Compare IBM Digital Analytics, Piwik PRO, Adobe Analytics, and Matomo (Formerly Piwik)

Pricing

 
Cloud Essential
9USD / month
Free trial available on Matomo.org website.
 
Cloud Business
29USD / month
Free trial available on Matomo.org website.
 
Cloud Enterprise
Contact us
Free trial available on Matomo.org website.
 
On-Premise
FREE download
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Adobe Analytics
Free Trial Unavailable
Matomo (Formerly Piwik)
Cloud Essential
9USD / monthFree trial available on Matomo.org website.
Cloud Business
29USD / monthFree trial available on Matomo.org website.
Cloud Enterprise
Contact usFree trial available on Matomo.org website.
On-Premise
FREE download
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.9
8.7
8.4
8.3
Ease of Use
Ease of Use
5.8
8.1
7.0
7.9
Ease of Setup
Ease of Setup
5.4
8.0
6.4
7.4
Ease of Admin
Ease of Admin
7.0
8.3
7.2
7.4
Quality of Support
Quality of Support
6.1
7.6
7.6
7.5
Ease of Doing Business With
Ease of Doing Business With
7.0
8.5
7.7
8.2
Product Direction (% positive)
Product Direction (% positive)
3.3
8.3
7.0
8.2
Meets Requirements
IBM Digital Analytics
6.9
Piwik PRO
8.7
Adobe Analytics
8.4
Matomo (Formerly Piwik)
8.3
Ease of Use
IBM Digital Analytics
5.8
Piwik PRO
8.1
Adobe Analytics
7.0
Matomo (Formerly Piwik)
7.9
Ease of Setup
IBM Digital Analytics
5.4
Piwik PRO
8.0
Adobe Analytics
6.4
Matomo (Formerly Piwik)
7.4
Ease of Admin
IBM Digital Analytics
7.0
Piwik PRO
8.3
Adobe Analytics
7.2
Matomo (Formerly Piwik)
7.4
Quality of Support
IBM Digital Analytics
6.1
Piwik PRO
7.6
Adobe Analytics
7.6
Matomo (Formerly Piwik)
7.5
Ease of Doing Business With
IBM Digital Analytics
7.0
Piwik PRO
8.5
Adobe Analytics
7.7
Matomo (Formerly Piwik)
8.2
Product Direction (% positive)
IBM Digital Analytics
3.3
Piwik PRO
8.3
Adobe Analytics
7.0
Matomo (Formerly Piwik)
8.2

