Compare IBM Digital Analytics, Piwik PRO, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
8.7
Ease of Use
Ease of Use
5.8
8.1
7.9
Ease of Setup
Ease of Setup
5.4
8.0
7.7
Ease of Admin
Ease of Admin
7.0
8.3
8.3
Quality of Support
Quality of Support
6.1
7.6
7.9
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
8.4
Product Direction (% positive)
Product Direction (% positive)
3.4
8.3
8.2
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Google Analytics 360
8.7
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Google Analytics 360
7.9
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Google Analytics 360
7.7
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Google Analytics 360
8.3
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Google Analytics 360
7.9
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Google Analytics 360
8.4
Product Direction (% positive)
IBM Digital Analytics
3.4
Piwik PRO
8.3
Google Analytics 360
8.2

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Google Analytics 360
8.7
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Google Analytics 360
8.5
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Google Analytics 360
8.5
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Google Analytics 360
8.6
Custom Event Tracking
IBM Digital Analytics
6.6
Piwik PRO
8.6
Google Analytics 360
8.3
Retention
IBM Digital Analytics
7.1
Piwik PRO
8.9
Google Analytics 360
8.3
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Google Analytics 360
8.2
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Google Analytics 360
8.3
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Google Analytics 360
8.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Google Analytics 360
8.8
Trending
IBM Digital Analytics
6.3
Piwik PRO
8.3
Google Analytics 360
8.5
Retroactive Reporting
IBM Digital Analytics
6.3
Piwik PRO
8.4
Google Analytics 360
8.4
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Google Analytics 360
8.4
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Google Analytics 360
8.4
Unification Across Devices
IBM Digital Analytics
5.7
Piwik PRO
7.6
Google Analytics 360
8.2
Custom Reports and Dashboards
IBM Digital Analytics
6.0
Piwik PRO
9.0
Google Analytics 360
8.5
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Google Analytics 360
8.4
Site Search Reporting
IBM Digital Analytics
6.7
Piwik PRO
8.7
Google Analytics 360
8.2
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Google Analytics 360
8.2
Campaign Tracking
IBM Digital Analytics
6.8
Piwik PRO
8.5
Google Analytics 360
8.4
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Google Analytics 360
8.4
Promotional Messages
IBM Digital Analytics
6.6
Piwik PRO
8.2
Google Analytics 360
8.2
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Google Analytics 360
8.3
Administration
API / Integrations
IBM Digital Analytics
6.6
Piwik PRO
8.0
Google Analytics 360
8.3
QA Testing
IBM Digital Analytics
5.7
Piwik PRO
7.7
Google Analytics 360
8.1
Performance and Reliability
IBM Digital Analytics
6.5
Piwik PRO
8.2
Google Analytics 360
8.5
User, Role, and Access Management
IBM Digital Analytics
7.4
Piwik PRO
8.8
Google Analytics 360
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
21.3%
45.5%
49.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.1%
27.3%
32.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.5%
27.3%
18.6%
IBM Digital Analytics
Small-Business
21.3%
Mid-Market
31.1%
Enterprise
47.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%

Reviewers' Industry

 
Retail
14.1%
Information Technology and Services
13.6%
Marketing and Advertising
19.2%
 
Marketing and Advertising
14.1%
Marketing and Advertising
9.1%
Computer Software
5.4%
 
Internet
7.8%
Education Management
9.1%
Information Technology and Services
4.8%
 
Insurance
6.3%
Computer Software
9.1%
Internet
3.5%
 
Information Technology and Services
6.3%
Computer & Network Security
9.1%
Entertainment
3.5%
 
Other
51.6%
Other
50.0%
Other
63.5%
IBM Digital Analytics
Retail
14.1%
Marketing and Advertising
14.1%
Internet
7.8%
Insurance
6.3%
Information Technology and Services
6.3%
Other
51.6%
Piwik PRO
Information Technology and Services
13.6%
Marketing and Advertising
9.1%
Education Management
9.1%
Computer Software
9.1%
Computer & Network Security
9.1%
Other
50.0%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

the service is very good to use the program

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

G2 User in Marketing and Advertising

The segmentation could be easier to use.

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 User

the service is very good to use the program

Most Helpful Critical Review
LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User in Marketing and Advertising

The segmentation could be easier to use.

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IBM Digital Analytics
Google Analytics 360
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