer Software
25.7%
 
Food & Beverages
12.5%
Information Technology and Services
6.8%
Internet
18.7%
 
Banking
12.5%
Computer Software
6.8%
Information Technology and Services
14.3%
 
Staffing and Recruiting
8.3%
Internet
6.1%
Marketing and Advertising
7.0%
 
Oil & Energy
8.3%
Higher Education
3.0%
Financial Services
7.0%
 
Other
45.8%
Other
55.2%
Other
27.3%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

Best in class security, control, and re-use of insights that works for more than just design or marketing teams. Powerful for developers, product management, compliance, risk and many others.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

Best in class security, control, and re-use of insights that works for more than just design or marketing teams. Powerful for developers, product management, compliance, risk and many others.

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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IBM Watson Customer Experience Analytics
Google Analytics

Videos

 

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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