# IBM Planning Analytics, Looker vs Data Studio Comparison

| | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 257 | 1,642 | 475 | 
| **Largest Market Segment** | Enterprise (51.8% of reviews) | Mid-Market (60.7% of reviews) | Small-Business (46.5% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | No pricing available | 

---
## Top Pros & Cons

### IBM Planning Analytics

Pros:
- Efficiency (34 reviews)
- Planning Efficiency (34 reviews)

Cons:
- Learning Curve (28 reviews)
- Learning Difficulty (19 reviews)

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### Data Studio

Pros:
- Ease of Use (23 reviews)
- Visualization (13 reviews)

Cons:
- Limited Customization (9 reviews)
- Slow Performance (9 reviews)

---
## Ratings Comparison
| Rating | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (167 reviews) | 8.7 (1127 reviews) | 8.5 (370 reviews) | 
  | **Ease of Use** | 8.1 (179 reviews) | 8.3 (1133 reviews) | 8.2 (376 reviews) | 
  | **Ease of Setup** | 7.4 (140 reviews) | 8.3 (609 reviews) | 8.4 (203 reviews) | 
  | **Ease of Admin** | 7.9 (102 reviews) | 8.3 (430 reviews) | 8.2 (154 reviews) | 
  | **Quality of Support** | 8.0 (160 reviews) | 8.6 (962 reviews) | 7.3 (290 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (96 reviews) | 8.9 (408 reviews) | 8.3 (135 reviews) | 
  | **Product Direction (% positive)** | 8.7 (160 reviews) | 8.7 (1055 reviews) | 8.6 (349 reviews) | 

---
## Pricing

### IBM Planning Analytics

#### Entry-Level Pricing

Plan: 30-day FREE Trial

Price: Free Trial

Description: Start your 30-day Free trial!
Discover how you can automate and accelerate planning, budgeting and forecasting processes with IBM Planning Analytics, no download required.

Key Features:
- Connected Planning
- Excel and web interface
- Scenario planning

[Browse all 4 editions](https://www.g2.com/products/ibm-planning-analytics/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | 8.3/10 | 779 |
| **Data Studio** | 8.6/10 | 327 |

#### Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (679 reviews) ✓ Verified | 8.8 (296 reviews) | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 8.8 (298 reviews) | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 8.9 (297 reviews) | 

#### Self Service 

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | Not enough data | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | Not enough data | 8.0 (517 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | 8.2/10 | 745 |
| **Data Studio** | 8.3/10 | 327 |

#### Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (679 reviews) ✓ Verified | 8.8 (296 reviews) | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 8.8 (298 reviews) | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 8.9 (297 reviews) | 

#### Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (111 reviews) | 8.9 (114 reviews) | 
| **Share Reports** | Not enough data | 8.5 (108 reviews) | 9.1 (107 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 8.1 (95 reviews) | 

#### Generative AI

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 5.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 5.6 (37 reviews) | 

#### Visualization

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (116 reviews) | 9.0 (114 reviews) | 
| **Score Cards** | Not enough data | 8.4 (111 reviews) | 8.7 (101 reviews) | 
| **Dashboards** | Not enough data | 8.7 (116 reviews) | 9.1 (118 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 8.5 (103 reviews) | 

#### Data Updates

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 8.3 (97 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (107 reviews) | 8.7 (108 reviews) | 

#### Collaboration

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 8.9 (115 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 8.6 (101 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 8.0 (93 reviews) | 

#### Data Updates

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 8.2 (208 reviews) | 
| **Real-Time Updating** | Not enough data | 8.1 (142 reviews) | 8.3 (253 reviews) | 
| **Email Reports** | Not enough data | 8.5 (144 reviews) | 8.2 (213 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | 7.9/10 | 801 |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (679 reviews) ✓ Verified | 8.8 (296 reviews) | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 8.8 (298 reviews) | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 8.9 (297 reviews) | 

#### Data Preparation

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.7 (39 reviews) | Not enough data | 

#### Self Service 

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | Not enough data | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (43 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | Not enough data | 8.0 (517 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.2 (55 reviews) | Not enough data | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.2 (44 reviews) | Not enough data | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.3 (34 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | 7.3 (36 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | 8.4/10 | 771 |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (679 reviews) ✓ Verified | 8.8 (296 reviews) | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 7.9 (250 reviews) | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 8.8 (298 reviews) | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 8.5 (242 reviews) | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 8.9 (297 reviews) | 

#### Self Service 

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | Not enough data | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |
| **Data Studio** | N/A | N/A |

#### Metrics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.3 (224 reviews) | Not enough data | 
| **Return** | Not enough data | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Not enough data | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | Not enough data | 

### Supply Chain Planning

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 9.0/10 | 10 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Forecasting - Supply Chain Planning** | 9.0 (8 reviews) | Not enough data | Not enough data | 
| **Asset Tracking - Supply Chain Planning** | 9.6 (8 reviews) | Not enough data | Not enough data | 
| **Data Collection - Supply Chain Planning** | 8.5 (8 reviews) | Not enough data | Not enough data | 
| **Business Reporting - Supply Chain Planning** | 9.6 (8 reviews) | Not enough data | Not enough data | 

