# IBM Verify CIAM vs Microsoft Entra ID Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Entra ID excels in user experience, particularly with its intuitive layout and easy-to-understand configuration areas. Users appreciate how this design has significantly reduced training time for staff, making it easier to manage identity and access across Microsoft platforms.
- **Users say** that IBM Verify CIAM offers robust security features, including built-in GDPR/CCPA tools for data management and AI-driven insights into user behavior. This combination helps maintain strong security while providing flexible login options, which users find beneficial for reducing login friction.
- **Reviewers mention** that Microsoft Entra ID's implementation process is notably straightforward, with many users highlighting the ease of setup once the agent is installed. This contrasts with IBM Verify CIAM, where some users have reported challenges in matching their specific workflow needs during configuration.
- **According to verified reviews** , Microsoft Entra ID stands out in multi-factor authentication, receiving high praise for its effectiveness and user-friendly approach. Users feel secure knowing that features like passwordless login and conditional access are well-integrated into the platform.
- **G2 reviewers highlight** that while IBM Verify CIAM provides strong identity management capabilities, it sometimes struggles with user provisioning and governance tools, which may not meet the needs of all organizations. Users have expressed a desire for more streamlined processes in this area.
- **Users appreciate** that both platforms offer strong support, but Microsoft Entra ID edges out slightly with a higher quality of support rating. Reviewers have noted that the responsiveness and helpfulness of the support team enhance their overall experience with the product.



| | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 185 | 909 | 
| **Largest Market Segment** | Enterprise (39.5% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | $1.71  / user, per month | Free | 

---
## Top Pros & Cons

### IBM Verify CIAM

Pros:
- Security (49 reviews)
- Ease of Use (38 reviews)

Cons:
- Complex Setup (32 reviews)
- Complexity (30 reviews)

### Microsoft Entra ID

Pros:
- Security (66 reviews)
- Ease of Use (65 reviews)

Cons:
- Complexity (47 reviews)
- Complex Administration (37 reviews)

---
## Ratings Comparison
| Rating | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
  | **Meets Requirements** | 8.6 (137 reviews) | 9.1 (713 reviews) | 
  | **Ease of Use** | 8.3 (143 reviews) | 8.8 (718 reviews) | 
  | **Ease of Setup** | 7.5 (94 reviews) | 8.6 (441 reviews) | 
  | **Ease of Admin** | 8.1 (50 reviews) | 8.8 (395 reviews) | 
  | **Quality of Support** | 8.6 (137 reviews) | 8.7 (653 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (50 reviews) | 9.0 (382 reviews) | 
  | **Product Direction (% positive)** | 9.3 (140 reviews) | 9.4 (693 reviews) | 

---
## Pricing

### IBM Verify CIAM

#### Entry-Level Pricing

Plan: Single sign-on (SSO)

Price: $1.71  / user, per month

Description: Price shown for example company with 5,000 employees.


[Browse all 5 editions](https://www.g2.com/products/ibm-verify-ciam/pricing)

#### Free Trial

Yes

### Microsoft Entra ID

#### Entry-Level Pricing

Plan: Azure Active Directory Free

Price: Free

Description: The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.

Key Features:
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access

[Browse all 4 editions](https://www.g2.com/products/microsoft-entra-id/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 8.3/10 | 37 |
| **Microsoft Entra ID** | 8.9/10 | 268 |

#### Authentication Options

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Authentication User experience** | 8.9 (27 reviews) | 9.1 (236 reviews) | 
| **Supports Required Authentication systems** | 8.2 (25 reviews) | 8.9 (206 reviews) | 
| **Multi-Factor Authentication** | 8.9 (27 reviews) | 9.3 (224 reviews) | 
| **Supports Required Authentication Methods/Protocols** | 8.7 (26 reviews) | 8.8 (209 reviews) | 
| **Federation/SAML support (idp)** | 7.9 (24 reviews) | 8.8 (178 reviews) | 
| **Federation/SAML support (sp)** | 8.2 (24 reviews) | 8.9 (165 reviews) | 

