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Compare IBM Digital Analytics, Piwik PRO, Adobe Analytics, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Adobe Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
8.4
8.2
Ease of Use
Ease of Use
5.8
8.1
7.0
7.7
Ease of Setup
Ease of Setup
5.4
8.0
6.4
7.1
Ease of Admin
Ease of Admin
7.0
8.3
7.2
7.5
Quality of Support
Quality of Support
6.1
7.6
7.5
7.8
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
7.6
8.2
Product Direction (% positive)
Product Direction (% positive)
3.4
8.3
6.9
6.7
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Adobe Analytics
8.4
Mixpanel
8.2
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Adobe Analytics
7.0
Mixpanel
7.7
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Adobe Analytics
6.4
Mixpanel
7.1
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Adobe Analytics
7.2
Mixpanel
7.5
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Adobe Analytics
7.5
Mixpanel
7.8
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Adobe Analytics
7.6
Mixpanel
8.2
Product Direction (% positive)
IBM Digital Analytics
3.4
Piwik PRO
8.3
Adobe Analytics
6.9
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Adobe Analytics
8.5
Mixpanel
8.6
Engagement
IBM Digital Analytics
7.0
Piwik PRO
8.8
Adobe Analytics
8.3
Mixpanel
8.5
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Adobe Analytics
8.4
Mixpanel
7.8
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Adobe Analytics
8.3
Mixpanel
8.6
Custom Event Tracking
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.4
Mixpanel
8.6
Retention
IBM Digital Analytics
7.0
Piwik PRO
8.9
Adobe Analytics
7.9
Mixpanel
7.9
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Adobe Analytics
7.9
Mixpanel
8.0
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Adobe Analytics
8.4
Mixpanel
8.4
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Adobe Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Adobe Analytics
8.1
Mixpanel
8.4
Trending
IBM Digital Analytics
6.2
Piwik PRO
8.3
Adobe Analytics
8.2
Mixpanel
8.1
Retroactive Reporting
IBM Digital Analytics
6.2
Piwik PRO
8.4
Adobe Analytics
8.0
Mixpanel
7.8
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Adobe Analytics
8.3
Mixpanel
8.4
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Adobe Analytics
7.9
Mixpanel
7.8
Unification Across Devices
IBM Digital Analytics
5.6
Piwik PRO
7.6
Adobe Analytics
7.7
Mixpanel
7.4
Custom Reports and Dashboards
IBM Digital Analytics
5.9
Piwik PRO
9.0
Adobe Analytics
8.3
Mixpanel
7.5
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Adobe Analytics
8.3
Mixpanel
8.3
Site Search Reporting
IBM Digital Analytics
6.6
Piwik PRO
8.7
Adobe Analytics
8.2
Mixpanel
7.5
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Adobe Analytics
7.8
Mixpanel
7.2
Campaign Tracking
IBM Digital Analytics
6.7
Piwik PRO
8.5
Adobe Analytics
8.4
Mixpanel
7.8
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Adobe Analytics
8.3
Mixpanel
7.2
Promotional Messages
IBM Digital Analytics
6.6
Piwik PRO
8.2
Adobe Analytics
7.9
Mixpanel
7.4
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.0
Mixpanel
7.6
Administration
Performance and Reliability
IBM Digital Analytics
6.4
Piwik PRO
8.2
Adobe Analytics
8.2
Mixpanel
8.2
User, Role, and Access Management
IBM Digital Analytics
7.5
Piwik PRO
8.8
Adobe Analytics
8.3
Mixpanel
8.0
API / Integrations
IBM Digital Analytics
6.5
Piwik PRO
8.0
Adobe Analytics
7.8
Mixpanel
7.9
QA Testing
IBM Digital Analytics
5.6
Piwik PRO
7.7
Adobe Analytics
8.0
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.4%
45.5%
26.6%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
27.3%
27.9%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
49.1%
27.3%
45.5%
4.7%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Retail
15.7%
Information Technology and Services
13.0%
Marketing and Advertising
14.6%
Computer Software
25.8%
 
Marketing and Advertising
15.7%
Staffing and Recruiting
8.7%
Retail
6.0%
Internet
18.7%
 
Internet
7.1%
Marketing and Advertising
8.7%
Financial Services
5.2%
Information Technology and Services
14.4%
 
Insurance
7.1%
Education Management
8.7%
Information Technology and Services
5.1%
Marketing and Advertising
7.0%
 
Information Technology and Services
7.1%
Computer Software
8.7%
Internet
4.0%
Financial Services
7.0%
 
Other
47.1%
Other
52.2%
Other
65.1%
Other
27.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

IBM Digital Analytics
No videos provided
Piwik PRO
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

IBM Digital Analytics
No downloads provided
Piwik PRO
No downloads provided
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