# IBM MaaS360 vs Microsoft Intune Enterprise Application Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that IBM MaaS360 excels in **device security** and centralized management, making it particularly effective for organizations with a BYOD policy. Users appreciate the ability to manage and secure multiple devices from a single dashboard, which simplifies oversight and enhances security.
- **Users say** Microsoft Intune Enterprise Application Management shines with its **seamless integration** into the Microsoft ecosystem. This integration allows for strong app protection policies and simplifies app deployment, access control, and data security across devices, which is a significant advantage for businesses already using Microsoft products.
- **Reviewers mention** that IBM MaaS360&#39;s recent introduction of **AI-Assisted Policy Guidance** and summarization features has been a game changer. These tools help users navigate complex policy settings and improve productivity by providing actionable insights without needing external tools.
- **According to verified reviews** , Microsoft Intune is praised for its **user-centric approach** to application management. Users find that it automates complex processes, making it easier to manage third-party apps and ensuring they remain updated, which saves time and reduces headaches.
- **G2 reviewers highlight** that while IBM MaaS360 has strong analytics capabilities, some users feel it could improve in **ease of setup**. Although the platform offers robust features, the initial configuration can be challenging for some, which may hinder quick adoption.
- **Users report** that Microsoft Intune&#39;s tight integration with **Azure AD** for conditional access is particularly beneficial, ensuring that only compliant and secure devices can access sensitive data. This feature enhances security and compliance, making it a preferred choice for organizations focused on data protection.



| | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 203 | 266 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Enterprise (41.4% of reviews) | 
| **Entry Level Price** |  $5.00 per device $10.00 per user | No pricing available | 

---
## Top Pros & Cons

### IBM MaaS360

Pros:
- Features (48 reviews)
- Security (46 reviews)

Cons:
- Learning Curve (24 reviews)
- Poor Interface Design (17 reviews)

### Microsoft Intune Enterprise Application Management

Pros:
- Centralized Management (21 reviews)
- Security (21 reviews)

Cons:
- Setup Complexity (13 reviews)
- Complexity (12 reviews)

---
## Ratings Comparison
| Rating | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
  | **Meets Requirements** | 8.3 (161 reviews) | 9.0 (193 reviews) | 
  | **Ease of Use** | 8.2 (163 reviews) | 8.6 (194 reviews) | 
  | **Ease of Setup** | 7.8 (126 reviews) | 8.3 (150 reviews) | 
  | **Ease of Admin** | 8.0 (101 reviews) | 8.6 (136 reviews) | 
  | **Quality of Support** | 8.1 (157 reviews) | 8.4 (185 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (100 reviews) | 8.9 (133 reviews) | 
  | **Product Direction (% positive)** | 8.3 (165 reviews) | 9.4 (186 reviews) | 

---
## Pricing

### IBM MaaS360

#### Entry-Level Pricing

Plan: Deluxe Edition

Price:  $5.00 per device $10.00 per user

Description: Add email and chat containerization to separate personal and business data

Key Features:
- *Includes all Essentials Edition solutions
- Secure Mobile Mail
- Assistant

[Browse all 4 editions](https://www.g2.com/products/ibm-maas360/pricing)

#### Free Trial

Yes

### Microsoft Intune Enterprise Application Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Unified Endpoint Management (UEM)

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | 8.2/10 | 45 |
| **Microsoft Intune Enterprise Application Management** | 8.2/10 | 98 |

#### Scope

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Endpoint Inclusiveness** | 8.3 (34 reviews) | 8.8 (64 reviews) | 
| **Multi-OS Support** | 8.2 (35 reviews) | 8.5 (68 reviews) | 

#### Security

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Reporting and Alerts** | 8.8 (34 reviews) | 8.3 (66 reviews) | 
| **Endpoint Protection** | 8.3 (37 reviews) | 8.9 (68 reviews) | 
| **Remote Wiping** | 8.8 (35 reviews) | 9.0 (63 reviews) | 

#### Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Device Enrollment** | 8.5 (38 reviews) | 8.9 (70 reviews) | 
| **Device Configuration** | 8.5 (36 reviews) | 9.1 (70 reviews) | 
| **Device Compliance** | 8.3 (37 reviews) | 8.9 (68 reviews) | 
| **Usage Information** | 8.4 (35 reviews) | 8.8 (64 reviews) | 
| **Data Separation** | 7.9 (34 reviews) | 8.5 (57 reviews) | 