#### Access Control Types

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Endpoint access** | 8.7 (25 reviews) | 8.9 (202 reviews) | 
| **Local Access** | 8.6 (24 reviews) | 8.9 (196 reviews) | 
| **Remote Access** | 8.5 (24 reviews) | 9.0 (198 reviews) | 
| **Partner Access** | 8.0 (24 reviews) | 8.8 (173 reviews) | 
| **Supports BYOD users** | 7.8 (24 reviews) | 8.8 (172 reviews) | 

#### Administration

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Ease of installation on server** | 7.4 (26 reviews) | 8.9 (195 reviews) | 
| **Password Policy Enforcement** | 8.8 (25 reviews) | 9.0 (204 reviews) | 
| **Administration Console** | 8.1 (26 reviews) | 8.8 (217 reviews) | 
| **Ease of connecting applications** | 7.9 (24 reviews) | 8.7 (214 reviews) | 
| **Self Service Password Administration** | 8.5 (22 reviews) | 9.0 (200 reviews) | 

#### Platform

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Multiple Operating system support** | 8.4 (25 reviews) | 8.8 (177 reviews) | 
| **Multi-Domain Support** | 8.3 (24 reviews) | 8.9 (174 reviews) | 
| **Cross Browser support** | 8.4 (25 reviews) | 9.0 (192 reviews) | 
| **Fail over protection** | 8.3 (24 reviews) | 8.8 (169 reviews) | 
| **Reporting** | 8.5 (26 reviews) | 8.9 (188 reviews) | 
| **Auditing** | 8.4 (25 reviews) | 8.7 (187 reviews) | 
| **Third Party Web Services support** | 8.1 (24 reviews) | 8.7 (166 reviews) | 

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 7.8/10 | 18 |
| **Microsoft Entra ID** | 8.9/10 | 92 |

#### User on/off Boarding

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Self Service Access requests** | 7.5 (17 reviews) ✓ Verified | 8.9 (72 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | 7.7 (17 reviews) ✓ Verified | 8.8 (76 reviews) ✓ Verified | 
| **Role Management** | 6.9 (16 reviews) ✓ Verified | 9.1 (82 reviews) ✓ Verified | 
| **Policy Management** | 7.6 (16 reviews) ✓ Verified | 9.2 (83 reviews) ✓ Verified | 
| **Access Termination** | 8.0 (16 reviews) ✓ Verified | 9.0 (80 reviews) ✓ Verified | 
| **Approval Workflows** | 8.0 (15 reviews) ✓ Verified | 8.9 (71 reviews) ✓ Verified | 

#### User Maintenance

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Self Service Password Reset** | 7.9 (15 reviews) ✓ Verified | 9.0 (77 reviews) ✓ Verified | 
| **Bulk Changes** | 8.3 (14 reviews) ✓ Verified | 8.5 (74 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | 7.5 (14 reviews) ✓ Verified | 8.7 (73 reviews) ✓ Verified | 

#### Governance

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Identifies and Alerts for Threats** | 8.3 (13 reviews) | 9.0 (80 reviews) ✓ Verified | 
| **Compliance Audits** | 8.2 (14 reviews) ✓ Verified | 8.9 (74 reviews) ✓ Verified | 

#### Administration

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Reporting** | 8.6 (16 reviews) ✓ Verified | 8.7 (81 reviews) ✓ Verified | 
| **Mobile App** | 8.9 (12 reviews) ✓ Verified | 8.4 (67 reviews) ✓ Verified | 
| **Ease of set up for target systems** | 7.4 (15 reviews) ✓ Verified | 8.9 (83 reviews) ✓ Verified | 
| **APIs** | 6.9 (14 reviews) ✓ Verified | 8.9 (74 reviews) ✓ Verified | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 8.4/10 | 74 |
| **Microsoft Entra ID** | 8.4/10 | 212 |