#### Warehouse Management 

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Sales and Operations Planning - Supply Chain Planning** | 8.9 (9 reviews) | Not enough data | Not enough data | 
| **Production Planning - Supply Chain Planning** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Workforce Management - Supply Chain Planning** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Process Automation - Supply Chain Planning** | 8.9 (6 reviews) | Not enough data | Not enough data | 

### Sales & Ops Planning

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 8.5/10 | 35 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Collaborate

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Optimization** | 8.4 (28 reviews) | Not enough data | Not enough data | 
| **Supply Chain Planning** | 8.6 (27 reviews) | Not enough data | Not enough data | 

#### Logistics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Warehouse Optimization** | 8.7 (24 reviews) | Not enough data | Not enough data | 
| **Inventory Targets** | 8.5 (25 reviews) | Not enough data | Not enough data | 
| **Procurement Planning** | 8.5 (25 reviews) | Not enough data | Not enough data | 

### Budgeting and Forecasting

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 8.8/10 | 66 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Budget Creation

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Import** | 9.0 (61 reviews) | Not enough data | Not enough data | 
| **Budget Hierarchies** | 8.8 (60 reviews) | Not enough data | Not enough data | 
| **Versioning** | 9.0 (59 reviews) | Not enough data | Not enough data | 
| **Formulas** | 9.1 (59 reviews) | Not enough data | Not enough data | 
| **What-If** | 9.0 (59 reviews) | Not enough data | Not enough data | 
| **Budget Periods** | 9.1 (58 reviews) | Not enough data | Not enough data | 

#### Budget Management

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Consolidation** | 9.1 (56 reviews) | Not enough data | Not enough data | 
| **Adjustments** | 9.1 (58 reviews) | Not enough data | Not enough data | 
| **Workflows** | 8.6 (59 reviews) | Not enough data | Not enough data | 

#### Forecasting

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Historical Data** | 9.0 (55 reviews) | Not enough data | Not enough data | 
| **Reforecast** | 9.0 (55 reviews) | Not enough data | Not enough data | 
| **Forecast Types** | 8.9 (54 reviews) | Not enough data | Not enough data | 
| **Rolling Forecasts** | 8.8 (55 reviews) | Not enough data | Not enough data | 
| **AI** | 7.1 (45 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Variance Analysis** | 8.7 (55 reviews) | Not enough data | Not enough data | 
| **Forecasts Comparison** | 8.8 (55 reviews) | Not enough data | Not enough data | 
| **Forward Looking** | 8.9 (54 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Budgeting and Forecasting

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Planning

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 8.8/10 | 18 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reporting** | 8.6 (17 reviews) | Not enough data | Not enough data | 
| **Segmentation analysis** | 9.0 (15 reviews) | Not enough data | Not enough data | 
| **Product lifecycle** | 8.5 (16 reviews) | Not enough data | Not enough data | 
| **Simulation** | 8.8 (16 reviews) | Not enough data | Not enough data | 
| **Historical Forecast** | 9.0 (17 reviews) | Not enough data | Not enough data | 

#### Collaboration

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Integrations** | 8.4 (18 reviews) | Not enough data | Not enough data | 
| **Multiple users** | 9.0 (18 reviews) | Not enough data | Not enough data | 
| **Forecast collaboration** | 8.6 (18 reviews) | Not enough data | Not enough data | 
| **Inventory collaboration** | 8.8 (17 reviews) | Not enough data | Not enough data | 

#### Planning

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Planning dashboard** | 8.8 (18 reviews) | Not enough data | Not enough data | 
| **Capacity Planning** | 8.7 (18 reviews) | Not enough data | Not enough data | 
| **Assortment Planning** | 9.0 (17 reviews) | Not enough data | Not enough data | 
| **Business functions** | 8.9 (18 reviews) | Not enough data | Not enough data | 
| **Goal planning** | 9.0 (17 reviews) | Not enough data | Not enough data | 
| **Comprehensive Planning** | 9.3 (17 reviews) | Not enough data | Not enough data | 
| **Workflow** | 8.4 (18 reviews) | Not enough data | Not enough data | 

### FP&A (Financial Planning & Analysis)

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 8.7/10 | 103 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Financial Planning

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Extended Planning** | 9.1 (47 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reporting** | 8.9 (45 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration** | 8.7 (48 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - FP&A (Financial Planning & Analysis) 

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Financial Insight

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Budgeting** | 9.0 (81 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Forecasting** | 8.9 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Planning** | 9.3 (81 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Visualization** | 8.4 (67 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Analysis** | 8.7 (82 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Custom Reporting** | 8.5 (69 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reporting Templates** | 8.1 (79 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Status Communication

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Collaboration** | 8.2 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Version Control** | 8.2 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Real-Time Data Updates** | 9.1 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Scorecards** | 8.3 (64 reviews) ✓ Verified | Not enough data | Not enough data | 

### HR Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 7.7/10 | 15 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Reports