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Adobe Analytics
8.6
Matomo (Formerly Piwik)
8.5
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Adobe Analytics
8.3
Matomo (Formerly Piwik)
8.3
Entry and Exit Pages
IBM Digital Analytics
7.2
Piwik PRO
8.5
Adobe Analytics
8.4
Matomo (Formerly Piwik)
8.6
Standard Event Tracking
IBM Digital Analytics
7.0
Piwik PRO
8.8
Adobe Analytics
8.3
Matomo (Formerly Piwik)
8.4
Custom Event Tracking
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.4
Matomo (Formerly Piwik)
8.0
Retention
IBM Digital Analytics
7.1
Piwik PRO
8.9
Adobe Analytics
7.9
Matomo (Formerly Piwik)
8.0
Return
IBM Digital Analytics
6.9
Piwik PRO
8.5
Adobe Analytics
8.0
Matomo (Formerly Piwik)
8.0
Conversions
IBM Digital Analytics
7.5
Piwik PRO
8.8
Adobe Analytics
8.4
Matomo (Formerly Piwik)
7.8
Funnels
IBM Digital Analytics
6.5
Piwik PRO
8.2
Adobe Analytics
8.1
Matomo (Formerly Piwik)
7.4
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Adobe Analytics
8.1
Matomo (Formerly Piwik)
8.2
Trending
IBM Digital Analytics
6.3
Piwik PRO
8.3
Adobe Analytics
8.2
Matomo (Formerly Piwik)
8.2
Retroactive Reporting
IBM Digital Analytics
6.3
Piwik PRO
8.4
Adobe Analytics
8.0
Matomo (Formerly Piwik)
8.2
Segmentation
IBM Digital Analytics
6.0
Piwik PRO
8.4
Adobe Analytics
8.3
Matomo (Formerly Piwik)
7.6
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Adobe Analytics
7.9
Matomo (Formerly Piwik)
8.3
Unification Across Devices
IBM Digital Analytics
5.6
Piwik PRO
7.6
Adobe Analytics
7.7
Matomo (Formerly Piwik)
7.9
Custom Reports and Dashboards
IBM Digital Analytics
5.9
Piwik PRO
9.0
Adobe Analytics
8.3
Matomo (Formerly Piwik)
8.2
Other
User Data
IBM Digital Analytics
6.3
Piwik PRO
8.7
Adobe Analytics
8.3
Matomo (Formerly Piwik)
8.4
Site Search Reporting
IBM Digital Analytics
6.6
Piwik PRO
8.7
Adobe Analytics
8.2
Matomo (Formerly Piwik)
8.5
Load Time Monitoring
IBM Digital Analytics
5.5
Piwik PRO
7.9
Adobe Analytics
7.8
Matomo (Formerly Piwik)
7.8
Campaign Tracking
IBM Digital Analytics
6.7
Piwik PRO
8.5
Adobe Analytics
8.4
Matomo (Formerly Piwik)
8.2
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Adobe Analytics
8.3
Matomo (Formerly Piwik)
7.8
Promotional Messages
IBM Digital Analytics
6.5
Piwik PRO
8.2
Adobe Analytics
7.9
Matomo (Formerly Piwik)
7.4
Administration Alerts
IBM Digital Analytics
6.5
Piwik PRO
8.6
Adobe Analytics
8.0
Matomo (Formerly Piwik)
8.3
Administration
API / Integrations
IBM Digital Analytics
6.5
Piwik PRO
8.0
Adobe Analytics
7.9
Matomo (Formerly Piwik)
8.4
QA Testing
IBM Digital Analytics
5.6
Piwik PRO
7.7
Adobe Analytics
8.0
Matomo (Formerly Piwik)
7.8
Performance and Reliability
IBM Digital Analytics
6.4
Piwik PRO
8.2
Adobe Analytics
8.2
Matomo (Formerly Piwik)
8.7
User, Role, and Access Management
IBM Digital Analytics
7.4
Piwik PRO
8.8
Adobe Analytics
8.3
Matomo (Formerly Piwik)
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.5%
45.5%
27.2%
51.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
27.3%
28.2%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
49.1%
27.3%
44.6%
16.7%
IBM Digital Analytics
Small-Business
17.5%
Mid-Market
33.3%
Enterprise
49.1%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Adobe Analytics
Small-Business
27.2%
Mid-Market
28.2%
Enterprise
44.6%
Matomo (Formerly Piwik)
Small-Business
51.9%
Mid-Market
31.5%
Enterprise
16.7%

Reviewers' Industry

 
Retail
15.3%
Information Technology and Services
13.0%
Marketing and Advertising
14.7%
Marketing and Advertising
20.9%
 
Marketing and Advertising
15.3%
Staffing and Recruiting
8.7%
Retail
5.9%
Internet
11.9%
 
Insurance
8.3%
Marketing and Advertising
8.7%
Information Technology and Services
5.3%
Information Technology and Services
10.4%
 
Internet
6.9%
Education Management
8.7%
Financial Services
5.1%
Computer Software
9.0%
 
Information Technology and Services
6.9%
Computer Software
8.7%
Internet
3.9%
Retail
6.0%
 
Other
47.2%
Other
52.2%
Other
65.0%
Other
41.8%
IBM Digital Analytics
Retail
15.3%
Marketing and Advertising
15.3%
Insurance
8.3%
Internet
6.9%
Information Technology and Services
6.9%
Other
47.2%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Adobe Analytics
Marketing and Advertising
14.7%
Retail
5.9%
Information Technology and Services
5.3%
Financial Services
5.1%
Internet
3.9%
Other
65.0%
Matomo (Formerly Piwik)
Marketing and Advertising
20.9%
Internet
11.9%
Information Technology and Services
10.4%
Computer Software
9.0%
Retail
6.0%
Other
41.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

I do not like how it is sometimes hard to get a hold of.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

G2 User in Marketing and Advertising

not as comprehensive as google analytics or adobe omniture, lag while loading, ux could be better

 
IBM Digital Analytics
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
G2 User

I do not like how it is sometimes hard to get a hold of.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
G2 User in Marketing and Advertising

not as comprehensive as google analytics or adobe omniture, lag while loading, ux could be better

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
IBM Digital Analytics
No videos provided
Piwik PRO
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Matomo (Formerly Piwik)
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
IBM Digital Analytics
No downloads provided
Piwik PRO
No downloads provided
Matomo (Formerly Piwik)
No downloads provided
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