#### Authentication type

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **SMS-Based** | 8.6 (63 reviews) ✓ Verified | 8.1 (160 reviews) | 
| **Voice-Based Telephony** | 8.1 (61 reviews) | 7.3 (141 reviews) | 
| **Email-Based** | 8.7 (62 reviews) ✓ Verified | 8.5 (155 reviews) | 
| **Hardware Token-Based** | Feature Not Available | 7.9 (140 reviews) | 
| **Software Token** | 8.4 (58 reviews) ✓ Verified | 8.8 (162 reviews) | 
| **Biometric Factor** | 8.4 (60 reviews) ✓ Verified | 8.7 (162 reviews) | 
| **Mobile-Push** | 8.6 (57 reviews) ✓ Verified | 8.9 (170 reviews) | 
| **Risk-Based Authentication** | 8.8 (60 reviews) ✓ Verified | 8.5 (151 reviews) | 

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Multi-Device Sync** | 8.2 (60 reviews) | 8.9 (170 reviews) | 
| **Backup** | 8.6 (58 reviews) | 8.6 (166 reviews) | 

#### Implementation

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Easy Setup** | 7.8 (62 reviews) | 8.8 (192 reviews) | 
| **Mobile SDK** | 7.8 (60 reviews) | 8.2 (144 reviews) | 
| **Web SDK** | 8.3 (59 reviews) | 8.1 (132 reviews) | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | N/A | N/A |
| **Microsoft Entra ID** | 8.8/10 | 203 |

#### Access Control

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Role Management** | Not enough data | 9.1 (177 reviews) | 
| **Access Termination** | Not enough data | 8.7 (166 reviews) | 
| **Remote Access** | Not enough data | 8.8 (159 reviews) | 
| **Partner Access** | Not enough data | 8.6 (152 reviews) | 

#### Administration

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | 8.6 (161 reviews) | 
| **Policy Management** | Not enough data | 8.8 (175 reviews) | 
| **On-premise identity repositories supported** | Not enough data | 8.7 (160 reviews) | 
| **Ease of Connecting Applications** | Not enough data | 8.7 (166 reviews) | 

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **SSO** | Not enough data | 9.1 (180 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (184 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 9.0 (163 reviews) | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 7.5/10 | 24 |
| **Microsoft Entra ID** | N/A | N/A |

#### Administration

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Bi-Directional Identity Synchronization** | 8.8 (19 reviews) | Not enough data | 
| **Policy Management** | 8.0 (19 reviews) | Not enough data | 
| **Cloud Directory** | 8.2 (20 reviews) | Not enough data | 
| **Application Integrations** | 6.0 (8 reviews) | Not enough data | 

### Self-Service Password Reset (SSPR) Tools

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 7.9/10 | 24 |
| **Microsoft Entra ID** | N/A | N/A |

#### Administration

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Bi-Directional Identity Synchronization** | 8.8 (19 reviews) | Not enough data | 
| **Policy Management** | 8.0 (19 reviews) | Not enough data | 
| **Cloud Directory** | 8.2 (20 reviews) | Not enough data | 
| **Application Integrations** | 6.0 (8 reviews) | Not enough data | 

#### Authentication 

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Multi-Factor Authentication** | 9.2 (13 reviews) | Not enough data | 
| **Biometric Authentication** | 9.3 (12 reviews) | Not enough data | 
| **Other Authentication Methods** | 8.7 (5 reviews) | Not enough data | 
| **Role-Specific Authentication** | 10.0 (5 reviews) | Not enough data | 

#### User Experience

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Self-Service Experience** | 6.9 (12 reviews) | Not enough data | 
| **Mobile App Usability** | 8.1 (13 reviews) | Not enough data | 
| **Multilingual Support** | 5.7 (5 reviews) | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | N/A | N/A |
| **Microsoft Entra ID** | 9.1/10 | 102 |

#### Administration

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Policy, User, and Role Management** | Not enough data | 9.3 (89 reviews) | 
| **Approval Workflows** | Not enough data | 8.8 (83 reviews) | 
| **Automated Provisioning** | Not enough data | 9.0 (87 reviews) | 
| **Bulk Changes** | Not enough data | 8.6 (84 reviews) | 
| **Centralized Management** | Not enough data | 9.4 (90 reviews) | 
| **Self-Service Access Requests** | Not enough data | 9.1 (87 reviews) | 