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Score Cards** | 8.9 (15 reviews) | Not enough data | Not enough data | 
| **Customizability** | 8.7 (15 reviews) | Not enough data | Not enough data | 
| **Graphs and Charts** | 7.7 (15 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.4 (15 reviews) | Not enough data | Not enough data | 

#### Cleaning

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Filtering** | 8.2 (15 reviews) | Not enough data | Not enough data | 
| **Levels of Measurement** | 8.6 (15 reviews) | Not enough data | Not enough data | 
| **Transformation** | 8.3 (15 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **AI Text-to-Image** | 6.0 (14 reviews) | Not enough data | Not enough data | 
| **AI Text Generation** | 6.0 (14 reviews) | Not enough data | Not enough data | 
| **AI Image-to-Text** | 5.7 (14 reviews) | Not enough data | Not enough data | 

### Workforce Planning

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 8.5/10 | 6 |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Resource Planning - Workforce Planning

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Reconciliation** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Headcount Planning** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Reporting** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Expense Planning** | 8.3 (6 reviews) | Not enough data | Not enough data | 

#### Human Resources - Workforce Planning

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Integrations & APIs** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Compensation Bands** | Not enough data | Not enough data | Not enough data | 
| **Org Chart** | Not enough data | Not enough data | Not enough data | 
| **Recruitment Workflows** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | 8.4/10 | 20 |
| **Looker** | 8.1/10 | 260 |
| **Data Studio** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Data Sourcing** | 8.5 (19 reviews) | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (19 reviews) | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.4 (18 reviews) | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.5 (18 reviews) | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (18 reviews) | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Lead Scoring** | 8.1 (17 reviews) | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.3 (16 reviews) | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 7.8 (16 reviews) | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.7 (17 reviews) | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Live Pipeline Management** | 8.6 (17 reviews) | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | Feature Not Available | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (18 reviews) | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.4 (18 reviews) | 8.7 (168 reviews) | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Data Studio** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **IBM Planning Analytics** | N/A | N/A |
| **Looker** | 8.2/10 | 311 |
| **Data Studio** | N/A | N/A |

#### Marketing Operations

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | Not enough data | 8.7 (241 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | 8.5 (228 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | Not enough data | 

---
## Categories

**Unique to IBM Planning Analytics (9):** [Workforce Planning Software](https://www.g2.com/categories/workforce-planning), [Budgeting and Forecasting Software](https://www.g2.com/categories/budgeting-and-forecasting), [FP&A Software](https://www.g2.com/categories/fp-a-financial-planning-analysis), [Sales & Ops Planning Software](https://www.g2.com/categories/sales-ops-planning), [Supply Chain Planning Software](https://www.g2.com/categories/supply-chain-planning), [Demand Planning Software](https://www.g2.com/categories/demand-planning), [HR Analytics Software](https://www.g2.com/categories/hr-analytics), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Data Studio (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | IBM Planning Analytics | Looker | Data Studio | 
|---|---|---|---|
| **Small-Business** | 13.2% | 19.3% | 46.5% | 
| **Mid-Market** | 35.0% | 60.7% | 36.5% | 
| **Enterprise** | 51.8% | 20.0% | 17.0% | 

### By Industry

#### IBM Planning Analytics

- **Financial Services:** 11.2%
- **Information Technology and Services:** 8.8%
- **Accounting:** 6.3%
- **Banking:** 6.3%
- **Computer Software:** 6.3%
- **Consulting:** 6.3%
- **Pharmaceuticals:** 2.9%
- **Education Management:** 2.4%
- **Defense & Space:** 2.4%
- **Retail:** 2.4%
- **Other:** 44.4%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.5%
- **Automotive:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Education Management:** 2.2%
- **Other:** 41.5%

---
## Alternatives

### Alternatives to IBM Planning Analytics

- [Anaplan](https://www.g2.com/products/anaplan/reviews) — 4.6/5 stars (457 reviews)
- [Board](https://www.g2.com/products/board/reviews) — 4.4/5 stars (318 reviews)
- [Workday Adaptive Planning](https://www.g2.com/products/workday-adaptive-planning/reviews) — 4.3/5 stars (307 reviews)
- [Planful](https://www.g2.com/products/planful/reviews) — 4.3/5 stars (496 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Vena](https://www.g2.com/products/vena/reviews) — 4.5/5 stars (476 reviews)
- [SAP Integrated Business Planning](https://www.g2.com/products/sap-integrated-business-planning/reviews) — 4.3/5 stars (298 reviews)
- [Jedox](https://www.g2.com/products/jedox/reviews) — 4.3/5 stars (188 reviews)
- [SAP Business Planning and Consolidation (BPC)](https://www.g2.com/products/sap-business-planning-and-consolidation-bpc/reviews) — 4.3/5 stars (111 reviews)
- [Workiva](https://www.g2.com/products/workiva-workiva/reviews) — 4.5/5 stars (2145 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (103 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (84 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)

---
## Top Discussions

### IBM Planning Analytics

No discussions available for this product.

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ibm-planning-analytics-vs-looker-vs-data-studio)