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Compare IBM Watson Customer Experience Analytics, Google Analytics, and HubSpot

Pricing

 
Marketing Hub Free
$0
 
Marketing Hub Starter
$50
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial
Free Trial Unavailable
Free Trial
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
7.6
9.0
8.5
Ease of Use
Ease of Use
7.3
7.6
8.4
Ease of Setup
Ease of Setup
7.8
7.8
8.0
Ease of Admin
Ease of Admin
7.7
8.1
8.5
Quality of Support
Quality of Support
7.9
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.1
8.2
8.7
Product Direction (% positive)
Product Direction (% positive)
8.2
8.4
8.6
Meets Requirements
IBM Watson Customer Experience Analytics
7.6
Google Analytics
9.0
HubSpot
8.5
Ease of Use
IBM Watson Customer Experience Analytics
7.3
Google Analytics
7.6
HubSpot
8.4
Ease of Setup
IBM Watson Customer Experience Analytics
7.8
Google Analytics
7.8
HubSpot
8.0
Ease of Admin
IBM Watson Customer Experience Analytics
7.7
Google Analytics
8.1
HubSpot
8.5
Quality of Support
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.3
HubSpot
8.7
Ease of Doing Business With
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
HubSpot
8.7
Product Direction (% positive)
IBM Watson Customer Experience Analytics
8.2
Google Analytics
8.4
HubSpot
8.6

Features

Variation Testing
A/B Testing
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
HubSpot
Not enough data available
Conversion Goal
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
HubSpot
Not enough data available
Percentage of Traffic
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.8
HubSpot
Not enough data available
Confidence Level
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
HubSpot
Not enough data available
Multivariate Testing
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.2
HubSpot
Not enough data available
Split URL Testing
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
HubSpot
Not enough data available
Build
WYSIWYG Editor
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
7.9
HubSpot
Not enough data available
Landing Pages
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
HubSpot
Not enough data available
Reporting
Segmentation
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
HubSpot
Not enough data available
Reports and Dashboards
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.8
HubSpot
Not enough data available
Mobile Optimization
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
HubSpot
Not enough data available
Personalization
Standard Targeting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
HubSpot
Not enough data available
Custom Targeting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
HubSpot
Not enough data available
Profile Storage Duration
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
HubSpot
Not enough data available
In-Page Analytics
Click Reporting
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
HubSpot
Not enough data available
Heat Maps
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
7.8
HubSpot
Not enough data available
Session Replays
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.0
HubSpot
Not enough data available
Administration
Performance and Reliability
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.9
HubSpot
9.1
User, Role, and Access Management
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.9
HubSpot
9.4
API / Integrations
IBM Watson Customer Experience Analytics
5.8
Google Analytics
8.4
HubSpot
8.8
QA Testing
IBM Watson Customer Experience Analytics
7.0
Google Analytics
8.1
HubSpot
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
10.5%
60.5%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
21.1%
27.6%
38.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
68.4%
11.9%
6.1%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%

Reviewers' Industry

 
Retail
12.5%
Marketing and Advertising
22.1%
Marketing and Advertising
19.2%
 
Food & Beverages
12.5%
Information Technology and Services
6.8%
Computer Software
14.8%
 
Banking
12.5%
Computer Software
6.8%
Information Technology and Services
9.8%
 
Staffing and Recruiting
8.3%
Internet
6.1%
Internet
6.1%
 
Oil & Energy
8.3%
Higher Education
3.0%
Financial Services
2.7%
 
Other
45.8%
Other
55.3%
Other
47.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
HubSpot
Marketing and Advertising
19.2%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

What I like best is the concept of session replay.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

What I like best is the concept of session replay.

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

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IBM Watson Customer Experience Analytics
Google Analytics

Videos

 

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

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