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | 9.5 (87 reviews) | 
| **Single Sign-On** | Not enough data | 9.4 (90 reviews) | 
| **BYOD support** | Not enough data | 9.1 (77 reviews) | 
| **Password Vault** | Not enough data | 8.9 (82 reviews) | 
| **Centralized management** | Not enough data | 9.3 (87 reviews) | 
| **Role-based security** | Not enough data | 9.3 (88 reviews) | 
| **Live notifications** | Not enough data | 9.0 (85 reviews) | 
| **Live session recording & playback** | Not enough data | Feature Not Available | 
| **Hide passwords** | Not enough data | 9.1 (81 reviews) | 
| **Temporary, time-limited privilege** | Not enough data | 9.2 (81 reviews) | 

#### Monitoring

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Audit Logging** | Not enough data | 9.2 (88 reviews) | 
| **Activity Logging** | Not enough data | 9.2 (88 reviews) | 
| **Anomaly Detection** | Not enough data | 9.0 (83 reviews) | 

#### Reporting

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Audit log** | Not enough data | 9.1 (85 reviews) | 
| **Reporting** | Not enough data | 9.2 (83 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 8.6/10 | 36 |
| **Microsoft Entra ID** | N/A | N/A |

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Dashboard** | 8.6 (33 reviews) | Not enough data | 
| **Reporting** | 8.6 (33 reviews) | Not enough data | 
| **Integrations** | 8.7 (33 reviews) | Not enough data | 
| **End-user management** | 8.5 (32 reviews) | Not enough data | 
| **Audit trails** | 8.9 (33 reviews) | Not enough data | 
| **APIs** | 8.4 (33 reviews) | Not enough data | 
| **Mobile SDK** | 8.8 (32 reviews) | Not enough data | 
| **Customizable design** | 8.4 (33 reviews) | Not enough data | 
| **Server-side storage** | 8.3 (33 reviews) | Not enough data | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 8.3/10 | 36 |
| **Microsoft Entra ID** | N/A | N/A |

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Self-registration and self-service** | 8.2 (30 reviews) ✓ Verified | Not enough data | 
| **Authentication** | 8.6 (30 reviews) ✓ Verified | Not enough data | 
| **Scalability** | 8.6 (29 reviews) ✓ Verified | Not enough data | 
| **Consent and preference management** | 8.0 (30 reviews) | Not enough data | 
| **Social login** | 8.3 (29 reviews) | Not enough data | 
| **Customer data linking** | 7.8 (29 reviews) ✓ Verified | Not enough data | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Adaptive MFA** | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | 
| **Fraudulent Login Detection** | Not enough data | Not enough data | 
| **Adaptive Authentication Policies** | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Behavioral Biometric Analysis** | Not enough data | Not enough data | 
| **Liveness Detection** | Not enough data | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Account Recovery Assistants** | Not enough data | Not enough data | 
| **Constraint Enforcement** | Not enough data | Not enough data | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 8.3/10 | 33 |
| **Microsoft Entra ID** | 8.6/10 | 120 |

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **FIDO2-compliant** | 7.8 (27 reviews) | 8.7 (86 reviews) | 
| **Works with hardware security keys** | Feature Not Available | 8.8 (93 reviews) | 
| **Multiple authentication methods** | 8.8 (30 reviews) | 9.1 (113 reviews) | 
| **Offline or no-phone solution** | Feature Not Available | 7.6 (100 reviews) | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **IBM Verify CIAM** | 8.8/10 | 83 |
| **Microsoft Entra ID** | 9.0/10 | 319 |

#### Functionality

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **User provisioning** | 8.6 (65 reviews) | 9.0 (246 reviews) | 
| **Password manager** | 8.8 (62 reviews) | 8.7 (199 reviews) | 
| **Single Sign-on** | 9.0 (63 reviews) | 9.3 (269 reviews) | 
| **Enforces policies** | 8.9 (70 reviews) | 9.0 (266 reviews) | 
| **Authentication** | 9.0 (66 reviews) | 9.3 (260 reviews) | 
| **Multi-factor authentication** | 9.2 (69 reviews) | 9.3 (265 reviews) | 

