Compare IBM Digital Analytics, Piwik PRO, and Matomo (Formerly Piwik)

Pricing

 
Cloud Essential
9USD / month
Free trial available on Matomo.org website.
 
Cloud Business
29USD / month
Free trial available on Matomo.org website.
 
Cloud Enterprise
Contact us
Free trial available on Matomo.org website.
 
On-Premise
FREE download
 
Free Trial Unavailable
Free Trial
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Matomo (Formerly Piwik)
Cloud Essential
9USD / monthFree trial available on Matomo.org website.
Cloud Business
29USD / monthFree trial available on Matomo.org website.
Cloud Enterprise
Contact usFree trial available on Matomo.org website.
On-Premise
FREE download
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
8.3
Ease of Use
Ease of Use
5.8
8.1
7.9
Ease of Setup
Ease of Setup
5.4
8.0
7.4
Ease of Admin
Ease of Admin
7.0
8.3
7.4
Quality of Support
Quality of Support
6.1
7.6
7.5
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
3.4
8.3
8.2
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.3
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Matomo (Formerly Piwik)
7.9
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Matomo (Formerly Piwik)
7.4
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Matomo (Formerly Piwik)
7.4
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Matomo (Formerly Piwik)
7.5
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.2
Product Direction (% positive)
IBM Digital Analytics
3.4
Piwik PRO
8.3
Matomo (Formerly Piwik)
8.2

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.5
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.3
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.6
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.4
Custom Event Tracking
IBM Digital Analytics
6.6
Piwik PRO
8.6
Matomo (Formerly Piwik)
8.0
Retention
IBM Digital Analytics
7.1
Piwik PRO
8.9
Matomo (Formerly Piwik)
8.0
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.0
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Matomo (Formerly Piwik)
7.8
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Matomo (Formerly Piwik)
7.4
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Matomo (Formerly Piwik)
8.2
Trending
IBM Digital Analytics
6.3
Piwik PRO
8.3
Matomo (Formerly Piwik)
8.2
Retroactive Reporting
IBM Digital Analytics
6.3
Piwik PRO
8.4
Matomo (Formerly Piwik)
8.2
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Matomo (Formerly Piwik)
7.6
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Matomo (Formerly Piwik)
8.3
Unification Across Devices
IBM Digital Analytics
5.7
Piwik PRO
7.6
Matomo (Formerly Piwik)
7.9
Custom Reports and Dashboards
IBM Digital Analytics
6.0
Piwik PRO
9.0
Matomo (Formerly Piwik)
8.2
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.4
Site Search Reporting
IBM Digital Analytics
6.7
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.5
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Matomo (Formerly Piwik)
7.8
Campaign Tracking
IBM Digital Analytics
6.8
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.2
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Matomo (Formerly Piwik)
7.8
Promotional Messages
IBM Digital Analytics
6.6
Piwik PRO
8.2
Matomo (Formerly Piwik)
7.4
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Matomo (Formerly Piwik)
8.3
Administration
API / Integrations
IBM Digital Analytics
6.6
Piwik PRO
8.0
Matomo (Formerly Piwik)
8.4
QA Testing
IBM Digital Analytics
5.7
Piwik PRO
7.7
Matomo (Formerly Piwik)
7.8
Performance and Reliability
IBM Digital Analytics
6.5
Piwik PRO
8.2
Matomo (Formerly Piwik)
8.7
User, Role, and Access Management
IBM Digital Analytics
7.4
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
21.3%
45.5%
51.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.1%
27.3%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.5%
27.3%
16.7%
IBM Digital Analytics
Small-Business
21.3%
Mid-Market
31.1%
Enterprise
47.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Matomo (Formerly Piwik)
Small-Business
51.9%
Mid-Market
31.5%
Enterprise
16.7%

Reviewers' Industry

 
Retail
14.1%
Information Technology and Services
13.6%
Marketing and Advertising
19.0%
 
Marketing and Advertising
14.1%
Marketing and Advertising
9.1%
Internet
12.1%
 
Internet
7.8%
Education Management
9.1%
Information Technology and Services
10.3%
 
Insurance
6.3%
Computer Software
9.1%
Computer Software
10.3%
 
Information Technology and Services
6.3%
Computer & Network Security
9.1%
Retail
5.2%
 
Other
51.6%
Other
50.0%
Other
43.1%
IBM Digital Analytics
Retail
14.1%
Marketing and Advertising
14.1%
Internet
7.8%
Insurance
6.3%
Information Technology and Services
6.3%
Other
51.6%
Piwik PRO
Information Technology and Services
13.6%
Marketing and Advertising
9.1%
Education Management
9.1%
Computer Software
9.1%
Computer & Network Security
9.1%
Other
50.0%
Matomo (Formerly Piwik)
Marketing and Advertising
19.0%
Internet
12.1%
Information Technology and Services
10.3%
Computer Software
10.3%
Retail
5.2%
Other
43.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Isabel J.
User

I think that the good advantages that this tool offers us is that its integration is flexible and its prices are reasonable.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

Melissa L.
User in Security and Investigations

Would like a better interface and shared data from screen to screen.

 
IBM Digital Analytics
Most Helpful Favorable Review
Isabel J.
User

I think that the good advantages that this tool offers us is that its integration is flexible and its prices are reasonable.

Most Helpful Critical Review
G2 User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Melissa L.
User in Security and Investigations

Would like a better interface and shared data from screen to screen.

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