Compare IBM Digital Analytics, Piwik PRO, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
9.0
Ease of Use
Ease of Use
5.8
8.1
7.7
Ease of Setup
Ease of Setup
5.4
8.0
7.8
Ease of Admin
Ease of Admin
7.0
8.3
8.1
Quality of Support
Quality of Support
6.1
7.6
7.4
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
3.4
8.3
8.4
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Google Analytics
9.0
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Google Analytics
7.7
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Google Analytics
7.8
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Google Analytics
8.1
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Google Analytics
7.4
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Google Analytics
8.2
Product Direction (% positive)
IBM Digital Analytics
3.4
Piwik PRO
8.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Google Analytics
9.0
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Google Analytics
8.7
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Google Analytics
8.7
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Google Analytics
8.5
Custom Event Tracking
IBM Digital Analytics
6.6
Piwik PRO
8.6
Google Analytics
8.3
Retention
IBM Digital Analytics
7.1
Piwik PRO
8.9
Google Analytics
8.3
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Google Analytics
8.4
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Google Analytics
8.6
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Google Analytics
8.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Google Analytics
8.7
Trending
IBM Digital Analytics
6.3
Piwik PRO
8.3
Google Analytics
8.5
Retroactive Reporting
IBM Digital Analytics
6.3
Piwik PRO
8.4
Google Analytics
8.2
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Google Analytics
8.4
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Google Analytics
8.5
Unification Across Devices
IBM Digital Analytics
5.7
Piwik PRO
7.6
Google Analytics
8.2
Custom Reports and Dashboards
IBM Digital Analytics
6.0
Piwik PRO
9.0
Google Analytics
8.5
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Google Analytics
8.5
Site Search Reporting
IBM Digital Analytics
6.7
Piwik PRO
8.7
Google Analytics
8.5
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Google Analytics
8.3
Campaign Tracking
IBM Digital Analytics
6.8
Piwik PRO
8.5
Google Analytics
8.7
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Google Analytics
8.5
Promotional Messages
IBM Digital Analytics
6.6
Piwik PRO
8.2
Google Analytics
8.1
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Google Analytics
8.2
Administration
API / Integrations
IBM Digital Analytics
6.6
Piwik PRO
8.0
Google Analytics
8.4
QA Testing
IBM Digital Analytics
5.7
Piwik PRO
7.7
Google Analytics
8.1
Performance and Reliability
IBM Digital Analytics
6.5
Piwik PRO
8.2
Google Analytics
8.9
User, Role, and Access Management
IBM Digital Analytics
7.4
Piwik PRO
8.8
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
21.3%
45.5%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.1%
27.3%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
47.5%
27.3%
11.7%
IBM Digital Analytics
Small-Business
21.3%
Mid-Market
31.1%
Enterprise
47.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.7%

Reviewers' Industry

 
Retail
14.1%
Information Technology and Services
13.6%
Marketing and Advertising
21.0%
 
Marketing and Advertising
14.1%
Marketing and Advertising
9.1%
Information Technology and Services
6.9%
 
Internet
7.8%
Education Management
9.1%
Computer Software
6.4%
 
Insurance
6.3%
Computer Software
9.1%
Internet
6.0%
 
Information Technology and Services
6.3%
Computer & Network Security
9.1%
Higher Education
2.8%
 
Other
51.6%
Other
50.0%
Other
56.9%
IBM Digital Analytics
Retail
14.1%
Marketing and Advertising
14.1%
Internet
7.8%
Insurance
6.3%
Information Technology and Services
6.3%
Other
51.6%
Piwik PRO
Information Technology and Services
13.6%
Marketing and Advertising
9.1%
Education Management
9.1%
Computer Software
9.1%
Computer & Network Security
9.1%
Other
50.0%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Isabel J.
User

I think that the good advantages that this tool offers us is that its integration is flexible and its prices are reasonable.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
IBM Digital Analytics
Most Helpful Favorable Review
Isabel J.
User

I think that the good advantages that this tool offers us is that its integration is flexible and its prices are reasonable.

Most Helpful Critical Review
G2 User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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