####  Type

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **On-premises solution** | 8.4 (62 reviews) | 8.6 (208 reviews) | 
| **Cloud-solution** | 8.6 (62 reviews) | 9.3 (243 reviews) | 

####  Reporting

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Tracking** | 8.6 (62 reviews) | 8.8 (214 reviews) | 
| **Reporting** | 8.6 (62 reviews) | 8.8 (222 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | 9.7 (12 reviews) | 
| **Compliance & Audit Trail Export** | 8.9 (6 reviews) | 8.7 (15 reviews) | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Adaptive & Contextual Access Control** | 8.8 (7 reviews) | 9.3 (33 reviews) | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Identity Lifecycle Management** | 9.0 (7 reviews) | 9.2 (24 reviews) | 
| **Self‑Service Account Management** | Not enough data | 9.3 (12 reviews) | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | 8.7 (5 reviews) | 8.5 (13 reviews) | 
| **Automated Policy Tuning** | Not enough data | 8.5 (9 reviews) | 
| **Predictive Role Recommendations** | Not enough data | 9.2 (8 reviews) | 

---
## Categories
**Shared Categories (5):** [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication)

**Unique to IBM Verify CIAM (4):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Self-Service Password Reset (SSPR) Tools](https://www.g2.com/categories/self-service-password-reset-sspr-tools), [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba)

**Unique to Microsoft Entra ID (2):** [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam)


---
## Reviewer Demographics

### By Company Size

| Segment | IBM Verify CIAM | Microsoft Entra ID | 
|---|---|---|
| **Small-Business** | 21.6% | 23.1% | 
| **Mid-Market** | 38.9% | 40.0% | 
| **Enterprise** | 39.5% | 37.0% | 

### By Industry

#### IBM Verify CIAM

- **Information Technology and Services:** 20.6%
- **Computer Software:** 19.4%
- **Financial Services:** 6.9%
- **Marketing and Advertising:** 3.1%
- **Telecommunications:** 3.1%
- **Computer & Network Security:** 3.1%
- **Banking:** 3.1%
- **Market Research:** 2.5%
- **Education Management:** 2.5%
- **Consulting:** 2.5%
- **Other:** 33.1%

#### Microsoft Entra ID

- **Information Technology and Services:** 26.1%
- **Computer Software:** 9.6%
- **Computer & Network Security:** 6.5%
- **Financial Services:** 4.5%
- **Hospital & Health Care:** 2.8%
- **Higher Education:** 2.5%
- **Banking:** 2.2%
- **Automotive:** 1.8%
- **Retail:** 1.8%
- **Management Consulting:** 1.6%
- **Other:** 40.8%

---
## Alternatives

### Alternatives to IBM Verify CIAM

- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (515 reviews)
- [SailPoint](https://www.g2.com/products/sailpoint/reviews) — 4.5/5 stars (173 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (267 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3971 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews)
- [Google Authenticator](https://www.g2.com/products/google-authenticator/reviews) — 4.6/5 stars (579 reviews)
- [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (363 reviews)

### Alternatives to Microsoft Entra ID

- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3971 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1227 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (515 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1795 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (267 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2047 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)

---
## Top Discussions

### IBM Verify CIAM

No discussions available for this product.

### Microsoft Entra ID

- Title: [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) — 4 comments
  > **Top comment:** "excellent and well trusted"
- Title: [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) — 3 comments
  > **Top comment:** "Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited..."
- Title: [Which is better Google Authenticator or Microsoft authenticator?](https://www.g2.com/discussions/which-is-better-google-authenticator-or-microsoft-authenticator) — 3 comments, 1 upvote
  > **Top comment:** "Microsoft Authenticator "
- Title: [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) — 2 comments
  > **Top comment:** "Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management..."
- Title: [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It is a cloud-based identity and access management service  designed by Microsoft to help organizations manage and secure user identities and access to..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ibm-verify-ciam-vs-microsoft-entra-id)