#### Agentic AI - Unified Endpoint Management (UEM)

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (15 reviews) | 6.3 (9 reviews) | 
| **Multi-step Planning** | 7.7 (14 reviews) | 7.5 (8 reviews) | 
| **Cross-system Integration** | 7.6 (15 reviews) | 8.8 (15 reviews) | 
| **Adaptive Learning** | 8.0 (15 reviews) | 7.1 (8 reviews) | 
| **Natural Language Interaction** | 7.9 (15 reviews) | 6.9 (8 reviews) | 
| **Proactive Assistance** | 8.0 (16 reviews) | 8.0 (9 reviews) | 
| **Decision Making** | 7.9 (16 reviews) | 7.7 (8 reviews) | 

### Endpoint Protection Platforms

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | N/A | N/A |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Administration

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Compliance** | Not enough data | Not enough data | 
| **Web Control** | Not enough data | Not enough data | 
| **Application Control** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Device Control** | Not enough data | Not enough data | 

#### Functionality

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **System Isolation** | Not enough data | Not enough data | 
| **Firewall** | Not enough data | Not enough data | 
| **Endpoint Intelligence** | Not enough data | Not enough data | 
| **Malware Detection** | Not enough data | Not enough data | 

#### Analysis

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Automated Remediation** | Not enough data | Not enough data | 
| **Incident Reports** | Not enough data | Not enough data | 
| **Behavioral Analysis** | Not enough data | Not enough data | 

### Identity Threat Detection and Response (ITDR)

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | 9.1/10 | 11 |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Monitoring

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Investigate** | 9.1 (11 reviews) | Not enough data | 
| **Monitoring** | 9.2 (11 reviews) | Not enough data | 
| **Misconfigurations** | 8.6 (11 reviews) | Not enough data | 
| **Integrate** | 8.8 (11 reviews) | Not enough data | 
| **Visability** | 9.1 (11 reviews) | Not enough data | 

#### Remediation

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Remediation** | 9.4 (11 reviews) | Not enough data | 
| **Audit** | 9.4 (11 reviews) | Not enough data | 

### Endpoint Management

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | 8.6/10 | 26 |
| **Microsoft Intune Enterprise Application Management** | 8.0/10 | 50 |

#### Generative AI

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **AI Text Summarization** | 8.6 (25 reviews) | 8.0 (47 reviews) | 

### Mobile Application Management

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | N/A | N/A |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Agentic AI - Mobile Application Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Autonomous Endpoint Management (AEM)

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | N/A | N/A |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Generative AI - Autonomous Endpoint Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Behavioral Analysis** | Not enough data | Not enough data | 
| **Adaptive** | Not enough data | Not enough data | 
| **Predictive** | Not enough data | Not enough data | 

#### Monitoring and Management - Autonomous Endpoint Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Patch Management** | Not enough data | Not enough data | 
| **Oversees** | Not enough data | Not enough data | 
| **Self-Healing** | Not enough data | Not enough data | 
| **Centralized Dashboard** | Not enough data | Not enough data | 

### Endpoint Detection &amp; Response (EDR)

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | N/A | N/A |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Services - Endpoint Detection &amp; Response (EDR) 

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Managed Services** | Not enough data | Not enough data | 

### Endpoint Protection

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | N/A | N/A |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### System Control

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Device Control** | Not enough data | Not enough data | 
| **Web Control** | Not enough data | Not enough data | 
| **Application Control** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **System Isolation** | Not enough data | Not enough data | 

#### Vulnerability Prevention

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Endpoint Intelligence** | Not enough data | Not enough data | 
| **Firewall** | Not enough data | Not enough data | 
| **Malware Detection** | Not enough data | Not enough data | 

#### Security Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Incident Reports** | Not enough data | Not enough data | 
| **Security Validation** | Not enough data | Not enough data | 
| **Compliance ** | Not enough data | Not enough data | 

### Mobile Device Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | 8.6/10 | 84 |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Platform - Mobile Device Management (MDM)

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Regulation Compliant** | 8.7 (67 reviews) | Not enough data | 

#### Operating System

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Multi-Systems Support** | 8.6 (65 reviews) | Not enough data | 
| **Apple Support** | 8.3 (63 reviews) | Not enough data | 
| **Android Support** | 8.5 (65 reviews) | Not enough data | 

#### Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Applicatons Management** | 8.5 (70 reviews) | Not enough data | 
| **Applications Consolidation** | 8.7 (62 reviews) | Not enough data | 
| **Whitelist** | 8.5 (62 reviews) | Not enough data | 
| **Blacklist** | 8.9 (57 reviews) | Not enough data | 
| **Usage Information** | 8.0 (64 reviews) | Not enough data | 

#### Security

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Remote Wipe** | 8.9 (68 reviews) | Not enough data | 
| **Security** | 9.1 (68 reviews) | Not enough data | 

#### Agentic AI - Mobile Device Management (MDM)

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Mobility Management

| Product | Score | Reviews |
|---|---|---|
| **IBM MaaS360** | 9.0/10 | 46 |
| **Microsoft Intune Enterprise Application Management** | N/A | N/A |

#### Platform

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Regulation Compliant** | 8.9 (33 reviews) | Not enough data | 
| **Device Enrollment** | 8.9 (35 reviews) | Not enough data | 
| **Device Configuration** | 9.0 (35 reviews) | Not enough data | 

#### Operating System

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Multiple Mobile Operating System Support** | 8.7 (32 reviews) | Not enough data | 
| **Apple Support** | 8.9 (30 reviews) | Not enough data | 
| **Android Support** | 9.3 (32 reviews) | Not enough data | 

#### Security

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Device Management** | 9.3 (36 reviews) | Not enough data | 
| **Custom Alerts** | 9.0 (30 reviews) | Not enough data | 
| **Security** | 9.1 (35 reviews) | Not enough data | 

#### Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Applicatons Management** | 9.0 (36 reviews) | Not enough data | 
| **Applications Consolidation** | 9.1 (34 reviews) | Not enough data | 
| **Whitelist** | 9.2 (35 reviews) | Not enough data | 
| **Blacklist** | 9.2 (33 reviews) | Not enough data | 
| **Usage Information** | 8.4 (34 reviews) | Not enough data | 

#### Agentic AI - Enterprise Mobility Management

| Feature | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Unified Endpoint Management (UEM) Software](https://www.g2.com/categories/unified-endpoint-management-uem), [Endpoint Management Software](https://www.g2.com/categories/endpoint-management)

**Unique to IBM MaaS360 (7):** [Identity Threat Detection and Response (ITDR)  Software](https://www.g2.com/categories/identity-threat-detection-and-response-itdr), [Endpoint Protection Platforms](https://www.g2.com/categories/endpoint-protection-platforms), [Endpoint Detection &amp; Response (EDR) Software](https://www.g2.com/categories/endpoint-detection-response-edr), [Enterprise Mobility Management Software](https://www.g2.com/categories/enterprise-mobility-management), [Mobile Application Management Software](https://www.g2.com/categories/mobile-application-management), [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm), [Autonomous Endpoint Management (AEM) Software](https://www.g2.com/categories/autonomous-endpoint-management-aem)



---
## Reviewer Demographics

### By Company Size

| Segment | IBM MaaS360 | Microsoft Intune Enterprise Application Management | 
|---|---|---|
| **Small-Business** | 23.9% | 17.6% | 
| **Mid-Market** | 44.0% | 41.0% | 
| **Enterprise** | 32.1% | 41.4% | 

### By Industry

#### IBM MaaS360

- **Information Technology and Services:** 20.1%
- **Computer Software:** 7.1%
- **Banking:** 6.5%
- **Computer &amp; Network Security:** 4.9%
- **Hospital &amp; Health Care:** 4.3%
- **Financial Services:** 3.8%
- **Airlines/Aviation:** 2.7%
- **Food &amp; Beverages:** 2.2%
- **Higher Education:** 2.2%
- **Leisure, Travel &amp; Tourism:** 2.2%
- **Other:** 44.0%

#### Microsoft Intune Enterprise Application Management

- **Information Technology and Services:** 28.9%
- **Computer &amp; Network Security:** 5.9%
- **Computer Software:** 5.4%
- **Financial Services:** 5.4%
- **Non-Profit Organization Management:** 3.8%
- **Higher Education:** 3.3%
- **Pharmaceuticals:** 2.9%
- **Telecommunications:** 2.5%
- **Hospital &amp; Health Care:** 2.5%
- **Education Management:** 2.1%
- **Other:** 37.2%

---
## Alternatives

### Alternatives to IBM MaaS360

- [Jamf](https://www.g2.com/products/jamf/reviews) — 4.7/5 stars (2126 reviews)
- [Hexnode UEM](https://www.g2.com/products/hexnode-uem/reviews) — 4.5/5 stars (230 reviews)
- [ManageEngine Mobile Device Manager Plus](https://www.g2.com/products/manageengine-mobile-device-manager-plus/reviews) — 4.5/5 stars (259 reviews)
- [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (382 reviews)
- [ManageEngine Endpoint Central](https://www.g2.com/products/manageengine-endpoint-central/reviews) — 4.5/5 stars (1093 reviews)
- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (416 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4302 reviews)
- [Iru](https://www.g2.com/products/iru/reviews) — 4.7/5 stars (798 reviews)
- [BlackBerry UEM](https://www.g2.com/products/blackberry-uem/reviews) — 3.8/5 stars (376 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3968 reviews)

### Alternatives to Microsoft Intune Enterprise Application Management

- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4302 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1144 reviews)
- [ManageEngine Endpoint Central](https://www.g2.com/products/manageengine-endpoint-central/reviews) — 4.5/5 stars (1093 reviews)
- [N-able N-central](https://www.g2.com/products/n-able-n-central/reviews) — 4.4/5 stars (555 reviews)
- [Absolute Secure Endpoint](https://www.g2.com/products/absolute-secure-endpoint/reviews) — 4.6/5 stars (408 reviews)
- [Ivanti Endpoint Manager](https://www.g2.com/products/ivanti-endpoint-manager/reviews) — 4.2/5 stars (138 reviews)
- [Datto RMM](https://www.g2.com/products/datto-rmm/reviews) — 4.5/5 stars (759 reviews)
- [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (382 reviews)
- [BlackBerry UEM](https://www.g2.com/products/blackberry-uem/reviews) — 3.8/5 stars (376 reviews)
- [N-able N-Sight RMM](https://www.g2.com/products/n-able-n-sight-rmm/reviews) — 4.3/5 stars (348 reviews)

---
## Top Discussions

### IBM MaaS360

- Title: [What is IBM MaaS360 with Watson?](https://www.g2.com/discussions/what-is-ibm-maas360-with-watson) — 2 comments
  > **Top comment:** "IBM MaaS360 Watson protects devices, apps, content and data so you can rapidly scale your remote workforce and bring your own device (BYOD) initiatives,..."
- Title: [use via a proxy server](https://www.g2.com/discussions/use-via-a-proxy-server) — 1 comment, 1 upvote
  > **Top comment:** "IBM MaaS360 is a wonderful platform for safeguarding mobile devices, applications and contents."
- Title: [Is there a way to ensure no registered devices can connect to an unsecured wi-fi network?](https://www.g2.com/discussions/13562-is-there-a-way-to-ensure-no-registered-devices-can-connect-to-an-unsecured-wi-fi-network) — 1 comment, 1 upvote
  > **Top comment:** "Yes. MaaS360 has a broad assortment of policy configurations available to customers, including the ability to mandate whether or not a device can connect..."
- Title: [Android Enterprise](https://www.g2.com/discussions/13508-android-enterprise) — 1 comment, 1 upvote
  > **Top comment:** "Hi Bryn, this could be a limitation you are experiencing related to your organizations licensing agreement with IBM. I would recommend contacting your..."

### Microsoft Intune Enterprise Application Management

- Title: [What is Microsoft Intune used for?](https://www.g2.com/discussions/what-is-microsoft-intune-used-for) — 4 comments
  > **Top comment:** "Managing devices in a hybrid environment.  Including device compliance, configuration, software deployment and security baselines. It also ties into M365..."
- Title: [Is Microsoft Intune free?](https://www.g2.com/discussions/is-microsoft-intune-free) — 3 comments
  > **Top comment:** "Free for 30 days. There are other pricing packages available.
"
- Title: [Wjat is the best way to win?](https://www.g2.com/discussions/32819-wjat-is-the-best-way-to-win) — 2 comments, 1 upvote
  > **Top comment:** "You can&#39;t win if you don&#39;t play the game."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ibm-maas360-vs-microsoft-intune-enterprise-application-management)

